Jump to rates below.

  • Billboard Advertising: Elevated displays roadside, visible to motorists and pedestrians.
  • Coverage: Access static and digital billboard advertising in 300+ US cities via one company.
  • Market Dynamics: Static billboards outnumber digital; existing locations are valuable; rental rates competitive.

What is billboard advertising? The definition of billboard advertising is advertising displays placed on elevated boards or signs that are typically roadside and visible to motorists and pedestrians.

Get static (printed) and digital/video/LED billboard advertising in over 300 cities across the United States with a single billboard advertising company.

Although digital billboards are the fastest growing segment of the billboard sign industry, static billboards have greater numerosity. The construction of new billboard locations is prohibited in most cities in the United States, thereby making the existing billboard ad locations all the more valuable. Despite this fact, billboard rental rates remain competitively priced.

Advertisers that use billboard sign media typically calculate the rent-a-billboard cost-per-thousand (CPM) by dividing the monthly billboard advertising costs by the monthly gross impressions (which are first divided by 1,000).

(A Poster billboard is also known as a 30 Sheet Poster billboard; and a Junior Poster billboard is also known as an 8 Sheet Poster billboard.)

A common question is how do digital/LED billboards work? Digital/LED billboards show a single ad for eight to ten seconds every one to two minutes. Approximately six to eight advertisers are in rotation. Creative may be changed out anytime. For roadside digital/LED billboards, static images are only allowed (no videos).

Recent Campaigns


Companies Recruit and Hire for Open Jobs With Billboards

Recruiting / Hiring / Employment / Jobs Billboard Advertising

Companies and firms are increasingly hiring and recruiting for open jobs using roadside billboards.

Recruiters have found success cutting through the clutter of ad options with digital/LED and static/vinyl billboards.

See photos of the ads.

US Dept of Transportation Advertised on Nationwide Digital Billboards

US Dept of Transportation Billboard Advertising

The US Dept of Transportation placed digital billboards in 13 states to promote its Call 811 program.

The USDOT rotated between over 10 different creatives at no extra cost because the billboards are digital.

The advertiser was able to pick highways, freeways and major roads near home improvement centers to reach its target demographic.

See the states and photos of the ads.




Billboard ad costs are below.

This section will answer the common questions of "how much does a billboard cost?" and "how much is a billboard?".

For more specific pricing: Get Free Quote

Why a range of rates? [X]

Format Rate
Bulletin (Large Billboard) Range of $1,500 - $30,000 per location per 4 week period
Poster (Medium Billboard) Range of $750 - $2,000 per location per 4 week period
Junior Poster (Small Billboard) Range of $300 - $750 per location per 4 week period
Bulletin, Digital/Video/LED (Large Digital Billboard) Range of $3,500 - $25,000 per location per 4 week period for an ~8 second spot in a loop of ~64 seconds
Poster, Digital/Video/LED (Medium Digital Billboard) Range of $2,000 - $5,000 per location per 4 week period for an ~8 second spot in a loop of ~64 seconds
Wallscape Range of $10,000 - $50,000 per location per 4 week period

Range of rates depends on timing, duration and market.

Minimum Purchase:

Minimum purchase requirement is $5,000 or higher per market (depending on market), which may be spread over displays and periods. May be reduced in certain cases.


Government and nonprofit organizations are eligible for a discount on billboard advertising rates.



See below for the estimated number of times a billboard is seen (i.e., estimated billboard impressions or views) and the average billboard size/dimensions and specifications.

Range of estimated impressions/views depends on location.

Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.

Creative Due Dates:

  • Static (Print): 2-3 weeks prior to ad start date. May be reduced in certain cases.
  • Digital: 3 business days prior to ad start date.
Format Est. Impressions/Views
Bulletin (Large Billboard) Range of 20,000 to 50,000 per location per day.
Size: 48' W x 14' H
Poster (Medium Billboard) Range of 10,000 to 20,000 per location per day.
Size: 22.75" W x 10.5" H
Junior Poster (Small Billboard) Range of 8,000 to 12,000 per location per day
Size: 11' W x 5' H
Bulletin, Digital/Video/LED (Large Digital Billboard) Range of 35,000 to 65,000 per location per day.
Size: 48' W x 14' H (1400px W x 400px H)
Poster, Digital/Video/LED (Medium Digital Billboard) Range of 20,000 to 30,000 per location per day.
Size: 22.75" W x 10.5" H (840px W x 400px H)
Wallscape Range of 50,000 to 100,000 per location per day.
Size: Varies
Download Pics?[X]


Top Map of digital/LED/video billboards.

Billboard signs are available in the following markets:

State Market
Alabama Birmingham, AL (incl. Anniston, AL and Tuscaloosa, AL)
Alabama Dothan, AL
Alabama Huntsville-Decatur, AL (incl. Florence, AL)
Alabama Mobile, AL (incl. University of South Alabama)
Alabama Montgomery-Selma, AL
Alaska Anchorage, AK
Alaska Fairbanks, AK
Alaska Juneau, AK
Arizona Phoenix, AZ
Arizona Tucson, AZ (Sierra Vista)
Arkansas Fort Smith-Fayetteville-Springdale-Rogers, AR
Arkansas Jonesboro, AR
Arkansas Little Rock, AR - Pine Bluff, AR
Arkansas Monroe, LA - El Dorado, AR
California Antelope Valley, CA (incl. Lancaster & Palmdale, CA)
California Bakersfield, CA
California Chico-Redding, CA
California Coachella Valley, CA (incl. Palms Springs & Thousand Palms, CA)
California Culver City, CA
California Davis, CA
California East Bay, CA (Alameda County, incl. Oakland, CA)
California East Bay, CA (Contra Costa County, incl. Concord & Walnut Creek)
California Eureka, CA
California Fairfield, CA
California Fresno, CA - Visalia, CA
California Inland Empire, CA
California Los Angeles, CA
California Long Beach, CA
California Marin, CA (incl. San Rafael, CA)
California Merced, CA
California Modesto, CA
California Monterey, CA - Salinas, CA
California Napa, CA
California Oakland, CA
California Orange County, CA (incl. Santa Ana, CA)
California Palm Springs, CA
California Riverside County, CA
California Sacramento, CA
California San Bernardino County, CA
California San Diego, CA
California San Francisco, CA
California San Joaquin County, CA (incl. Stockton, CA)
California San Mateo County (incl. Redwood City), CA
California Santa Barbara-Santa Maria-San Luis Obispo, CA
California Santa Clara Valley, CA (incl. San Jose & Silicon Valley)
California Santa Cruz, CA
California Santa Monica, CA
California Sonoma County, CA (incl. Santa Rosa, CA)
California Stockton, CA
California Vallejo, CA
California Ventura County, CA (incl. Oxnard, CA)
California Yuma, AZ - El Centro, CA
Colorado Colorado Springs, CO - Pueblo, CO
Colorado Denver, CO
Colorado Eagle County, CO (incl. Vail, CO)
Colorado Fort Collins, CO
Colorado Grand Junction, CO - Montrose, CO
Colorado Roaring Fork Valley, CO (incl. Aspen, CO)
Colorado Summity County, CO
Colorado Winter Park, CO (incl. Grand County, CO)
Connecticut Bridgeport, CT
Connecticut Hartford, CT & New Haven, CT (incl. Wallingford, CT)
Connecticut Norwalk, CT
Connecticut Norwich, CT
Connecticut Stamford, CT
Connecticut Waterbury, CT (a/k/a Central Naugatuck Valley), New Britain, Bristol, and Meriden, CT
Delaware New Castle County (Wilmington)-Kent County (incl. Dover)-Sussex County, DE
Florida Daytona Beach, FL
Florida Fort Lauderdale, FL
Florida Fort Myers, FL - Naples, FL
Florida Gainesville, FL
Florida Jacksonville, FL
Florida Lakeland, FL
Florida Manatee County, FL (incl. Brandenton, FL)
Florida Melbourne, FL
Florida Miami, FL
Florida Mobile, AL - Pensacola, FL (incl. Fort Walton Beach, FL)
Florida Orlando, FL
Florida Palm Beach, FL
Florida Panama City, FL
Florida Sarasota, FL
Florida Tallahassee, FL (incl. Florida State University & Florida A&M University)
Florida Tampa-Saint Petersburg, FL - Clearwater, FL
Florida West Palm Beach, FL - Fort Pierce, FL
Georgia Albany, GA
Georgia Athens, GA (incl. University of Georgia)
Georgia Atlanta, GA
Georgia Augusta, GA
Georgia Columbus, GA
Georgia Macon, GA
Georgia Savannah, GA
Georgia Tallahassee, FL-Thomasville, GA
Hawaii Honolulu, HI (Island of Oahu)
Idaho Boise, ID
Idaho Idaho Falls-Pocatello, ID
Idaho Twin Falls, ID
Illinois Champaign, IL - Springfield, IL - Decatur, IL
Illinois Chicago, IL
Illinois Macomb, IL (incl. Western Illinois University)
Illinois Madison, IL
Illinois Paducah, KY-Cape Girardeau, MO-Harrisburg, IL
Illinois Peoria, IL - Bloomington, IL
Illinois Rock Island County, IL (incl. Moline, IL)
Illinois Rockford, IL
Illinois Springfield, IL
Indiana Bloomington, IN
Indiana Evansville, IN
Indiana Fort Wayne, IN
Indiana Indianapolis, IN
Indiana Lafayette, IN
Indiana South Bend, IN - Elkhart, IN
Indiana Terre Haute, IN
Iowa Cedar Rapids, IA - Waterloo, IA - Iowa City, IA - Dubuque, IA
Iowa Davenport, IA-Rock Island-Moline, IL
Iowa Des Moines, IA - Ames, IA
Iowa Quincy, IL-Hannibal, MO-Keokuk, IA
Iowa Sioux City, IA
Kansas Joplin, MO-Pittsburg, KS
Kansas Hutchinson, KS
Kansas Topeka, KS
Kansas Wichita, KS
Kentucky Bowling Green, KY
Kentucky Lexington, KY
Kentucky Louisville, KY
Kentucky Northern Kentucky (incl. Fort Wright & Covington, KY)
Louisiana Alexandria, LA
Louisiana Baton Rouge, LA
Louisiana Lafayette, LA
Louisiana Lake Charles, LA
Louisiana New Orleans, LA
Louisiana Shreveport, LA
Maryland Annapolis, MD
Maryland Baltimore, MD
Maryland Montgomery County, MD (incl. Rockville, MD)
Maryland Prince George's County, MD
Maryland Salisbury, MD
Massachusetts Amherst, MA & Northampton, MA (incl. University of Massachusetts)
Massachusetts Attleboro Taunton, MA
Massachusetts Boston, MA
Massachusetts Boston's Longwood Medical Area, Kenmore Square, Chestnut Hill & Cambridge, MA
Massachusetts Brockton, MA
Massachusetts Lowell, MA
Massachusetts Lawrence/Haverhill, MA
Massachusetts Merrimack Valley, MA
Massachusetts New Bedford, MA - Fall River, MA
Massachusetts Springfield, MA - Holyoke, MA
Massachusetts Worcester, MA
Michigan Alpena, MI
Michigan Ann Arbor, MI
Michigan Battle Creek, MI
Michigan Detroit, MI
Michigan Flint, MI - Saginaw, MI - Bay City, MI
Michigan Grand Rapids, MI
Michigan Kalamazoo, MI
Michigan Lansing, MI
Michigan Marquette, MI
Michigan Traverse City-Cadillac, MI
Minnesota Duluth, MN
Minnesota Mankato, MN
Minnesota Minneapolis, MN - Saint Paul, MN
Minnesota Rochester, MN-Mason City, IA-Austin, MN
Minnesota Saint Cloud, MN
Mississippi Biloxi-Gulfport, MS
Mississippi Columbus-Tupelo-West Point, MS
Mississippi Greenwood-Greenville, MS
Mississippi Hattiesburg-Laurel, MS
Mississippi Jackson, MS
Mississippi Meridian, MS
Missouri Columbia, MO
Missouri Jefferson City, MO
Missouri Kansas City, MO
Missouri Ottumwa, IA-Kirksville, MO
Missouri Springfield, MO
Missouri Saint Joseph, MO
Missouri Saint Louis, MO
Montana Billings, MT
Montana Butte-Bozeman, MT
Montana Glendive, MT
Montana Great Falls, MT
Montana Helena, MT
Montana Missoula, MT
Nebraska Cheyenne, WY-Scottsbluff, NE
Nebraska Lincoln, NE & Hastings-Kearney, NE
Nebraska North Platte, NE
Nebraska Omaha, NE
Nevada Las Vegas, NV
Nevada Reno, NV
Nevada Stateline, NV (incl. Lake Tahoe, NV)
New Hampshire Concord-Laconia, NH
New Hampshire Manchester, NH
New Hampshire Nashua, NH
New Hampshire Portsmouth, NH
New Jersey Entire state, incl. Newark, NJ and Jersey City, NJ
New Mexico Albuquerque, NM
New Mexico Santa Fe, NM
New York Albany, NY
New York Binghamton, NY
New York Buffalo, NY - Niagara Falls, NY
New York Elmira, NY
New York Ithaca, NY
New York Long Island (Nassau County), NY
New York Long Island (Suffolk County), NY
New York New York City (Bronx), NY
New York New York City (Brooklyn), NY
New York New York City (Manhattan), NY
New York New York City (Queens), NY
New York New York City (Staten Island), NY
New York Rochester, NY
New York Schenectady, NY - Troy, NY
New York Syracuse, NY
New York Rome, NY
New York Utica, NY
New York Watertown, NY
New York Westchester County, NY (incl. White Plains & Yonkers, NY)
North Carolina Chapel Hill, NC
North Carolina Charlotte, NC
North Carolina Greensboro, NC - High Point, NC
North Carolina Greenville, NC - New Bern-Washington, NC
North Carolina Raleigh, NC - Durham, NC (Fayetteville, NC)
North Carolina Wilmington, NC
North Carolina Winston Salem, NC
North Dakota Fargo, ND and Moorehead-Valley City, ND
North Dakota Minot-Bismarck-Dickinson, ND (Williston, ND)
Ohio Akron, OH
Ohio Cincinnati, OH
Ohio Cleveland, OH (Canton, OH)
Ohio Columbus, OH
Ohio Dayton, OH
Ohio Lima, OH
Ohio Toledo, OH
Ohio Wheeling, WV-Steubenville, OH
Ohio Youngstown, OH
Ohio Zanesville, OH
Oklahoma Oklahoma City, OK
Oklahoma Oklahoma State University, OK
Oklahoma Sherman, TX-Ada, OK
Oklahoma Tulsa, OK
Oklahoma Wichita Falls, TX-Lawton, OK
Oregon Bend, OR
Oregon Eugene, OR
Oregon Medford-Klamath Falls, OR
Oregon Portland, OR
Oregon Salem, OR
Pennsylvania Allentown, PA
Pennsylvania Erie, PA
Pennsylvania Harrisburg, PA
Pennsylvania Johnstown-Altoona, PA
Pennsylvania Lancaster, PA
Pennsylvania Lebanon, PA
Pennsylvania Monroe County, PA
Pennsylvania Philadelphia, PA
Pennsylvania Pittsburgh, PA
Pennsylvania Reading, PA
Pennsylvania State College, PA (incl. Penn. State University)
Pennsylvania Westmoreland County, PA (incl. Greensburg)
Pennsylvania Wilkes Barre, PA - Scranton, PA
Pennsylvania Williamsport, PA
Pennsylvania York, PA
Puerto Rico San Juan, PR
Rhode Island Providence, RI
South Carolina Charleston, SC
South Carolina Columbia, SC
South Carolina Greenville,SC - Spartanburg, SC - Asheville, NC - Anderson, SC
South Carolina Myrtle Beach, SC - Florence, SC
South Dakota Rapid City, SD
South Dakota Sioux Falls, SD (Mitchell)
Tennessee Chattanooga, TN
Tennessee Jackson, TN
Tennessee Knoxville, TN
Tennessee Memphis, TN
Tennessee Nashville, TN
Tennessee Tri-Cities, TN-VA
Texas Abilene-Sweetwater, TX
Texas Amarillo, TX
Texas Austin, TX
Texas Beaumont, TX - Port Arthur, TX
Texas Brownsville-McAllen, TX
Texas College-Station, TX - Bryan, TX (incl. Texas A&M University)
Texas Corpus Christi, TX
Texas Dallas, TX
Texas El Paso, TX
Texas Fort Worth, TX
Texas Harlingen, TX - Weslaco, TX
Texas Houston, TX
Texas Laredo, TX
Texas Lubbock,TX (incl. Texas Technical University)
Texas Odessa-Midland, TX
Texas San Angelo, TX
Texas San Antonio, TX
Texas Tyler, TX - LongView, TX (Lufkin; Nacogdoches)
Texas Victoria, TX
Texas Waco, TX - Temple, TX - Bryan, TX
Utah Logan, UT
Utah Park City, UT
Utah Salt Lake City, UT
Virginia Blacksburg, VA
Virginia Charlottesville, VA
Virginia Hampton-Norfolk-Virginia Beach, VA
Virginia Harrisonburg, VA
Virginia Norfolk-Portsmouth-Newport News, VA
Virginia Richmond, VA - Petersburg, VA
Virginia Roanoke-Lynchburg, VA
Virginia Williamsburg, VA
Virginia Burlington, VT-Plattsburgh, NY
Washington Bellingham, WA
Washington Bremerton, WA
Washington Everett, WA
Washington Grays Harbor, WA
Washington Olympia, WA
Washington Seattle, WA
Washington Snohomish County, WA (excl. Everett)
Washington Spokane, WA
Washington Vancouver, WA
Washington Wenatchee (Chelan & Douglas Counties), WA
Washington Yakima-Pasco-Richland-Kennewick, WA
Washington, DC Washington, DC
West Virginia Bluefield-Beckley-Oak Hill, WV
West Virginia Charleston, WV
West Virginia Clarksburg-Weston, WV
West Virginia Huntington, WV
West Virginia Parkersburg, WV
Wisconsin Duluth, MN-Superior, WI
Wisconsin Eau Claire, WI
Wisconsin Green Bay-Appleton, WI
Wisconsin Janesville, WI
Wisconsin Kenosha, WI
Wisconsin La Crosse, WI - Eau Claire, WI
Wisconsin Madison, WI
Wisconsin Milwaukee, WI
Wisconsin Racine, WI
Wisconsin Sheboygan, WI
Wisconsin Waukesha, WI
Wisconsin Wausau-Rhinelander, WI
Wyoming Casper-Riverton, WY
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