What is billboard advertising? The definition of billboard advertising is advertising displays placed on elevated boards that are typically roadside and visible to motorists and pedestrians.
Get billboard advertising in over 300 cities across the United States with a single billboard advertising company. Billboard ads - and digital billboard ads - are on most of the hours of a day and are available at a low cost. To use billboard media means to produce more gross impressions than any other outdoor medium during a given period.
Currently, advertising on LCD billboards is the most popular outdoor advertising type among advertisers ready to reach the general public. Competitive billboard rental ad costs result in low cost-per-thousand figures because the costs for renting billboards is significantly reduced when compared to other media. According to many advertisers, the cost of a billboard rental yields great investment returns. Thus, many businesses and other organizations billboard-advertise in order to increase revenue or their exposure.
The construction of new locations, including new LED billboard advertisements, is prohibited in most cities in the United States, thereby making the existing billboard ad locations all the more valuable. Despite this fact, billboard rental rates remain competitively priced. All types of advertisers recognize this value and therefore include this medium in their outdoor ad plan. Advertisers that use billboard media and engage in renting billboards typically calculate the rent-a-billboard cost by dividing the monthly billboard advertising costs by the monthly gross impressions (which are first divided by 1,000).
The Rates section, below, will answer the common question of How much are billboard advertising costs.
The US Dept of Transportation placed digital billboards in 13 states to promote its Call 811 program.
The USDOT rotated between over 10 different creatives at no extra cost because the billboards are digital.
The advertiser was able to pick highways, freeways and major roads near home improvement centers to reach its target demographic.
Billboard ad costs are below.
For more specific pricing, submit a Get Free Quote form at top of this page.
|Bulletin (Large Billboard)||Range of $1,500 - $30,000 per location per 4 week period|
|30 Sheet Poster (Medium Billboard)||Range of $750 - $2,000 per location per 4 week period|
|8 Sheet Poster / Junior Poster (Small Billboard)||Range of $300 - $750 per location per 4 week period|
|Digital/LED Bulletin (Large Digital Billboard)||Range of $3,500 - $25,000 per location per 4 week period for an ~8 second spot in a loop of ~64 seconds|
|Wallscape||Range of $10,000 - $50,000 per location per 4 week period|
Range of rates depends on timing and market.
Minimum of 5 to 20 billboards, depending on the billboard ads medium, timing and market.
All rates and minimum purchase figures for billboard rental, including 30 sheet and 8 sheet posters, depend on the billboards ads medium, timing and market, and availability may change without notice.
Government and nonprofit organizations are eligible for a discount on billboard advertising rates.
See below for the average number of times a billboard is seen (i.e., billboard impressions or views) and the average billboard size/dimensions and specifications.
Range of impressions/views depends on location.
(Lead time is approx. 3 weeks. Can be reduced in certain cases.)
|Bulletin (Large Billboard)||Range of 20,000 to 50,000 per location per day.
Size: 48' W x 14' H
|30 Sheet Poster (Medium Billboard)||Range of 10,000 to 20,000 per location per day.
Size: 22' 8" W x 10' 5" H
|8 Sheet Poster / Junior Poster (Small Billboard)||Range of 8,000 to 12,000 per location per day
Size: 11' W x 5' H
|Digital/LED Bulletin (Large Digital Billboard)||Impressions/Views: Range of 35,000 to 65,000 per location per day.
Size: 48' W x 14' H
|Wallscape||Range of 50,000 to 100,000 per location per day.
National Guard Awards Multiple Advertising Contracts to Blue Line Media.
See the ads. >>
New York State DMV Advertises Public Safety Campaign in Gas Stations Statewide.
See the ads. >>
H&R Block Advertises its Free File Program on City Buses.
See the ads. >>
OhioHealth Promotes Its Programs and Services With Various Advertising Format.
See the ads. >>
One call to Blue Line Media provides us with any advertising option in any city across the country.
Blue Line Media has executed multiple government PSA campaigns in multiple U.S. cities, thereby giving our clients a truly national reach.
Working with Blue Line Media is a delight.
Blue Line Media is extremely helpful in delivering advertising media in any city we want across the country.
Billboard signs may be available in some of the following markets:
|Alabama||Birmingham, AL (incl. Anniston, AL and Tuscaloosa, AL)|
|Huntsville-Decatur, AL (incl. Florence, AL)|
|Mobile, AL (incl. University of South Alabama)|
|Tucson, AZ (Sierra Vista)|
|Arkansas||Fort Smith-Fayetteville-Springdale-Rogers, AR|
|Little Rock, AR - Pine Bluff, AR|
|Monroe, LA - El Dorado, AR|
|California||Antelope Valley, CA (incl. Lancaster & Palmdale, CA)|
|Coachella Valley, CA (incl. Palms Springs & Thousand Palms, CA)|
|Culver City, CA|
|East Bay, CA (Alameda County, incl. Oakland, CA)|
|East Bay, CA (Contra Costa County, incl. Concord & Walnut Creek)|
|Fresno, CA - Visalia, CA|
|Inland Empire, CA|
|Los Angeles, CA|
|Long Beach, CA|
|Marin, CA (incl. San Rafael, CA)|
|Monterey, CA - Salinas, CA|
|Orange County, CA (incl. Santa Ana, CA)|
|Palm Springs, CA|
|Riverside County, CA|
|San Bernardino County, CA|
|San Diego, CA|
|San Francisco, CA|
|San Joaquin County, CA (incl. Stockton, CA)|
|San Mateo County (incl. Redwood City), CA|
|Santa Barbara-Santa Maria-San Luis Obispo, CA|
|Santa Clara Valley, CA (incl. San Jose & Silicon Valley)|
|Santa Cruz, CA|
|Santa Monica, CA|
|Sonoma County, CA (incl. Santa Rosa, CA)|
|Ventura County, CA (incl. Oxnard, CA)|
|Yuma, AZ - El Centro, CA|
|Colorado||Colorado Springs, CO - Pueblo, CO|
|Eagle County, CO (incl. Vail, CO)|
|Fort Collins, CO|
|Grand Junction, CO - Montrose, CO|
|Roaring Fork Valley, CO (incl. Aspen, CO)|
|Summity County, CO|
|Winter Park, CO (incl. Grand County, CO)|
|Hartford, CT & New Haven, CT (incl. Wallingford, CT)|
|Waterbury, CT (a/k/a Central Naugatuck Valley), New Britain, Bristol, and Meriden, CT|
|Delaware||New Castle County (Wilmington)-Kent County (incl. Dover)-Sussex County, DE|
|Florida||Daytona Beach, FL|
|Fort Lauderdale, FL|
|Fort Myers, FL - Naples, FL|
|Manatee County, FL (incl. Brandenton, FL)|
|Mobile, AL - Pensacola, FL (incl. Fort Walton Beach, FL)|
|Palm Beach, FL|
|Panama City, FL|
|Tallahassee, FL (incl. Florida State University & Florida A&M University)|
|Tampa-Saint Petersburg, FL - Clearwater, FL|
|West Palm Beach, FL - Fort Pierce, FL|
|Athens, GA (incl. University of Georgia)|
|Tallahassee, FL-Thomasville, GA|
|Hawaii||Honolulu, HI (Island of Oahu)|
|Idaho Falls-Pocatello, ID|
|Twin Falls, ID|
|Illinois||Champaign, IL - Springfield, IL - Decatur, IL|
|Macomb, IL (incl. Western Illinois University)|
|Paducah, KY-Cape Girardeau, MO-Harrisburg, IL|
|Peoria, IL - Bloomington, IL|
|Rock Island County, IL (incl. Moline, IL)|
|Fort Wayne, IN|
|South Bend, IN - Elkhart, IN|
|Terre Haute, IN|
|Iowa||Cedar Rapids, IA - Waterloo, IA - Iowa City, IA - Dubuque, IA|
|Davenport, IA-Rock Island-Moline, IL|
|Des Moines, IA - Ames, IA|
|Quincy, IL-Hannibal, MO-Keokuk, IA|
|Sioux City, IA|
|Kansas||Joplin, MO-Pittsburg, KS|
|Kenutcky||Bowling Green, KY|
|Northern Kentucky (incl. Fort Wright & Covington, KY)|
|Baton Rouge, LA|
|Lake Charles, LA|
|New Orleans, LA|
|Montgomery County, MD (incl. Rockville, MD)|
|Prince George's County, MD|
|Massachusetts||Amherst, MA & Northampton, MA (incl. University of Massachusetts)|
|Attleboro Taunton, MA|
|Boston's Longwood Medical Area, Kenmore Square, Chestnut Hill & Cambridge, MA|
|Merrimack Valley, MA|
|New Bedford, MA - Fall River, MA|
|Springfield, MA - Holyoke, MA|
|Ann Arbor, MI|
|Battle Creek, MI|
|Flint, MI - Saginaw, MI - Bay City, MI|
|Grand Rapids, MI|
|Traverse City-Cadillac, MI|
|Minneapolis, MN - Saint Paul, MN|
|Rochester, MN-Mason City, IA-Austin, MN|
|Saint Cloud, MN|
|Columbus-Tupelo-West Point, MS|
|Jefferson City, MO|
|Kansas City, MO|
|Ottumwa, IA-Kirksville, MO|
|Saint Joseph, MO|
|Saint Louis, MO|
|Great Falls, MT|
|Nebraska||Cheyenne, WY-Scottsbluff, NE|
|Lincoln, NE & Hastings-Kearney, NE|
|North Platte, NE|
|Nevada||Las Vegas, NV|
|Stateline, NV (incl. Lake Tahoe, NV)|
|New Hampshire||Concord-Laconia, NH|
|New Jersey||Entire state, incl. Newark, NJ and Jersey City, NJ|
|New Mexico||Albuquerque, NM|
|Santa Fe, NM|
|New York||Albany, NY|
|Buffalo, NY - Niagara Falls, NY|
|Long Island (Nassau County), NY|
|Long Island (Suffolk County), NY|
|New York City (Bronx), NY|
|New York City (Brooklyn), NY|
|New York City (Manhattan), NY|
|New York City (Queens), NY|
|New York City (Staten Island), NY|
|Schenectady, NY - Troy, NY|
|Westchester County, NY (incl. White Plains & Yonkers, NY)|
|North Carolina||Chapel Hill, NC|
|Greensboro, NC - High Point, NC|
|Greenville, NC - New Bern-Washington, NC|
|Raleigh, NC - Durham, NC (Fayetteville, NC)|
|Winston Salem, NC|
|North Dakota||Fargo, ND & Moorehead-Valley City, ND|
|Minot-Bismarck-Dickinson, ND (Williston, ND)|
|Cleveland, OH (Canton, OH)|
|Wheeling, WV-Steubenville, OH|
|Oklahoma||Oklahoma City, OK|
|Oklahoma State University, OK|
|Sherman, TX-Ada, OK|
|Wichita Falls, TX-Lawton, OK|
|Medford-Klamath Falls, OR|
|Monroe County, PA|
|State College, PA (incl. Penn. State University)|
|Westmoreland County, PA (incl. Greensburg)|
|Wilkes Barre, PA - Scranton, PA|
|Puerto Rico||San Juan, PR|
|Rhode Island||Providence, RI|
|South Carolina||Charleston, SC|
|Greenville,SC - Spartanburg, SC - Asheville, NC - Anderson, SC|
|Myrtle Beach, SC - Florence, SC|
|South Dakota||Rapid City, SD|
|Sioux Falls, SD (Mitchell)|
|Beaumont, TX - Port Arthur, TX|
|College-Station, TX - Bryan, TX (incl. Texas A&M University)|
|Corpus Christi, TX|
|El Paso, TX|
|Fort Worth, TX|
|Harlingen, TX - Weslaco, TX|
|Lubbock,TX (incl. Texas Technical University)|
|San Angelo, TX|
|San Antonio, TX|
|Tyler, TX - LongView, TX (Lufkin & Nacogdoches)|
|Waco, TX - Temple, TX - Bryan, TX|
|Park City, UT|
|Salt Lake City, UT|
|Hampton-Norfolk-Virginia Beach, VA|
|Norfolk-Portsmouth-Newport News, VA|
|Richmond, VA - Petersburg, VA|
|Burlington, VT-Plattsburgh, NY|
|Grays Harbor, WA|
|Snohomish County, WA (excl. Everett)|
|Wenatchee (Chelan & Douglas Counties), WA|
|Washington, DC||Washington, DC|
|West Virginia||Bluefield-Beckley-Oak Hill, WV|
|Wisconsin||Duluth, MN-Superior, WI|
|Eau Claire, WI|
|Green Bay-Appleton, WI|
|La Crosse, WI - Eau Claire, WI|
Copyright 2018BACK TO TOP