What is billboard advertising? The definition of billboard advertising is advertising displays placed on elevated boards that are typically roadside and visible to motorists and pedestrians.
Get static (printed) and digital/video/LED billboard advertising in over 300 cities across the United States with a single billboard advertising company.
Although digital billboards are the fastest growing segment of the billboard industry, static billboards have greater numerosity. The construction of new billboard locations is prohibited in most cities in the United States, thereby making the existing billboard ad locations all the more valuable. Despite this fact, billboard rental rates remain competitively priced.
Advertisers that use billboard media typically calculate the rent-a-billboard cost-per-thousand (CPM) by dividing the monthly billboard advertising costs by the monthly gross impressions (which are first divided by 1,000).
The US Dept of Transportation placed digital billboards in 13 states to promote its Call 811 program.
The USDOT rotated between over 10 different creatives at no extra cost because the billboards are digital.
The advertiser was able to pick highways, freeways and major roads near home improvement centers to reach its target demographic.
Billboard ad costs are below.
This section will answer the common questions of "how much does a billboard cost" and "how much is a billboard".
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|Bulletin (Large Billboard)||Range of $1,500 - $30,000 per location per 4 week period|
|Poster (Medium Billboard)||Range of $750 - $2,000 per location per 4 week period|
|8 Sheet Poster / Junior Poster (Small Billboard)||Range of $300 - $750 per location per 4 week period|
|Digital/Video/LED Bulletin (Large Digital Billboard)||Range of $3,500 - $25,000 per location per 4 week period for an ~8 second spot in a loop of ~64 seconds|
|Wallscape||Range of $10,000 - $50,000 per location per 4 week period|
Range of rates depends on timing, duration and market.
Minimum of 5 to 20 billboards, depending on the timing, duration and market.
Government and nonprofit organizations are eligible for a discount on billboard advertising rates.
See below for the estimated number of times a billboard is seen (i.e., estimated billboard impressions or views) and the average billboard size/dimensions and specifications.
Range of estimated impressions/views depends on location.
(Lead time is approx. 3 weeks. Can be reduced in certain cases.)
|Bulletin (Large Billboard)||Range of 20,000 to 50,000 per location per day.
Size: 48' W x 14' H
|Poster (Medium Billboard)||Range of 10,000 to 20,000 per location per day.
Size: 22' 8" W x 10' 5" H
|8 Sheet Poster / Junior Poster (Small Billboard)||Range of 8,000 to 12,000 per location per day
Size: 11' W x 5' H
|Digital/Video/LED Bulletin (Large Digital Billboard)||Range of 35,000 to 65,000 per location per day.
Size: 48' W x 14' H
|Wallscape||Range of 50,000 to 100,000 per location per day.
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