Billboard Advertising

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• Billboard Advertising: Static and digital/LED out-of-home advertising displayed on large roadside signs visible to drivers, passengers, and pedestrians.
• Coverage: Blue Line Media offers static and digital/LED billboard advertising in more than 300 cities.
• Formats: Options include static bulletins, posters, junior posters, digital/LED billboards, and wallscapes.

What Is Billboard Advertising?

Billboard advertising is out-of-home (OOH) advertising displayed on large roadside signs, including both static billboards and digital/LED billboards. Billboards are typically located along roads, highways, and other high-traffic areas and are visible to drivers, passengers, pedestrians, commuters, residents, and visitors.

Blue Line Media offers static and digital/LED billboard advertising in more than 300 cities for local, regional, and national campaigns.

Static Billboard Advertising

Static billboard advertising uses printed or vinyl creative installed on a billboard structure for the campaign period. Common static formats include bulletins, posters, junior posters, and larger specialty displays.

Digital/LED Billboard Advertising

Digital/LED billboard advertising displays advertising creative electronically on roadside digital screens. Multiple advertisers can rotate on the same digital billboard, and creative can generally be changed without printing or physically replacing the display.

Digital/LED billboards can be useful for advertisers that want faster creative changes, multiple messages, shorter campaign periods, or the ability to update advertising during a campaign.

Billboard Sizes and Formats

Billboard formats vary by market and location. Common formats include bulletins (large billboards), posters (medium billboards), junior posters (small billboards), digital bulletins, digital posters, and wallscapes.

Poster billboards are also commonly referred to as 30-sheet posters, while junior posters are also known as 8-sheet posters.

Where Do Billboard Ads Appear?

Billboard ads are commonly located along highways, major roads, commuter routes, intersections, commercial corridors, downtown areas, and other high-traffic locations. Availability varies by city, roadway, and billboard operator.

How Much Does Billboard Advertising Cost?

Billboard advertising rates vary by market, location, format, visibility, traffic, campaign length, and whether the billboard is static or digital/LED. Pricing is commonly quoted per display for a four-week advertising period, although digital/LED billboard campaigns may also be available for shorter periods depending on the market.

How do digital/LED billboards work?

Digital/LED billboards show a single ad for eight to ten seconds every one to two minutes. Approximately six to eight advertisers are in rotation. Creative may be changed out anytime. For roadside digital/LED billboards, static images are only allowed (no videos).

Static vs. Digital Billboards: Which Is Better?

Compare static and digital/LED billboards side by side, including flexibility, timing, creative changes, and when each format may be the better fit.

Why Digital Billboards Are Effective

General:

Estimated per display per period (4 weeks). For more specific pricing: Pricing

Why a range of rates? [X]

Range of rates depends on timing, duration and market.

Minimum Purchase:

Minimum purchase requirement is $5,000 or higher per market (depending on market), which may be spread over displays and periods. May be reduced in certain cases.

Discounts:

Government and nonprofit organizations are eligible for a discount on billboard advertising rates.

Range of estimated impressions/views depends on display.

Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.

Creative Due Dates:

• Static (Print): 2-3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.