Billboards

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What is billboard advertising? The definition of billboard advertising is advertising displays placed on elevated boards or signs that are typically roadside and visible to motorists and pedestrians.

Get static (printed) and digital/video/LED billboard advertising in over 300 cities across the United States with a single billboard advertising company.

Although digital billboards are the fastest growing segment of the billboard sign industry, static billboards have greater numerosity. The construction of new billboard locations is prohibited in most cities in the United States, thereby making the existing billboard ad locations all the more valuable. Despite this fact, billboard rental rates remain competitively priced.

Advertisers that use billboard sign media typically calculate the rent-a-billboard cost-per-thousand (CPM) by dividing the monthly billboard advertising costs by the monthly gross impressions (which are first divided by 1,000).

(A Poster billboard is also known as a 30 Sheet Poster billboard; and a Junior Poster billboard is also known as an 8 Sheet Poster billboard.)

A common question is how do digital/LED billboards work? Digital/LED billboards show a single ad for eight to ten seconds every one to two minutes. Approximately six to eight advertisers are in rotation. Creative may be changed out anytime. For roadside digital/LED billboards, static images are only allowed (no videos).

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Companies Recruit and Hire for Open Jobs With Billboards

Companies and firms are increasingly hiring and recruiting for open jobs using roadside billboards.

Recruiters have found success cutting through the clutter of ad options with digital/LED and static/vinyl billboards.

See photos of the ads.

US Dept of Transportation Advertised on Nationwide Digital Billboards

The US Dept of Transportation placed digital billboards in 13 states to promote its Call 811 program.

The USDOT rotated between over 10 different creatives at no extra cost because the billboards are digital.

The advertiser was able to pick highways, freeways and major roads near home improvement centers to reach its target demographic.

See the states and photos of the ads.

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General:

Billboard ad costs are below.

This section will answer the common questions of "how much does a billboard cost?" and "how much is a billboard?".

For more specific pricing: Get Free Quote

Why a range of rates? [X]

Format	Rate
Bulletin (Large Billboard)	Range of $1,500 - $30,000 per location per 4 week period
Poster (Medium Billboard)	Range of $750 - $2,000 per location per 4 week period
Junior Poster (Small Billboard)	Range of $300 - $750 per location per 4 week period
Bulletin, Digital/Video/LED (Large Digital Billboard)	Range of $3,500 - $25,000 per location per 4 week period for an ~8 second spot in a loop of ~64 seconds
Poster, Digital/Video/LED (Medium Digital Billboard)	Range of $2,000 - $5,000 per location per 4 week period for an ~8 second spot in a loop of ~64 seconds
Wallscape	Range of $10,000 - $50,000 per location per 4 week period

Range of rates depends on timing, duration and market.

Minimum Purchase:

Minimum purchase requirement is $5,000 or higher per market (depending on market), which may be spread over displays and periods. May be reduced in certain cases.

Discounts:

Government and nonprofit organizations are eligible for a discount on billboard advertising rates.

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See below for the estimated number of times a billboard is seen (i.e., estimated billboard impressions or views) and the average billboard size/dimensions and specifications.

Range of estimated impressions/views depends on location.

Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.

Creative Due Dates:

• Static (Print): 2-3 weeks prior to ad start date. May be reduced in certain cases.
• Digital/LED/Video: 3 business days prior to ad start date.