Frequently Asked Questions

1. How is advertising bought?

Look through the various ad formats using the menu at the top of this page.

Once you decide on your desired ad formats, submit the Get Free Quote form on top. An account executive will email you the rates. Then you can begin to communicate with the account executive, who will also answer all of your questions.

After reviewing the rates, and choosing your desired ad formats, an agreement will be emailed to you to sign.

You then design the ads (according to specs that we will provide you) and send the design files to us electronically. We then print and install the ads, and send you pictures as proof of performance.

An invoice will be emailed on the first day of advertising. You have 30 days to pay the invoice. First time advertisers have to prepay invoices in full.

2. What kind of advertising do you provide?

We provide outdoor advertising space, including billboards, buses, benches, trains, malls and more. Links to all our formats are in the Menu at the top of any page on this website.

And to answer a common related question, we don't sell advertising on cars.

3. In what cities do you operate?

We operate in over 300 cities across the United States. You can see the list of markets (i.e., which are groups of cities) for each advertising format by clicking on the "Markets" link of each advertising format's page.

If you don't see a desired city in the list, we may still offer it. Please inquire about it when submitting your Get Free Quote form or contacting us.

4. What's the difference between a "city" and a "market"?

A "market" generally refers to a group of cities or areas. For example, the New York City market may include the five boroughs, Long Island and nearby areas.

5. What does the range of rates depend on?

The range of rates, which appears in each ad format's Rates section, is based on the market and timing. In other words, the range represents all the possible rates for all the markets in the United States.

In smaller markets (e.g., Columbia, MO), the actual rates are closer to the bottom of the range, and in larger markets (e.g., New York, NY), the actual rates are closer to the top of the range.

Please call us or complete the Get Free Quote form on the top to get actual rates for your market(s) and timing.

6. How long is the contract and what is the minimum purchase requirement?

Contracts are usually month to month. In other words, the minimum purchase is one month (i.e., four weeks). In some instances, a 2-week advertising period is permitted. You can advertise for as many weeks as you want, depending on availability (all the way up to 52 weeks).

The minimum quantity is set forth in the Rates section of each ad format's page.

7. How long does it take to get the ads running (i.e., lead time)?

Generally, 3 weeks from receipt of signed agreement and creative files, but can be reduced to a lesser period in certain cases.

8. Do you offer discounts to nonprofit and government agencies?

Yes, we do. We offer discounts to nonprofit and government agencies. Your quote will reflect the applicable discounts.

9. How do federal government agencies purchase advertising space?

Federal government agencies can purchase advertising space on a discounted and streamlined basis pursuant to federal GSA contract no. GS-07F-0259V.

10. Who is responsible for artwork design?

The advertiser is generally responsible for artwork design, although we offer a design service for an hourly fee. Please ask your account executive about the design service fee.

11. What are the advertising dimensions and specifications?

The dimensions and specifications vary according to the advertising format. You can see general dimensions and specifications on each advertising format's page (see the link to Specs near the top of the page). Full specs for certain ad formats, including templates, are at the Art Specs page.

For more detailed specifications, contact your account executive or email Production @

12. What file formats do you accept?

We prefer high-resolution PDF, but also accept Photoshop, Illustrator and other traditional press-ready files.

13. How do I send you large files?

Files that are less than 10 megabytes can be emailed to your account executive.

Larger files can be uploaded using the Upload page.

14. Are you currently hiring?

We are always considering candidates that possess skills that match our work ethic and style. Please email your resume to Careers @

Copyright 2019

Not all images represent ads placed by Blue Line Media. Images may be subject to copyright. Names and trade and service marks are property of their owners and are not intended to endorse Blue Line Media.