Frequently Asked Questions

Look through the various ad formats using the menu at the top of this page.

Once desired ad formats are selected, submit the Get Pricing request at the top of this page. A representative will then email the rates.

After reviewing the rates, and choosing desired ad formats, an invoice will be emailed for payment.

Blue Line Media can then design artwork/creative (graphic) for free, or the advertiser can submit creative electronically (according to specs provided by Blue Line Media). Blue Line Media will then print and install the ads and send photos as proof of performance.

Payment methods include ACH, wire, bank transfer, check, Zelle and credit card.

Blue Line Media provides out of home / outdoor advertising space, including billboards, buses, benches, trains, malls and more. Click Ads at the top of this page to see links to all the ad formats on this website.

And to answer a common question, advertising is not sold on private cars.

Blue Line Media provides advertising in over 300 cities across the United States. See the list of markets (i.e., which are groups of cities) for each advertising format by clicking on the "Markets" link of each advertising format's page.

If a desired city is not listed, it may still be offered. Inquire about it when submitting a Get Pricing request or contacting Blue Line Media.

A "market" generally refers to a group of cities or areas. For example, the New York City market may include the five boroughs, Long Island and nearby areas.

The range of rates, which appears in each ad format's Rates section, is based on the market and timing. In other words, the range represents all the possible rates for all the markets in the United States.

In smaller markets (e.g., Columbia, MO), the actual rates are closer to the bottom of the range, and in larger markets (e.g., New York, NY), the actual rates are closer to the top of the range.

Please complete the Get Pricing request to get actual rates for desired market(s) and timing.

Contracts are usually period to period (each period is 4 weeks). In other words, the minimum purchase is one period (4 weeks). In some instances, a 2-week advertising period is permitted. Multiple weeks of advertising are permitted, depending on availability (all the way up to 52 weeks).

Digital ad formats can sometimes be sold by the day or week.

The minimum purchase requirement is listed in the Rates section of each ad format's page. For most ad formats, the minimum purchase requirement is $5,000 per ad format per market or higher (depending on ad format and/or market), which may be spread over displays and periods. For certain ad formats, a minimum quantity of ad displays may be required instead. Minimum requirements may be reduced in certain cases.

Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.

Creative Due Dates:

• Static (Print): 2-3 weeks prior to ad start date; may be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes, discounts are offered to nonprofit and government agencies. The quote will reflect the applicable discounts.

Federal government agencies may purchase advertising space on a discounted and streamlined basis pursuant to federal GSA contract no. GS-07F-0259V.

Blue Line Media can design creative/artwork (graphics) for free, or the advertiser can submit their own creative. Certain creative designs may incur a fee, including videos in some cases, depending on complexity. Radio commercials are recorded for free.

The dimensions and specifications vary according to the advertising format. General dimensions and specifications are on each advertising format's page (see the Specs link near the top). Full specs for certain ad formats are at the Art Specs page.

For more detailed specifications, contact a representative or email Production @ BlueLineMedia.com.

Acceptable formats include high-resolution PDF, Photoshop, Illustrator, and other press-ready files. Blue Line Media can also design artwork/creative (graphics) for free.

Files that are less than 10 megabytes can be emailed to a representative.

Larger files can be uploaded using the Upload page.

The available locations will be emailed afer submission of the Get Pricing request. Not all locations are listed on the website.

Large billboards: range of $1,500 - $30,000 per display per period (4 weeks).

Medium billboards: range of $750 - $2,000 per display per period (4 weeks).

Small billboards: range of $300 - $750 per display per period (4 weeks).

Digital/video/LED billboards: range of $3,500 - $25,000 per display per period (4 weeks).

Wallscape: range of $10,000 - $50,000 per display per period (4 weeks).

Full billboard costs here.

The minimum purchase requirement is listed in the Rates section of each ad format's page. For most ad formats, the minimum purchase requirement is $5,000 per ad format per market or higher (depending on ad format and/or market), which may be spread over displays and periods. For certain ad formats, a minimum quantity of ad displays may be required instead. Minimum requirements may be reduced in certain cases.

Billboard vinyl is not sold or donated after it's used.

No. A video is not required for digital ad formats. A static image, such as a JPG, may be submitted.

Yes. Political, controversial or advocacy-oriented advertising is allowed, depending on whether the creative is permissible. Such ads may only be allowed on particular ad formats.

Please email resume to Careers @ BlueLineMedia.com.

Digital/LED billboards show a single ad for eight to ten seconds every one to two minutes. Approximately six to eight advertisers are in rotation. Creative may be changed at any time. For roadside digital/LED billboards, only static images are allowed (no videos). (In certain digital ad campaigns, the frequency of the showings is not determined in advance.)

Rates are net.

When an advertisement is viewed, it creates an impression, which is a total gross count of advertising exposures.

In other words, impressions count an individual each time he or she sees the display, so it includes multiple exposures by the same individual.

One person can produce more than one impression based on the number of times they see the ad. Therefore, if an ad achieves 100 impressions, that doesn't mean it's seen by 100 people. It has duplication and could be reaching only a few people, multiple times.

While impressions as a basic audience measurement is comparable across most media types, there are nuances in the way an impression is "counted" by media format. For OOH, we have refined our impressions to those "likely" seen versus just an opportunity to see through visibility factors based on a location's individual characteristics.

Impressions are an important metric and are the foundational media currency of OOH which means they can be compared and added across channels if the universe base, both demographically and geographically, is consistent.

In summary,
--The fundamental gauge of advertising exposures is provided by impressions, which encompass repeated views and are a widely-used metric across all ad formats.
--The number of impressions does not represent the number of individuals who have viewed the advertisement; rather, it reflects the total count of all exposures.