Billboard Advertising in Richmond, VA

Billboard advertising in Richmond starts at $1,500 per 4-week period. Static poster billboards (medium format) average $1,750 per 4-week period ($1,500–$2,000). Static bulletin billboards (large format, 14'×48') average $5,000 per 4 weeks ($4,000–$6,000). Digital bulletin billboards (LED, large format) average $5,000 per 4 weeks ($4,000–$6,000). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including high-visibility positions on I-95 through the Richmond metro core, I-64 through the Short Pump and western Henrico County growth corridor, and Midlothian Turnpike through the Chesterfield County retail strip — may be priced above these ranges depending on availability.

Billboard advertising in Richmond has CPMs starting at $4 per 4-week period. Static poster billboards (medium billboards) average $7 CPM ($6–$8) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $5 CPM ($4–$6). Digital bulletin billboards average $5 CPM ($4–$6). Digital poster billboards average $7 CPM ($6–$8). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 867 billboard faces in the Richmond DMA.

A static bulletin in Richmond delivers an average of 1,085,762 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 1,056,668 impressions over the same period. Commuters on major corridors like Interstate 95, Interstate 64, and Route 360/Hull Street Road typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available. Across all 867 billboard faces in the Richmond DMA, the market delivers approximately 486,466,688 total impressions per 4-week period.

The highest-density billboard corridors in the Richmond DMA are Interstate 95 (2 faces), Westwood Avenue (2 faces), Route 360 / Hull Street Road (2 faces), Temple Avenue / Petersburg Gateway (2 faces), and Jefferson Davis Highway / US-1 (2 faces). Additional billboard coverage is available on Interstate 64, Interstate 295, Midlothian Turnpike/US-60, US-1/Chamberlayne Avenue, and Broad Street/US-250.

The Richmond DMA contains 867 billboard faces tracked by Blue Line Media across Richmond City, Henrico County, Chesterfield County, Hanover County, Prince George County, Dinwiddie County, and surrounding counties. Of these, 44 are digital (LED) and 823 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage reaches 5+ counties in the DMA, with the highest concentrations in Chesterfield County, which contains the fast-growing Midlothian and Chester suburban corridors and the largest share of the DMA’s total residential population, and Richmond City, which contains the State Capitol, VCU, Monument Avenue, Carytown, and the highest-density urban commercial corridors in the DMA.

Richmond billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format) and digital posters. Of the 867 faces in the Richmond DMA, 44 are digital (LED) and 823 are static (printed/mesh). 75% of inventory is in urban and urban business locations, 0% suburban, and 25% rural, offering flexible targeting across Richmond audience densities.

The Richmond DMA sees its highest billboard demand in spring and fall. The fall peak runs September through November, anchored by NASCAR Cup Series race weekend at Richmond Raceway in September and the State Fair of Virginia in October at Meadow Event Park. Year-end retail demand sustains strong demand through November across the Chesterfield County and western Henrico County corridors. The spring peak runs March through May, with the Monument Avenue 10K in April bringing large crowds to Richmond’s most famous boulevard. The off-peak window runs December through February, when advertiser demand softens and rate flexibility is highest. Advertisers targeting Richmond Raceway NASCAR weekends should plan 4–6 weeks in advance.

Getting started with billboard advertising in Richmond is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Richmond follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. The Richmond DMA offers distinct sub-market targeting across 5 areas. The downtown Richmond and urban core sub-market along I-95, I-64, and Broad Street serves Richmond City, VCU, and the Carytown and Museum District corridors. The Chesterfield County and Southside sub-market along Route 360 and Midlothian Turnpike covers Midlothian, Chester, and Moseley. The western Henrico County sub-market along I-64 and US-250 reaches Short Pump, Innsbrook, and Regency Square. The Northside sub-market along Westwood Avenue, Laburnum Avenue, and Chamberlayne Avenue covers Scott’s Addition, Highland Park, and Bellevue. The Tri-Cities sub-market along I-95 south, Jefferson Davis Highway, and Temple Avenue covers Petersburg, Colonial Heights, and Hopewell.

Among the most-viewed billboard corridors in the Richmond DMA are Interstate 95 (2 faces), Westwood Avenue (2 faces), Route 360/Hull Street Road (2 faces), Temple Avenue (2 faces), and Jefferson Davis Highway/US-1 (2 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.