Billboard Advertising in Billings, MT

Billboard advertising in Billings, MT starts at $700 per 4-week period. Static poster billboards (medium format) average $950 per 4-week period ($700–$1,200). Static bulletin billboards (large format, 14'×48') average $2,000 per 4 weeks ($1,000–$3,000). Digital bulletin billboards (LED, large format) average $2,500 per 4 weeks ($1,500–$3,500). A $5,000 minimum spend applies, which may be spread over multiple displays and periods. Premium locations — including high-traffic freeway positions on Interstate 90 near the I-90/I-94 interchange or the King Avenue interchange — may be priced above these ranges depending on availability.

Billboard advertising in Billings, MT has CPMs starting at $4 per 4-week period. Static poster billboards (medium billboards) average $5 CPM ($4–$6) per 4-week period. Static bulletin billboards (large billboards) average $10 CPM ($5–$15) and digital bulletin billboard CPMs average $17 CPM ($10–$23) per 4-week period. CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 616 billboard faces in the Billings DMA.

A static bulletin in Billings delivers an average of 197,603 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 155,276 impressions over the same period. Commuters on major corridors like Interstate 90, US Highway 212, and US Highway 87 typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available in the Billings DMA. Across all 616 billboard faces in the Billings DMA, the market delivers approximately 119,426,808 total impressions per 4-week period.

The highest-density billboard corridors in the Billings DMA are Interstate 90 (29 faces), US Highway 212 (8 faces), US Highway 87, US Routes 10 & 12 (3 faces), and West Park & Lewis Ave (3 faces). Interstate 90 is the dominant corridor by far, running east-west through Yellowstone County with the highest aggregate face count in the DMA and reaching both commuter and long-haul through-traffic. US Highway 212 / King Avenue West is the primary commercial retail strip on Billings's west end, lined with national retailers, restaurants, and auto dealers that make it ideal for consumer brand campaigns. US Highway 87 serves the north Billings Heights and industrial zones, carrying agricultural, trucking, and light-industrial audiences moving between downtown and outlying Yellowstone County communities. US Routes 10 & 12 / Main Street provide downtown Billings surface-street exposure reaching government, healthcare, and urban core retail audiences. West Park & Lewis Avenue covers the downtown intersection zone near MetraPark and Billings's central business district.

The Billings DMA contains 616 billboard faces tracked by Blue Line Media across Yellowstone, Carbon, Stillwater, Big Horn, and surrounding counties. Of these, 10 are digital (LED) and 606 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage reaches 12 counties in the DMA, with the highest concentrations in Yellowstone County, which contains the city of Billings and the I-90/I-94 interchange corridor, and Carbon County to the south, which contains Red Lodge and the Beartooth Highway approach from US 212.

Billings billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 616 faces in the Billings DMA, 10 are digital (LED) and 606 are static (printed/mesh). 25% of inventory is in urban and urban business locations, 31% suburban, and 44% rural, offering flexible targeting across Billings audience densities.

Summer (June–August) is the peak demand period in Billings, driven by Yellowstone National Park tourism on I-90 and I-94, Beartooth Highway recreation traffic on US 212, and the Montana Fair in August. Fall (September–October) brings harvest season commercial traffic and back-to-school retail demand along King Avenue. Winter (January–February) is the softest window — harsh Montana weather reduces discretionary travel and this period typically offers the best negotiating room on rates. Key local events include the Billings Motorcycle Rally, the Northern International Livestock Exposition (NILE) in October, and MSU Billings home games driving fall traffic. Plan 4–6 weeks ahead for static placements and 3 business days ahead for digital.

Billboard advertising in Billings follows a straightforward process:

1. Get a quote — contact Blue Line Media to check availability and receive pricing for your target corridors and dates.
2. Choose your billboard — select specific locations from available inventory on I-90, King Avenue, US 87, and other corridors across the Billings DMA.
3. Provide creative or use our free design service — submit print-ready artwork or let our team design your ad at no additional cost.
4. Go live — your campaign launches on the agreed start date and runs for the contracted period.

Billboard sizes in Billings follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter billboard inventory by specific sub-markets within the Billings DMA. Key targetable areas include: Downtown Billings / Montana Avenue corridor (Main Street, West Park, Lewis Avenue — urban core retail, government, Billings Clinic medical district); I-90 West End (King Avenue interchange and Shiloh Road — big-box retail, chain restaurant, and suburban commuter audiences); Billings Heights / I-90 East (Lockwood industrial corridor and Heights residential — blue-collar and industrial worker audiences); South Side / Grand Avenue (residential neighborhoods south of downtown — local consumer and service business targeting); and the rural Yellowstone Valley (US 87 north toward Roundup and I-90 corridor east toward Miles City — agricultural, ranching, and energy sector audiences throughout eastern Montana).

Among the most-viewed billboard corridors in the Billings DMA are Interstate 90, the dominant east-west freeway with the highest traffic volumes in the market (29 faces), US Highway 212, the King Avenue West retail corridor (8 faces), US Highway 87, the north Billings arterial toward the Heights and Lockwood, US Routes 10 & 12, the historic downtown Main Street surface corridor (3 faces), and West Park & Lewis Avenue, the downtown urban core intersection near MetraPark (3 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.