What is street advertising? The definition of street advertising is advertising displays that are placed sidewalks, including on bus shelters, telephone kiosks, newsstands, benches and related equipment and furniture.
Blue Line Media is a street advertising company that offers discounted street furniture advertising and public amenity kiosk advertising. Brightly-lit street advertising signs reach the general public at all times of the day.
Street advertisements include newsstand advertising and kiosk advertising. (Kiosks are often renovated telephone kiosks.)
Certain displays fall under the general category of street furniture advertising displays because the signage structures contain benches for sitting. Other examples of street furniture advertising include public amenity kiosk advertising, city information panel advertising and newsstand advertising.
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|Bus Stop Shelter (click to see specific info)||Range of $150 - $1,500 per display per 4 week period and $4,000 to $6,500 per display per 4 week period in higher-end markets|
|City Info Panel/Bollard||Range of $700 - $1,950 per display per 4 week period|
|Bench||Range of $75 - $500 per display per 4 week period|
|Telephone Kiosk||Range of $750 - $2,500 per display per 4 week period|
|Newsstand Kiosk||Range of $2,000 - $15,000 per display per 4 week period|
|Urban Panel||Range of $750 - $2,000 per display per 4 week period|
|Bicycle Station / Dock / Rack||Range of $1,500 - $3,000 per display per 4 week period|
Range of rates depends on timing and market
Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.
Government and nonprofit organizations are eligible to receive a discount on street advertising.
See below for the estimated number of times a street ad is seen (i.e., estimated street advertising impressions or views) and the average street ad size/dimensions and specifications.
Range of impressions/views depends on market.
Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.
Creative Due Dates:
|Bus Stop Shelter||Range of 9,000 to 17,000 per ad per day.
Size: 47.5"W x 68.5"H
|City Info Panel/Bollard||Range of 11,000 to 19,000 per ad per day.
Size: 47.5"W x 68.5"H
|Bench||Range of 8,000 to 14,000 per ad per day.
Size: 84" W x 30" H, 84" W x 24" H or 72" W x 24" H, depending on the market
|Telephone Kiosk||Range of 7,000 to 15,000 per ad per day.
Size: 26"W x 50"H
|Newsstand Kiosk||Range of 10,000 to 25,000 per ad per day.
|Urban Panel||Range of 7,000 to 15,000 per ad per day.
Size: 60" W x 30" H
|Bicycle Station / Dock / Rack||Range of 10,000 to 15,000 per ad per day.
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