Billboard Advertising in Memphis, TN

Billboard advertising in Memphis starts at $800 per 4-week period. Static poster billboards (medium format) average $900 per 4-week period ($800–$1,000). Static bulletin billboards (large format, 14'×48') average $4,025 per 4 weeks ($3,550–$4,500). Digital bulletin billboards (LED, large format) average $4,000 per 4 weeks ($3,500–$4,500). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including high-visibility I-55 interchange positions in DeSoto County, the I-240/Poplar Avenue interchange in East Memphis, and the elevated I-40 approach to downtown Memphis near the Hernando de Soto Bridge — may be priced above these ranges depending on availability.

Billboard advertising in Memphis has CPMs starting at $4 per 4-week period. Static poster billboards (medium billboards) average $5 CPM ($4–$5) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $9 CPM ($8–$10). Digital bulletin billboards average $6 CPM ($5–$6). Digital poster billboards average $6 CPM ($5–$7). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 2,715 billboard faces in the Memphis DMA.

A static bulletin in Memphis delivers an average of 458,564 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 755,373 impressions over the same period. Commuters on major corridors like I-55, I-240, and Poplar Avenue typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available. Across all 2,715 billboard faces in the Memphis DMA, the market delivers approximately 1,022,251,704 total impressions per 4-week period.

The highest-density billboard corridors in the Memphis DMA are I-55 (North-South Spine) (88 faces), I-40 (East-West Connector) (5 faces), I-240 (Memphis Inner Beltway) (3 faces), Poplar Avenue (US-72) (6 faces), and Germantown Road (6 faces). Additional billboard coverage is available on I-22 / I-269, I-69, Winchester Road, Union Avenue, and Elvis Presley Boulevard.

The Memphis DMA contains 2,715 billboard faces tracked by Blue Line Media across Shelby, Fayette, Tipton, and Lauderdale counties in Tennessee, DeSoto, Marshall, Tate, and Tunica counties in Mississippi, and Crittenden, Mississippi, and Phillips counties in Arkansas. Of these, 96 are digital (LED) and 2,619 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage reaches 5+ counties in the DMA, with the highest concentrations in Shelby County, Tennessee, which contains the city of Memphis and the majority of DMA billboard inventory across the I-55, I-40, I-240, and Poplar Avenue corridors, and DeSoto County, Mississippi, which contains the rapidly growing Southaven, Horn Lake, and Olive Branch communities along the I-55 corridor and accounts for a significant and increasing share of total DMA billboard inventory.

Memphis billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), digital posters, junior posters, and wallscapes. Of the 2,715 faces in the Memphis DMA, 96 are digital (LED) and 2,619 are static (printed/mesh). 58% of inventory is in urban and urban business locations, 0% suburban, and 42% rural, offering flexible targeting across Memphis audience densities.

Peak billboard demand in Memphis centers on May, when the Memphis in May International Festival brings two major events: the Beale Street Music Festival (first weekend) and the World Championship Barbecue Cooking Contest (third weekend). Placements near Beale Street, FedExForum, and the I-55/Elvis Presley Boulevard corridor should be booked 6–8 weeks in advance for May. Spring Graceland tourism elevates demand along I-55 and Elvis Presley Boulevard from March through May. The Grizzlies NBA season runs October through April at FedExForum, and AutoZone Park baseball runs April through September. The St. Jude Memphis Marathon in December creates a late-year demand window for downtown corridors. January, February, and July are the softest months for availability and rate flexibility. Standard lead time is 4–6 weeks.

Getting started with billboard advertising in Memphis is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Memphis follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. The Memphis DMA offers distinct sub-market targeting across five areas. Downtown and Midtown Memphis covers Beale Street, the medical center corridor, Cooper-Young, South Main, and Crosstown. East Memphis covers Germantown and Collierville. DeSoto County, Mississippi covers Southaven, Horn Lake, Olive Branch, and Hernando. Northeast Memphis covers Bartlett, Lakeland, Cordova, and Arlington. South Memphis and Whitehaven centers on the Elvis Presley Boulevard corridor.

Among the most-viewed billboard corridors in the Memphis DMA are I-55 (88 faces), I-40 (5 faces), I-240 (3 faces), Poplar Avenue (6 faces), and Germantown Road (6 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.