Billboard Advertising in Idaho Falls–Pocatello, ID

Billboard advertising in Idaho Falls–Pocatello starts at $1,100 per 4-week period. Static poster billboards (medium format) average $1,300 per 4-week period ($1,100–$1,500). Static bulletin billboards (large format, 14'×48') average $3,800 per 4 weeks ($2,800–$4,800). Digital bulletin billboards (LED, large format) average $3,800 per 4 weeks ($2,800–$4,800). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including high-visibility positions at the I-15 / US 20 interchange in Idaho Falls and along the US 20 corridor toward Rexburg and Yellowstone — may be priced above these ranges depending on availability.

Billboard advertising in Idaho Falls–Pocatello has CPMs starting at $6 per 4-week period. Static poster billboards (medium billboards) average $8 CPM ($6–$9) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $21 CPM ($15–$26) and digital bulletin billboards average $15 CPM ($11–$19). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 706 billboard faces in the Idaho Falls–Pocatello DMA.

A static bulletin in Idaho Falls–Pocatello delivers an average of 187,484 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 247,960 impressions over the same period. Commuters on major corridors like U.S. Route 20, Interstate 15, and Yellowstone Avenue typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available. Across all 706 billboard faces in the Idaho Falls–Pocatello DMA, the market delivers approximately 129,308,520 total impressions per 4-week period.

The highest-density billboard corridors in the Idaho Falls–Pocatello DMA are U.S. Route 20 (55 faces), Interstate 15 (39 faces), U.S. Route 26 (24 faces), Interstate 86 (10 faces), and Yellowstone Avenue (6 faces). U.S. Route 20 is the DMA's dominant corridor — running east through Idaho Falls and Rexburg toward the Yellowstone National Park gateway, it carries the highest combined tourist and commuter traffic volumes in the DMA year-round. Interstate 15 is the primary north-south freeway connecting Idaho Falls and Pocatello and serving both markets simultaneously with freeway-scale impression volumes. U.S. Route 26 links the Idaho Falls market to Blackfoot and the Teton/Jackson Hole tourism route into Wyoming, serving agricultural and visitor audiences. Interstate 86 runs westbound from Pocatello, connecting the DMA to the Twin Falls and Boise markets. Yellowstone Avenue is the main commercial strip through central Idaho Falls, capturing local retail and service traffic daily. Additional coverage on 15th East, Lincoln Road, and 35th East within Idaho Falls, U.S. Route 93 through Custer and Lemhi counties, SR 25 through the Blackfoot and Bingham County area, SH 28 north through Jefferson County, and U.S. Route 91 through Sugar City and Rexburg.

The Idaho Falls–Pocatello DMA contains 706 billboard faces tracked by Blue Line Media across Bonneville, Bannock, Bingham, Madison, Jefferson, and surrounding counties in eastern Idaho. Of these, 37 are digital (LED) and 669 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage reaches 5+ counties in the DMA, with the highest concentrations in Bonneville County, which contains Idaho Falls, Ammon, and the primary US 20/I-15 interchange corridor, and Bannock County, which contains Pocatello, Chubbuck, and Idaho State University.

Idaho Falls–Pocatello billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 706 faces in the Idaho Falls–Pocatello DMA, 37 are digital (LED) and 669 are static (printed/mesh). 62% of inventory is in urban and urban business locations, 0% suburban, and 38% rural, offering flexible targeting across Idaho Falls–Pocatello audience densities.

Billboard demand in the Idaho Falls–Pocatello DMA peaks in summer (July–August) as Yellowstone and Grand Teton National Park tourism drives substantial US 20 and US 26 corridor traffic. Spring (April–May) sees strong demand as the outdoor recreation season opens after heavy winter snowfall. Fall (September–October) remains competitive as hunting and fishing seasons bring significant regional traffic across the DMA's rural and agricultural corridors. January and February are the softest months — severe winter conditions reduce travel and outdoor activity — making this the best window to negotiate preferred rates. Key events include the Eastern Idaho State Fair in Blackfoot (September), BYU-Idaho fall and winter semester openings in Rexburg, and LDS General Conference weekends. Lead time is 4–6 weeks for static boards and 3 business days for digital.

Getting started with billboard advertising in Idaho Falls–Pocatello is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Idaho Falls–Pocatello follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter available billboard inventory in the Idaho Falls–Pocatello DMA by location, corridor, or zip code, allowing advertisers to target specific sub-markets such as the I-15 / US 20 interchange corridor in Idaho Falls (the DMA's highest-traffic billboard hotspot at the junction of the DMA's two major freeways), the Yellowstone Avenue and Sunnyside Road commercial strip in central Idaho Falls (serving local retail, restaurant, and service audiences), the US 26 / Blackfoot and Bingham County market (reaching agricultural and rural communities southeast of Idaho Falls), the US 20 / Rexburg and Madison County market (reaching BYU-Idaho students, faculty, and large LDS family households), or the Pocatello and Bannock County market (serving Idaho State University, Chubbuck, and the southwestern corridor of the DMA along I-15 / I-86).

Among the most-viewed billboard corridors in the Idaho Falls–Pocatello DMA are U.S. Route 20, the dominant east-west artery through Idaho Falls and toward Yellowstone (55 faces), Interstate 15, the primary north-south freeway connecting Idaho Falls and Pocatello (39 faces), U.S. Route 26, the east-west corridor through Blackfoot and the Teton gateway (24 faces), Interstate 86, the westbound connector from Pocatello toward Twin Falls (10 faces), and Yellowstone Avenue, the main commercial strip through central Idaho Falls (6 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.