Blue Line Media logo

Call For Free Quote
800-807-0360

  1. Home
  2. Billboards
  3. Traverse City, MI

Billboard Advertising in Traverse City, MI

Map of Traverse City Billboards

Zoom in/out on map to see more.



Traverse City, MI Billboard Advertising Rates

  • $5,000 minimum spend which may be spread over displays and periods.
  • Get pricing: Pricing
Bulletin (Lg)
Bulletin (Large Billboard)
Rate / Period (4 wks, est.) $2,500-$4,500
Avg. Imps (Age 18+)
Bulletin, Digi (Lg)
Digital Bulletin (Large Digital Billboard)
Rate / Period (4 wks, est.) $3,000-$5,000
Avg. Imps (Age 18+)
Poster (Md)
Poster (Medium Billboard)
Rate / Period (4 wks, est.) $1,000-$1,500
Avg. Imps (Age 18+)
Poster, Digi (Md)
Digital Poster (Medium Digital Billboard)
Rate / Period (4 wks, est.) $1,000-$1,500
Avg. Imps (Age 18+)

In Traverse City, MI and Cadillac, MI Bulletin size billboards are generally on highways and freeways while the Posters are on surface streets. Many billboards have been converted to digital/LED formats so they are great for uploading creative remotely without any production costs - or for shorter advertising campaigns.

Traverse City, MI Billboard Advertising Data

No. of Billboards 1,200 (estimated)
Major Roads US-31, US-37, US-42, M-22 (Scenic Route), M-72, M-37 (Traverse City Road), M-118, M-113, East Bay Shore Drive, West Bay Shore Drive, South Airport Road, North Airport Road, Garfield Avenue, Front Street, Park Street, Washington Street, Division Street, Woodmere Avenue, State Street, Hastings Street, Cass Road, Three Mile Road, Cherry Bend Road
Major Neighborhoods Downtown Traverse City, Slabtown, Old Towne, Central Neighborhood, Old Mission Peninsula, Traverse Heights, Boardman, Oak Park, Peninsula, Woodland Hills, East Bay, West Bay, Cherryland
Population 147,606 (estimated)
DMA No. 117
Race White 92%
Black 1%
Hispanic 3%
Other 4%
Median Income $55,926
Median Age 45
Zip Codes 49684 48686

FAQ

Is billboard advertising in Traverse City, MI a good investment?

Absolutely. Outdoor advertising in Traverse City, MI offers a high ROI by delivering constant impressions to a diverse demographic with a median income of around $55,926.

Can I change my billboard design during the contract?

Yes, though a printing/installation fee applies for static boards and it takes 2 to 3 weeks to change out the vinyl. Digital billboards in Traverse City, MI offer the flexibility to update creatives instantly at no extra production cost.

Which highways in Traverse City, MI have the best visibility?

High-traffic areas on major highways are ideal for maximum exposure. We can help you identify the strategic spots along main streets that align with your campaign goals.

Get Pricing



Selected Billboards


Free $ For Nonprofits

Community in Action

Free Graphic Design

Campaigns

See All »

Testimonials

One call to Blue Line Media provides us with any advertising option in any city across the country.

PETA Logo
Matt Freeman PETA

Blue Line Media has executed multiple government PSA campaigns in multiple U.S. cities, thereby giving our clients a truly national reach.

PN Logo
Sarah Parada Porter Novelli

Working with Blue Line Media is a delight.

ACS Logo
Judith DeCamp ACS Quantum

Blue Line Media is extremely helpful in delivering advertising media in any city we want across the country.

BWA Logo
Sheldon de Souza Better World Advertising
Get Pricing

Connect

Advertising Formats

Other

Federal Govt

Socials

(Links open new tab/window)

Blue Line Media logo

Copyright 2026 Blue Line Media Inc

Blue Line Media is not the owner or exclusive provider of advertising formats presented on this website.

Not all images represent ads placed by Blue Line Media. Images may be subject to copyright. Names and trade and service marks are property of their owners and are not intended to endorse Blue Line Media.

In accordance with its Accessibility Statement, Blue Line Media is committed to ensuring accessibility of its website. To report an accessibility issue, request accessibility assistance regarding website content, or to request a specific electronic format, please contact the accessibility coordinator at 800-807-0360 or complete the form. Reasonable efforts will be made to accommodate all needs.

By using this website, you consent to the placement and storing of cookies on your computer by this website. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. To find out more about the cookies we use, see our Privacy Policy.

The Geopath Audience Location Measurement data is provided by the GeoPath, Inc. New York, New York. © Copyright 2026 All Rights Reserved.

BACK TO TOP