Billboard Advertising in New York City, NY (Manhattan, Brooklyn, Queens, the Bronx & Staten Island)

Billboard advertising in New York City starts at $2,000 per 4-week period. Static poster billboards average $3,500 per 4-week period ($2,000–$5,000). Static bulletin billboards (14'×48') average $14,750 per 4 weeks ($5,500–$24,000). Digital bulletin billboards average $15,500 per 4 weeks ($7,000–$24,000). Wallscape mural billboards average $185,000 per 4 weeks ($20,000–$350,000). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including Times Square, the Broadway corridor, and high-visibility Manhattan Wallscape positions — may be priced above these ranges depending on availability.

Billboard advertising in New York City has CPMs starting at $2 per 4-week period. Static poster billboards average $9 CPM ($5–$13) per 4-week period. Static bulletin billboards (14'×48') average $8 CPM ($3–$12). Digital bulletin billboards average $5 CPM ($2–$8). Wallscape building mural billboards average $101 CPM ($11–$190), reflecting the premium placement and high foot traffic visibility of NYC’s iconic Wallscape locations. Digital poster billboards average $7 CPM ($4–$9). CPMs are calculated using average 4-week impressions (age 18+) across all 8,873 billboard faces in the New York DMA.

A static bulletin in New York City delivers an average of 2,021,119 impressions (age 18+) over a 4-week campaign. A digital bulletin delivers an average of 2,835,206 impressions over the same period. A Wallscape building mural delivers an average of 1,846,571 impressions per 4 weeks. Commuters and pedestrians passing through Midtown Manhattan, the Port Authority / 42nd Street corridor, and the I-95/NJ Turnpike typically encounter the same billboard multiple times per week. Across all 8,873 billboard faces in the New York DMA, the market delivers approximately 9,741,413,496 total impressions per 4-week period.

The highest-density billboard corridors in the New York DMA are Port Authority / 42nd Street Corridor (133 faces), I-95 / NJ Turnpike (85 faces), Broadway (69 faces), NJ Route 17 (63 faces), and Route 9W (53 faces). For maximum visibility in Midtown Manhattan — reaching commuters, tourists, and the entertainment and media industry — the Port Authority / 42nd Street corridor and Broadway are the premier billboard addresses in the DMA. For New Jersey suburban reach across the tri-state area, I-95/NJ Turnpike and NJ Route 17 (Paramus) deliver the highest vehicle traffic volumes. Route 9W serves the Palisades and Rockland County commuter corridor. Additional high-traffic corridors include Route 22, I-78, I-80, 5th Avenue, and Queens Boulevard.

The New York DMA contains 8,873 billboard faces tracked by Blue Line Media across New York City, Long Island, Westchester County, northern New Jersey, and portions of Connecticut. Of these, 639 are digital (LED) and 8,234 are static (printed/mesh), spanning Wallscape murals, bulletin, and poster formats across 5+ counties in the DMA.

New York City billboard inventory includes Wallscape building murals (large-format graphics on building exteriors — especially prevalent in Manhattan, SoHo, and Midtown), static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 8,873 faces in the New York DMA, 639 are digital (LED) and 8,234 are static (printed/mesh). 86% of inventory is in urban and urban business locations, 0% suburban, and 14% rural, offering flexible targeting from dense Manhattan street-level placements to high-visibility suburban highway corridors in New Jersey and Long Island.

Billboard demand in New York City peaks sharply during the holiday season — late October through early January is the most competitive period in the market, particularly for Times Square and Manhattan Wallscape positions, driven by major retail campaigns, entertainment releases, and international brand activations. September (New York Fashion Week) is also a high-demand period for Manhattan placements. February and March typically see more availability following the post-holiday slowdown. Given the highly competitive nature of the New York DMA, premium locations often book 8–12 weeks in advance; Blue Line Media recommends planning campaigns well ahead of your preferred flight dates.

Getting started with billboard advertising in New York City is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in New York City follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts. Wallscape mural billboards are printed or mesh graphics mounted to building exteriors; sizes vary by building face, ranging from a few hundred to several thousand square feet.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter available billboard inventory in the New York City DMA by borough, corridor, zip code, or geographic area, allowing advertisers to target specific communities such as Manhattan, Brooklyn, Queens, the Bronx, Staten Island, northern New Jersey (Bergen County, Route 17 corridor), Long Island, or Westchester County. Campaigns can concentrate on a single neighborhood or span multiple boroughs and sub-markets within the DMA.

Among the most-viewed billboard corridors in the New York City DMA are the Port Authority / 42nd Street corridor, the highest-density single billboard cluster in the DMA serving one of the country's busiest transit hubs (133 faces), the I-95 / NJ Turnpike corridor, New Jersey's primary north-south route into New York City with heavy commuter and commercial traffic (85 faces), Broadway, spanning from lower Manhattan through Midtown and the Upper West Side (69 faces), Route 17 in northern New Jersey through Paramus and the Bergen County suburban retail corridor (63 faces), and Route 9W through the Palisades and Hudson Valley, reaching commuters between Westchester and northern New Jersey (53 faces). Blue Line Media can recommend specific billboard positions — including Wallscape mural locations in Times Square and SoHo — on these and other corridors based on current availability.