Billboard Advertising in New Jersey

Billboard advertising in New Jersey starts at $1,000 per 4-week period. Static poster billboards (medium format) average $1,750 per 4-week period ($1,000–$2,500). Static bulletin billboards (large format, 14'×48') average $8,500 per 4 weeks ($5,000–$12,000). Digital bulletin billboards (LED, large format) average $8,500 per 4 weeks ($5,000–$12,000). Wallscape mural billboards average $87,500 per 4 weeks ($25,000–$150,000). A $5,000 minimum spend applies, which may be spread across multiple boards and flight periods. Premium locations in major metro areas — such as Newark and Jersey City — may be priced above these ranges depending on availability.

Billboard advertising in New Jersey has CPMs starting at $3 per 4-week period. Static poster billboards (medium billboards) average $5 CPM ($3–$6) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $7 CPM ($4–$9). Digital bulletin billboards average $5 CPM ($3–$7). Wallscape mural billboards average $132 CPM ($38–$225), reflecting prime large-format placement on high-visibility building faces in New Jersey’s urban markets, concentrated in Hudson County’s Jersey City, Hoboken, and North Bergen with additional locations in Hackensack, Newark, Paterson, New Brunswick, and Camden. Digital poster billboards average $5 CPM ($4–$5). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 6,392 billboard faces in New Jersey.

A static bulletin in New Jersey delivers an average of 1,361,694 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 1,633,926 impressions over the same period. A Wallscape mural billboard delivers an average of 665,303 impressions per 4-week period. Commuters on major corridors like the New Jersey Turnpike, the Atlantic City Expressway, and Route 73 typically pass the same billboard multiple times per week. Across all 6,392 billboard faces in New Jersey, the market delivers approximately 4,503,953,304 total impressions per 4-week period.

Major billboard corridors in New Jersey include I-95 / New Jersey Turnpike (85 faces), Atlantic City Expressway (62 faces), Route 47 (Delsea Drive) (51 faces), US Route 130 (49 faces), Route 73 (47 faces), US Route 30 (White Horse Pike) (43 faces), Route 49 (39 faces), US Route 40 (29 faces), Williamstown Road (24 faces), and Berlin-Cross Keys Road (24 faces). The New Jersey Turnpike (I-95) is New Jersey’s primary north-south toll road, running from the Delaware Memorial Bridge past Trenton and New Brunswick through Newark, Elizabeth, and the Meadowlands to the George Washington Bridge, reaching North Jersey commuters, Newark Liberty International Airport traffic, and New York City-bound travelers. The Atlantic City Expressway connects the Philadelphia and Camden suburbs with the Jersey Shore, running from the Route 42 junction near Turnersville through Sicklerville, Williamstown, and Hammonton to Egg Harbor Township, Pleasantville, and Atlantic City, reaching daily commuters and casino and beach visitors. Route 47 (Delsea Drive) runs north-south through South Jersey from Deptford and Glassboro through Clayton, Franklinville, Vineland, and Millville toward Cape May County and Wildwood, reaching Gloucester and Cumberland County residents and summer shore traffic. US Route 130 parallels the Delaware River from Gloucester City, Camden, and Pennsauken through Burlington and Bordentown toward New Brunswick, reaching dense South Jersey suburbs, commuters, and freight traffic along a continuous commercial corridor. Route 73 runs from the Tacony-Palmyra Bridge through Pennsauken, Maple Shade, Mount Laurel, Marlton, Voorhees, and Berlin toward Hammonton, reaching Philadelphia-area commuters and South Jersey suburban shoppers.

The New Jersey billboard market contains 6,392 billboard faces tracked by Blue Line Media across 20+ counties statewide. Of these, 391 are digital (LED) and 6,001 are static (printed/mesh), spanning Wallscape mural, bulletin, and poster formats. Coverage is heaviest in Essex County, home to Newark, and Middlesex County, home to New Brunswick.

New Jersey billboard inventory includes Wallscape mural billboards (large-format graphics on building and parking structure exteriors), static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 6,392 faces in New Jersey, 391 are digital (LED) and 6,001 are static (printed/mesh). 64% of inventory is in urban and urban business locations, 23% suburban, and 12% rural, offering flexible targeting across New Jersey’s audience densities.

Billboard demand in New Jersey peaks from late spring through Labor Day, when Jersey Shore tourism and summer travel increase traffic on the New Jersey Turnpike, the Atlantic City Expressway, and Route 47. Memorial Day weekend opens the shore season in Atlantic City, Wildwood, Cape May, and Ocean City. Atlantic City’s casinos, concerts, and boardwalk events draw visitors from the Philadelphia and New York metros year-round, with summer the busiest period. The New Jersey State Fair in Augusta draws large crowds to Sussex County each August. Fall brings New York Giants and Jets home games at MetLife Stadium in East Rutherford and Rutgers football weekends in Piscataway. The November–December holiday retail season keeps demand high around major North Jersey shopping destinations in Paramus, East Rutherford, and Short Hills. January and February are the main off-peak window — availability is wider and rates are more negotiable. Book 6–8 weeks in advance for peak periods, and earlier for summer Jersey Shore corridors and North Jersey positions near New York City.

Getting started with billboard advertising in New Jersey is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in New Jersey follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts. Wallscape mural billboards are printed or mesh graphics mounted to building and parking structure exteriors; sizes vary by building face, ranging from a few hundred to several thousand square feet.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter billboard inventory across New Jersey by region and market. New Jersey divides into three primary advertising regions: North Jersey (Newark, Jersey City, Paterson, and the Bergen, Essex, Hudson, Passaic, and Union County suburbs of New York City), Central Jersey (Trenton, New Brunswick, Princeton, and the Middlesex, Mercer, Monmouth, and Somerset County corridors), and South Jersey (Camden, Atlantic City, Vineland, the Camden, Burlington, and Gloucester County suburbs of Philadelphia, and the Jersey Shore). Key markets include Newark, Jersey City, Paterson, Trenton, Atlantic City, and Camden. Inventory can also be filtered by city, corridor, or zip code to match your target audience.

Among the most-viewed billboard corridors in New Jersey are I-95 / the New Jersey Turnpike, linking the Delaware Memorial Bridge with Newark and New York (85 faces), the Atlantic City Expressway, connecting the Philadelphia suburbs with Atlantic City (62 faces), Route 47, running through Glassboro, Vineland, and Millville (51 faces), US Route 130, paralleling the Delaware River through Camden and Burlington counties (49 faces), and Route 73, linking the Tacony-Palmyra Bridge with Marlton and Berlin (47 faces). Blue Line Media can recommend specific billboard positions — including Wallscape mural locations — on these and other corridors based on current availability.