Aerial Ads

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• Aerial Advertising: Out-of-home advertising delivered using aircraft over targeted outdoor locations, events, beaches, and other high-attendance areas.
• Formats: Options may include airplane banner towing, text banners, skywriting, skytyping, helicopter banners, and custom aerial advertising formats.
• Targeting: Flights can be planned around geographic areas, events, crowd locations, time windows, and available flight routes, subject to weather and airspace restrictions.

What Is Aerial Advertising?

Aerial advertising uses airplanes, helicopters, or other aircraft to display advertising messages over targeted outdoor audiences. Common formats include airplane banner towing, skywriting, skytyping, and other available aerial displays.

Blue Line Media offers aerial advertising for local, regional, and national campaigns, with available formats and flight options varying by market, location, timing, weather, and airspace requirements.

Airplane Banner Advertising

Airplane banner advertising uses an aircraft to tow an advertising banner along a planned flight path. Banners may contain printed graphics, branding, promotional messages, URLs, or other short calls to action designed to be viewed from the ground.

Text-Only Airplane Banners

Text banner advertising uses large letters or characters assembled into a message and towed behind an airplane. Because viewers see the message from a distance, short and simple wording is generally preferred.

Skywriting and Skytyping Advertising

Skywriting advertising creates words or messages in the sky using aircraft. Depending on the program, skytyping may also be available, using multiple aircraft to form letters or messages across a larger area.

Skywriting and skytyping availability depends on weather, visibility, airspace restrictions, market, and flight conditions.

Helicopter Banner Advertising

Helicopter banner advertising uses a helicopter to carry or tow an advertising display over approved locations. Availability varies by market, flight area, airspace restrictions, and operator capabilities.

Where Can Aerial Advertising Fly?

Aerial advertising may be planned over beaches, downtown areas, outdoor events, festivals, stadium areas, parks, highways, waterfronts, and other locations where large outdoor audiences may be present.

Flight paths and operating times are subject to FAA requirements, local airspace restrictions, weather, visibility, safety considerations, and operator approval.

Can Aerial Advertising Target Events?

Yes. Flights can often be scheduled around sports games, concerts, festivals, conventions, holiday weekends, beach traffic, and other events. Campaign timing can be planned around expected crowd arrival, event hours, or departure periods, subject to flight and airspace conditions.

What Creative Works Best for Airplane Banner Ads?

Aerial advertising creative should generally use bold graphics, high contrast, clear branding, and limited copy. Short messages are easier to read from a distance and while the aircraft is moving.

What Can Affect an Aerial Advertising Flight?

Weather, wind, visibility, aircraft availability, FAA requirements, restricted airspace, event restrictions, and other operating conditions may affect flight routes, timing, or whether a scheduled flight can operate.

How Much Does Aerial Advertising Cost?

Aerial advertising rates vary by market, aircraft type, advertising format, flight duration, route, timing, banner production, event requirements, and other operating conditions.

Airplane banner advertising is commonly priced by flight hour, while skywriting and other specialty formats may use different pricing structures. See the rates below for estimated pricing.

General:

Estimated pricing per plane per flight hour. For more specific pricing: Pricing

Why a range of rates? [X]

$1,000 - $1,500 per plane per hour, depending on timing and market.

Minimum Purchase:

Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.

Discounts:

Government and nonprofit organizations are eligible for a discount on airplane advertising.

Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.

Creative Due Date: 2-3 weeks prior to ad start date. May be reduced in certain cases.

Size: 90' W x 30' H; 80' W x 40' H; 105' W x 35' H; 120' W x 40' H; 100' W x 50' H.