Billboard Advertising in Savannah, GA

Billboard advertising in the Savannah DMA starts at $1,700 per 4-week period. Static poster billboards (medium format) average $1,950 per 4-week period ($1,700–$2,200). Static bulletin billboards (large format, 14'×48') average $5,150 per 4 weeks ($4,300–$6,000). Digital bulletin billboards average $5,500 per 4 weeks ($4,500–$6,500). Digital poster billboards average $2,350 per 4 weeks ($2,100–$2,600). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium I-95 interchange positions, Historic District gateway positions, and Port of Savannah industrial corridor positions typically command pricing at or above the high end of these ranges.

Billboard advertising in the Savannah DMA has CPMs starting at $6 per 4-week period. Static poster billboards (medium billboards) average $7 CPM ($6–$8) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $10 CPM ($8–$11). Digital bulletin billboards average $17 CPM ($14–$20). Digital poster billboards average $12 CPM ($11–$13). CPMs are calculated using average 4-week impressions (age 18+) for each format across all 1,696 billboard faces in the Savannah DMA.

A static bulletin in the Savannah DMA delivers an average of 547,707 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 319,341 impressions over the same period. Commuters on high-volume corridors like I-95, US-17, Victory Drive, and Abercorn Street through the Savannah metro typically pass the same billboard multiple times per week, reinforcing brand recall. Across all 1,696 billboard faces in the DMA, the market delivers approximately 763,836,000 total impressions per 4-week period.

Key billboard corridors in the Savannah DMA include Interstate 95 (Primary DMA North–South Spine) (66 faces), US 278 (Primary DMA Rural and Inland Corridor) (26 faces), US 17 (Coastal Highway — Savannah to Brunswick Corridor) (11 faces), SC 68 / Yemassee Highway (South Carolina Lowcountry Corridor) (8 faces), and US 341 (Central Georgia Inland Corridor — Vidalia / Baxley Approach) (8 faces). I-95 is overwhelmingly the dominant corridor by face count, anchoring the DMA’s primary through-traffic and metro-spine billboard market. US-17 and the coastal approach corridors serve the Historic District, Tybee Island, and the coastal community audience. US-278 and US-341 provide the primary rural inland reach across the agricultural interior of the DMA.

The Savannah DMA contains 1,696 billboard faces tracked by Blue Line Media across Chatham, Bryan, Effingham, Liberty, Long, Screven, and Bulloch counties in Georgia, and Beaufort, Jasper, and Hampton counties in South Carolina. Of these, 94 are digital (LED) and 1,602 are static (printed/mesh). Billboard coverage is concentrated in Chatham County (Savannah, Pooler, Garden City), with additional inventory across Bryan County (Richmond Hill), Liberty County (Hinesville), and the inland Georgia and South Carolina Lowcountry counties.

Savannah DMA billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 1,696 faces in the DMA, 94 are digital (LED) and 1,602 are static (printed/mesh). 18% of inventory is in urban and urban business locations, 32% suburban, and 50% rural, reflecting the DMA’s mix of coastal, suburban, and rural Georgia and South Carolina inventory.

Spring (March–May) is peak billboard demand season in the Savannah market, driven by the Savannah St. Patrick’s Day Festival (mid-March, Historic District) and the Savannah Music Festival (March–April). Book 3–4 months in advance for St. Patrick’s Day positions along the Historic District and coastal corridors. Summer (June–August) is a strong season for hospitality and beach brands targeting the Tybee Island and coastal Georgia vacation audience. The SCAD fall enrollment (late August–September) drives demand for Historic District and Downtown Savannah positions. The holiday shipping and port surge (October–December) is the highest-volume freight period for the Port of Savannah, driving demand for logistics corridor positions. The winter off-peak window (January–February) is the best time to negotiate rates and secure preferred positions.

Getting started with billboard advertising in Savannah is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in the Savannah DMA follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter available billboard inventory in the Savannah DMA by corridor, zip code, or neighborhood, allowing advertisers to target specific communities such as the Historic District and Downtown Savannah, the Port of Savannah and Garden City-Pooler logistics corridor, the Bryan and Effingham county suburban growth market (Richmond Hill, Rincon), or Liberty County and Hinesville. Campaigns can concentrate on a single zone or span multiple neighborhoods across the Greater Savannah metro.

Among the most-viewed billboard corridors in the Savannah DMA are Interstate 95, the dominant East Coast through-traffic spine of the DMA (66 faces), US 278 through the inland Screven and Bulloch county corridor (26 faces), US 17 along the Georgia coastal highway (11 faces), SC 68 / Yemassee Highway in the South Carolina Lowcountry (8 faces), and US 341 through the inland southwest corridor (8 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.