Billboard Advertising in Lima, OH

Billboard advertising in Lima, OH starts at $700 per 4-week period. Static poster billboards (medium format) average $950 per 4-week period ($700–$1,200). Static bulletin billboards (large format, 14'×48') average $3,500 per 4 weeks ($2,500–$4,500). Digital bulletin billboards (LED, large format) average $3,500 per 4 weeks ($2,500–$4,500). A $5,000 minimum spend applies, which may be spread over multiple displays and periods. Premium locations — including high-traffic positions on State Route 65 north of Lima toward Putnam County and on US Route 33 through the Auglaize County corridor — may be priced above these ranges depending on availability.

Billboard advertising in Lima, OH has CPMs starting at $5 per 4-week period. Static poster billboards (medium billboards) average $9 CPM ($6–$11) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $20 CPM ($14–$25). Digital bulletin billboards average $17 CPM ($12–$21). Digital poster billboards average $7 CPM ($5–$8). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 375 billboard faces in the Lima DMA.

A static bulletin in Lima delivers an average of 179,161 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 216,526 impressions over the same period. Commuters on State Route 65 and US Route 33 through central Lima typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available in the market. Across all 375 billboard faces in the Lima DMA, the market delivers approximately 50,688,292 total impressions per 4-week period.

The highest-density billboard corridors in the Lima DMA are State Route 65 (4 faces), US Route 33 (4 faces), US Route 309 (4 faces), US Route 224 (6 faces), and Interstate 75 (2 faces). State Route 65 is the DMA's top billboard corridor — running north from Lima into Putnam County toward Ottawa and carrying the highest concentration of billboard inventory in the market, serving daily commuters and agricultural freight traffic along the primary north-south surface route. US Route 33 is the main northeast-southwest diagonal through the DMA — connecting Lima to Auglaize County and the Wapakoneta corridor and reaching daily commuters, regional shoppers, and freight traffic crossing between Allen and Auglaize Counties. US Route 309 provides east-west surface coverage through central Lima and the surrounding Allen County communities, including the Harding Highway corridor reaching the Lima Memorial Health System campus and surrounding retail and commercial districts. US Route 224 is the east-west connector linking Lima to Van Wert and Putnam Counties, carrying regional commuter and agricultural freight traffic through the western communities of the DMA. Interstate 75 provides the DMA's primary north-south freeway coverage, linking Lima to Toledo to the north and Dayton to the south and offering high-velocity through-traffic exposure for statewide and regional advertisers.

The Lima DMA contains 375 billboard faces tracked by Blue Line Media across Allen, Auglaize, Hardin, Mercer, Putnam, and Van Wert Counties in northwest Ohio. Of these, 23 are digital (LED) and 352 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage reaches 8 counties in the DMA, with the highest concentrations in Allen County, which contains the city of Lima, the I-75/US-33 interchange, and the SR-65 and US-309 corridors that anchor the majority of the DMA's billboard inventory, and Auglaize County, which contains Wapakoneta, the US-33 southwest corridor, and agricultural communities with strong surface-street billboard exposure.

Lima billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 375 faces in the Lima DMA, 23 are digital (LED) and 352 are static (printed/mesh). 12% of inventory is in urban and urban business locations, 37% suburban, and 51% rural, offering flexible targeting across Lima audience densities.

Spring (March–May) and fall (September–November) are the strongest billboard seasons in the Lima DMA, with consistent commuter traffic on SR-65 and US-33 and the lead-up to back-to-school and holiday retail periods. Summer (June–August) remains strong, supported by Lima's agricultural market activity, the Allen County Fair in late July and early August — a major regional draw that spikes traffic on US-33 and US-309 — and steady local retail foot traffic. Winter (December–February) is the softest window for static placements and typically offers the best negotiating leverage for long-run contracts. Plan 4–6 weeks ahead for static formats and 3 business days for digital.

Billboard advertising in Lima follows a straightforward process:

1. Get a quote — contact Blue Line Media to check availability and receive pricing for your target corridors and dates.
2. Choose your billboard — select specific locations from available inventory across the Lima DMA based on your target audience and budget.
3. Provide creative or use our free design service — submit print-ready artwork or let our team design your ad at no additional cost.
4. Go live — your campaign launches on the agreed start date and runs for the contracted period.

Billboard sizes in Lima follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter billboard inventory by specific sub-markets within the Lima DMA. Key targetable areas include: Allen County city core (State Route 65 and US-309 through central Lima, reaching daily residents, the Lima Memorial Health System and OhioHealth St. Rita's Medical Center campuses, and downtown retail and commercial districts); the US-33 northeast-southwest corridor (reaching Auglaize County commuters, regional shoppers, and freight traffic between Lima and Wapakoneta); the Interstate 75 freeway corridor (high-velocity through-traffic on Ohio's primary north-south interstate, reaching regional travelers and long-haul freight between Toledo and Dayton); Putnam County and the SR-65 north corridor (rural and agricultural communities north of Lima toward Ottawa, reaching a distinct county audience with strong local brand awareness); and Van Wert and Mercer County rural markets (US-224 west and surrounding two-lane corridors, reaching smaller communities with limited competing media options and high billboard visibility).

Among the most-viewed billboard corridors in the Lima DMA are State Route 65, the DMA's highest-density corridor (4 faces), US Route 33, the primary southwest diagonal (4 faces), US Route 309, the central Lima east-west surface route (4 faces), US Route 224, the east-west county connector (6 faces), and Interstate 75, the main north-south freeway (2 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.