What is airport advertising? The definition of airport advertising is static and digital displays that are placed in and around domestic and international airports that deliver a message on behalf of an advertiser.
Blue Line Media is an airport advertising company that offers low airport ad rates. Airport advertising signs (sometimes referred to as airport billboards) reach all kinds of people before and after their flights. The airport signs are visible to all travelers -- while they walk through the concourse or terminal to the gate for a flight departure, or as they return to baggage claim from a trip.
Airport media generally come in a few sizes, including static and digital airport diorama, mini spectacular, spectacular and airport banner.
Airport advertising rates are competitive when compared to other media; especially when obtained through one of the airport advertising companies that offers airport media, such as BLM.
Also reach wealthy consumers with advertising at private jet aircraft facilities - also known as Fixed Based Operators (FBOs).
Also inquire about the CNN television network for advertising available across various cities.
Airport shuttle/bus advertising on car rental transportation and parking lot/garage shuttles and buses is also available.
|Car Rental Buses/Shuttles||Advantage, Alamo, Avis, Dollar, Enterprise, Fox, Hertz, Payless, National, Sixt, Thrifty and others|
|Parking Lot/Garage Buses/Shuttles||Park N Fly, PreFlight and Parking Spot and others|
Intel used airport ads to reach people who are attending the supercomputing convention. The ads are on banners in high exposure locations geared towards arriving passengers.
The ads invite arriving passengers to visit them at Intel's convention booth.
For more specific pricing: Get Free Quote
(Gate/Terminal and Baggage Claim)
|Range of $3,500 - $9,900 per display per 4 week period|
|Mini-Spectacular||Range of $5,500 - $12,900 per display per 4 week period|
|Spectacular||Range of $11,500 - $19,900 per display per 4 week period|
|Digital/LED/Video||Range of $3,500 - $9,500 per display per 4 week period|
|Airport Banner||Range of $15,000 - $30,000 per display per 4 week period|
|Private Jet Airport Display||Range of $5,000 - $10,000 per display per 4 week period|
|Airport Shuttle/Bus||Range of $4,000 - $8,000 per package of displays per 4 week period|
Range of rates depends on timing and market.
Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.
Government and nonprofit organizations are eligible for a discount on airport ad displays.
Check out which airports have the highest number of business travelers:
|Estimated Business Travel - Top 20 Markets|
|Market||ACI Data||Scarborough Data|
|ACI Annual Ticketed Passengers||Approx. Ticketed Business Travelers per DMA** (Scarborough "% Air Traveler" applied to ACI ticketed passenger number)||% of Adult Air Travelers that have taken 1+ business trips in the past year* (Scarborough)||# of Adult Air Travelers that have taken 1+ business trips in the past year* (Scarborough)||Index of Adult Air Travelers that have taken 1+ business trips in the past year* (Scarborough)|
|New York (JFK)||47,683,529||14,352,742||30.1%||2,077,032||239|
|New York (EWR)||33,711,372||10,147,123||30.1%||2,077,032||239|
|New York (LGA)||24,122,478||7,260,866||30.1%||2,077,032||239|
|ATL Sample: According to Scarborough, 41.8% of Adult Air Travelers (836,085 adults) in the Atlanta DMA have taken 1+ business trips in the past year and they are 139% more likely to do so (index 239) compared to the average adult in the Atlanta DMA. Given this knowledge, we can apply this percentage to our annual ACI ticketed passenger count and estimate that 38.6 million passengers (92.4 million x 41.8%) in Atlanta have flown for business at least once in the past year.|
* The percentages, numbers, and indices that we get from Scarborough reflect the percentage of Air Travelers who have taken a business trip in the respective DMA, not the actual amount of ticketed passengers who have taken a business trip in said DMA. For example, Sally has had ten tickets for 10 different business trips departing out of dma x, but she is only counted once in the Scarborough data.
** Applying the Scarborough percentage of Air Travelers that have taken at least one business trip over the past year is a good estimate as to what % of ACI ticketed passengers have flown for business, but is not a comparison of the same variables.
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