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What is airport advertising? The definition of airport advertising is static and digital displays that are placed in and around domestic and international airports that deliver a message on behalf of an advertiser.
Blue Line Media is an airport advertising company that offers low airport ad rates. Airport advertising signs (sometimes referred to as airport billboards) reach all kinds of people before and after their flights. The airport signs are visible to all travelers -- while they walk through the concourse or terminal to the gate for a flight departure, or as they return to baggage claim from a trip.
Airport advertising rates are competitive when compared to other media; especially when obtained through one of the airport advertising companies that offers airport media, such as BLM.
Also reach wealthy consumers with advertising at private jet aircraft facilities - also known as Fixed Based Operators (FBOs).
Also inquire about the CNN television network for advertising available across various cities.
Airport shuttle/bus advertising on car rental transportation and parking lot/garage shuttles and buses is also available.
| Car Rental Buses/Shuttles | Advantage, Alamo, Avis, Dollar, Enterprise, Fox, Hertz, Payless, National, Sixt, Thrifty and others |
|---|---|
| Parking Lot/Garage Buses/Shuttles | Park N Fly, PreFlight and Parking Spot and others |
CACI advertised on airport charging stations in terminals to reach potential recruits for open job positions.
Intel used airport ads to reach people who are attending the supercomputing convention. The ads are on banners in high exposure locations geared towards arriving passengers.
The ads invite arriving passengers to visit them at Intel's convention booth.
See more pics of Intel's ads inside the airport.
The TSA used digital/LED/video airport ads to recruit new candidates to open job positions.
General:
Estimated per display per period (4 weeks). For more specific pricing: Pricing
| Format | Rate |
|---|---|
| Backlit Diorama (Gate/Terminal and Baggage Claim) |
$3,500 - $9,900 |
| Gate Info Display | $1,500 - $2,500 |
| Spectacular | $11,500 - $19,900 |
| Digital | $3,500 - $9,500 |
| Airport Banner / Tension Fabric Display (TFD) | $15,000 - $30,000 |
| Private Jet Airport Display | $5,000 - $10,000 |
| Airport Shuttle/Bus | $4,000 - $8,000 per package of displays per 4 week period |
Range of rates depends on timing and market.
Minimum Purchase:
Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.
Discounts:
Government and nonprofit organizations are eligible for a discount on airport ad displays.
Ohio's Get Out the Vote Campaign Advertises on Gas Station Pump Toppers For Nov Election.
See the ads. >>
Easterseals Ads in Doctor Offices, Bar/Restaurant Restrooms, Supermarket Shopping Carts and Delivery Trucks.
See the ads. >>
Fashion Retailer Wild / Wheat Paste Ads Postings Promote New Store.
See the ads. >>
Government Health Dept Ads on Standees/Banners in Pharmacies.
See the ads. >>
Police / Law Enforcement Transit / City Bus Ads to Recruit Employees.
See the ads. >>
School District Advertises on Posters in Pediatrician Medical Doctor/Physician Offices to Reach Children and Parents.
See the ads. >>
One call to Blue Line Media provides us with any advertising option in any city across the country.
Blue Line Media has executed multiple government PSA campaigns in multiple U.S. cities, thereby giving our clients a truly national reach.
Working with Blue Line Media is a delight.
Blue Line Media is extremely helpful in delivering advertising media in any city we want across the country.
Check out which airports have the highest number of business travelers:
| Estimated Business Travel - Top 20 Markets | |||||
|---|---|---|---|---|---|
| Market | ACI Data | Scarborough Data | |||
| ACI Annual Ticketed Passengers | Approx. Ticketed Business Travelers per DMA** (Scarborough "% Air Traveler" applied to ACI ticketed passenger number) | % of Adult Air Travelers that have taken 1+ business trips in the past year* (Scarborough) | # of Adult Air Travelers that have taken 1+ business trips in the past year* (Scarborough) | Index of Adult Air Travelers that have taken 1+ business trips in the past year* (Scarborough) | |
| Atlanta | 92,38,023 | 38,618,612 | 41.8% | 836,085 | 239 | Dallas | 57,744,554 | 25,349,859 | 43.9% | 998,683 | 231 |
| Los Angeles | 61,862,052 | 22,827,097 | 36.9% | 1,886,664 | 262 |
| Chicago | 66,659,709 | 22,197,683 | 33.3% | 1,118,690 | 221 |
| Denver | 52,849,132 | 19,184,235 | 36.3% | 601,313 | 189 |
| Charlotte | 39,043,708 | 15,461,308 | 39.6% | 277,199 | 325 |
| San Francisco | 40,810,141 | 15,018,132 | 36.8% | 1,073,793 | 198 |
| New York (JFK) | 47,683,529 | 14,352,742 | 30.1% | 2,077,032 | 239 |
| Houston | 40,128,953 | 14,285,907 | 35.6% | 657,321 | 250 |
| Miami | 38,314,389 | 13,563,294 | 35.4% | 509,663 | 233 |
| Phoenix | 40,591,948 | 12,705,280 | 31.3% | 552,445 | 212 |
| Las Vegas | 40,560,285 | 11,113,518 | 27.4% | 178,982 | 229 |
| Orlando | 35,426,006 | 10,734,080 | 30.3% | 461,187 | 194 |
| Detroit | 32,406,159 | 10,402,377 | 32.1% | 430,327 | 274 |
| New York (EWR) | 33,711,372 | 10,147,123 | 30.1% | 2,077,032 | 239 |
| Minneapolis | 33,118,499 | 9,670,602 | 29.2% | 427,754 | 236 |
| Philly | 30,839,175 | 9,467,627 | 30.7% | 763,211 | 253 |
| Boston | 28,907,938 | 9,423,988 | 32.6% | 829,655 | 213 |
| Seattle | 32,467,007 | 9,155,696 | 28.2% | 526,028 | 202 |
| New York (LGA) | 24,122,478 | 7,260,866 | 30.1% | 2,077,032 | 239 |
| ATL Sample: According to Scarborough, 41.8% of Adult Air Travelers (836,085 adults) in the Atlanta DMA have taken 1+ business trips in the past year and they are 139% more likely to do so (index 239) compared to the average adult in the Atlanta DMA. Given this knowledge, we can apply this percentage to our annual ACI ticketed passenger count and estimate that 38.6 million passengers (92.4 million x 41.8%) in Atlanta have flown for business at least once in the past year. | |||||
* The percentages, numbers, and indices that we get from Scarborough reflect the percentage of Air Travelers who have taken a business trip in the respective DMA, not the actual amount of ticketed passengers who have taken a business trip in said DMA. For example, Sally has had ten tickets for 10 different business trips departing out of dma x, but she is only counted once in the Scarborough data. ** Applying the Scarborough percentage of Air Travelers that have taken at least one business trip over the past year is a good estimate as to what % of ACI ticketed passengers have flown for business, but is not a comparison of the same variables. |
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