What is airport advertising? The definition of airport advertising is static and digital displays that are placed in and around domestic and international airports that deliver a message on behalf of an advertiser.
Blue Line Media is an airport advertising company for advertising in airports that offers low airport ad rates. Airport ads are effective in reaching commuters and travelers. Fortune 500 companies utilize airport advertisements on airport signage to make an impact and distinguish themselves from other advertisers. With air travel becoming more common, airport advertising signs -- at low airport advertising costs -- are here to stay.
Airport advertising displays (which some refer to as airport billboards) reach all kinds of people before and after their flights, including business persons, vacationers and students. The airport signs are visible to all travelers -- while they walk to the gate for a flight departure, or as they return to baggage claim from a trip.
Airport advertisements generally come in a few sizes, including airport diorama, mini spectacular, spectacular and airport banner. Other sizes are also available. All are effective in reaching the masses that fly -- the only difference is the display size and price. Advertising in airports with airport dioramas is the most common form of advertising found in airports, while airport banners are highly effective in garnering large gross impression figures.
Advertising in airports before or after a flight using airport advertisements on airport media is effective for all types of companies and organizations, including government and nonprofit organizations who regularly use airport ads.
Airport advertising rates are competitive when compared to other media; especially when obtained through one of the airport advertising companies that offers airport media, such as BLM.
Intel used airport ads to reach people who are attending the supercomputing convention. The ads are on banners in high exposure locations geared towards arriving passengers.
The ads invite arriving passengers to visit them at Intel's convention booth.
For more specific pricing, submit a Get Free Quote form.
• Backlit Diorama
(Gate/Terminal and Baggage Claim):
Range of $3,500 - $9,900 per ad per 4 week period
• Mini-Spectacular: Range of $5,500 - $12,900 per ad per 4 week period
• Spectacular: Range of $11,500 - $19,900 per ad per 4 week period
• Digital Display: Range of $3,500 - $9,500 per ad per 4 week period
• Airport Banner: Range of $15,000 - $30,000 per ad per 4 week period
Range of rates depends on timing and market.
Minimum of 5 to 20 airport advertisements, depending on the airport medium, timing and market.
All rates and mimimum purchase figures for an airport ad depend on the airport ads medium, timing and market, and airport ad availability may change without notice.
Government and nonprofit organizations are eligible for a discount on airport ad displays.
See below for the average number of times an airport ad is seen (i.e., airport advertising impressions or views) and the average airport ad size/dimensions and specifications.
Range of impressions/views depends on market.
(Lead time is approx. 3 weeks. Can be reduced in certain cases.)
• Backlit Diorama:
Impressions/Views: Range of 12,000 to 15,000 per ad per day
Size: 62" W x 43"H
Impressions/Views: Range of 15,000 to 25,000 per ad per day
Size: 69" W x 69"H
Impressions/Views: Range of 25,000 to 35,000 per ad per day
Size: 135" W x 83"H
• Digital Display:
Impressions/Views: Range of 20,000 to 35,000 per ad per day
Size: Varies by market.
• Airport Banner:
Impressions/Views: Range of 40,000 to 60,000 per ad per day
Size: Varies by market.
One call to Blue Line Media provides us with any advertising option in any city across the country.
Blue Line Media has executed multiple government PSA campaigns in multiple U.S. cities, thereby giving our clients a truly national reach.
Working with Blue Line Media is a delight.
Blue Line Media is extremely helpful in delivering advertising media in any city we want across the country.
Airport advertisements may be available in some of the following markets:
|Alabama||Birmingham (Anniston and Tuscaloosa), AL|
|Huntsville-Decatur (Florence), AL|
|Tucson (Sierra Vista), AZ|
|Arkansas||Fort Smith (Ft Smith)-Fayetteville-Springdale-Rogers, AR|
|Little Rock-Pine Bluff, AR|
|Monroe, LA-El Dorado, AR|
|Los Angeles, CA|
|Palm Springs, CA|
|San Diego, CA|
|San Francisco-Oakland-San Jose, CA|
|Santa Barbara-Santa Maria-San Luis Obispo, CA|
|Yuma, AZ-El Centro, CA|
|Colorado||Colorado Springs-Pueblo, CO|
|Grand Junction-Montrose, CO|
|Connecticut||Hartford & New Haven, CT|
|Delaware||New Castle County (Wilmington), DE|
|Florida||Fort Myers (Ft Myers)-Naples, FL|
|Miami-Fort Lauderdale (Ft Lauderdale), FL|
|Mobile, AL-Pensacola (Fort Walton Beach - Ft Walton Beach), FL|
|Orlando-Daytona Beach-Melbourne, FL|
|Panama City, FL|
|Tampa-Saint Petersburg (St Petersburg) (Sarasota), FL|
|West Palm Beach-Fort Pierce (Ft Pierce), FL|
|Tallahassee, FL-Thomasville, GA|
|Hawaii||Honolulu, HI (Island of Oahu)|
|Idaho Falls-Pocatello, ID|
|Twin Falls, ID|
|Illinois||Champaign & Springfield-Decatur, IL|
|Paducah, KY-Cape Girardeau, MO-Harrisburg, IL|
|Fort Wayne (Ft Wayne), IN|
|South Bend-Elkhart, IN|
|Terre Haute, IN|
|Iowa||Cedar Rapids-Waterloo-Iowa City & Dubuque, IA|
|Davenport, IA-Rock Island-Moline, IL|
|Des Moines-Ames, IA|
|Quincy, IL-Hannibal, MO-Keokuk, IA|
|Sioux City, IA|
|Kansas||Joplin, MO-Pittsburg, KS|
|Kenutcky||Bowling Green, KY|
|Baton Rouge, LA|
|Lake Charles, LA|
|New Orleans, LA|
|Presque Isle, ME|
|Massachusetts||Boston, MA (Manchester, NH)|
|Providence, RI-New Bedford, MA|
|Flint-Saginaw-Bay City, MI|
|Grand Rapids-Kalamazoo-Battle Creek, MI|
|Traverse City-Cadillac, MI|
|Minneapolis-Saint Paul (St Paul), MN|
|Rochester, MN-Mason City, IA-Austin, MN|
|Columbus-Tupelo-West Point, MS|
|Missouri||Columbia-Jefferson City, MO|
|Kansas City, MO|
|Ottumwa, IA-Kirksville, MO|
|Saint Joseph (St Joseph), MO|
|Saint Louis (St Louis), MO|
|Great Falls, MT|
|Nebraska||Cheyenne, WY-Scottsbluff, NE|
|Lincoln & Hastings-Kearney, NE|
|North Platte, NE|
|Nevada||Las Vegas, NV|
|New Jersey||Entire state, incl. Newark, NJ and Jersey City, NJ|
|New Mexico||Albuquerque-Santa Fe, NM|
|New York||Albany-Schenectady-Troy, NY|
|New York, NY|
|North Carolina||Charlotte, NC|
|Greensboro-High Point-Winston Salem, NC|
|Greenville-New Bern-Washington, NC|
|Raleigh-Durham (Fayetteville), NC|
|North Dakota||Fargo-Valley City, ND|
|Minot-Bismarck-Dickinson (Williston), ND|
|Cleveland-Akron (Canton), OH|
|Wheeling, WV-Steubenville, OH|
|Oklahoma||Oklahoma City, OK|
|Sherman, TX-Ada, OK|
|Wichita Falls, TX-Lawton, OK|
|Medford-Klamath Falls, OR|
|Wilkes Barre-Scranton, PA|
|Puerto Rico||San Juan, PR|
|South Carolina||Charleston, SC|
|Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC|
|Myrtle Beach-Florence, SC|
|South Dakota||Rapid City, SD|
|Sioux Falls (Mitchell), SD|
|Beaumont-Port Arthur, TX|
|Corpus Christi, TX|
|Dallas-Fort Worth (Ft Worth), TX|
|El Paso, TX|
|San Angelo, TX|
|San Antonio, TX|
View (Lufkin & Nacogdoches), TX
|Utah||Salt Lake City, UT|
|Norfolk-Portsmouth-Newport News, VA|
|Burlington, VT-Plattsburgh, NY|
|Washington, DC||Washington, DC|
|West Virginia||Bluefield-Beckley-Oak Hill, WV|
|Wisconsin||Duluth, MN-Superior, WI|
|Green Bay-Appleton, WI|
|La Crosse-Eau Claire, WI|
Check out which airports have the highest number of business travelers:
|Estimated Business Travel - Top 20 Markets|
|Market||ACI Data||Scarborough Data|
|ACI Annual Ticketed Passengers||Approx. Ticketed Business Travelers per DMA** (Scarborough "% Air Traveler" applied to ACI ticketed passenger number)||% of Adult Air Travelers that have taken 1+ business trips in the past year* (Scarborough)||# of Adult Air Travelers that have taken 1+ business trips in the past year* (Scarborough)||Index of Adult Air Travelers that have taken 1+ business trips in the past year* (Scarborough)|
|New York (JFK)||47,683,529||14,352,742||30.1%||2,077,032||239|
|New York (EWR)||33,711,372||10,147,123||30.1%||2,077,032||239|
|New York (LGA)||24,122,478||7,260,866||30.1%||2,077,032||239|
|ATL Sample: According to Scarborough, 41.8% of Adult Air Travelers (836,085 adults) in the Atlanta DMA have taken 1+ business trips in the past year and they are 139% more likely to do so (index 239) compared to the average adult in the Atlanta DMA. Given this knowledge, we can apply this percentage to our annual ACI ticketed passenger count and estimate that 38.6 million passengers (92.4 million x 41.8%) in Atlanta have flown for business at least once in the past year.|
* The percentages, numbers, and indices that we get from Scarborough reflect the percentage of Air Travelers who have taken a business trip in the respective DMA, not the actual amount of ticketed passengers who have taken a business trip in said DMA. For example, Sally has had ten tickets for 10 different business trips departing out of dma x, but she is only counted once in the Scarborough data.
** Applying the Scarborough percentage of Air Travelers that have taken at least one business trip over the past year is a good estimate as to what % of ACI ticketed passengers have flown for business, but is not a comparison of the same variables.