Airport Ads

Description

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Jump to rates below.

  • Airport Advertising: Static and digital displays in and around domestic and international airports.
  • Coverage: Airport advertising company offers low rates, reaching travelers before and after flights.
  • Effectiveness: Competitive rates; visible to travelers throughout the airport journey.

What is airport advertising? The definition of airport advertising is static and digital displays that are placed in and around domestic and international airports that deliver a message on behalf of an advertiser.

Blue Line Media is an airport advertising company that offers low airport ad rates. Airport advertising signs (sometimes referred to as airport billboards) reach all kinds of people before and after their flights. The airport signs are visible to all travelers -- while they walk through the concourse or terminal to the gate for a flight departure, or as they return to baggage claim from a trip.

Airport advertising rates are competitive when compared to other media; especially when obtained through one of the airport advertising companies that offers airport media, such as BLM.

Also reach wealthy consumers with advertising at private jet aircraft facilities - also known as Fixed Based Operators (FBOs).

Also inquire about the CNN television network for advertising available across various cities.

Airport shuttle/bus advertising on car rental transportation and parking lot/garage shuttles and buses is also available.

Car Rental Buses/Shuttles Advantage, Alamo, Avis, Dollar, Enterprise, Fox, Hertz, Payless, National, Sixt, Thrifty and others
Parking Lot/Garage Buses/Shuttles Park N Fly, PreFlight and Parking Spot and others

Recent Campaigns

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CACI Advertised on Airport Cell Phone Charging Stations in Terminals

CACI Airport Cell Phone Charging Station Ads

CACI advertised on airport charging stations in terminals to reach potential recruits for open job positions.

See more pics.

Intel Corp Advertised Inside Airport to Reach Convention Attendees

Intel Airport Advertising

Intel used airport ads to reach people who are attending the supercomputing convention. The ads are on banners in high exposure locations geared towards arriving passengers.

The ads invite arriving passengers to visit them at Intel's convention booth.

See more pics of Intel's ads inside the airport.

TSA Advertised in Airports on Digital/LED/Video Advertising Displays

TSA Airport Advertising

The TSA used digital/LED/video airport ads to recruit new candidates to open job positions.

See more pics of their ads inside the airport.

Rates

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General:

Estimated per display per period (4 weeks). For more specific pricing: Pricing

Why a range of rates? [X]

Format Rate
Backlit Diorama
(Gate/Terminal and Baggage Claim)
$3,500 - $9,900
Gate Info Display $1,500 - $2,500
Spectacular $11,500 - $19,900
Digital $3,500 - $9,500
Airport Banner / Tension Fabric Display (TFD) $15,000 - $30,000
Private Jet Airport Display $5,000 - $10,000
Airport Shuttle/Bus $4,000 - $8,000 per package of displays per 4 week period

Range of rates depends on timing and market.


Minimum Purchase:

Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.


Discounts:

Government and nonprofit organizations are eligible for a discount on airport ad displays.

Specs/Imps

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Range of estimated impressions/views depends on market.

Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.

Creative Due Dates:

  • Static (Print): 2-3 weeks prior to ad start date. May be reduced in certain cases.
  • Digital: 3 business days prior to ad start date.
Format Est. Impressions/Views Per Display Per Day
Backlit Diorama
(Gate/Terminal and Baggage Claim)
12,000 to 15,000 per display per day
Size: 62" W x 43" H
Gate Info Display 15,000 to 25,000 per display per day
Size: 1920px W x 1080px H
Spectacular 25,000 to 35,000 per display per day
Size: 135" W x 83" H
Digital 20,000 to 35,000 per display per day
Size: Varies by market.
Airport Banner / Tension Fabric Display (TFD) 40,000 to 60,000 per display per day
Size: Varies by market.
Private Jet Airport Display 3,000 to 5,000 per display per day
Size: Varies by market.
Airport Shuttle/Bus 1,000 to 3,000 per display per day
Size: 28" W x 11" H
Download Pics?[X]

Markets

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Airport advertisements are available in the following markets:

State Market Airport Code
Alabama Birmingham (Anniston and Tuscaloosa), AL Birmingham-Shuttlesworth Int’l. BHM
Alabama Dothan, AL Dothan Regional DHN
Alabama Huntsville-Decatur (Florence), AL Huntsville International Airport HSV
Alabama Montgomery-Selma, AL Montgomery Regional Airport MGM
Alaska Anchorage, AK Ted Stevens Anchorage International Airport ANC
Alaska Fairbanks, AK

Fairbanks International Airport

FAI
Alaska Juneau, AK Juneau International Airport JNU
Arizona Phoenix, AZ Phoenix Sky Harbor International Airport PHX
Arizona Flagstaff, AZ Flagstaff Pulliam FLG
Arizona Tucson (Sierra Vista), AZ Tucson International Airport TUS
Arizona Bullhead City Laughlin/Bullhead International IFP
Arkansas Fort Smith (Ft Smith)-Fayetteville-Springdale-Rogers, AR Fort Smith Regional Airport FSM
Arkansas Jonesboro, AR Jonesboro Municipal Airport JBR
Arkansas Little Rock-Pine Bluff, AR Bill and Hillary Clinton National/Adams Field LIT
Arkansas Monroe, LA-El Dorado, AR Monroe Regional Airport MLU
Arkansas Northwest Arkansas Northwest Arkansas Regional XNA
California Bakersfield, CA Meadows Field BFL
California Burbank, CA Bob Hope BUR
California Chico-Redding, CA Chico Municipal Airport CIC
California Eureka, CA Arcata-Eureka Airport ACV
California Fresno-Visalia, CA Fresno Yosemite International Airport FAT
California Long Beach, CA Long Beach Airport/Daugherty Field LBG
California Los Angeles, CA Los Angeles International Airport LAX
California Ontario, CA Ontario Int'l ONT
California Monterey-Salinas, CA Monterey Regional MRY
California Palm Springs, CA Palm Springs Int'l PSP
California Sacramento (SMF)-Stockton-Modesto, CA Sacramento International Airport SMF
California San Diego, CA San Diego International Airport SAN
California San Francisco, CA San Francisco International Airport SFO
California Oakland, CA Oakland International Airport OAK
California Orange County, CA John Wayne SNA
California San Jose, CA San Jose International Airport (Norman Y. Mineta San Jose International Airport)  
California Santa Barbara-Santa Maria-San Luis Obispo, CA Santa Barbara Municipal SBA
California Yuma, AZ-El Centro, CA Yuma International Airpor YUM
Colorado Colorado Springs-Pueblo, CO Colorado Springs Airport COS
Colorado Denver, CO Denver International Airport DEN
Colorado Grand Junction-Montrose, CO Montrose Regional MTJ
Connecticut Hartford; New Haven, CT Bradley International Airport BDL
Delaware New Castle County (Wilmington), DE Wilmington Airport ILG
Florida Fort Myers (Ft Myers)-Naples, FL Southwest Florida International Airport RSW
Florida Gainesville, FL Gainesville Regional Airport GNV
Florida Jacksonville, FL Jacksonville International Airport JAX
Florida Miami, FL Miami International Airport MIA
Florida Fort Lauderdale, FL Ft Lauderdale-Hollywood International Airport FLL
Florida Punta Gorda, FL Punta Gorda PGD
Florida Valparaiso, FL Destin-Fort Walton Beach Airport VPS
Florida Mobile, AL-Pensacola, FL Mobile Regional Airport MOB
Florida Orlando-Sanford, FL Orlando Sanford International Airport MCO
Florida Daytona Beach, FL Daytona Beach International Airport DAB
Florida Melbourne, FL Melbourne International Airport MLB
Florida Panama City, FL Northwest Florida Beaches International ECP
Florida Tampa, FL Tampa International Airport TPA
Florida Saint Petersburg (Sarasota), FL St. Petersburg-Clearwater International Airport PIE
Florida West Palm Beach (PBI)-Fort Pierce (Ft Pierce), FL Palm Beach International Airport PBI
Georgia Albany, GA Southwest Georgia Regional Airport ABY
Georgia Atlanta, GA Hartsfield-Jackson Atlanta International Airport ATL
Georgia Augusta, GA Augusta Regional Airport AGS
Georgia Columbus, GA Columbus Metropolitan Airport CSG
Georgia Macon, GA Middle Georgia Regional Airport MCN
Georgia Savannah, GA Savannah/Hilton Head International Airport SAV
Georgia Tallahassee, FL-Thomasville, GA Tallahassee Regional Airport TLH
Hawaii Honolulu, HI (Island of Oahu) Daniel K. Inouye International Airport HNL
Idaho Boise, ID Boise Air Terminal/Gowen Field BOI
Idaho Idaho Falls-Pocatello, ID Idaho Falls Regional IDA
Idaho Twin Falls, ID Magic Valley Regional Airport TWF
Illinois Champaign; Springfield-Decatur, IL University of Illinois Willard Airport CMI
Illinois Chicago, IL O'Hare International Airport ORD
Illinois Chicago, IL Midway MDW
Illinois Paducah, KY-Cape Girardeau, MO-Harrisburg, IL Barkley Regional Airport PAH
Illinois Peoria, IL General Wayne A. Downing Peoria International Airport PIA
Illinois Bloomington, IL Central IL Regional Airport at Bloomington-Normal BMI
Illinois Rockford, IL Chicago Rockford International Airport RFD
Indiana Evansville, IN Evansville Regional Airport EVV
Indiana Fort Wayne (Ft Wayne), IN Fort Wayne International Airport FWA
Indiana Indianapolis, IN Indianapolis International Airport IND
Indiana Lafayette, IN Lafayette Regional Airport LFT
Indiana South Bend-Elkhart, IN South Bend International Airport SBN
Indiana Terre Haute, IN Terre Haute Regional Airport HUF
Iowa Cedar Rapids-Waterloo-Iowa City & Dubuque, IA Eastern Iowa Airport CID
Iowa Davenport, IA-Rock Island-Moline, IL Quad City International Airport MLI
Iowa Des Moines-Ames, IA Des Moines International Airport DSM
Iowa Quincy, IL-Hannibal, MO-Keokuk, IA Quincy Regional Airport UIN
Iowa Sioux City, IA Sioux Gateway Airport SUX
Kansas Joplin, MO-Pittsburg, KS Joplin Regional Airport JLN
Kansas Topeka, KS Topeka Regional Airport FOE
Kansas Wichita-Hutchinson, KS Wichita Dwight D. Eisenhower National Airport ICT
Kentucky Bowling Green, KY Bowling Green-Warren County Regional Airport BWG
Kentucky Lexington, KY Blue Grass Airport LEX
Kentucky Louisville, KY Louisville Int'l SDF
Louisiana Alexandria, LA Alexandria International Airport AEX
Louisiana Baton Rouge, LA Baton Rouge Metropolitan Airport BTR
Louisiana Lafayette, LA Lafayette Regional Airport LFT
Louisiana Lake Charles, LA Lake Charles Regional Airport LCH
Louisiana New Orleans, LA Louis Armstrong New Orleans International Airport MSY
Louisiana Shreveport, LA Shreveport Regional Airport SHV
Maine Bangor, ME Bangor International Airport BGR
Maine Portland-Auburn, ME Portland International Jetport PWM
Maine Presque Isle, ME Northern Maine Regional Airport at Presque Isle PQI
Maryland Baltimore, MD Baltimore-Washington International BWI
Maryland Salisbury, MD Salisbury-Ocean City Wicomico Regional Airport SBY
Massachusetts Boston, MA Logan International Airport BOS
Massachusetts Manchester, NH Manchester-Boston Regional Airport MHT
Massachusetts Hyannis, NH Barnstable Municipal-Boardman/Polando Field HYA
Massachusetts Providence, RI-New Bedford, MA T.F. Green Airport PVD
Massachusetts Springfield-Holyoke, MA Bradley International Airport BDL
Michigan Alpena, MI Alpena County Regional Airport APN
Michigan Detroit, MI Detroit Metropolitan Wayne County Airport DTW
Michigan Flint-Saginaw-Bay City, MI Bishop International FNT
Michigan Grand Rapids, MI Gerald R. Ford International Airport GRR
Michigan Kalamazoo-Battle Creek, MI Kalamazoo/Battle Creek International AZO
Michigan Lansing, MI Capital Region International Airport LAN
Michigan Marquette, MI Sawyer International Airport MQT
Michigan Traverse City-Cadillac, MI Cherry Capital Airport TVC
Minnesota Mankato, MN Mankato Regional Airport MKT
Minnesota Minneapolis-Saint Paul (St Paul), MN Minneapolis/St Paul International Airport MSP
Minnesota Rochester, MN-Mason City, IA-Austin, MN Rochester International Airport RST
Mississippi Biloxi-Gulfport, MS Gulfport-Biloxi International Airport GPT
Mississippi Columbus-Tupelo-West Point, MS Golden Triangle Regional GTR
Mississippi Greenwood-Greenville, MS Greenwood-Leflore Airport GWO
Mississippi Hattiesburg-Laurel, MS Hattiesburg-Laurel Regional Airport PIB
Mississippi Jackson, MS Jackson-Medgar Wiley Evers International Airport JAN
Mississippi Meridian, MS Meridian Regional Airport MEI
Missouri Columbia-Jefferson City, MO Columbia Regional Airport COU
Missouri Kansas City, MO Kansas City International Airport MCI
Missouri Ottumwa, IA-Kirksville, MO Ottumwa Regional Airport OTM
Missouri Springfield, MO Springfield-Branson National Airport SGF
Missouri Saint Joseph (St Joseph), MO Rosecrans Memorial Airport STJ
Missouri Saint Louis, MO Lambert-St Louis International Airport STL
Montana Billings, MT Billings Logan International Airport BIL
Montana Butte-Bozeman, MT Bert Mooney Airport BTM
Montana Glendive, MT Dawson Community Airport GDV
Montana Great Falls, MT Great Falls International Airport GTF
Montana Helena, MT Helena Regional Airport HLM
Montana Missoula, MT Missoula International Airport MSO
Nebraska Cheyenne, WY-Scottsbluff, NE Cheyenne Regional Airport CYS
Nebraska Lincoln; Hastings-Kearney, NE Lincoln Airport LNK
Nebraska North Platte, NE North Platte Regional Airport LBF
Nebraska Omaha, NE Eppley Airfield OMA
Nevada Elko, NV Elko Regional EKO
Nevada Las Vegas, NV McCarran Int'l LAS
Nevada Reno, NV Reno-Taho International RNO
New Jersey Teterboro, NJ Teterboro Airport TEB
New Mexico Albuquerque-Santa Fe, NM Albuquerque International Sunport ABQ
New York Albany-Schenectady-Troy, NY Albany Int'l ALB
New York Binghamton, NY Greater Binghamton Airport BGM
New York Buffalo, NY Buffalo Niagra Int'l BUF
New York Elmira, NY Elmira/Corning Regional Airport ELM
New York New York, NY John F. Kennedy International Airport JFK
New York New York, NY LaGuardia Airport LGA
New York New York, NY Newark Liberty International EWR
New York Orange County, NY Stewart International Airport SWF
New York Rochester, NY Greater Rochester International Airport ROC
New York Syracuse, NY Syracuse Hancock International Airport SYR
New York Utica, NY Utica-Rome Metropolitan Airport UCA
New York Watertown, NY Watertown International Airport ART
North Carolina Charlotte, NC Charlotte Douglas International Airport CLT
North Carolina Fayetteville, NC Fayetteville Regional/Grannis Field FAY
North Carolina Greensboro-High Point-Winston Salem, NC Piedmont Triad International Airport GSO
North Carolina Greenville-New Bern-Washington, NC Greenville-Spartanburg International Airport GSP
North Carolina Raleigh-Durham, NC Raleigh-Durham International Airport RDU
North Carolina Wilmington, NC Wilmington International Airport ILM
North Dakota Fargo-Valley City, ND Hector International FAR
North Dakota Minot-Bismarck-Dickinson (Williston), ND Bismarck Municipal Airport BIS
Ohio Cincinnati, OH Cincinnati/Northern Kentucky International Airport CVG
Ohio Cleveland, OH Cleveland Hopkins International Airport CLE
Ohio Akron-Canton, OH Akron-Canton Airport CAK
Ohio Columbus, OH John Glenn Columbus International Airport CMH
Ohio Dayton, OH Dayton International Airport DAY
Ohio Lima, OH Lima Allen County Airport AOH
Ohio Toledo, OH Toledo Express Airport TOL
Ohio Wheeling, WV-Steubenville, OH Wheeling Ohio County Airport HLG
Ohio Youngstown, OH Youngstown-Warren Regional Airport YNG
Ohio Zanesville, OH Zanesville Municipal Airport ZZV
Oklahoma Oklahoma City, OK Will Rogers World Airport OKC
Oklahoma Sherman, TX-Ada, OK North Texas Regional Airport at Perrin Field PNX
Oklahoma Tulsa, OK Tulsa International Airport TUL
Oklahoma Wichita Falls, TX-Lawton, OK Lawton-Fort Sill Regional Airport LAW
Oregon Bend, OR Redmond Municipal Airport RDM
Oregon Eugene, OR Eugene Airport EUG
Oregon Medford-Klamath Falls, OR Rogue Valley International-Medford Airport MFR
Oregon Portland, OR Portland Int'l PDX
Pennsylvania Erie, PA Erie International/Tom Ridge Field ERI
Pennsylvania Harrisburg-Lancaster-Lebanon-York, PA Harrisburg International Airport MDT
Pennsylvania Latrobe, PA Arnold Palmer Regional LBE
Pennsylvania Johnstown-Altoona, PA John Murtha Johnstown-Cambria County Airport JST
Pennsylvania Philadelphia, PA Philadelphia International Airport PHL
Pennsylvania Pittsburgh, PA Pittsburgh International Airport PIT
Pennsylvania Wilkes Barre-Scranton, PA Wilkes-Barre/Scranton International AVP
Puerto Rico San Juan, PR Luis Muñoz Marín International Airport SJU
South Carolina Charleston, SC Charleston International Airport CHS
South Carolina Columbia, SC Columbia Metropolitan Airport CAE
South Carolina Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC Greenville-Spartanburg International Airport GSP
South Carolina Myrtle Beach-Florence, SC Myrtle Beach Int'l MYR
South Dakota Rapid City, SD Rapid City Regional Airport RAP
South Dakota Sioux Falls (Mitchell), SD Sioux Falls Regional Airport FSD
Tennessee Chattanooga, TN Chattanooga Metropolitan Airport CHA
Tennessee Jackson, TN McKellar-Sipes Regional Airport MKL
Tennessee Knoxville, TN McGhee Tyson Airport TYS
Tennessee Memphis, TN Memphis International Airport MEM
Tennessee Nashville, TN Nashville International Airport BNA
Tennessee Tri-Cities, TN-VA (Blountville, TN) Tri-Cities Regional Airport TRI
Texas Abilene-Sweetwater, TX Abilene Regional Airport ABI
Texas Amarillo, TX Rick Husband Amarillo Int'l AMA
Texas Austin, TX Austin-Bergstrom International Airport AUS
Texas Beaumont-Port Arthur, TX Jack Brooks Regional Airport BPT
Texas Corpus Christi, TX Corpus Christi International CRP
Texas Dallas-Fort Worth (Ft Worth), TX Dallas/Fort Worth International Airport DFW
Texas Dallas-Fort Worth (Ft Worth), TX Dallas Love Field DAL
Texas El Paso , TX El Paso International Airport ELP
Texas Harlingen, TX Valley International HRL
Texas Weslaco-Brownsville-McAllen, TX McAllen Miller International MFE
Texas Houston, TX George Bush Intercontinental Airport IAH
Texas Houston, TX William P. Hobby Airport HOU
Texas Laredo, TX Laredo International Airport LRD
Texas Killeen, TX Killeen Fort-Hood Regional Airport GRK
Texas Lubbock, TX Lubbock Preston Smith International LBB
Texas Odessa-Midland , TX Midland International MAF
Texas San Angelo, TX San Angelo Regional Airport SJT
Texas San Antonio, TX San Antonio International Airport SAT
Texas Tyler (TYR)-Long
View (Lufkin ; Nacogdoches), TX
Tyler Pounds Regional TYR
Texas Victoria, TX

Victoria Regional Airport

VCT
Texas Waco-Temple-Bryan, TX Waco Regional ACT
Utah Salt Lake City, UT Salt Lake City Int'l SLC
Virginia Charlottesville, VA Charlottesville Albemarle Airport CHO
Virginia Harrisonburg, VA Shenandoah Valley Regional Airport SHD
Virginia Newport News, VA Newport News/Williamsburg International PHF
Virginia Norfolk-Portsmouth, VA Norfolk International Airport ORF
Virginia Richmond-Petersburg, VA Richmond International Airport RIC
Virginia Roanoke-Lynchburg, VA Roanoke-Blacksburg Regional Airport ROA
Virginia Burlington, VT-Plattsburgh, NY Burlington International Airport BTV
Washington Seattle-Tacoma, WA Seattle-Tacoma International Airport SEA
Washington Spokane, WA Spokane Int'l GEG
Washington Yakima-Pasco-Richland-Kennewick, WA Tri-Cities Airport PSC
Washington, DC Washington, DC Ronald Reagan Washington National Airport DCA
Washington, DC Washington, DC Washington Dulles International Airport IAD
West Virginia Bluefield-Beckley-Oak Hill, WV Raleigh County Memorial Airport BKW
West Virginia Charleston-Huntington, WV Yeager Airport CRW
West Virginia Clarksburg-Weston, WV North Central West Virginia Airport CKB
West Virginia Parkersburg, WV Mid-Ohio Valley Regional Airport PKB
Wisconsin Duluth, MN-Superior, WI Duluth International Airport DLH
Wisconsin Green Bay -Appleton, WI Austin Straubel International GRB
Wisconsin La Crosse-Eau Claire, WI La Crosse Regional Airport LSE
Wisconsin Madison, WI Dane County Regional Airport MSN
Wisconsin Milwaukee, WI General Mitchell International Airport MKE
Wisconsin Wausau-Rhinelander, WI Central Wisconsin Airport CWA
Wyoming Casper-Riverton, WY Casper/Natrona County International Airport CPR

Airport Traveler Demographics

Check out which airports have the highest number of business travelers:

Estimated Business Travel - Top 20 Markets
Market ACI Data Scarborough Data
ACI Annual Ticketed Passengers Approx. Ticketed Business Travelers per DMA** (Scarborough "% Air Traveler" applied to ACI ticketed passenger number) % of Adult Air Travelers that have taken 1+ business trips in the past year* (Scarborough) # of Adult Air Travelers that have taken 1+ business trips in the past year* (Scarborough) Index of Adult Air Travelers that have taken 1+ business trips in the past year* (Scarborough)
Atlanta 92,38,023 38,618,612 41.8% 836,085 239
Dallas 57,744,554 25,349,859 43.9% 998,683 231
Los Angeles 61,862,052 22,827,097 36.9% 1,886,664 262
Chicago 66,659,709 22,197,683 33.3% 1,118,690 221
Denver 52,849,132 19,184,235 36.3% 601,313 189
Charlotte 39,043,708 15,461,308 39.6% 277,199 325
San Francisco 40,810,141 15,018,132 36.8% 1,073,793 198
New York (JFK) 47,683,529 14,352,742 30.1% 2,077,032 239
Houston 40,128,953 14,285,907 35.6% 657,321 250
Miami 38,314,389 13,563,294 35.4% 509,663 233
Phoenix 40,591,948 12,705,280 31.3% 552,445 212
Las Vegas 40,560,285 11,113,518 27.4% 178,982 229
Orlando 35,426,006 10,734,080 30.3% 461,187 194
Detroit 32,406,159 10,402,377 32.1% 430,327 274
New York (EWR) 33,711,372 10,147,123 30.1% 2,077,032 239
Minneapolis 33,118,499 9,670,602 29.2% 427,754 236
Philly 30,839,175 9,467,627 30.7% 763,211 253
Boston 28,907,938 9,423,988 32.6% 829,655 213
Seattle 32,467,007 9,155,696 28.2% 526,028 202
New York (LGA) 24,122,478 7,260,866 30.1% 2,077,032 239
ATL Sample: According to Scarborough, 41.8% of Adult Air Travelers (836,085 adults) in the Atlanta DMA have taken 1+ business trips in the past year and they are 139% more likely to do so (index 239) compared to the average adult in the Atlanta DMA. Given this knowledge, we can apply this percentage to our annual ACI ticketed passenger count and estimate that 38.6 million passengers (92.4 million x 41.8%) in Atlanta have flown for business at least once in the past year.

* The percentages, numbers, and indices that we get from Scarborough reflect the percentage of Air Travelers who have taken a business trip in the respective DMA, not the actual amount of ticketed passengers who have taken a business trip in said DMA. For example, Sally has had ten tickets for 10 different business trips departing out of dma x, but she is only counted once in the Scarborough data.

** Applying the Scarborough percentage of Air Travelers that have taken at least one business trip over the past year is a good estimate as to what % of ACI ticketed passengers have flown for business, but is not a comparison of the same variables.

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