Stadium, Arena and Sports Team Ads

Jump to rates below.

• Stadium, Arena & Sports Team Advertising: Advertising and sponsorship opportunities associated with participating professional, collegiate, minor-league, motorsports, and other sports venues and properties.
• Formats: Options may include LED and digital screens, scoreboards, ribbon boards, fixed signage, concourse displays, field or court signage, programs, schedules, promotions, giveaways, and sponsorship assets.
• Campaign Planning: Programs may be selected by market, team, venue, sport, season, event schedule, media format, sponsorship level, and available inventory.

What Is Stadium and Arena Advertising?

Stadium and arena advertising includes advertising displayed inside or around participating sports and entertainment venues. Opportunities vary by venue and may include static signage, digital media, promotional assets, and sponsorship packages.

Blue Line Media offers stadium, arena, and sports team advertising for local, regional, and national campaigns, subject to participating properties and available inventory.

Digital and LED Sports Venue Advertising

Digital opportunities may include scoreboards, video boards, LED ribbon displays, concourse screens, and other participating digital inventory. Creative specifications, rotation, and scheduling vary by venue.

Stadium and Arena Signage

Static signage may include concourse displays, entry-area signage, outfield or perimeter signage, behind-home-plate placements, dasher boards, field-level signage, banners, and other venue-specific formats.

Sports Team Sponsorships

Sports team sponsorships may combine advertising with promotional rights, hospitality, branded events, digital media, content, giveaways, category sponsorships, or other available team assets.

Programs, Schedules and Printed Media

Depending on the property, print opportunities may include game programs, schedules, media guides, ticket-related media, and other team or venue publications.

Promotions and Fan Activations

Participating properties may offer in-game promotions, branded events, product sampling, giveaways, concourse activations, hospitality, and other promotional opportunities.

How Are Stadium and Sports Campaigns Planned?

Campaigns may be planned by market, team, league, venue, sport, season, number of games or events, advertising format, sponsorship package, and available inventory.

What Creative Works Best?

Large-format and digital creative should generally use clear branding, concise messaging, readable type, and strong visuals. Concourse and close-viewing formats may support additional information or a call to action.

How Much Does Stadium and Arena Advertising Cost?

Stadium, arena, and sports team advertising rates vary significantly by team or venue, market, placement, season, number of games or events, sponsorship level, exclusivity, and included promotional assets.

Contact Blue Line Media for pricing and current availability.

Pricing varies by team, venue, league, market, placement, number of games or events, season length, sponsorship assets, exclusivity, and available inventory. Opportunities may be priced per game, per event, per season, or as part of a sponsorship package. For specific pricing: Get Free Quote

Lead Time: Allow approximately 3 weeks unless otherwise specified. Some sponsorships, production programs, and venue approvals may require additional lead time.

Creative Specifications: Specifications vary by team, venue, placement, and media format. Exact dimensions, file types, production requirements, and delivery instructions are provided after inventory is selected.

Audience / Impressions: Attendance and impression estimates vary by venue, event schedule, placement, and sponsorship package.