Billboard Advertising in Greenwood-Greenville, MS

Billboard advertising in Greenwood-Greenville, MS starts at $600 per 4-week period. Static poster billboards (medium format) average $900 per 4-week period ($600–$1,200). Static bulletin billboards (large format, 14'×48') average $2,750 per 4 weeks ($1,750–$3,750). Digital bulletin billboards (LED, large format) average $3,000 per 4 weeks ($2,000–$4,000). A $5,000 minimum spend applies, which may be spread over multiple displays and periods. Premium locations — including high-traffic positions on US Route 82 through Greenwood and Greenville and on US Route 61 (the Blues Highway) through the Mississippi Delta — may be priced above these ranges depending on availability.

Billboard advertising in Greenwood-Greenville, MS has CPMs starting at $5 per 4-week period. Static poster billboards (medium billboards) average $8 CPM ($5–$10) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $16 CPM ($10–$22). Digital bulletin billboards average $39 CPM ($26–$52). Digital poster billboards average $15 CPM ($12–$17). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 348 billboard faces in the Greenwood-Greenville DMA.

A static bulletin in Greenwood-Greenville delivers an average of 168,622 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 76,224 impressions over the same period. Commuters on US Route 82 through Greenwood and Greenville and on US Route 61 through the Delta typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available in the market. Across all 348 billboard faces in the Greenwood-Greenville DMA, the market delivers approximately 47,559,632 total impressions per 4-week period.

The highest-density billboard corridors in the Greenwood-Greenville DMA are US Route 82 (3 faces), US Route 61 (2 faces), Broadway Street (3 faces), US Route 49 (2 faces), and Mississippi Highway 1 (2 faces). US Route 82 is the DMA's dominant billboard corridor — spanning the full east-west width of the Delta and connecting Greenwood and Greenville through Washington and Leflore Counties, reaching daily commuters, agricultural freight, and regional through-traffic on the market's most heavily traveled highway. US Route 61, the Blues Highway, is the primary north-south artery through the Mississippi Delta — connecting Cleveland, Greenville, Leland, and Hollandale and reaching a culturally significant audience of daily commuters, agricultural workers, and Blues Trail tourism visitors from across the United States. Broadway Street is Greenwood's central commercial corridor — running through the downtown core and reaching local residents, shoppers, and the healthcare and retail districts around Greenwood Leflore Hospital. US Route 49 connects Greenwood south to Yazoo City and the Jackson metro and north to Indianola, serving daily inter-city commuters and agricultural traffic through the Sunflower County corridor. Mississippi Highway 1, the Great River Road, runs north-south through Washington and Bolivar Counties along the Mississippi River, reaching Greenville, Leland, and Cleveland and serving agricultural communities and Great River Road tourism traffic.

The Greenwood-Greenville DMA contains 348 billboard faces tracked by Blue Line Media across Leflore, Washington, Bolivar, Sunflower, Humphreys, Carroll, Holmes, and Yazoo Counties in the Mississippi Delta. Of these, 7 are digital (LED) and 341 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage reaches 9 counties in the DMA, with the highest concentrations in Leflore County, which contains the city of Greenwood, the US-82 and US-49 interchange, and the Broadway Street commercial corridor, and Washington County, which contains Greenville, the Lake Ferguson waterfront district, and the US-82 and US-61 interchange serving the Delta's largest city.

Greenwood-Greenville billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 348 faces in the Greenwood-Greenville DMA, 7 are digital (LED) and 341 are static (printed/mesh). 5% of inventory is in urban and urban business locations, 37% suburban, and 58% rural, offering flexible targeting across Greenwood-Greenville audience densities.

Spring (March–May) and fall (September–November) are the strongest billboard seasons in the Greenwood-Greenville DMA, driven by agricultural activity surrounding cotton and soybean harvest, consistent commuter traffic on US-82 and US-61, and the lead-up to back-to-school and holiday retail periods. Summer (June–August) remains steady with tourism traffic along the Mississippi Blues Trail — the Indianola B.B. King Museum, the Grammy Museum Mississippi in Cleveland, and the Delta Blues Museum in Clarksdale draw regional and national visitors that pass through the DMA on US-61. Fall harvest season (October–November) generates the highest agricultural freight volumes on US-82 and US-49, spiking daily traffic counts on the DMA's top billboard corridors. Winter (December–February) is the softest window for static placements and typically offers the best negotiating leverage for long-run contracts. Plan 4–6 weeks ahead for static formats and 3 business days for digital.

Billboard advertising in Greenwood-Greenville follows a straightforward process:

1. Get a quote — contact Blue Line Media to check availability and receive pricing for your target corridors and dates.
2. Choose your billboard — select specific locations from available inventory across the Greenwood-Greenville DMA based on your target audience and budget.
3. Provide creative or use our free design service — submit print-ready artwork or let our team design your ad at no additional cost.
4. Go live — your campaign launches on the agreed start date and runs for the contracted period.

Billboard sizes in Greenwood-Greenville follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter billboard inventory by specific sub-markets within the Greenwood-Greenville DMA. Key targetable areas include: Greenwood city core (US-82 and US-49 through central Greenwood, Broadway Street, and the Leflore County commercial and healthcare districts around Greenwood Leflore Hospital); Greenville and Washington County (US-82 and US-61 through Greenville, the Lake Ferguson waterfront corridor, and surrounding Washington County retail and agricultural communities); the US-61 Blues Highway corridor (north-south through Bolivar and Washington Counties connecting Cleveland, Leland, and Hollandale, reaching a culturally distinct audience along the historic Blues Trail); Bolivar County and the Cleveland market (Delta State University, Grammy Museum Mississippi, and the US-61 corridor through the DMA's northernmost population center); and Sunflower and Humphreys County rural markets (US-49 and US-49W through Indianola and Belzoni, reaching agricultural communities with limited competing media and high roadside billboard visibility).

Among the most-viewed billboard corridors in the Greenwood-Greenville DMA are US Route 82, the primary east-west highway (3 faces), US Route 61, the Blues Highway north-south spine (2 faces), Broadway Street, Greenwood's central commercial corridor (3 faces), US Route 49, the Greenwood north-south connector (2 faces), and Mississippi Highway 1, the Great River Road (2 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.