Billboard Advertising in Rochester, NY

Rochester, NY is home to lots of billboards, including highway and street billboards. Most of the billboards are available in both print and digital formats. Although the weather is sometimes cold in upstate New York, the billboards in this city are always hot and in demand. The digital billboards are typically eight to ten seconds long and rotate with other advertisers in a two minute span.

Rochester, NY Billboard Advertising Data

No. of Billboards 70 (estimated)
Major Roads New York State Thruway (Interstate 90), Outer Loop, Inner Loop, Lake Ontario State Parkway, NY-531, I-490, Interstate 390, NY-104, NY-441 and I-590
Attractions West Main Street, French Road, Fitzhugh Street South and East Main Street.
Population 210,291 (estimated)
DMA No. 80
Race White 37%
Black 38%
Hispanic 18%
Other 7%
Median Income $77,800
Median Age 31

Rochester, NY Billboard Advertising Rates

(Estimated per location per 4 weeks.)

Bulletin (Large Billboard) $2,500
Digital Bulletin (Large Digital Billboard) $3,500
Poster (Medium Billboard) $1,050
Digital Poster (Medium Digital Billboard) $1,250

Map of Rochester Billboards

Zip Codes 14602 14603 14604 14605 14606 14607 14608 14609 14610 14611 14612 14613 14614 14615 14616 14617 14618 14619 14620 14621 14622 14623 14624 14627 14638 14639 14642 14643 14644 14646 14647 14649 14650 14651 14652 14694
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