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Billboard Advertising in Texas

Map of Texas Billboards

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Texas Billboard Advertising Rates

  • $5,000 minimum spend which may be spread over displays and periods.
  • Get pricing: Pricing
Format Rate / Period (4 wks, est.) Avg. Imps (Age 18+) CPM (est.)
Wallscape (Side of Building) Static Digital $15,000–$100,000 644,349 $23–$155
Bulletin (Large Billboard) Static $2,300–$9,900 803,956 $3–$12
Digital Bulletin (Large Digital Billboard) Digital $2,975–$8,900 1,054,570 $3–$8
Poster (Medium Billboard) Static $945–$1,500 270,938 $3–$6
Digital Poster (Medium Digital Billboard) Digital $1,400–$2,000 244,663 $6–$8

The Texas billboard market covers 32,367 billboard faces statewide, spanning Harris, Dallas, Tarrant, Bexar, Travis, and El Paso counties and highway corridors across the state.

Billboard advertising in Texas starts at $945 per 4-week period. Static poster billboards in Texas average $1,223 per 4-week period ($945–$1,500). Static bulletin billboards average $6,100 ($2,300–$9,900), digital bulletin billboards average $5,938 ($2,975–$8,900), and Wallscape mural billboards average $57,500 ($15,000–$100,000) per 4-week period.

Billboard advertising in Texas has CPMs starting at $3 per 4-week period. Static poster billboard CPMs in Texas average $5 ($3–$6) per 4-week period. Static bulletin billboard CPMs average $8 ($3–$12), digital bulletin billboard CPMs average $6 ($3–$8), and Wallscape mural billboard CPMs average $89 ($23–$155).

Major billboard corridors in Texas include I-10 (286 faces), Loop 410 (178 faces), I-35 (140 faces), and I-45 (109 faces), with Wallscape mural billboards, static bulletins, digital bulletins, static posters, and digital posters available statewide. Texas’s billboard market spans the full width of the state from El Paso through San Antonio, Austin, and the Dallas–Fort Worth Metroplex to Houston, the Gulf Coast, and the Rio Grande Valley.

Texas Billboard Market Snapshot

The Texas billboard market tracked by Blue Line Media includes 32,367 billboard faces, comprising 1,175 digital (LED) and 31,192 static (printed/mesh) displays. Billboard coverage spans 150+ counties, with the heaviest concentration in Harris County, Dallas County, Bexar County, Tarrant County and Travis County. The market delivers approximately 5,068,010,269 weekly impressions (age 18+), equivalent to approximately 20,272,041,076 impressions over a standard 4-week campaign period.

Inventory by Location Type — Texas

Urban — 34%
Suburban — 28%
Rural — 38%

Top Counties by Board Count — Texas

CountyBillboard Faces
Harris County 2,682
Dallas County 1,949
Bexar County 1,782
Tarrant County 1,278
Travis County 1,169
Hidalgo County 819
El Paso County 744
Montgomery County 670
Bell County 635
Cameron County 611

Major Billboard Corridors — Texas

Road / CorridorBillboard Faces
I-10 (Interstate 10) 286
Loop 410 (San Antonio) 178
I-35 (Interstate 35) 140
I-45 (Interstate 45) 109
R.L. Thornton Freeway (Dallas) 99
LBJ Freeway (I-635, Dallas) 93
US Highway 67 (US-67) 91
FM 1960 (Houston) 91
Tom Landry Highway (I-30, Dallas–Fort Worth) 90
SH 6 (State Highway 6) 90

Sample Billboard Inventory — Texas

Location / Road Format Direction 4-Week Imps (Age 18+)
1.5 mi s/o Hwy 121/Sam Rayburn Tollway Static Bulletin S 14,272,076
I-10 Static Bulletin W 14,239,716
((IH 35));807 Camino LaCosta; East Static Bulletin S 12,685,656
I-610 West Loop Static Bulletin N 10,512,344
Central (75) S/O Mockingbird W/S Static Bulletin S 9,734,312
Central (75) .2 Mi S/O Forest W/S Static Bulletin N 8,900,388
I-10 N/L@CIELO VISTA MALL (TRI-VISION) Static Bulletin E 8,486,764
9813 N Fwy S/O West Rd-LH/NB Static Bulletin S 7,896,272

Texas Billboard Advertising Market Data

No. of Billboards 32,367
Roads
I-10 (Interstate 10) (286 faces) — reaching the state’s highest concentration of billboard faces along the east-west interstate that spans the full width of Texas, connecting El Paso, San Antonio, Houston, and Beaumont to the Louisiana border. Loop 410 (San Antonio) (178 faces) — reaching San Antonio metro commuters along the inner beltway that circles the city, connecting San Antonio International Airport and the north-side retail and office corridors with the city’s west, south, and east sides. I-35 (Interstate 35) (140 faces) — reaching north-south travelers along the Central Texas interstate connecting Laredo, San Antonio, Austin, Waco, and the Dallas–Fort Worth Metroplex (via I-35E and I-35W) to the Oklahoma border. I-45 (Interstate 45) (109 faces) — reaching Houston and North Texas audiences along the interstate connecting Galveston through Houston (Gulf Freeway and North Freeway), The Woodlands, Conroe, and Huntsville to Dallas. R.L. Thornton Freeway (Dallas) (99 faces) — reaching Dallas commuters along the freeway that carries I-30 east from downtown Dallas toward Mesquite and I-35E south from downtown through Oak Cliff. LBJ Freeway (I-635, Dallas) (93 faces) — reaching North Dallas commuters along the I-635 beltway arc running from the DFW Airport area through Farmers Branch, the Galleria, and North Dallas to Garland and Mesquite. US Highway 67 (US-67) (91 faces) — reaching southwest Dallas and Johnson County commuters along the Marvin D. Love Freeway connecting Dallas through Duncanville, Cedar Hill, and Midlothian to Cleburne, with the highway continuing west toward San Angelo and northeast toward Texarkana. FM 1960 (Houston) (91 faces) — reaching north Houston suburban commuters along the east-west corridor across north Harris County from Cypress through Champions and Willowbrook to the Bush Intercontinental Airport area and Humble. Tom Landry Highway (I-30, Dallas–Fort Worth) (90 faces) — reaching Metroplex commuters along I-30 between downtown Dallas, Grand Prairie, the Arlington stadium district, and downtown Fort Worth. SH 6 (State Highway 6) (90 faces) — reaching west Houston and Fort Bend County commuters along the state highway running from Sugar Land and Missouri City through west Houston and north through Navasota and Bryan–College Station toward Waco. Additional statewide coverage on Stemmons Freeway (I-35E) northwest of downtown Dallas, US-59/I-69 through Houston, US-190 through Killeen, and I-20 across West and North Texas from Midland–Odessa through Abilene, Fort Worth, Dallas, and Tyler.

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Major Cities & Neighborhoods Houston: Downtown Houston, Midtown, The Heights, Montrose, River Oaks, West University, Upper Kirby, Greenway Plaza, The Galleria, Memorial, Spring Branch, Alief, Sharpstown, Sunnyside, Kingwood, Clear Lake, The Woodlands, Katy, Sugar Land, Pearland.

Dallas: Downtown Dallas, Uptown, Oak Lawn, Deep Ellum, Bishop Arts District, Highland Park, University Park, Lakewood, East Dallas, Oak Cliff, Preston Hollow, North Dallas, Addison, Richardson, Plano, Irving, Garland.

San Antonio: Downtown San Antonio, Alamo Heights, Stone Oak, The Pearl District, King William, Southtown, Monte Vista, The Dominion, Castle Hills, Helotes, Leon Valley, Northwest Side, North Central, Far West Side.

Austin: Downtown Austin, South Congress (SoCo), Zilker, Hyde Park, Mueller, East Austin, Westlake, Clarksville, Tarrytown, Barton Hills, Travis Heights, South Lamar, The Domain, Round Rock, Cedar Park.

Fort Worth: Downtown Fort Worth, Sundance Square, West 7th, Arlington Heights, TCU/Westcliff, Fairmount, Ridglea Hills, River Oaks, Haltom City, Keller, Southlake.

El Paso: Downtown El Paso, Central El Paso, Mission Valley, Northeast El Paso, East Side, West Side, Kern Place, Franklin Mountains, Horizon City, Socorro.
Counties
Anderson, Andrews, Angelina, Aransas, Archer, Armstrong, Atascosa, Austin, Bailey, Bandera, Bastrop, Baylor, Bee, Bell, Bexar, Blanco, Borden, Bosque, Bowie, Brazoria, Brazos, Brewster, Briscoe, Brooks, Brown, Burleson, Burnet, Caldwell, Calhoun, Callahan, Cameron, Camp, Carson, Cass, Castro, Chambers, Cherokee, Childress, Clay, Cochran, Coke, Coleman, Collin, Collingsworth, Colorado, Comal, Comanche, Concho, Cooke, Coryell, Cottle, Crane, Crockett, Crosby, Culberson, Dallam, Dallas, Dawson, Deaf Smith, Delta, Denton, DeWitt, Dickens, Dimmit, Donley, Duval, Eastland, Ector, Edwards, El Paso, Ellis, Erath, Falls, Fannin, Fayette, Fisher, Floyd, Foard, Fort Bend, Franklin, Freestone, Frio, Gaines, Galveston, Garza, Gillespie, Glasscock, Goliad, Gonzales, Gray, Grayson, Gregg, Grimes, Guadalupe, Hale, Hall, Hamilton, Hansford, Hardeman, Hardin, Harris, Harrison, Hartley, Haskell, Hays, Hemphill, Henderson, Hidalgo, Hill, Hockley, Hood, Hopkins, Houston, Howard, Hudspeth, Hunt, Hutchinson, Irion, Jack, Jackson, Jasper, Jeff Davis, Jefferson, Jim Hogg, Jim Wells, Johnson, Jones, Karnes, Kaufman, Kendall, Kenedy, Kent, Kerr, Kimble, King, Kinney, Kleberg, Knox, La Salle, Lamar, Lamb, Lampasas, Lavaca, Lee, Leon, Liberty, Limestone, Lipscomb, Live Oak, Llano, Loving, Lubbock, Lynn, Madison, Marion, Martin, Mason, Matagorda, Maverick, McCulloch, McLennan, McMullen, Medina, Menard, Midland, Milam, Mills, Mitchell, Montague, Montgomery, Moore, Morris, Motley, Nacogdoches, Navarro, Newton, Nolan, Nueces, Ochiltree, Oldham, Orange, Palo Pinto, Panola, Parker, Parmer, Pecos, Polk, Potter, Presidio, Rains, Randall, Reagan, Real, Red River, Reeves, Refugio, Roberts, Robertson, Rockwall, Runnels, Rusk, Sabine, San Augustine, San Jacinto, San Patricio, San Saba, Schleicher, Scurry, Shackelford, Shelby, Sherman, Smith, Somervell, Starr, Stephens, Sterling, Stonewall, Sutton, Swisher, Tarrant, Taylor, Terrell, Terry, Throckmorton, Titus, Tom Green, Travis, Trinity, Tyler, Upshur, Upton, Uvalde, Val Verde, Van Zandt, Victoria, Walker, Waller, Ward, Washington, Webb, Wharton, Wheeler, Wichita, Wilbarger, Willacy, Williamson, Wilson, Winkler, Wise, Wood, Yoakum, Young, Zapata, Zavala.

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Population 31,300,000
Race Hispanic 41%
White 39%
Black 12%
Asian 6%
Other 2%
Median Income $76,000
Median Age 36
Zip Codes
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Billboard Advertising FAQ — Texas

How much does billboard advertising cost in Texas?

Billboard advertising in Texas starts at $945 per 4-week period. Static poster billboards (medium format) average $1,223 per 4-week period ($945–$1,500). Static bulletin billboards (large format, 14'×48') average $6,100 per 4 weeks ($2,300–$9,900). Digital bulletin billboards (LED, large format) average $5,938 per 4 weeks ($2,975–$8,900). Wallscape mural billboards (large-format graphics on building and parking structure exteriors) average $57,500 per 4 weeks ($15,000–$100,000). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including high-visibility I-10, I-35, and I-45 freeway positions in Houston, San Antonio, Austin, and Dallas–Fort Worth, and Wallscape mural locations — may be priced above these ranges depending on availability.

What is the CPM for billboard advertising in Texas?

Billboard advertising in Texas has CPMs starting at $3 per 4-week period. Static poster billboards (medium billboards) average $5 CPM ($3–$6) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $8 CPM ($3–$12). Digital bulletin billboards average $6 CPM ($3–$8). Wallscape mural billboards average $89 CPM ($23–$155), reflecting prime large-format placement on high-visibility building faces in Texas’s major urban markets. Digital poster billboards average $7 CPM ($6–$8). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 32,367 billboard faces in the Texas billboard market.

How often will people see my billboard in Texas?

A static bulletin in Texas delivers an average of 803,956 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 1,054,570 impressions over the same period. A Wallscape mural billboard delivers an average of 644,349 impressions per 4-week period. Texas metros are heavily car-dependent — most commuters across Houston, Dallas–Fort Worth, San Antonio, and Austin drive to work, making billboard exposure consistently high-frequency in all major markets. Commuters on major corridors like I-10, I-35, and I-45 typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available. Across all 32,367 billboard faces in the Texas billboard market, the market delivers approximately 20,272,041,076 total impressions per 4-week period.

What are the best roads for billboard advertising in Texas?

Major billboard corridors in Texas include I-10 (Interstate 10) (286 faces), Loop 410 (San Antonio) (178 faces), I-35 (Interstate 35) (140 faces), I-45 (Interstate 45) (109 faces), R.L. Thornton Freeway (Dallas) (99 faces), LBJ Freeway (I-635, Dallas) (93 faces), US Highway 67 (US-67) (91 faces), FM 1960 (Houston) (91 faces), Tom Landry Highway (I-30, Dallas–Fort Worth) (90 faces), and SH 6 (State Highway 6) (90 faces). I-10 is the highest-face-count billboard corridor in Texas, running roughly 880 miles across the state from El Paso through San Antonio and Houston to Beaumont and the Louisiana border, reaching long-haul travelers, freight traffic, and Houston and San Antonio commuters. Loop 410 is San Antonio’s inner beltway, reaching heavy daily commuter traffic along the north-side corridor near San Antonio International Airport, the Medical Center, and the major retail districts. I-35 is the central spine of Texas, connecting Laredo and the Mexico border through San Antonio, Austin, and Waco to the Dallas–Fort Worth Metroplex, where it splits into I-35E through Dallas and I-35W through Fort Worth. I-45 links Galveston and the Gulf Coast through downtown Houston, The Woodlands, and Huntsville to Dallas, reaching Houston north-south commuters along the Gulf Freeway and North Freeway. The R.L. Thornton Freeway carries I-30 east of downtown Dallas toward Mesquite and I-35E south through Oak Cliff, reaching Dallas commuters at the core of the Metroplex freeway network.

How many billboards are in Texas?

The Texas billboard market contains 32,367 billboard faces tracked by Blue Line Media across 150+ counties statewide. Of these, 1,175 are digital (LED) and 31,192 are static (printed/mesh), spanning Wallscape mural, bulletin, and poster formats. Coverage is heaviest in Harris County, home to Houston and the most populous county in the state, and Dallas County, home to Dallas and the eastern half of the Dallas–Fort Worth Metroplex.

What types of billboards are available in Texas?

Texas billboard inventory includes Wallscape mural billboards (large-format graphics on building and parking structure exteriors), static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 32,367 faces in the Texas billboard market, 1,175 are digital (LED) and 31,192 are static (printed/mesh). 34% of inventory is in urban and urban business locations, 28% suburban, and 38% rural, offering flexible targeting across Texas audience densities.

When is the best time to advertise on billboards in Texas?

Billboard demand in Texas is strong year-round, driven by steady population growth and heavy daily vehicle traffic in every major metro. Spring is a primary peak — the Houston Livestock Show and Rodeo (late February–March), SXSW in Austin (March), and spring travel lift demand in Houston, Austin, and along I-35. Fall is the second peak — college football season (September–November), the State Fair of Texas in Dallas (late September–October), and the Formula 1 United States Grand Prix in Austin (October) drive strong demand statewide. Mid-summer (June–August) brings extreme heat and lighter event calendars, so this window often offers the most negotiable rates and the best availability. For premium freeway positions and Wallscape mural locations, book 6–8 weeks in advance for peak periods.

How does billboard advertising work in Texas?

Getting started with billboard advertising in Texas is straightforward:

  1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
  2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
  3. Provide creative or use our free design service.
  4. Go live — Boards are posted and your campaign runs for your contracted flight period.

What size are billboards in Texas?

Billboard sizes in Texas follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts. Wallscape mural billboards are printed or mesh graphics mounted to building and parking structure exteriors; sizes vary by building face, ranging from a few hundred to several thousand square feet.

How far in advance do I need to book billboard advertising in Texas?

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

  • Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
  • Digital: 3 business days prior to ad start date.

Can I target specific regions or cities with billboard advertising in Texas?

Yes. Blue Line Media can filter Texas billboard inventory by region, city, corridor, or zip code to match your target audience. North Texas — Dallas, Tarrant, Collin, and Denton counties along I-35E, I-35W, I-30, I-635, and I-20 — covers the Dallas–Fort Worth Metroplex, the state’s largest metro, including Dallas, Fort Worth, Arlington, Plano, and Irving. Southeast Texas — Harris, Fort Bend, Montgomery, and Galveston counties along I-10, I-45, US-59/I-69, and Beltway 8 — reaches Houston, Sugar Land, The Woodlands, and the Gulf Coast. Central Texas — Travis, Williamson, and Bexar counties along I-35, Loop 410, and I-10 — covers Austin, Round Rock, and San Antonio. South Texas — Hidalgo, Cameron, Webb, and Nueces counties along US-83, I-2, I-69E, and I-35 — reaches McAllen, Brownsville, Laredo, and Corpus Christi. West Texas — El Paso, Lubbock, Midland, and Ector counties along I-10, I-20, and I-27 — reaches El Paso, Lubbock, and the Midland–Odessa Permian Basin market.

What are the most popular billboard locations in Texas?

Among the most-viewed billboard corridors in Texas are I-10, the cross-state interstate from El Paso through San Antonio and Houston (286 faces), Loop 410, San Antonio’s inner beltway (178 faces), I-35, the Laredo-to-Dallas–Fort Worth spine through San Antonio and Austin (140 faces), I-45, the Galveston–Houston–Dallas interstate (109 faces), and the R.L. Thornton Freeway through downtown Dallas (99 faces). Blue Line Media can recommend specific billboard positions — including Wallscape mural locations — on these and other corridors based on current availability.

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