Billboard Advertising in Spokane, WA

Billboard advertising in Spokane starts at $900 per 4-week period. Static poster billboards (medium format) average $1,100 per 4-week period ($900–$1,300). Static bulletin billboards (large format, 14'×48') average $4,000 per 4 weeks ($3,000–$5,000). Digital bulletin billboards (LED, large format) average $3,750 per 4 weeks ($3,000–$4,500). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including high-visibility I-90 Spokane metro corridor positions, Division Street urban core locations, and summer recreation approach positions on US-95 (Coeur d’Alene, Sandpoint) and US-93 (Kalispell, Glacier National Park gateway) — may be priced above these ranges depending on availability and season.

Billboard advertising in Spokane has CPMs starting at $4 per 4-week period. Static poster billboards (medium billboards) average $5 CPM ($4–$5) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $12 CPM ($9–$15). Digital bulletin billboards average $12 CPM ($9–$14). Digital poster billboards average $8 CPM ($7–$9). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 1,153 billboard faces in the Spokane DMA.

A static bulletin in Spokane delivers an average of 338,487 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 317,367 impressions over the same period. Commuters on major corridors like I-90, Division Street, and Sprague Avenue typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available. Across all 1,153 billboard faces in the Spokane DMA, the market delivers approximately 326,757,104 total impressions per 4-week period.

The highest-density billboard corridors in the Spokane DMA are US Route 93 (Northern Rockies Highway) (34 faces), Interstate 90 (24 faces), US Route 95 (Idaho Panhandle) (23 faces), US Route 2 (Northern Transcontinental Highway) (15 faces), and Montana Highway 37 (Koocanusa Lake Corridor) (12 faces). US Route 93 is the dominant reach corridor for the western Montana and Glacier National Park gateway portion of the DMA, making it the top choice for tourism, hospitality, and outdoor recreation brands. Interstate 90 through the Spokane metro and Coeur d’Alene is the essential broad-reach vehicle for brands targeting the core Spokane urban and suburban commuter audience. US Route 95 serves the Idaho Panhandle from Coeur d’Alene and Post Falls north through Sandpoint and Schweitzer Mountain Resort to the Canadian border. Additional coverage on Division Street, Sprague Avenue, Washington State Route 291, and Washington State Route 2 (North Cascades Highway).

The Spokane DMA contains 1,153 billboard faces tracked by Blue Line Media across Spokane County, WA, Kootenai County, ID, Flathead County, MT, Bonner County, ID, Lincoln County, MT, and surrounding counties across northeast Washington, northern Idaho, and western Montana. Of these, 34 are digital (LED) and 1,119 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage spans 5+ counties across Washington, Idaho, and Montana.

Spokane billboard inventory includes static bulletins (large format, 14×48'), digital bulletins (LED, large format), static posters (medium format) and digital posters. Of the 1,153 faces in the Spokane DMA, 34 are digital (LED) and 1,119 are static (printed/mesh). 69% of inventory is in urban and urban business locations, 0% suburban, and 31% rural, reflecting the DMA’s mix of urban, rural highway, and mountain corridor inventory.

Peak billboard demand in Spokane runs May through September, driven by the outdoor recreation season across the Spokane metro, the Idaho Panhandle lakes and mountain resorts, and the Glacier National Park gateway corridor in western Montana. The winter off-peak window (January and February) is the best time to negotiate rates and secure preferred positions, though Gonzaga basketball demand remains elevated through March. Bloomsday (first Sunday in May) is the city’s largest annual event, activating the entire Spokane metro billboard network. Hoopfest (last weekend in June, downtown Spokane) draws thousands of teams and spectators to the metro core. Gonzaga Bulldogs men’s basketball (November–March) drives sustained billboard demand across the Spokane metro through winter. Schweitzer Mountain Resort north of Sandpoint drives winter recreation demand on the US-95 corridor November through April. Book 4–6 weeks ahead for Bloomsday, Hoopfest, and Gonzaga season positions.

Getting started with billboard advertising in Spokane is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Spokane follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter available billboard inventory in the Spokane DMA by corridor, zip code, or neighborhood, allowing advertisers to target specific communities such as the Spokane metro core and Spokane Valley, the Coeur d’Alene and Post Falls metro in northern Idaho, the Kalispell and Whitefish corridor in the Flathead Valley, or the Sandpoint and Lake Pend Oreille resort communities. Campaigns can concentrate on a single zone or span multiple neighborhoods across the Greater Spokane metro.

Among the most-viewed billboard corridors in the Spokane DMA are US Route 93, western Montana’s primary Flathead Valley highway (34 faces), Interstate 90, the primary Spokane metro interstate (24 faces), US Route 95, the Idaho Panhandle north–south highway (23 faces), US Route 2, the eastern Washington and northern Montana highway (15 faces), and Montana Highway 37, the Lake Koocanusa corridor in Lincoln County (12 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.