Billboard Advertising in Chattanooga, TN

Billboard advertising in Chattanooga starts at $600 per 4-week period. Static poster billboards (medium format) average $850 per 4-week period ($600–$1,100). Static bulletin billboards (large format, 14'×48') average $4,000 per 4 weeks ($2,500–$5,500). Digital bulletin billboards (LED, large format) average $4,500 per 4 weeks ($3,500–$5,500). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations on I-75 and the I-24/I-75 interchange may be priced above these ranges, particularly during peak Tennessee Aquarium and Lookout Mountain tourism season (spring–fall) and during major Chattanooga outdoor events.

Billboard advertising in Chattanooga has CPMs starting at $2 per 4-week period. Static poster billboards (medium billboards) average $3 CPM ($2–$4) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $7 CPM ($4–$9). Digital bulletin billboards average $6 CPM ($5–$7). Digital poster billboards average $6 CPM ($5–$7). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 3,083 billboard faces in the Chattanooga DMA.

A static bulletin in Chattanooga delivers an average of 597,430 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 755,197 impressions over the same period. Commuters on major corridors like I-75, I-24, and TN-153 typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available. Across all 3,083 billboard faces in the Chattanooga DMA, the market delivers approximately 1,357,566,476 total impressions per 4-week period.

Key billboard corridors in the Chattanooga DMA include Interstate 75 (Chattanooga DMA Primary North–South Expressway) (23 faces), Tennessee Highway 153 (Chattanooga Northern Expressway) (13 faces), US Highway 72 / Tennessee Highway 72 (East–West Corridor) (12 faces), Hixson Pike (North Chattanooga Primary Commercial Arterial) (8 faces), and Broad Street (Downtown Chattanooga Primary Urban Arterial) (8 faces). Interstate 75 is the dominant highway by a wide margin and carries the primary Atlanta–Knoxville long-haul and Chattanooga metro commuter traffic. TN-153 anchors the north Hamilton County expressway and Hixson suburban corridor. US/TN-72 is the primary east Hamilton County suburban growth and Bradley County approach highway. Hixson Pike is the primary north Chattanooga surface commercial arterial. Broad Street anchors the downtown Chattanooga urban and Tennessee Aquarium tourism corridor. Additional coverage is available along Interstate 24 (Nashville-Chattanooga expressway), US Highway 27 (west Hamilton County north-south), and US Highway 64 (east DMA toward Cleveland).

The Chattanooga DMA contains 3,083 billboard faces tracked by Blue Line Media across Hamilton County and Bradley County in Tennessee, Catoosa County and Walker County in Georgia, and Cherokee County in North Carolina. Of these, 189 are digital (LED) and 2,894 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage reaches 5+ counties across the tri-state Chattanooga DMA, with the highest concentrations in Hamilton County and Catoosa County.

Chattanooga billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 3,083 faces in the Chattanooga DMA, 189 are digital (LED) and 2,894 are static (printed/mesh). 66% of inventory is in urban and urban business locations, 0% suburban, and 34% rural, reflecting the DMA’s mix of Chattanooga urban, suburban, and tri-state rural inventory.

Peak billboard demand in the Chattanooga DMA runs March through November, driven by Tennessee Aquarium and Lookout Mountain (Rock City, Ruby Falls) tourism on the Broad Street, I-24, and I-75 approach corridors. Secondary demand is sustained year-round by the Volkswagen Chattanooga Assembly Plant manufacturing and supply chain audience on I-75 and I-24, with seasonal peaks at Riverbend Festival (June) and Ironman 70.3 Chattanooga (September). The January through February off-peak window is the best time to negotiate rates and secure preferred positions. Book 4–6 weeks ahead for I-75 and I-24 interchange positions year-round.

Getting started with billboard advertising in Chattanooga is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Chattanooga follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter available billboard inventory in the Chattanooga DMA by corridor, zip code, or neighborhood, allowing advertisers to target specific communities such as the downtown Chattanooga urban and Tennessee Aquarium tourism corridor, the I-75 north Hamilton County commuter and long-haul expressway market, the north Hamilton County suburban corridor in Hixson and Red Bank, or the east Hamilton County and Catoosa County suburban growth corridor. Campaigns can concentrate on a single zone or span multiple neighborhoods across the Greater Chattanooga metro.

Among the most-viewed billboard corridors in the Chattanooga DMA are Interstate 75 (primary Atlanta–Knoxville DMA expressway, 23 faces), Tennessee Highway 153 (north Hamilton County expressway, 13 faces), US/TN Highway 72 (east Hamilton County suburban corridor, 12 faces), Hixson Pike (north Chattanooga commercial arterial, 8 faces), and Broad Street (downtown Chattanooga urban corridor, 8 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.