Billboard Advertising in Delaware

Billboard advertising in Delaware starts at $1,000 per 4-week period. Static poster billboards (medium format) average $1,750 per 4-week period ($1,000–$2,500). Static bulletin billboards (large format, 14'×48') average $5,000 per 4 weeks ($3,500–$6,500). Digital bulletin billboards (LED, large format) average $5,000 per 4 weeks ($3,500–$6,500). A $5,000 minimum spend applies, which may be spread across multiple boards and flight periods. Premium locations in major metro areas — such as Wilmington and Dover — may be priced above these ranges depending on availability.

Billboard advertising in Delaware has CPMs starting at $2 per 4-week period. Static poster billboards (medium billboards) average $4 CPM ($2–$6) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $6 CPM ($4–$8). Digital bulletin billboards average $6 CPM ($4–$7). Digital poster billboards average $7 CPM ($4–$10). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 1,103 billboard faces in Delaware.

A static bulletin in Delaware delivers an average of 805,528 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 902,613 impressions over the same period. Commuters on major corridors like I-95, US 13, and Kirkwood Highway typically pass the same billboard multiple times per week. Across all 1,103 billboard faces in Delaware, the market delivers approximately 642,306,072 total impressions per 4-week period.

Major billboard corridors in Delaware include US 13 (US Route 13) (117 faces), US 113 (US Route 113) (61 faces), I-95 (Interstate 95) (60 faces), Kirkwood Highway (DE 2) (58 faces), DE 1 (Coastal Highway) (52 faces), US 404 (US Route 404) (38 faces), DuPont Parkway (US 13, New Castle County) (33 faces), DuPont Highway (US 13, Dover and Smyrna) (29 faces), Pulaski Highway (US 40) (25 faces), and Philadelphia Pike (US 13 Business) (23 faces). US 13 runs the length of Delaware from the Maryland line at Delmar through Laurel, Seaford, Bridgeville, Greenwood, Felton, and Dover to Smyrna and New Castle County, and it is the state’s highest-face-count billboard corridor, reaching Sussex and Kent County residents, farm and freight traffic, and north-south through travelers. US 113 carries Sussex County traffic from Milford through Georgetown, Millsboro, Dagsboro, and Selbyville to the Maryland line, reaching county-seat commuters, beach-bound summer visitors, and Ocean City traffic. I-95 runs through northern New Castle County from the Maryland line past Newark and Christiana through Wilmington to the Pennsylvania line, reaching Northeast Corridor travelers between Baltimore and Philadelphia along with Wilmington-area commuters. Kirkwood Highway links downtown Wilmington with Elsmere, Prices Corner, Pike Creek, and Newark, reaching suburban New Castle County shoppers, commuters, and University of Delaware traffic. DE 1 runs south from Dover and Milford past Milton to Lewes and Rehoboth Beach and on toward Dewey Beach, Bethany Beach, and Fenwick Island, reaching southern Delaware residents and heavy summer beach traffic along the Coastal Highway.

The Delaware billboard market contains 1,103 billboard faces tracked by Blue Line Media across 3 counties statewide. Of these, 18 are digital (LED) and 1,085 are static (printed/mesh), spanning bulletin and poster formats. Coverage is heaviest in New Castle County, home to Wilmington, and Sussex County, home to Rehoboth Beach.

Delaware billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 1,103 faces in Delaware, 18 are digital (LED) and 1,085 are static (printed/mesh). 44% of inventory is in urban and urban business locations, 29% suburban, and 27% rural, offering flexible targeting across Delaware’s audience densities.

Billboard demand in Delaware peaks from Memorial Day through Labor Day, when summer visitors head to Rehoboth Beach, Dewey Beach, Bethany Beach, and Fenwick Island. Beach traffic from the Chesapeake Bay Bridge and the Philadelphia, Baltimore, and Washington, D.C. regions fills US 404, US 113, US 13, and DE 1 through Sussex County on summer weekends. The Delaware State Fair in Harrington draws large crowds in late July, and NASCAR race weekends at Dover Motor Speedway bring heavy traffic to the Dover area. Fall brings University of Delaware football in Newark, the Sea Witch Festival in Rehoboth Beach, and Return Day in Georgetown after November elections in even-numbered years. Holiday shopping from November through December lifts retail demand around Christiana Mall and New Castle County shopping corridors, as Delaware’s lack of a sales tax draws shoppers from Pennsylvania, New Jersey, and Maryland. January and February are typically the slowest months — availability is often wider and rates are more negotiable. Book 6–8 weeks in advance for peak periods, and earlier for summer locations near the beaches.

Getting started with billboard advertising in Delaware is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Delaware follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter billboard inventory across Delaware by region and market. Delaware divides into three primary advertising regions: northern Delaware (Wilmington, Newark, New Castle, Middletown, and the rest of New Castle County), central Delaware (Dover, Smyrna, Felton, and Harrington in Kent County), and southern Delaware (Georgetown, Seaford, Milford, Lewes, Rehoboth Beach, and the Sussex County beach resorts). Key markets include Wilmington, Dover, Newark, Middletown, Rehoboth Beach, and Lewes. Inventory can also be filtered by city, corridor, or zip code to match your target audience.

Among the most-viewed billboard corridors in Delaware are US 13, running from Delmar through Seaford to Dover (117 faces), US 113, linking Georgetown, Millsboro, and Selbyville (61 faces), I-95, connecting Newark and Wilmington to Pennsylvania (60 faces), Kirkwood Highway, linking Wilmington with Pike Creek and Newark (58 faces), and DE 1, linking Milford and Lewes with Rehoboth Beach (52 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.