Billboard Advertising in Colorado Springs & Pueblo, CO

Billboard advertising in the Colorado Springs & Pueblo DMA starts at $1,600 per 4-week period. Static poster billboards (medium format) average $1,850 per 4-week period ($1,600–$2,100). Static bulletin billboards (large format, 14'×48') average $5,000 per 4 weeks ($4,000–$6,000). Digital bulletin billboards (LED, large format) average $5,500 per 4 weeks ($4,500–$6,500). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations on I-25 through Colorado Springs and near the Garden of the Gods and Pikes Peak tourism corridors may command pricing at or above the high end of these ranges.

Billboard advertising in the Colorado Springs & Pueblo DMA has CPMs starting at $5 per 4-week period. Static poster billboards (medium billboards) average $6 CPM ($5–$7) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $10 CPM ($8–$12). Digital bulletin billboards average $14 CPM ($11–$16). Digital poster billboards average $10 CPM ($9–$11). CPMs are calculated using average 4-week impressions (age 18+) for each format across all 584 billboard faces in the Colorado Springs & Pueblo DMA.

A static bulletin in the Colorado Springs & Pueblo DMA delivers an average of 499,245 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 399,363 impressions over the same period. Commuters on major corridors like I-25, US-24 / Platte Avenue, and US-50 through Colorado Springs, Fountain, and Pueblo typically pass the same billboard multiple times per week, reinforcing brand recall. Across all 584 billboard faces in the DMA, the market delivers approximately 235,625,868 total impressions per 4-week period.

Key billboard corridors in the Colorado Springs & Pueblo DMA include Interstate 25 (Primary DMA North–South Interstate) (19 faces), US Highway 50 (Pueblo Primary East–West Corridor) (11 faces), Interstate 25 South Approach (Pueblo North Corridor, 7 mi N/O Pueblo) (19 faces), US Highway 50 East Segment (Pueblo East–Cañon City Corridor) (4 faces), and US Highway 24 (Colorado Springs Primary East–West Corridor) (2 faces). Interstate 25 runs the full north–south length of the DMA from the Denver metro approach at Monument through Colorado Springs and Fountain into Pueblo. US Highway 50 anchors the primary Pueblo east–west commercial corridor connecting Cañon City west and La Junta east. US Highway 24 / Platte Avenue serves as the primary east–west commercial surface arterial through Colorado Springs.

The Colorado Springs & Pueblo DMA contains 584 billboard faces tracked by Blue Line Media across El Paso, Pueblo, Fremont, Teller, Park, and surrounding south-central Colorado counties. Of these, 28 are digital (LED) and 556 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage extends across El Paso County (Colorado Springs, Fountain, Monument, Manitou Springs), Pueblo County (Pueblo, Pueblo West), Fremont County (Cañon City, Florence), Teller County (Woodland Park, Cripple Creek), and Park County.

Colorado Springs & Pueblo DMA billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 584 faces in the DMA, 28 are digital (LED) and 556 are static (printed/mesh). 73% of inventory is in urban and urban business locations, 0% suburban, and 27% rural, reflecting the DMA’s mix of urban, suburban, and rural south-central Colorado inventory.

The Colorado Springs & Pueblo DMA has a distinctive seasonal billboard demand calendar driven by the outdoor recreation economy, military population cycles, and the Pikes Peak tourism season. Summer (June–August) is the peak billboard demand period, driven by the Pikes Peak tourism season and Garden of the Gods peak visitation. The Pikes Peak International Hill Climb (June) is the single highest-profile motorsports event in the DMA, drawing racing fans and automotive brands to the I-25 and US-24 corridors. Back-to-school and UCCS/Colorado College fall enrollment (August) drives demand for retail, QSR, financial services, and housing brands. Fall foliage and Cripple Creek gaming season (September–October) draws the Teller County and casino tourism market. Military PCS season (June–August) is an important demand period for real estate, automotive, and financial services brands targeting the military family audience. Winter (November–February) is slower for tourism but strong for healthcare, retail, and military-sector brands. Book 4–6 weeks ahead for summer and Hill Climb season positions.

Getting started with billboard advertising in the Colorado Springs & Pueblo DMA is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in the Colorado Springs & Pueblo DMA follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. The Colorado Springs & Pueblo DMA offers sub-market targeting across El Paso County (Colorado Springs), Pueblo County (Pueblo), Fremont County (Cañon City), Teller County (Woodland Park, Cripple Creek), and the Fort Carson and Fountain Valley corridor south of Colorado Springs. Specific coverage can be targeted to the Colorado Springs urban and suburban market, the Pueblo city market, the Royal Gorge tourism corridor, or the Teller County mountain and gaming market based on campaign objectives and available inventory.

Among the most-viewed billboard corridors in the Colorado Springs & Pueblo DMA are Interstate 25, north–south DMA spine through Colorado Springs and Pueblo (19 faces); US Highway 50, Pueblo primary east–west commercial corridor (11 faces); Interstate 25 South Approach, 7 miles north of Pueblo (19 faces); US Highway 50 East Segment, Pueblo east and Cañon City corridor (4 faces); and US Highway 24 / Platte Avenue, Colorado Springs east–west commercial arterial (2 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.