Radio Ads

• Radio Advertising: Audio commercials placed on participating AM/FM broadcast stations and available streaming audio services.
• Formats: Campaigns may include terrestrial radio, digital or HD station inventory, streaming audio, and other station-specific advertising opportunities.
• Campaign Planning: Radio campaigns may be selected by market, station, programming format, audience, daypart, spot length, schedule, and available inventory.

What Is Radio Advertising?

Radio advertising uses audio commercials to promote products, services, events, organizations, and other messages through participating radio stations and audio platforms.

Blue Line Media offers radio advertising for local, regional, and national campaigns, with station availability, programming formats, schedules, and pricing varying by market.

AM and FM Radio Advertising

Broadcast radio campaigns may include AM and FM stations with programming formats such as news, talk, sports, contemporary music, country, Spanish-language programming, and other available formats.

Streaming Audio Advertising

Some radio stations and audio providers offer advertising within online or app-based streams. Streaming availability, targeting, reporting, and creative requirements vary by provider.

Radio Commercial Spot Lengths

Common radio commercial lengths include 15-second and 30-second spots. Other commercial lengths and sponsorship opportunities may be available depending on the station and campaign.

How Is Radio Advertising Targeted?

Campaigns may be planned by geographic market, station, programming format, audience characteristics, daypart, program, schedule, and available inventory.

What Are Radio Dayparts?

Radio schedules may be divided into time periods such as morning drive, daytime, afternoon drive, evening, overnight, and weekends. Available dayparts and definitions vary by station.

How Are Radio Campaigns Planned?

Campaign planning may consider the target market, participating stations, programming formats, spot lengths, number of commercials, flight dates, dayparts, frequency, and available inventory.

How Much Does Radio Advertising Cost?

Radio advertising rates vary by market, station, programming format, audience, daypart, spot length, campaign schedule, and available inventory.

See the estimated rates below or contact Blue Line Media for current station availability and pricing.

General:

Estimated radio advertising rates vary by market, station, programming format, daypart, spot length, schedule, and available inventory. For more specific pricing: Pricing

Why a range of rates? [X]

Format	Rate
:15 Spot	$5 - $25 per spot
:30 Spot	$10 - $40 per spot

Minimum Purchase:

Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over spots and periods. May be reduced in certain cases.

Discounts:

Government and nonprofit organizations may receive a discount on radio advertising.

Audio Specifications: Audio specifications may vary by station, streaming provider, spot length, and delivery system. Exact creative requirements are provided after stations and inventory are selected.

Common Spot Lengths: 15-second and 30-second commercials. Other lengths may be available depending on the station or provider.

Radio Script Template: Download radio template script.

Contract Due Date: As soon as possible because inventory, programming, and schedules are subject to availability.

Creative Due Date: Generally 3 business days prior to the advertising start date. Requirements may vary by station or provider.