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Billboard Advertising in New York

Map of New York Billboards

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New York Billboard Advertising Rates

  • $5,000 minimum spend which may be spread over displays and periods.
  • Get pricing: Pricing
Format Rate / Period (4 wks, est.) Avg. Imps (Age 18+) CPM (est.)
Wallscape (Side of Building) Static Digital $15,000–$100,000 1,853,030 $8–$54
Bulletin (Large Billboard) Static $4,000–$25,000 1,085,501 $4–$23
Digital Bulletin (Large Digital Billboard) Digital $4,750–$30,000 3,442,299 $1–$9
Poster (Medium Billboard) Static $1,275–$2,000 200,041 $6–$10
Digital Poster (Medium Digital Billboard) Digital $1,800–$2,500 307,441 $6–$8

The New York billboard market covers 7,482 billboard faces statewide, spanning New York City, Long Island, the Hudson Valley, Albany, Syracuse, Rochester, Buffalo, and highway corridors across the state.

Billboard advertising in New York starts at $1,275 per 4-week period. Static poster billboards in New York average $1,638 per 4-week period ($1,275–$2,000). Static bulletin billboards average $14,500 ($4,000–$25,000), digital bulletin billboards average $17,375 ($4,750–$30,000), and Wallscape mural billboards average $57,500 ($15,000–$100,000) per 4-week period.

Billboard advertising in New York has CPMs starting at $1 per 4-week period. Static poster billboard CPMs in New York average $8 ($6–$10) per 4-week period. Static bulletin billboard CPMs average $14 ($4–$23), digital bulletin billboard CPMs average $5 ($1–$9), and Wallscape mural billboard CPMs average $31 ($8–$54).

Major billboard corridors in New York include the Port Authority / 42nd Street Corridor (133 faces), Broadway (69 faces), Route 17 (55 faces), and Route 9W (53 faces), with Wallscape mural billboards, static bulletins, digital bulletins, static posters, and digital posters available statewide. New York’s billboard market spans the full state from New York City and Long Island through the Hudson Valley and the Capital Region to Syracuse, Rochester, and Buffalo.

New York Billboard Market Snapshot

The New York billboard market tracked by Blue Line Media includes 7,482 billboard faces, comprising 440 digital (LED) and 7,042 static (printed/mesh) displays. Billboard coverage spans 50+ counties, with the heaviest concentration in New York County, Kings County, Erie County, Queens County and Monroe County. The market delivers approximately 1,431,315,665 weekly impressions (age 18+), equivalent to approximately 5,725,262,660 impressions over a standard 4-week campaign period.

Inventory by Location Type — New York

Urban — 48%
Suburban — 17%
Rural — 35%

Top Counties by Board Count — New York

CountyBillboard Faces
New York County 1,186
Kings County 776
Erie County 740
Queens County 393
Monroe County 360
Bronx County 323
Onondaga County 319
Ulster County 271
Chautauqua County 234
Westchester County 210

Major Billboard Corridors — New York

Road / CorridorBillboard Faces
Port Authority / 42nd Street Corridor 133
Broadway 69
Route 17 (NY-17) 55
Route 9W (US-9W) 53
Route 44 (US-44) 29
Route 52 (NY-52) 29
Route 9G (NY-9G) 22
Route 22 (NY-22) 22
Route 55 (NY-55) 20
Route 9 (US-9) 18

Sample Billboard Inventory — New York

Location / Road Format Direction 4-Week Imps (Age 18+)
733 3rd Ave Wallscape NW 102,167,268
522 5th Ave Wallscape SE 64,606,668
BROADWAY 1 TIMES SQUARE Digital Bulletin NE 49,541,832
8TH AVE Digital Bulletin S 37,437,348
Giant Twins (E) - 48th St & 7th St Digital Bulletin SW 29,570,032
W 34th St Wallscape NW 28,852,440
641 6th Ave (21st) Wallscape E 28,659,772
W 58th St Static Bulletin NE 28,245,228

New York Billboard Advertising Market Data

No. of Billboards 7,482
Roads
Port Authority / 42nd Street Corridor (133 faces) — reaching the state’s highest concentration of billboard faces around the Port Authority Bus Terminal at 42nd Street and Eighth Avenue in Midtown Manhattan, where commuter buses from New Jersey, Rockland County, and the Hudson Valley meet Times Square, Theater District, and Midtown office audiences. Broadway (69 faces) — reaching Manhattan residents, office workers, and visitors along the north-south avenue running from the Financial District through Union Square, Times Square, and the Upper West Side to Washington Heights, Inwood, and the Bronx. Route 17 (NY-17) (55 faces) — reaching Hudson Valley, Catskills, and Southern Tier travelers along the east-west highway running from the New Jersey line at Suffern through Harriman, Middletown, and Monticello to Binghamton, Elmira, and Jamestown. Route 9W (US-9W) (53 faces) — reaching west-of-Hudson commuters and visitors along the highway running north from the New Jersey line through Rockland County, West Point, Newburgh, Kingston, and Saugerties to Catskill and Albany. Route 44 (US-44) (29 faces) — reaching Mid-Hudson Valley commuters along the east-west highway running from Kerhonkson and Gardiner across the Mid-Hudson Bridge through Poughkeepsie, Pleasant Valley, and Millbrook toward the Connecticut line. Route 52 (NY-52) (29 faces) — reaching Hudson Valley commuters along the east-west highway running from Sullivan County through Ellenville, Pine Bush, Walden, and Newburgh across the Newburgh–Beacon Bridge to Beacon, Fishkill, and Putnam County. Route 9G (NY-9G) (22 faces) — reaching Dutchess and Columbia County audiences along the east-bank Hudson Valley highway running from Poughkeepsie through Hyde Park, Rhinebeck, and Tivoli to Hudson. Route 22 (NY-22) (22 faces) — reaching eastern New York audiences along the north-south highway running from the Bronx and White Plains through Westchester and Putnam Counties, Brewster, Pawling, and Millerton north along the state’s eastern edge toward Plattsburgh. Route 55 (NY-55) (20 faces) — reaching Hudson Valley audiences along the east-west highway running from Sullivan County through Ulster County and across the Mid-Hudson Bridge to Poughkeepsie, continuing east through LaGrange toward the Connecticut line. Route 9 (US-9) (18 faces) — reaching Hudson Valley and Capital Region commuters along the north-south highway running from Manhattan through Yonkers, the Westchester river towns, Peekskill, Fishkill, and Poughkeepsie to Albany, Saratoga Springs, and Glens Falls. Additional statewide coverage on Wythe Avenue, Flushing Avenue, and Third Avenue in New York City, 42nd Street across Midtown Manhattan, the New York State Thruway (I-87/I-90) from New York City through Albany to Buffalo, I-495 (Long Island Expressway) across Queens and Long Island, and I-81 through Syracuse and Binghamton.

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Major Cities & Neighborhoods New York City: Manhattan (Financial District, Midtown, Harlem, Upper East Side, Upper West Side, Washington Heights, SoHo, Greenwich Village, Chelsea, Tribeca), Brooklyn (Williamsburg, Park Slope, Bushwick, Bedford-Stuyvesant, DUMBO, Coney Island), Queens (Astoria, Long Island City, Flushing, Jamaica, Forest Hills), The Bronx (South Bronx, Riverdale, Fordham, Kingsbridge), Staten Island (St. George, Tottenville, Great Kills).

Buffalo: Downtown Buffalo, Allentown, Elmwood Village, North Buffalo, South Buffalo, Black Rock, West Side, East Side, Kaisertown, University Heights.

Rochester: Downtown Rochester, Corn Hill, South Wedge, East End, North Winton Village, Park Avenue, Charlotte, Maplewood, 19th Ward, Browncroft.

Syracuse: Downtown Syracuse, University Hill, Eastwood, Westcott, Tipperary Hill, Strathmore, Southside, Northside, Sedgwick.

Albany: Downtown Albany, Center Square, Pine Hills, Mansion District, Helderberg, Buckingham Lake, Delaware Avenue, Arbor Hill.

Yonkers: Downtown Yonkers, Getty Square, Park Hill, North Yonkers, Nepperhan, Dunwoodie, Ludlow.
Counties Albany, Allegany, Bronx, Broome, Cattaraugus, Cayuga, Chautauqua, Chemung, Chenango, Clinton, Columbia, Cortland, Delaware, Dutchess, Erie, Essex, Franklin, Fulton, Genesee, Greene, Hamilton, Herkimer, Jefferson, Kings, Lewis, Livingston, Madison, Monroe, Montgomery, Nassau, New York, Niagara, Oneida, Onondaga, Ontario, Orange, Orleans, Oswego, Otsego, Putnam, Queens, Rensselaer, Richmond, Rockland, St. Lawrence, Saratoga, Schenectady, Schoharie, Schuyler, Seneca, Steuben, Suffolk, Sullivan, Tioga, Tompkins, Ulster, Warren, Washington, Wayne, Westchester, Wyoming, Yates.
Population 19,600,000
Race White 53%
Hispanic 20%
Black 14%
Asian 9%
Other 4%
Median Income $85,000
Median Age 40
Zip Codes
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Billboard Advertising FAQ — New York

How much does billboard advertising cost in New York?

Billboard advertising in New York starts at $1,275 per 4-week period. Static poster billboards (medium format) average $1,638 per 4-week period ($1,275–$2,000). Static bulletin billboards (large format, 14'×48') average $14,500 per 4 weeks ($4,000–$25,000). Digital bulletin billboards (LED, large format) average $17,375 per 4 weeks ($4,750–$30,000). Wallscape mural billboards (large-format graphics on building and parking structure exteriors) average $57,500 per 4 weeks ($15,000–$100,000). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including Times Square and Midtown Manhattan positions along the Port Authority / 42nd Street Corridor and Broadway, Wallscape locations in Manhattan’s SoHo and Brooklyn’s Williamsburg, and high-traffic Long Island corridor positions — may be priced above these ranges depending on availability.

What is the CPM for billboard advertising in New York?

Billboard advertising in New York has CPMs starting at $1 per 4-week period. Static poster billboards (medium billboards) average $8 CPM ($6–$10) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $14 CPM ($4–$23). Digital bulletin billboards average $5 CPM ($1–$9). Wallscape mural billboards average $31 CPM ($8–$54), reflecting prime large-format placement on high-visibility building faces in New York City, including Manhattan, Brooklyn, and Queens. Digital poster billboards average $7 CPM ($6–$8). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 7,482 billboard faces in the New York billboard market.

How often will people see my billboard in New York?

A static bulletin in New York delivers an average of 1,085,501 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 3,442,299 impressions over the same period. A Wallscape mural billboard delivers an average of 1,853,030 impressions per 4-week period. New York combines dense pedestrian, bus, and transit audiences in New York City with car-dependent commuters across Long Island, the Hudson Valley, and upstate metros, making billboard exposure consistently high-frequency in all major markets. Commuters on major corridors like Broadway, Route 17, and Route 9W typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available. Across all 7,482 billboard faces in the New York billboard market, the market delivers approximately 5,725,262,660 total impressions per 4-week period.

What are the best roads for billboard advertising in New York?

Major billboard corridors in New York include Port Authority / 42nd Street Corridor (133 faces), Broadway (69 faces), Route 17 (NY-17) (55 faces), Route 9W (US-9W) (53 faces), Route 44 (US-44) (29 faces), Route 52 (NY-52) (29 faces), Route 9G (NY-9G) (22 faces), Route 22 (NY-22) (22 faces), Route 55 (NY-55) (20 faces), and Route 9 (US-9) (18 faces). The Port Authority / 42nd Street Corridor is the single highest-face-count billboard corridor in New York, centered on the Port Authority Bus Terminal at Eighth Avenue and 42nd Street in Midtown Manhattan and reaching commuter buses arriving from New Jersey, Rockland County, and the Hudson Valley alongside Times Square, Theater District, and Midtown office audiences. Broadway runs the length of Manhattan from the Financial District through Union Square, Times Square, and the Upper West Side to Washington Heights and Inwood, reaching residents, office workers, shoppers, and visitors along a continuous retail, theater, and residential corridor. Route 17 (NY-17) connects the New Jersey line at Suffern with Harriman, Middletown, and Monticello before continuing west as the Southern Tier Expressway to Binghamton, Elmira, and Jamestown, reaching Hudson Valley commuters, Catskills visitors, and Southern Tier residents. Route 9W runs along the west bank of the Hudson River from the New Jersey line through Rockland County, West Point, Newburgh, Kingston, and Saugerties to Catskill and Albany, reaching west-of-Hudson commuters and Hudson Valley tourism traffic. Route 44 (US-44) crosses the Mid-Hudson Valley from Kerhonkson and Gardiner over the Mid-Hudson Bridge to Poughkeepsie, Pleasant Valley, and Millbrook toward the Connecticut line, reaching Ulster and Dutchess County commuters and Hudson Valley visitors.

How many billboards are in New York?

The New York billboard market contains 7,482 billboard faces tracked by Blue Line Media across 50+ counties statewide. Of these, 440 are digital (LED) and 7,042 are static (printed/mesh), spanning Wallscape mural, bulletin, and poster formats. Coverage is heaviest in New York County, home to Manhattan, and Kings County, home to Brooklyn.

What types of billboards are available in New York?

New York billboard inventory includes Wallscape mural billboards (large-format graphics on building and parking structure exteriors), static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 7,482 faces in the New York billboard market, 440 are digital (LED) and 7,042 are static (printed/mesh). 48% of inventory is in urban and urban business locations, 17% suburban, and 35% rural, offering flexible targeting across New York audience densities.

When is the best time to advertise on billboards in New York?

Billboard demand in New York is strong year-round, driven by the state’s large permanent population and heavy daily commuter traffic, with two distinct seasonal peaks. Late spring through early fall (May–September) brings peak tourism to Times Square and Midtown Manhattan, summer travel to the Hudson Valley, Catskills, Finger Lakes, and Long Island beaches, and the US Open in Queens (late August–September). The November–December holiday season is the second peak, when the Thanksgiving Day Parade, the Rockefeller Center tree lighting, and New Year’s Eve in Times Square draw heavy visitor traffic to Manhattan. Late summer and fall are also strong upstate, with the Great New York State Fair in Syracuse (late August–Labor Day), Buffalo Bills home games, and fall foliage travel across the Adirondacks and Catskills. January through March is the slowest window statewide — winter weather reduces tourism, but daily commuter traffic remains steady and this period offers the most negotiable CPMs for budget-conscious advertisers. For Times Square, Midtown Manhattan, and Wallscape locations, plan 6–8 weeks in advance, and allow 8–12 weeks of lead time for the holiday season and major events.

How does billboard advertising work in New York?

Getting started with billboard advertising in New York is straightforward:

  1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
  2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
  3. Provide creative or use our free design service.
  4. Go live — Boards are posted and your campaign runs for your contracted flight period.

What size are billboards in New York?

Billboard sizes in New York follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts. Wallscape mural billboards are printed or mesh graphics mounted to building and parking structure exteriors; sizes vary by building face, ranging from a few hundred to several thousand square feet.

How far in advance do I need to book billboard advertising in New York?

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

  • Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
  • Digital: 3 business days prior to ad start date.

Can I target specific regions or cities with billboard advertising in New York?

Yes. Blue Line Media can filter New York billboard inventory by region, city, or corridor to match your target audience. New York City and Long Island — Manhattan, Brooklyn, Queens, the Bronx, Staten Island, and Nassau and Suffolk counties — is New York’s most densely inventoried market, with Wallscape mural opportunities in Manhattan and Brooklyn and high-traffic positions around the Port Authority / 42nd Street Corridor and Broadway. The Hudson Valley and Capital Region — Westchester, Rockland, Orange, Dutchess, Ulster, and Albany counties along Route 17, Route 9W, Route 9, and Route 44 — reaches Yonkers, Newburgh, Poughkeepsie, Kingston, and Albany commuters along the Hudson River corridor. Central New York — Onondaga, Oneida, and Broome counties along I-81 and the New York State Thruway — reaches the Syracuse, Utica, and Binghamton markets. Western New York — Erie, Niagara, and Monroe counties along the Thruway — reaches the Buffalo, Niagara Falls, and Rochester markets. Key markets include New York City, Buffalo, Rochester, Syracuse, Albany, and Yonkers, and inventory can also be filtered by individual city, corridor, or zip code.

What are the most popular billboard locations in New York?

Among the most-viewed billboard corridors in New York are the Port Authority / 42nd Street Corridor, Midtown Manhattan’s bus terminal and Times Square gateway (133 faces), Broadway, Manhattan’s north-south avenue from Downtown to Inwood (69 faces), Route 17, the Hudson Valley and Southern Tier highway (55 faces), Route 9W, the west-bank Hudson River route to Albany (53 faces), and Route 44, the Mid-Hudson Valley route through Poughkeepsie (29 faces). Blue Line Media can recommend specific billboard positions — including Wallscape mural locations — on these and other corridors based on current availability.

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