Billboard Advertising in Idaho (ID)

Idaho (ID) Billboards Map

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Idaho (ID) Billboard Advertising Rates

  • $5,000 minimum spend which may be spread over displays and periods.
  • Get pricing: Pricing
Bulletin (Large Billboard)
Rate / Period (4 wks, est.) $2,600-$4,600
Avg. Imps (Age 18+)
Digital Bulletin (Large Digital Billboard)
Rate / Period (4 wks, est.) $3,000-$5,000
Avg. Imps (Age 18+)
Poster (Medium Billboard)
Rate / Period (4 wks, est.) $1,000-$1,500
Avg. Imps (Age 18+)
Digital Poster (Medium Digital Billboard)
Rate / Period (4 wks, est.) $1,700-$2,200
Avg. Imps (Age 18+)

Idaho is not only known for its potatoes; Idaho is also known for its billboards, which are frequently used to advertise new products and services and grand openings and more. The Idaho static and digital billboards are great to incorporate into marketing plans because the creative can be changed out relatively quickly - especially for the Idaho digital billboards.


Idaho (ID) Billboard Advertising Data

No. of Billboards 2,000 (estimated)
Major Roads I-15, I-84, I-86, I-90, I-184 (Boise Connector), US-2, US-12, US-20, US-26, US-30, US-89, US-93, US-95, ID-3, ID-21, ID-28, ID-33, ID-44, ID-55, ID-75 (Sawtooth Scenic Byway), ID-200
Major Neighborhoods Boise: Downtown Boise, North End, East End, West End, Warm Springs, Southeast Boise, Harris Ranch, Barber Valley, Highlands, Collister, Bench, Central Bench, West Bench, Garden City, Hidden Springs, Meridian, Eagle.

Nampa: Downtown Nampa, Karcher, South Nampa, Franklin Village, Kings Road, Midland, Caldwell Boulevard, Lake Lowell.

Idaho Falls: Downtown Idaho Falls, West Side, Ammon, Fairway Estates, Snake River Landing, Sunnyside, Lincoln.

Pocatello: Downtown Pocatello, University Neighborhood, Alameda, Highland, Indian Hills, Chubbuck, Old Town.

Twin Falls: Downtown Twin Falls, Canyon Park, Rock Creek, Perrine Bridge area, Kimberly, Filer.

Coeur d’Alene: Downtown Coeur d'Alene, Fort Grounds, Riverstone, Hayden, Dalton Gardens, Fernan Lake Village, Sanders Beach
Population 1,750,000 (estimated)
DMA No. N/A
Race White 82%
Black 2%
Hispanic 8%
Other 8%
Median Income $55,583
Median Age 36
Zip Codes

FAQ

What is the typical demographic audience in Idaho?

Your campaign reaches a broad cross-section of residents. With a median household income of $55,583, the audience includes valuable consumer segments.

Which highways in Idaho have the best visibility?

High-traffic areas on major highways are ideal for maximum exposure. We can help you identify the strategic spots along main streets that align with your campaign goals.

What makes a billboard effective in Idaho?

Simplicity is key. Since drivers on main streets are moving quickly, using bold imagery and concise text ensures your message is read and remembered.

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