Billboard Advertising in Wilkes-Barre-Scranton, PA

Billboard advertising in Wilkes-Barre-Scranton starts at $1,000 per 4-week period. Static poster billboards (medium format) average $1,250 per 4-week period ($1,000–$1,500). Static bulletin billboards (large format, 14'×48') average $3,500 per 4 weeks ($2,500–$4,500). Digital bulletin billboards (LED, large format) average $3,500 per 4 weeks ($2,500–$4,500). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including high-visibility Route 309 corridor positions in the Wyoming Valley, I-81 interchange positions near Scranton and Wilkes-Barre, and Pocono Mountains resort-corridor positions on SR 715 and SR 115 in Monroe County — may be priced above these ranges depending on availability.

Billboard advertising in Wilkes-Barre-Scranton has CPMs starting at $6 per 4-week period. Static poster billboards (medium billboards) average $8 CPM ($6–$9) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $9 CPM ($6–$11). Digital bulletin billboards average $13 CPM ($9–$16). Digital poster billboards average $8 CPM ($7–$9). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 2,751 billboard faces in the Wilkes-Barre-Scranton DMA.

A static bulletin in Wilkes-Barre-Scranton delivers an average of 396,089 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 283,490 impressions over the same period. Commuters on major corridors like Route 309, I-81, and Wilkes-Barre Township Boulevard typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available. Across all 2,751 billboard faces in the Wilkes-Barre-Scranton DMA, the market delivers approximately 638,117,996 total impressions per 4-week period.

The highest-density billboard corridors in the Wilkes-Barre-Scranton DMA are Pennsylvania Route 309 (4 faces), Route 93 (West Hazleton) (6 faces), Wilkes-Barre Township Boulevard (6 faces), State Route 715 (Monroe County / Pocono Mountains) (6 faces), and State Route 115 (Wyoming Valley to Pocono Mountains) (5 faces). Additional billboard coverage is available on I-81, I-84, US-6, Sans Souci Parkway, and PA-940.

The Wilkes-Barre-Scranton DMA contains 2,751 billboard faces tracked by Blue Line Media across Luzerne County, Lackawanna County, Monroe County, Wyoming County, Carbon County, Columbia County, Sullivan County, and Pike County. Of these, 120 are digital (LED) and 2,631 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage reaches 5+ counties in the DMA, with the highest concentrations in Luzerne County, which contains Wilkes-Barre, Kingston, Hazleton, and the Wyoming Valley suburban commercial corridor along Route 309 and Wilkes-Barre Township Boulevard and accounts for the majority of DMA billboard inventory, and Lackawanna County, which contains Scranton, Dunmore, and the Clarks Summit suburban corridor and delivers the primary Scranton market audience across the I-81, I-380, and Scranton-Carbondale Highway corridors.

Wilkes-Barre-Scranton billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format) and digital posters. Of the 2,751 faces in the Wilkes-Barre-Scranton DMA, 120 are digital (LED) and 2,631 are static (printed/mesh). 43% of inventory is in urban and urban business locations, 0% suburban, and 57% rural, offering flexible targeting across Wilkes-Barre-Scranton audience densities.

The Wilkes-Barre-Scranton DMA has two main demand peaks. The fall peak runs September through November, driven by back-to-school traffic for the area’s universities—including the University of Scranton, Wilkes University, King’s College, Marywood University, and Misericordia University—and fall foliage tourism through the Pocono Mountains in Monroe County. The spring–summer peak runs March through July, anchored by the Scranton St. Patrick’s Day Parade in mid-March and the Pocono Mountains resort season from Memorial Day through Labor Day. January and February are the softest months, offering the best availability and rate flexibility across the market. Book 4–6 weeks in advance for peak-period positions, particularly around the St. Patrick’s Day Parade.

Getting started with billboard advertising in Wilkes-Barre-Scranton is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Wilkes-Barre-Scranton follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. The Wilkes-Barre-Scranton DMA offers distinct sub-market targeting across five areas. The Wyoming Valley sub-market in Luzerne County covers Wilkes-Barre, Kingston, Plains Township, and the Wyoming Valley Mall corridor along Route 309, Township Boulevard, and Sans Souci Parkway. The Scranton sub-market in Lackawanna County covers downtown Scranton, Dunmore, and the Clarks Summit commercial corridor along I-81 and the Scranton-Carbondale Highway. The Hazleton sub-market in southern Luzerne County covers Hazleton, West Hazleton, and the Hazleton CAN DO industrial park area along Routes 309 and 93. The Pocono Mountains sub-market in Monroe County covers Mount Pocono, Stroudsburg, and the surrounding resort communities along SR 715, SR 611, and SR 115. The northern sub-market covers the Carbondale and Hawley areas along I-84 and US-6.

Among the most-viewed billboard corridors in the Wilkes-Barre-Scranton DMA are Pennsylvania Route 309 (4 faces), Route 93 / West Hazleton (6 faces), Wilkes-Barre Township Boulevard (6 faces), State Route 715 (6 faces), and State Route 115 (5 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.