Billboard Advertising in Augusta, GA

Billboard advertising in Augusta starts at $800 per 4-week period. Static poster billboards (medium format) average $1,050 per 4-week period ($800–$1,300). Static bulletin billboards (large format, 14'×48') average $2,750 per 4 weeks ($1,750–$3,750). Digital bulletin billboards (LED, large format) average $3,350 per 4 weeks ($2,350–$4,350). Digital poster billboards average $1,250 per 4 weeks ($1,000–$1,500). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including high-traffic I-20 and I-520 freeway boards, Washington Road upscale commercial corridor positions, Augusta National Golf Club perimeter boards during Masters week, and downtown Augusta and Fort Gordon gateway boards — may be priced above these ranges depending on availability.

Billboard advertising in Augusta has CPMs starting at $3 per 4-week period. Static poster billboards (medium billboards) average $5 CPM ($4–$6) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $5 CPM ($3–$6). Digital bulletin billboards average $8 CPM ($6–$10). Digital poster billboards average $14 CPM ($11–$17). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 1,125 billboard faces in the Augusta DMA.

A static bulletin in the Augusta DMA delivers an average of 577,994 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 422,950 impressions over the same period. Fort Gordon military personnel and defense contractors, Augusta University Medical Center staff and patients, and Columbia County suburban commuters along Washington Road and I-20 typically pass the same billboard multiple times per week, generating consistent weekday repeat-exposure volumes. Across all 1,125 billboard faces in the DMA, the market delivers approximately 457,947,852 total impressions per 4-week period.

The highest-density billboard corridors in the Augusta DMA are Washington Road (GA-28) (4 faces), Gordon Highway (US-78) (4 faces), Wrightsboro Road (4 faces), Interstate 20 (4 faces), and US-25 / Peach Orchard Road (4 faces). Washington Road is the primary Augusta upscale retail and Masters Tournament visitor corridor from downtown Augusta through National Hills and Evans. Gordon Highway anchors the primary central Augusta east–west commercial and through-traveler corridor. Wrightsboro Road anchors the primary north Augusta residential and commercial corridor. I-20 carries the primary interstate freight and commuter traffic between Atlanta and Columbia, South Carolina. US-25 / Peach Orchard Road anchors the primary south Augusta commercial corridor. Additional coverage on I-520 / Bobby Jones Expressway, US-1 / Deans Bridge Road, Columbia Road / GA-232, and Riverwatch Parkway / GA-104.

The Augusta DMA contains 1,125 billboard faces tracked by Blue Line Media across Richmond, Columbia, Burke, and McDuffie counties in Georgia and Aiken County in South Carolina. Of these, 62 are digital (LED) and 1,063 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage is concentrated in Richmond County, anchoring the Augusta urban core, and Columbia County, anchoring the Evans, Grovetown, and Martinez suburban growth corridor.

Augusta DMA billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 1,125 faces in the DMA, 62 are digital (LED) and 1,063 are static (printed/mesh). 68% of inventory is in urban and urban business locations, 0% suburban, and 32% rural, offering flexible targeting across the DMA’s mix of Augusta urban commercial and downtown healthcare and government district inventory, Washington Road and Evans Columbia County upscale suburban retail and residential inventory, Fort Gordon military gateway inventory, and rural Burke, McDuffie, and Aiken county agricultural and highway inventory.

The peak season for billboard advertising in Augusta is April, driven by the Masters Tournament at Augusta National Golf Club, which brings tens of thousands of golf fans, corporate hospitality groups, and luxury brand sponsors to the Augusta metro. Spring overall (March–May) is the primary peak window, as Masters week demand on Washington Road, Wheeler Road, and the Augusta National corridor is the highest-CPM billboard period in the market each year. Fall (September–November) is the secondary peak, coinciding with the Fort Gordon military PCS intake season, the Augusta University fall semester, and the lead-up to the holiday retail window. January and February represent the softest demand window, making this the best time to secure premium locations at competitive rates ahead of a spring launch. Key Augusta DMA events that drive audience spikes include the Masters Tournament (second week of April, Augusta National Golf Club), the Augusta Ironman triathlon (October), and the Augusta University graduation ceremonies (May). Book 4–6 weeks in advance for standard placements; Washington Road corridors near Augusta National Golf Club should be secured 10–12 weeks ahead of Masters week.

Getting started with billboard advertising in Augusta is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Augusta follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter available billboard inventory in the Augusta DMA by corridor, zip code, or geographic area, allowing advertisers to target specific communities such as downtown Augusta and the Augusta University medical district, Washington Road and Evans in Columbia County, Fort Gordon and the Gordon Highway corridor, or south Augusta and Hephzibah along US-25. Campaigns can concentrate on a single sub-market or span multiple zones across the full Augusta DMA in Georgia and South Carolina.

Among the most-viewed billboard corridors in the Augusta DMA are Washington Road (GA-28), the Augusta National Golf Club and Evans upscale retail corridor (4 faces), Gordon Highway (US-78), the central Augusta east–west commercial highway (4 faces), Wrightsboro Road, the north Augusta surface commercial corridor (4 faces), Interstate 20, the primary Augusta DMA east–west freeway (4 faces), and US-25 / Peach Orchard Road, the south Augusta commercial highway (4 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.