Advertise to FIFA World Cup Fans With Out of Home / Outdoor Ads, Including Billboards

Why OOH & DOOH Matter for World Cup

OOH and DOOH reach fans where digital-only campaigns cannot: on the streets, in transit, in stadium districts, and inside key lifestyle environments. As fans move between airports, hotels, transit hubs, entertainment districts, and stadiums, your brand can stay visible and top-of-mind across every touchpoint.

In busy host markets like Los Angeles, New York/New Jersey, Miami, Dallas, Toronto, Vancouver, Mexico City, Monterrey, and Guadalajara, roadside and place-based media deliver massive reach with real physical impact. DOOH adds dynamic creative — enabling countdowns to matches, live messaging, and time-of-day targeting.

High-Impact Formats Across the Fan Journey

A coordinated OOH/DOOH plan can follow fans from arrival to departure using a mix of classic and digital formats:

• Roadside billboards and digital/LED billboards along major highways and stadium approaches
• Transit ads and bus ads, including double decker bus ads, bench ads, and bus stop shelter ads
• Subway, train, and rail ads surrounding key urban corridors
• Airport ads in arrival halls, baggage claim, concourses, and jet bridges
• Shopping mall ads, bar and restaurant ads, and gym ads near fan gathering spots
• Taxi top ads and taxi interiors, plus rideshare (Uber/Lyft) vehicle and in-car ads
• Gas station pump-top ads and in-store ads that reach drivers fueling up before matches
• Mobile billboard truck ads and pedicab ads that circulate near stadiums, fan festivals, and entertainment districts
• Aerial ads (banners, skywriting) above beaches, fan zones, and outdoor events
• Wild posting advertising campaigns to build street-level buzz near nightlife and cultural districts
• Radio ads to complement OOH/DOOH and reinforce your message in-car and on the go

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DOOH: Dynamic Messaging at Stadium Scale

Digital out of home screens — especially digital billboards, transit shelters, mall screens, airport networks, and digital place-based media in bars and restaurants — allow advertisers to adapt creative by matchday, kickoff time, language, and audience. During the World Cup, brands can run creative that:

• Welcomes international fans and highlights local offers near each stadium
• Aligns messaging with key matches, teams, and time zones
• Promotes real-time offers, second-screen engagement, and social campaigns

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2026 Host Cities & Stadiums

2026 Schedule