Jump to rates below.
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Food Truck Advertising: Advertising displayed on
participating food, lunch, taco, canteen, coffee, and other mobile
food-service trucks.
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Formats: Options may include rear/tail panels,
side panels, full truck wraps, and other available truck graphics.
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Campaign Planning: Programs may be selected by market,
number of trucks, operating routes, neighborhoods, events, campaign
duration, and available truck inventory.
What Is Food Truck Advertising?
Food truck advertising uses participating mobile
food-service trucks as advertising displays. Campaign graphics may
be installed on the rear, sides, or larger portions of the truck
depending on the available format and vehicle.
Blue Line Media offers food truck advertising for local, regional,
and national campaigns, with truck availability, formats, routes,
and scheduling varying by market.
What Types of Food Trucks Are Available?
Depending on the market and operator, advertising may be available
on lunch trucks, taco trucks, canteen trucks, coffee trucks,
general food trucks, and other participating mobile food-service vehicles.
Food Truck Tail Advertising
Food truck tail advertising places advertising on
the rear portion of participating trucks. Available dimensions vary
by truck and operator.
Food Truck Side Advertising
Food truck side advertising uses larger advertising
panels positioned on one or more sides of participating food trucks.
Sizes and available surfaces vary by vehicle.
Food Truck Full Wrap Advertising
Food truck full wraps use custom graphics across
larger portions of the vehicle. Wrap coverage, specifications,
production requirements, and installation vary by truck.
Where Do Food Trucks Operate?
Food trucks may operate around office areas, construction sites,
commercial districts, neighborhoods, events, festivals, campuses,
and other locations depending on the truck operator and market.
Routes, scheduled stops, operating hours, and event participation
vary by truck and are subject to local regulations and availability.
How Is Food Truck Advertising Targeted?
Campaigns may be planned by market, neighborhood, route, event,
geographic service area, number of trucks, and campaign duration
depending on available operators and inventory.
What Creative Works Best for Food Truck Advertising?
Food truck creative should generally use clear branding, concise
messaging, strong visuals, and a simple call to action. Creative
should also be designed for the dimensions and viewing conditions
of the specific truck advertising format.
How Much Does Food Truck Advertising Cost?
Food truck advertising rates vary by market,
advertising format, number of trucks, campaign duration,
production requirements, truck availability, and routing requirements.
See the rates below for estimated tail, side, and full-wrap pricing.
