Food Truck Ads

Description

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Jump to rates below.

What is food truck advertising? The definition of food truck advertising is advertising on food trucks -- typically lunch trucks, taco trucks, canteen trucks and coffee trucks -- which drive to certain areas to serve food.

The most popular of the trucks is the lunch truck which primarily serves construction sites, office buildings or any other area with a high demand for lunch.

The next most popular one is the general food truck which is ubiquitous at events, festivals and parades.

All the food truck ads are popular for reaching a captive audience in a great setting.

Recent Campaigns

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California Safety and Justice Activated Food/Lunch Truck Advertising to Promote Voting on a Particular Ballot Measure

CA Safety and Justice Food/Lunch Truck Advertising

A group called California Safety and Justice activated food/lunch truck ads ahead of a major vote on a ballot measure related to prisons.

See pictures of their ads.

Rates

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General:

Estimated per display per period (4 weeks). For more specific pricing: Pricing

Why a range of rates? [X]

Format Rate
Food Truck Tail $200 - $400 per truck per 4 week period.
Food Truck Side $400 - $600 per truck per 4 week period.
Food Truck Full Wrap $1,000 - $2,000 per truck per 4 week period.

Minimum Purchase:

Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.


Discounts:

Government and nonprofit organizations may receive a discount on advertising media.

Specs/Imps

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Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.

Creative Due Date: 2-3 weeks prior to ad start date. May be reduced in certain cases.

Format Est. Impressions/Views Per Display Per Day
Food Truck Tail Est. Impressions/Views: Varies according to cities and routes.
Size: 57" W x 27" H
Food Truck Side Est. Impressions/Views: Varies according to cities and routes.
Size: 60" W x 30" H or 80" W x 20" H
Food Truck Full Wrap Est. Impressions/Views: Varies according to cities and routes.
Size: Custom
Download Pics?[X]

Markets

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Food trucks are available in the following markets:

State Market
Arizona Phoenix, AZ
California Los Angeles, CA
California Riverside, CA
California San Bernardino, CA
California San Francisco, CA
California Bakersfield, CA
California Orange County, CA
California Sacramento-Stockton-Modesto, CA
California Ventura, CA
California San Jose, CA
California San Diego, CA
California Fresno/Visalia, CA
Connecticut New Haven/Hartford, CO
Colorado Denver, CO
Florida Miami, FL
Florida Ft Lauderdale, FL
Florida Tampa, FL
Florida Orlando, FL
Florida Ft Myers/Naples, FL
Georgia Atlanta, GA
Illinois Chicago, IL
Indiana Indianapolis, IN
Kentucky Louisville, KY
Nevada Las Vegas, NV
New Mexico Albuquerque, NM
New Jersey Newark and Remainder of State
New York New York, NY
Oregon Portland, OR
Rhode Island Providence, RI
Texas Austin, TX
Texas Dallas-Ft Worth, TX
Texas El Paso, TX
Texas Houston, TX
Texas Rio Grande Valley / Corpus Christi, TX
Texas San Antonio, TX
Utah Salt Lake City, UT
Washington Seattle, WA
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