Place Based Ads

Description

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Jump to rates below.

What is place-based advertising? The definition of place-based advertising is advertising that is displayed inside a place, such as a mall, airport, gas station and much more.

Place-based ads are effective in reaching a captive audience with an impactful message. And with more venues switching to digital place-based advertising displays, the ads can be activated quickly and with lower costs.

Recent Campaigns

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Health Insurance Company's Open Enrollment Place-Based Ads in Medical Doctors/Physicians Offices, Grocery/Convenience Stores, Laundromats, Pharmacies and Churches

Place Based Ads 1
Place Based Ads 2

Through Blue Line Media, health insurance company eternalHealth advertised during the Annual Open Enrollment period with place-based ads in medical doctors/physicians offices, grocery/convenience stores, laundromats, pharmacies, and churches.

See photos of the ads.

AHCCCS Advertised Inside Middle and High Schools to Promote Talk Therapy for Teens

AHCCCS Middle and High School Advertising

Arizona Health Care Cost Containment System (AHCCCS) advertised inside middle schools and high schools to promote the availabilty of talk therapy options for teens. The ads direct teens to TalkHeals.org to find ways to connect with mental health counselors.

The banner ads are placed in high-traffic areas of the schools to get the attention of students.

See more pics of the middle school and high school campus ads.

Rates

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General:

Estimated per display per period (4 weeks). For more specific pricing: Pricing

Why a range of rates? [X]

Format Rate
Mall Ads $750 - $2,500
Airport Ads $1,500 - $14,500
Gas Station Ads $395 - $1,795
Supermarket Ads $800 - $1,500
Convenience Store Ads $150 - $550
Coffee Cup Sleeve Ads $950 - $2,450
Bar/Restaurant Ads $300 - $950
Check Cashing Jacket Ads $950 - $2,450 per store per 4 week period
Restroom/Indoor Ads $300 - $600
Laundromat $500 - $700
Hand Sanitizer, Static $300 - $500
Senior Center $500 - $700
Gym and Health Club Ads $200 - $1,295
Hair and Nail Salon, Spa and Barbershop Ads $200 - $995
College and University Campus Ads $500 - $6,500
Medical Doctor's Office and Pharmacy Ads $300 - $600
Elevator and Office Lobby Ads $1,000 - $1,500 per building per 4 week period
Stadium, Arena and Sports Team Ads Varies
Event, Festival and Fair Ads Varies
DMV Office $500 - $700
Veterinarian Office $500 - $700
Bowling Alley $500 - $700
Campground $500 - $700
Car Wash $500 - $700
Community Center $500 - $700
Day Care $500 - $700
Dog Park $500 - $700
Pet Care $500 - $700
Golf Course $900 - $1,500
Ice Cream $500 - $700
Ice Skate $500 - $700
Library $500 - $700
Recreation Center $500 - $700
Skate Park $500 - $700
Sport Field $500 - $700
Swimming Pool $500 - $700
Tennis Club $500 - $700
Thrift Store $500 - $700
Youth Team $2,500 - $3,000
Zoo $9,000 - $12,000

Range of rates depend on the timing and market.


Minimum Purchase:

Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.


Discounts:
Government and nonprofit organizations may receive a discount on place-based advertisement rates.

Specs/Imps

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Range of estimated impressions/views depends on market.

Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.

Creative Due Dates:

  • Static (Print): 2-3 weeks prior to ad start date. May be reduced in certain cases.
  • Digital: 3 business days prior to ad start date.
Format Est. Impressions/Views Per Display Per Day
Mall Ads 7,000 - 25,000
Size: 48" W x 70" H, 48" W x 69" H or 40" W x 50"H
Airport Ads 12,000 - 25,000
Size: 62" W x 43"H and larger sizes
Gas Station Ads 3,000 - 10,000
Size: 20.25" W x 11.75" H or 1280px W x 720px H
Supermarket Ads Impressions vary.
Size: 9.938" W x 7.813" H
Convenience Store Ads 6,000 - 10,000
Size: 30" W x 46"H
Coffee Cup Sleeve Ads Impressions vary.
Size: 10.5" W x 14"H
Bar/Restaurant Ads Impressions vary.
Size: 3.75" diameter (square or round)
Check Cashing Jacket Ads Impressions vary.
Size: Open: 11" W x 8.25" H; Folded: 3.75" W x 8.25" H
Restroom/Indoor Ads Impressions Vary.
Size: Poster: 17" W x 22" H; Mirror Cling: 16" W x 20" H
Gym and Health Club Ads 7,000 - 9,000 per ad per day.
Size: 1920px W x 1080px H
Hair and Nail Salon, Spa and Barbershop Ads 1,000 - 3,000
Size: Various
College and University Campus Ads Impressions Vary.
Size: Various
Medical Doctor's Office and Pharmacy Ads Impressions Vary.
Size: Various
Elevator and Office Lobby Ads Impressions Vary.
Size: Various
Stadium, Arena and Sports Team Ads Impressions Vary.
Size: Various
Event, Festival and Fair Ads Impressions Vary.
Size: Various
Download Pics?[X]

Markets

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Static and digital place-based advertising is available in the following markets:

State Market CBSA (MSA)
Alabama Birmingham (Anniston and Tuscaloosa), AL Birmingham-Hoover, AL
Alabama Dothan, AL Dothan, AL
Alabama Huntsville-Decatur (Florence), AL Huntsville, AL
Alabama Montgomery-Selma, AL Montgomery, AL
Alaska Anchorage, AK Anchorage, AK
Alaska Fairbanks, AK Fairbanks, AK
Alaska Juneau, AK Juneau, AK
Arizona Phoenix, AZ Phoenix-Mesa-Scottsdale, AZ
Arizona Tucson (Sierra Vista), AZ Tucson, AZ
Arkansas Ft. Smith-Fayetteville-Springdale-Rogers, AR Fort Smith, AR-OK
Arkansas Jonesboro, AR Jonesboro, AR
Arkansas Little Rock-Pine Bluff, AR Little Rock-North Little Rock-Conway, AR
Arkansas Monroe, LA-El Dorado, AR Monroe, LA
California Bakersfield, CA Bakersfield, CA
California Chico-Redding, CA Chico, CA
California Eureka, CA Eureka-Arcata-Fortuna, CA
California Fresno-Visalia, CA Fresno, CA
California Los Angeles, CA Los Angeles-Long Beach-Anaheim, CA
California Monterey-Salinas, CA Salinas, CA
California Palm Springs, CA Riverside-San Bernardino-Ontario, CA
California Sacramento-Stockton-Modesto, CA Sacramento--Roseville--Arden-Arcade, CA
California San Diego, CA San Diego-Carlsbad, CA
California San Francisco-Oakland-San Jose, CA San Francisco-Oakland-Hayward, CA
California Santa Barbara-Santa Maria-San Luis Obispo, CA Santa Maria-Santa Barbara, CA
California Yuma, AZ-El Centro, CA Yuma, AZ
Colorado Colorado Springs-Pueblo, CO Colorado Springs, CO
Colorado Denver, CO Denver-Aurora-Lakewood, CO
Colorado Grand Junction-Montrose, CO Grand Junction, CO
Connecticut Hartford & New Haven, CT Hartford-West Hartford-East Hartford, CT
Delaware New Castle County (Wilmington), DE Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Florida Ft. Myers-Naples, Fl Various incl. Cape Coral-Fort Myers, FL and Naples-Immokalee-Marco Island, FL
Florida Gainesville, FL Gainesville, FL
Florida Jacksonville, FL Jacksonville, FL
Florida Miami-Fort Lauderdale, FL Miami-Fort Lauderdale-West Palm Beach, FL
Florida Mobile, AL-Pensacola (Ft. Walton Beach), FL Mobile, AL
Florida Orlando-Daytona Beach-Melbourne, FL Orlando-Kissimmee-Sanford, FL
Florida Panama City, FL Panama City, FL
Florida Tampa-Saint Petersburg (St Petersburg) (Sarasota), FL Tampa-St. Petersburg-Clearwater, FL
Florida West Palm Beach-Ft. Pierce, FL Miami-Fort Lauderdale-West Palm Beach, FL
Georgia Albany, GA Albany, GA
Georgia Atlanta, GA Atlanta-Sandy Springs-Roswell, GA
Georgia Augusta, GA Augusta-Richmond County, GA-SC
Georgia Columbus, GA Columbus, GA-AL
Georgia Macon, GA Macon-Bibb County, GA
Georgia Savannah, GA Savannah, GA
Georgia Tallahassee, FL-Thomasville, GA Tallahassee, FL
Hawaii Honolulu, HI (Island of Oahu) Urban Honolulu, HI
Idaho Boise, ID Boise City, ID
Idaho Idaho Falls-Pocatello, ID Idaho Falls, ID
Idaho Twin Falls, ID Twin Falls, ID
Illinois Champaign & Springfield-Decatur, IL Champaign-Urbana, IL
Illinois Chicago, IL Chicago-Naperville-Elgin, IL-IN-WI
Illinois Paducah, KY-Cape Girardeau, MO-Harrisburg, IL Paducah, KY-IL
Illinois Peoria-Bloomington, IL Peoria, IL
Illinois Rockford, IL Rockford, IL
Indiana Evansville, IN Evansville, IN-KY
Indiana Ft. Wayne, IN Fort Wayne, IN
Indiana Indianapolis, IN Indianapolis-Carmel-Anderson, IN
Indiana Lafayette, IN Lafayette-West Lafayette, IN
Indiana South Bend-Elkhart, IN South Bend-Mishawaka, IN-MI
Indiana Terre Haute, IN Terre Haute, IN
Iowa Cedar Rapids-Waterloo-Iowa City & Dubuque, IA Cedar Rapids, IA
Iowa Davenport, IA-Rock Island-Moline, IL Davenport-Moline-Rock Island, IA-IL
Iowa Des Moines-Ames, IA Des Moines-West Des Moines, IA
Iowa Quincy, IL-Hannibal, MO-Keokuk, IA Quincy, IL-MO
Iowa Sioux City, IA Sioux City, IA-NE-SD
Kansas Joplin, MO-Pittsburg, KS Joplin, MO
Kansas Topeka, KS Topeka, KS
Kansas Wichita-Hutchinson, KS Wichita, KS
Kentucky Bowling Green, KY Bowling Green, KY
Kentucky Lexington, KY Lexington-Fayette, KY
Kentucky Louisville, KY Louisville/Jefferson County, KY-IN
Louisiana Alexandria, LA Alexandria, LA
Louisiana Baton Rouge, LA Baton Rouge, LA
Louisiana Lafayette, LA Lafayette, LA
Louisiana Lake Charles, LA Lake Charles, LA
Louisiana New Orleans, LA New Orleans-Metairie, LA
Louisiana Shreveport, LA Shreveport-Bossier City, LA
Maine Bangor, ME Bangor, ME
Maine Portland-Auburn, ME Portland-South Portland, ME
Maine Presque Isle, ME Bangor, ME
Maryland Baltimore, MD Baltimore-Columbia-Towson, MD
Maryland Salisbury, MD Salisbury, MD-DE
Massachusetts Boston, MA (Manchester, NH) Boston-Cambridge-Newton, MA-NH
Massachusetts Providence, RI-New Bedford, MA Providence-Warwick, RI-MA
Massachusetts Springfield-Holyoke, MA Springfield, MA
Michigan Alpena, MI Alpena, MI
Michigan Detroit, MI Detroit-Warren-Dearborn, MI
Michigan Flint-Saginaw-Bay City, MI Flint, MI
Michigan Grand Rapids-Kalamazoo-Battle Creek, MI Grand Rapids-Wyoming, MI
Michigan Lansing, MI Lansing-East Lansing, MI
Michigan Marquette, MI Marquette, MI
Michigan Traverse City-Cadillac, MI Traverse City, MI
Minnesota Mankato, MN Mankato-North Mankato, MN
Minnesota Minneapolis-St. Paul, MN Minneapolis-St. Paul-Bloomington, MN-WI
Minnesota Rochester, MN-Mason City, IA-Austin, MN Rochester, MN
Mississippi Biloxi-Gulfport, MS Gulfport-Biloxi-Pascagoula, MS
Mississippi Columbus-Tupelo-West Point, MS Columbus, MS
Mississippi Greenwood-Greenville, MS Greenwood, MS
Mississippi Hattiesburg-Laurel, MS Hattiesburg, MS
Mississippi Jackson, MS Jackson, MS
Mississippi Meridian, MS Meridian, MS
Missouri Columbia-Jefferson City, MO Columbia, MO
Missouri Kansas City, MO Kansas City, MO-KS
Missouri Ottumwa, IA-Kirksville, MO Ottumwa, IA
Missouri Springfield, MO Springfield, MO
Missouri St. Joseph, MO St. Joseph, MO-KS
Missouri St. Louis, MO St. Louis, MO-IL
Montana Billings, MT Billings, MT
Montana Butte-Bozeman, MT Butte-Silver Bow, MT
Montana Glendive, MT Billings, MT
Montana Great Falls, MT Great Falls, MT
Montana Helena, MT Helena, MT
Montana Missoula, MT Missoula, MT
Nebraska Cheyenne, WY-Scottsbluff, NE Cheyenne, WY
Nebraska Lincoln & Hastings-Kearney, NE Lincoln, NE
Nebraska North Platte, NE North Platte, NE
Nebraska Omaha, NE Omaha-Council Bluffs, NE-IA
Nevada Las Vegas, NV Las Vegas-Henderson-Paradise, NV
Nevada Reno, NV Reno, NV
New Jersey Entire state, incl. Newark, NJ and Jersey City, NJ New York-Newark-Jersey City, NY-NJ-PA
New Mexico Albuquerque-Santa Fe, NM Albuquerque, NM
New York Albany-Schenectady-Troy, NY Albany-Schenectady-Troy, NY
New York Binghamton, NY Binghamton, NY
New York Buffalo, NY Buffalo-Cheektowaga-Niagara Falls, NY
New York Elmira, NY Elmira, NY
New York New York, NY New York-Newark-Jersey City, NY-NJ-PA
New York Rochester, NY Rochester, NY
New York Syracuse, NY Syracuse, NY
New York Utica, NY Utica-Rome, NY
New York Watertown, NY Watertown-Fort Drum, NY
North Carolina Charlotte, NC Charlotte-Concord-Gastonia, NC-SC
North Carolina Greensboro-High Point-Winston Salem, NC Greensboro-High Point, NC
North Carolina Greenville-New Bern-Washington, NC Greenville, NC
North Carolina Raleigh-Durham (Fayetteville), NC Raleigh, NC
North Carolina Wilmington, NC Wilmington, NC
North Dakota Fargo-Valley City, ND Fargo, ND-MN
North Dakota Minot-Bismarck-Dickinson (Williston), ND Minot, ND
Ohio Cincinnati, OH Cincinnati, OH-KY-IN
Ohio Cleveland-Akron (Canton), OH Cleveland-Elyria, OH
Ohio Columbus, OH Columbus, OH
Ohio Dayton, OH Dayton, OH
Ohio Lima, OH Lima, OH
Ohio Toledo, OH Toledo, OH
Ohio Wheeling, WV-Steubenville, OH Wheeling, WV-OH
Ohio Youngstown, OH Youngstown-Warren-Boardman, OH-PA
Ohio Zanesville, OH Zanesville, OH
Oklahoma Oklahoma City, OK Oklahoma City, OK
Oklahoma Sherman, TX-Ada, OK Sherman-Denison, TX
Oklahoma Tulsa, OK Tulsa, OK
Oklahoma Wichita Falls, TX-Lawton, OK Wichita Falls, TX
Oregon Bend, OR Bend-Redmond, OR
Oregon Eugene, OR Eugene, OR
Oregon Medford-Klamath Falls, OR Medford, OR
Oregon Portland, OR Portland-Vancouver-Hillsboro, OR-WA
Pennsylvania Erie, PA Erie, PA
Pennsylvania Harrisburg-Lancaster-Lebanon-York, PA Harrisburg-Carlisle, PA
Pennsylvania Johnstown-Altoona, PA Johnstown, PA
Pennsylvania Philadelphia, PA Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Pennsylvania Pittsburgh, PA Pittsburgh, PA
Pennsylvania Wilkes Barre-Scranton, PA Scranton--Wilkes-Barre--Hazleton, PA
Puerto Rico San Juan, PR San Juan, Puerto Rico
South Carolina Charleston, SC Charleston-North Charleston, SC
South Carolina Columbia, SC Columbia, SC
South Carolina Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC Greenville-Anderson-Mauldin, SC
South Carolina Myrtle Beach-Florence, SC Myrtle Beach-Conway-North Myrtle Beach, SC-NC
South Dakota Rapid City, SD Rapid City, SD
South Dakota Sioux Falls (Mitchell), SD Sioux Falls, SD
Tennessee Chattanooga, TN Chattanooga, TN-GA
Tennessee Jackson, TN Jackson, TN
Tennessee Knoxville, TN Knoxville, TN
Tennessee Memphis, TN Memphis, TN-MS-AR
Tennessee Nashville, TN Nashville-Davidson--Murfreesboro--Franklin, TN
Tennessee Tri-Cities, TN-VA Kingsport-Bristol-Bristol, TN-VA
Texas Abilene-Sweetwater, TX Abilene, TX
Texas Amarillo, TX Amarillo, TX
Texas Austin, TX Austin-Round Rock, TX
Texas Beaumont-Port Arthur, TX Beaumont-Port Arthur, TX
Texas Corpus Christi, TX Corpus Christi, TX
Texas Dallas-Ft. Worth, TX Dallas-Fort Worth-Arlington, TX
Texas El Paso, TX El Paso, TX
Texas Harlingen-Weslaco-Brownsville-McAllen, TX Brownsville-Harlingen, TX
Texas Houston, TX Houston-The Woodlands-Sugar Land, TX
Texas Laredo, TX Laredo, TX
Texas Lubbock, TX Lubbock, TX
Texas Odessa-Midland, TX Odessa, TX
Texas San Angelo, TX San Angelo, TX
Texas San Antonio, TX San Antonio-New Braunfels, TX
Texas Tyler-Longview (Lufkin & Nacogdoches), TX Tyler, TX
Texas Victoria, TX Victoria, TX
Texas Waco-Temple-Bryan, TX Waco, TX
Utah Salt Lake City, UT Salt Lake City, UT
Virginia Charlottesville, VA Charlottesville, VA
Virginia Harrisonburg, VA Harrisonburg, VA
Virginia Norfolk-Portsmouth-Newport News, VA Virginia Beach-Norfolk-Newport News, VA-NC
Virginia Richmond-Petersburg, VA Richmond, VA
Virginia Roanoke-Lynchburg, VA Roanoke, VA
Virginia Burlington, VT-Plattsburgh, NY Burlington-South Burlington, VT
Washington Seattle-Tacoma, WA Seattle-Tacoma-Bellevue, WA
Washington Spokane, WA Spokane-Spokane Valley, WA
Washington Yakima-Pasco-Richland-Kennewick, WA Yakima, WA
Washington, DC Washington, DC Washington-Arlington-Alexandria, DC-VA-MD-WV
West Virginia Bluefield-Beckley-Oak Hill, WV Bluefield, WV-VA
West Virginia Charleston-Huntington, WV Various incl. Charleston, WV and Huntington-Ashland, WV-KY-OH
West Virginia Clarksburg-Weston, WV Clarksburg, WV
West Virginia Parkersburg, WV Parkersburg-Vienna, WV
Wisconsin Duluth, MN-Superior, WI Duluth, MN-WI
Wisconsin Green Bay-Appleton, WI Green Bay, WI
Wisconsin La Crosse-Eau Claire, WI La Crosse-Onalaska, WI-MN
Wisconsin Madison, WI Madison, WI
Wisconsin Milwaukee, WI Milwaukee-Waukesha-West Allis, WI
Wisconsin Wausau-Rhinelander, WI Wausau, WI
Wyoming Casper-Riverton, WY Casper, WY
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