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Place Based Ads
Description
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What is place-based advertising? The definition of place-based advertising is advertising that is displayed inside a place, such as a mall, airport, gas station and much more.
Place-based ads are effective in reaching a captive audience with an impactful message. And with more venues switching to digital place-based advertising displays, the ads can be activated quickly and with lower costs.
Recent Campaign
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AHCCCS Advertised Inside Middle and High Schools to Promote Talk Therapy for Teens
Arizona Health Care Cost Containment System (AHCCCS) advertised inside middle schools and high schools to promote the availabilty of talk therapy options for teens. The ads direct teens to TalkHeals.org to find ways to connect with mental health counselors.
The banner ads are placed in high-traffic areas of the schools to get the attention of students.
See more pics of the middle school and high school campus ads.
Rates
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General:
Place-based advertising rates are set forth below.
For more specific pricing: Get Free Quote
| Format | Rate |
|---|---|
| Mall Ads | Range of $750 - $2,500 per display per 4 week period |
| Airport Ads | Range of $1,500 - $14,500 per display per 4 week period |
| Gas Station Ads | Range of $395 - $1,795 per display per 4 week period |
| Supermarket Ads | Range of $800 - $1,500 per display per 4 week period |
| Convenience Store Ads | Range of $150 - $550 per display per 4 week period |
| Coffee Cup Sleeve Ads | Range of $950 - $2,450 per display per 4 week period |
| Bar/Restaurant Ads | Range of $300 - $950 per display per 4 week period |
| Check Cash Jacket Ads | Range of $950 - $2,450 per display per 4 week period |
| Restroom/Indoor Ads | Range of $300 - $600 per display per 4 week period |
| Laundromat | Range of $500 - $700 per display per 4 week period |
| Hand Sanitizer, Static | Range of $300 - $500 per display per 4 week period |
| Senior Center | Range of $500 - $700 per display per 4 week period |
| Gym and Health Club Ads | Range of $200 - $1,295 per display per 4 week period |
| Hair and Nail Salon, Spa and Barbershop Ads | Range of $200 - $995 per display per 4 week period |
| College and University Campus Ads | Range of $500 - $6,500 per display per 4 week period |
| Medical Doctor's Office and Pharmacy Ads | Range of $300 - $600 per display per 4 week period |
| Elevator and Office Lobby Ads | Range of $1,000 - $1,500 per building per 4 week period |
| Stadium, Arena and Sports Team Ads | Varies |
| Event, Festival and Fair Ads | Varies |
| DMV Office | Range of $500 - $700 per display per 4 week period |
| Veterinarian Office | Range of $500 - $700 per display per 4 week period |
| Bowling Alley | Range of $500 - $700 per display per 4 week period |
| Campground | Range of $500 - $700 per display per 4 week period |
| Car Wash | Range of $500 - $700 per display per 4 week period |
| Community Center | Range of $500 - $700 per display per 4 week period |
| Day Care | Range of $500 - $700 per display per 4 week period |
| Dog Park | Range of $500 - $700 per display per 4 week period |
| Pet Care | Range of $500 - $700 per display per 4 week period |
| Golf Course | Range of $900 - $1,500 per display per 4 week period |
| Ice Cream | Range of $500 - $700 per display per 4 week period |
| Ice Skate | Range of $500 - $700 per display per 4 week period |
| Library | Range of $500 - $700 per display per 4 week period |
| Recreation Center | Range of $500 - $700 per display per 4 week period |
| Skate Park | Range of $500 - $700 per display per 4 week period |
| Sport Field | Range of $500 - $700 per display per 4 week period |
| Swimming Pool | Range of $500 - $700 per display per 4 week period |
| Tennis Club | Range of $500 - $700 per display per 4 week period |
| Thrift Store | Range of $500 - $700 per display per 4 week period |
| Youth Team | Range of $2,500 - $3,000 per display per 4 week period |
| Zoo | Range of $9,000 - $12,000 per display per 4 week period |
Range of rates depend on the timing and market.
Minimum Purchase:
Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.
Discounts:
Government and nonprofit organizations may receive a discount on place-based advertisement rates.
Specs/Imps
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Range of estimated impressions/views depends on market.
Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.
Creative Due Dates:
- Static (Print): 2-3 weeks prior to ad start date. May be reduced in certain cases.
- Digital/LED/Video: 3 business days prior to ad start date.
| Format | Est. Impressions/Views |
|---|---|
| Mall Ads | Range of 7,000 to 25,000 per ad per day. Size: 48" W x 70" H, 48" W x 69" H or 40" W x 50"H |
| Airport Ads | Range of 12,000 to 25,000 per ad per day. Size: 62" W x 43"H and larger sizes |
| Gas Station Ads | Range of 3,000 to 10,000 per ad per day. Size: 20.25" W x 11.75" H or 1280px W x 720px H |
| Supermarket Ads | Impressions vary. Size: 9.938" W x 7.813" H |
| Convenience Store Ads | Range of 6,000 - 10,000 per ad per day. Size: 30" W x 46"H |
| Coffee Cup Sleeve Ads | Impressions vary. Size: 10.5" W x 14"H |
| Bar/Restaurant Ads | Impressions vary. Size: 3.75" diameter (square or round) |
| Check Cash Jacket Ads | Impressions vary. Size: Open: 11" W x 8.25" H; Folded: 3.75" W x 8.25" H |
| Restroom/Indoor Ads | Impressions Vary. Size: Men's: 17" W x 22" H; Women's: 17" W x 33" H; Mirror Clings in Either Gender: 16" W x 20" H |
| Gym and Health Club Ads | Range of 7,000 to 9,000 per ad per day. Size: 1920px W x 1080px H |
| Hair and Nail Salon, Spa and Barbershop Ads | Range of 1,000 to 3,000 per ad per day. Size: Various |
| College and University Campus Ads | Impressions Vary. Size: Various |
| Medical Doctor's Office and Pharmacy Ads | Impressions Vary. Size: Various |
| Elevator and Office Lobby Ads | Impressions Vary. Size: Various |
| Stadium, Arena and Sports Team Ads | Impressions Vary. Size: Various |
| Event, Festival and Fair Ads | Impressions Vary. Size: Various |
Get Free Quote
Free $ For Nonprofits
Campaigns
-
CACI Airport Advertising on Cell Phone Charging Stations in Terminals.
See the ads. >> -
Taxi and Ride App Vehicle (Uber and Lyft) Digital/LED and Door Wrap Advertising for Art Basel in Miami.
See the ads. >> -
Seal the Seasons Advertises on Gym, Fitness Center and Health Club Locker Room Posters.
See the ads. >> -
Ads on Middle School and High School Campuses Draw Attention to Safe Use of Cannabis and Access to Mental Health Counseling.
See the ads. >> -
Companies Advertise for Las Vegas Conventions, Conferences and Trade Shows.
See the ads. >>
Testimonials
One call to Blue Line Media provides us with any advertising option in any city across the country.
Matt Freeman
PETA
Blue Line Media has executed multiple government PSA campaigns in multiple U.S. cities, thereby giving our clients a truly national reach.
Sarah Parada
Porter Novelli
Working with Blue Line Media is a delight.
Judith DeCamp
ACS Quantum
Blue Line Media is extremely helpful in delivering advertising media in any city we want across the country.
Sheldon de Souza
Better World Advertising
Markets
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Static and digital place-based advertising is available in the following markets:
| State | Market | CBSA (MSA) |
|---|---|---|
| Alabama | Birmingham (Anniston and Tuscaloosa), AL | Birmingham-Hoover, AL |
| Alabama | Dothan, AL | Dothan, AL |
| Alabama | Huntsville-Decatur (Florence), AL | Huntsville, AL |
| Alabama | Montgomery-Selma, AL | Montgomery, AL |
| Alaska | Anchorage, AK | Anchorage, AK |
| Alaska | Fairbanks, AK | Fairbanks, AK |
| Alaska | Juneau, AK | Juneau, AK |
| Arizona | Phoenix, AZ | Phoenix-Mesa-Scottsdale, AZ |
| Arizona | Tucson (Sierra Vista), AZ | Tucson, AZ |
| Arkansas | Ft. Smith-Fayetteville-Springdale-Rogers, AR | Fort Smith, AR-OK |
| Arkansas | Jonesboro, AR | Jonesboro, AR |
| Arkansas | Little Rock-Pine Bluff, AR | Little Rock-North Little Rock-Conway, AR |
| Arkansas | Monroe, LA-El Dorado, AR | Monroe, LA |
| California | Bakersfield, CA | Bakersfield, CA |
| California | Chico-Redding, CA | Chico, CA |
| California | Eureka, CA | Eureka-Arcata-Fortuna, CA |
| California | Fresno-Visalia, CA | Fresno, CA |
| California | Los Angeles, CA | Los Angeles-Long Beach-Anaheim, CA |
| California | Monterey-Salinas, CA | Salinas, CA |
| California | Palm Springs, CA | Riverside-San Bernardino-Ontario, CA |
| California | Sacramento-Stockton-Modesto, CA | Sacramento--Roseville--Arden-Arcade, CA |
| California | San Diego, CA | San Diego-Carlsbad, CA |
| California | San Francisco-Oakland-San Jose, CA | San Francisco-Oakland-Hayward, CA |
| California | Santa Barbara-Santa Maria-San Luis Obispo, CA | Santa Maria-Santa Barbara, CA |
| California | Yuma, AZ-El Centro, CA | Yuma, AZ |
| Colorado | Colorado Springs-Pueblo, CO | Colorado Springs, CO |
| Colorado | Denver, CO | Denver-Aurora-Lakewood, CO |
| Colorado | Grand Junction-Montrose, CO | Grand Junction, CO |
| Connecticut | Hartford & New Haven, CT | Hartford-West Hartford-East Hartford, CT |
| Delaware | New Castle County (Wilmington), DE | Philadelphia-Camden-Wilmington, PA-NJ-DE-MD |
| Florida | Ft. Myers-Naples, Fl | Naples-Immokalee-Marco Island, FL |
| Florida | Gainesville, FL | Gainesville, FL |
| Florida | Jacksonville, FL | Jacksonville, FL |
| Florida | Miami-Fort Lauderdale, FL | Miami-Fort Lauderdale-West Palm Beach, FL |
| Florida | Mobile, AL-Pensacola (Ft. Walton Beach), FL | Mobile, AL |
| Florida | Orlando-Daytona Beach-Melbourne, FL | Orlando-Kissimmee-Sanford, FL |
| Florida | Panama City, FL | Panama City, FL |
| Florida | Tampa-Saint Petersburg (St Petersburg) (Sarasota), FL | Tampa-St. Petersburg-Clearwater, FL |
| Florida | West Palm Beach-Ft. Pierce, FL | Miami-Fort Lauderdale-West Palm Beach, FL |
| Georgia | Albany, GA | Albany, GA |
| Georgia | Atlanta, GA | Atlanta-Sandy Springs-Roswell, GA |
| Georgia | Augusta, GA | Augusta-Richmond County, GA-SC |
| Georgia | Columbus, GA | Columbus, GA-AL |
| Georgia | Macon, GA | Macon-Bibb County, GA |
| Georgia | Savannah, GA | Savannah, GA |
| Georgia | Tallahassee, FL-Thomasville, GA | Tallahassee, FL |
| Hawaii | Honolulu, HI (Island of Oahu) | Urban Honolulu, HI |
| Idaho | Boise, ID | Boise City, ID |
| Idaho | Idaho Falls-Pocatello, ID | Idaho Falls, ID |
| Idaho | Twin Falls, ID | Twin Falls, ID |
| Illinois | Champaign & Springfield-Decatur, IL | Champaign-Urbana, IL |
| Illinois | Chicago, IL | Chicago-Naperville-Elgin, IL-IN-WI |
| Illinois | Paducah, KY-Cape Girardeau, MO-Harrisburg, IL | Paducah, KY-IL |
| Illinois | Peoria-Bloomington, IL | Peoria, IL |
| Illinois | Rockford, IL | Rockford, IL |
| Indiana | Evansville, IN | Evansville, IN-KY |
| Indiana | Ft. Wayne, IN | Fort Wayne, IN |
| Indiana | Indianapolis, IN | Indianapolis-Carmel-Anderson, IN |
| Indiana | Lafayette, IN | Lafayette-West Lafayette, IN |
| Indiana | South Bend-Elkhart, IN | South Bend-Mishawaka, IN-MI |
| Indiana | Terre Haute, IN | Terre Haute, IN |
| Iowa | Cedar Rapids-Waterloo-Iowa City & Dubuque, IA | Cedar Rapids, IA |
| Iowa | Davenport, IA-Rock Island-Moline, IL | Davenport-Moline-Rock Island, IA-IL |
| Iowa | Des Moines-Ames, IA | Des Moines-West Des Moines, IA |
| Iowa | Quincy, IL-Hannibal, MO-Keokuk, IA | Quincy, IL-MO |
| Iowa | Sioux City, IA | Sioux City, IA-NE-SD |
| Kansas | Joplin, MO-Pittsburg, KS | Joplin, MO |
| Kansas | Topeka, KS | Topeka, KS |
| Kansas | Wichita-Hutchinson, KS | Wichita, KS |
| Kentucky | Bowling Green, KY | Bowling Green, KY |
| Kentucky | Lexington, KY | Lexington-Fayette, KY |
| Kentucky | Louisville, KY | Louisville/Jefferson County, KY-IN |
| Louisiana | Alexandria, LA | Alexandria, LA |
| Louisiana | Baton Rouge, LA | Baton Rouge, LA |
| Louisiana | Lafayette, LA | Lafayette, LA |
| Louisiana | Lake Charles, LA | Lake Charles, LA |
| Louisiana | New Orleans, LA | New Orleans-Metairie, LA |
| Louisiana | Shreveport, LA | Shreveport-Bossier City, LA |
| Maine | Bangor, ME | Bangor, ME |
| Maine | Portland-Auburn, ME | Portland-South Portland, ME |
| Maine | Presque Isle, ME | Bangor, ME |
| Maryland | Baltimore, MD | Baltimore-Columbia-Towson, MD |
| Maryland | Salisbury, MD | Salisbury, MD-DE |
| Massachusetts | Boston, MA (Manchester, NH) | Boston-Cambridge-Newton, MA-NH |
| Massachusetts | Providence, RI-New Bedford, MA | Providence-Warwick, RI-MA |
| Massachusetts | Springfield-Holyoke, MA | Springfield, MA |
| Michigan | Alpena, MI | Alpena, MI |
| Michigan | Detroit, MI | Detroit-Warren-Dearborn, MI |
| Michigan | Flint-Saginaw-Bay City, MI | Flint, MI |
| Michigan | Grand Rapids-Kalamazoo-Battle Creek, MI | Grand Rapids-Wyoming, MI |
| Michigan | Lansing, MI | Lansing-East Lansing, MI |
| Michigan | Marquette, MI | Marquette, MI |
| Michigan | Traverse City-Cadillac, MI | Traverse City, MI |
| Minnesota | Mankato, MN | Mankato-North Mankato, MN |
| Minnesota | Minneapolis-St. Paul, MN | Minneapolis-St. Paul-Bloomington, MN-WI |
| Minnesota | Rochester, MN-Mason City, IA-Austin, MN | Rochester, MN |
| Mississippi | Biloxi-Gulfport, MS | Gulfport-Biloxi-Pascagoula, MS |
| Mississippi | Columbus-Tupelo-West Point, MS | Columbus, MS |
| Mississippi | Greenwood-Greenville, MS | Greenwood, MS |
| Mississippi | Hattiesburg-Laurel, MS | Hattiesburg, MS |
| Mississippi | Jackson, MS | Jackson, MS |
| Mississippi | Meridian, MS | Meridian, MS |
| Missouri | Columbia-Jefferson City, MO | Columbia, MO |
| Missouri | Kansas City, MO | Kansas City, MO-KS |
| Missouri | Ottumwa, IA-Kirksville, MO | Ottumwa, IA |
| Missouri | Springfield, MO | Springfield, MO |
| Missouri | St. Joseph, MO | St. Joseph, MO-KS |
| Missouri | St. Louis, MO | St. Louis, MO-IL |
| Montana | Billings, MT | Billings, MT |
| Montana | Butte-Bozeman, MT | Butte-Silver Bow, MT |
| Montana | Glendive, MT | Billings, MT |
| Montana | Great Falls, MT | Great Falls, MT |
| Montana | Helena, MT | Helena, MT |
| Montana | Missoula, MT | Missoula, MT |
| Nebraska | Cheyenne, WY-Scottsbluff, NE | Cheyenne, WY |
| Nebraska | Lincoln & Hastings-Kearney, NE | Lincoln, NE |
| Nebraska | North Platte, NE | North Platte, NE |
| Nebraska | Omaha, NE | Omaha-Council Bluffs, NE-IA |
| Nevada | Las Vegas, NV | Las Vegas-Henderson-Paradise, NV |
| Nevada | Reno, NV | Reno, NV |
| New Jersey | Entire state, incl. Newark, NJ and Jersey City, NJ | New York-Newark-Jersey City, NY-NJ-PA |
| New Mexico | Albuquerque-Santa Fe, NM | Albuquerque, NM |
| New York | Albany-Schenectady-Troy, NY | Albany-Schenectady-Troy, NY |
| New York | Binghamton, NY | Binghamton, NY |
| New York | Buffalo, NY | Buffalo-Cheektowaga-Niagara Falls, NY |
| New York | Elmira, NY | Elmira, NY |
| New York | New York, NY | New York-Newark-Jersey City, NY-NJ-PA |
| New York | Rochester, NY | Rochester, NY |
| New York | Syracuse, NY | Syracuse, NY |
| New York | Utica, NY | Utica-Rome, NY |
| New York | Watertown, NY | Watertown-Fort Drum, NY |
| North Carolina | Charlotte, NC | Charlotte-Concord-Gastonia, NC-SC |
| North Carolina | Greensboro-High Point-Winston Salem, NC | Greensboro-High Point, NC |
| North Carolina | Greenville-New Bern-Washington, NC | Greenville, NC |
| North Carolina | Raleigh-Durham (Fayetteville), NC | Raleigh, NC |
| North Carolina | Wilmington, NC | Wilmington, NC |
| North Dakota | Fargo-Valley City, ND | Fargo, ND-MN |
| North Dakota | Minot-Bismarck-Dickinson (Williston), ND | Minot, ND |
| Ohio | Cincinnati, OH | Cincinnati, OH-KY-IN |
| Ohio | Cleveland-Akron (Canton), OH | Cleveland-Elyria, OH |
| Ohio | Columbus, OH | Columbus, OH |
| Ohio | Dayton, OH | Dayton, OH |
| Ohio | Lima, OH | Lima, OH |
| Ohio | Toledo, OH | Toledo, OH |
| Ohio | Wheeling, WV-Steubenville, OH | Wheeling, WV-OH |
| Ohio | Youngstown, OH | Youngstown-Warren-Boardman, OH-PA |
| Ohio | Zanesville, OH | Zanesville, OH |
| Oklahoma | Oklahoma City, OK | Shawnee, OK |
| Oklahoma | Sherman, TX-Ada, OK | Sherman-Denison, TX |
| Oklahoma | Tulsa, OK | Tulsa, OK |
| Oklahoma | Wichita Falls, TX-Lawton, OK | Wichita Falls, TX |
| Oregon | Bend, OR | Bend-Redmond, OR |
| Oregon | Eugene, OR | Eugene, OR |
| Oregon | Medford-Klamath Falls, OR | Medford, OR |
| Oregon | Portland, OR | Portland-Vancouver-Hillsboro, OR-WA |
| Pennsylvania | Erie, PA | Erie, PA |
| Pennsylvania | Harrisburg-Lancaster-Lebanon-York, PA | Harrisburg-Carlisle, PA |
| Pennsylvania | Johnstown-Altoona, PA | Johnstown, PA |
| Pennsylvania | Philadelphia, PA | Philadelphia-Camden-Wilmington, PA-NJ-DE-MD |
| Pennsylvania | Pittsburgh, PA | Pittsburgh, PA |
| Pennsylvania | Wilkes Barre-Scranton, PA | Scranton--Wilkes-Barre--Hazleton, PA |
| Puerto Rico | San Juan, PR | San Juan, Puerto Rico |
| South Carolina | Charleston, SC | Charleston-North Charleston, SC |
| South Carolina | Columbia, SC | Columbia, SC |
| South Carolina | Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC | Greenville-Anderson-Mauldin, SC |
| South Carolina | Myrtle Beach-Florence, SC | Myrtle Beach-Conway-North Myrtle Beach, SC-NC |
| South Dakota | Rapid City, SD | Rapid City, SD |
| South Dakota | Sioux Falls (Mitchell), SD | Sioux Falls, SD |
| Tennessee | Chattanooga, TN | Chattanooga, TN-GA |
| Tennessee | Jackson, TN | Jackson, TN |
| Tennessee | Knoxville, TN | Knoxville, TN |
| Tennessee | Memphis, TN | Memphis, TN-MS-AR |
| Tennessee | Nashville, TN | Nashville-Davidson--Murfreesboro--Franklin, TN |
| Tennessee | Tri-Cities, TN-VA | Kingsport-Bristol-Bristol, TN-VA |
| Texas | Abilene-Sweetwater, TX | Abilene, TX |
| Texas | Amarillo, TX | Amarillo, TX |
| Texas | Austin, TX | Austin-Round Rock, TX |
| Texas | Beaumont-Port Arthur, TX | Beaumont-Port Arthur, TX |
| Texas | Corpus Christi, TX | Corpus Christi, TX |
| Texas | Dallas-Ft. Worth, TX | Dallas-Fort Worth-Arlington, TX |
| Texas | El Paso, TX | El Paso, TX |
| Texas | Harlingen-Weslaco-Brownsville-McAllen, TX | Brownsville-Harlingen, TX |
| Texas | Houston, TX | Houston-The Woodlands-Sugar Land, TX |
| Texas | Laredo, TX | Laredo, TX |
| Texas | Lubbock, TX | Lubbock, TX |
| Texas | Odessa-Midland, TX | Odessa, TX |
| Texas | San Angelo, TX | San Angelo, TX |
| Texas | San Antonio, TX | San Antonio-New Braunfels, TX |
| Texas | Tyler-Longview (Lufkin & Nacogdoches), TX | Tyler, TX |
| Texas | Victoria, TX | Victoria, TX |
| Texas | Waco-Temple-Bryan, TX | Waco, TX |
| Utah | Salt Lake City, UT | Salt Lake City, UT |
| Virginia | Charlottesville, VA | Charlottesville, VA |
| Virginia | Harrisonburg, VA | Harrisonburg, VA |
| Virginia | Norfolk-Portsmouth-Newport News, VA | Virginia Beach-Norfolk-Newport News, VA-NC |
| Virginia | Richmond-Petersburg, VA | Richmond, VA |
| Virginia | Roanoke-Lynchburg, VA | Roanoke, VA |
| Virginia | Burlington, VT-Plattsburgh, NY | Burlington-South Burlington, VT |
| Washington | Seattle-Tacoma, WA | Seattle-Tacoma-Bellevue, WA |
| Washington | Spokane, WA | Spokane-Spokane Valley, WA |
| Washington | Yakima-Pasco-Richland-Kennewick, WA | Yakima, WA |
| Washington, DC | Washington, DC | Washington-Arlington-Alexandria, DC-VA-MD-WV |
| West Virginia | Bluefield-Beckley-Oak Hill, WV | Bluefield, WV-VA |
| West Virginia | Charleston-Huntington, WV | Huntington-Ashland, WV-KY-OH |
| West Virginia | Clarksburg-Weston, WV | Clarksburg, WV |
| West Virginia | Parkersburg, WV | Parkersburg-Vienna, WV |
| Wisconsin | Duluth, MN-Superior, WI | Duluth, MN-WI |
| Wisconsin | Green Bay-Appleton, WI | Green Bay, WI |
| Wisconsin | La Crosse-Eau Claire, WI | La Crosse-Onalaska, WI-MN |
| Wisconsin | Madison, WI | Madison, WI |
| Wisconsin | Milwaukee, WI | Milwaukee-Waukesha-West Allis, WI |
| Wisconsin | Wausau-Rhinelander, WI | Wausau, WI |
| Wyoming | Casper-Riverton, WY | Casper, WY |
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