What is place-based advertising? The definition of place-based advertising is advertising that is displayed inside a place, such as a mall, airport, gas station and much more.
Place-based ads are effective in reaching a captive audience with an impactful message. And with more venues switching to digital place-based advertising displays, the ads can be activated quickly and with lower costs.
Through Blue Line Media, health insurance company eternalHealth advertised during the Annual Open Enrollment period with place-based ads in medical doctors/physicians offices, grocery/convenience stores, laundromats, pharmacies, and churches.
Arizona Health Care Cost Containment System (AHCCCS) advertised inside middle schools and high schools to promote the availabilty of talk therapy options for teens. The ads direct teens to TalkHeals.org to find ways to connect with mental health counselors.
The banner ads are placed in high-traffic areas of the schools to get the attention of students.
See more pics of the middle school and high school campus ads.
General:
Estimated per display per period (4 weeks). For more specific pricing: Pricing
| Format | Rate |
|---|---|
| Mall Ads | $750 - $2,500 |
| Airport Ads | $1,500 - $14,500 |
| Gas Station Ads | $395 - $1,795 |
| Supermarket Ads | $800 - $1,500 |
| Convenience Store Ads | $150 - $550 |
| Coffee Cup Sleeve Ads | $950 - $2,450 |
| Bar/Restaurant Ads | $300 - $950 |
| Check Cashing Jacket Ads | $950 - $2,450 per store per 4 week period |
| Restroom/Indoor Ads | $300 - $600 |
| Laundromat | $500 - $700 |
| Hand Sanitizer, Static | $300 - $500 |
| Senior Center | $500 - $700 |
| Gym and Health Club Ads | $200 - $1,295 |
| Hair and Nail Salon, Spa and Barbershop Ads | $200 - $995 |
| College and University Campus Ads | $500 - $6,500 |
| Medical Doctor's Office and Pharmacy Ads | $300 - $600 |
| Elevator and Office Lobby Ads | $1,000 - $1,500 per building per 4 week period |
| Stadium, Arena and Sports Team Ads | Varies |
| Event, Festival and Fair Ads | Varies |
| DMV Office | $500 - $700 |
| Veterinarian Office | $500 - $700 |
| Bowling Alley | $500 - $700 |
| Campground | $500 - $700 |
| Car Wash | $500 - $700 |
| Community Center | $500 - $700 |
| Day Care | $500 - $700 |
| Dog Park | $500 - $700 |
| Pet Care | $500 - $700 |
| Golf Course | $900 - $1,500 |
| Ice Cream | $500 - $700 |
| Ice Skate | $500 - $700 |
| Library | $500 - $700 |
| Recreation Center | $500 - $700 |
| Skate Park | $500 - $700 |
| Sport Field | $500 - $700 |
| Swimming Pool | $500 - $700 |
| Tennis Club | $500 - $700 |
| Thrift Store | $500 - $700 |
| Youth Team | $2,500 - $3,000 |
| Zoo | $9,000 - $12,000 |
Range of rates depend on the timing and market.
Minimum Purchase:
Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.
Discounts:
Government and nonprofit organizations may receive a discount on place-based advertisement rates.
Range of estimated impressions/views depends on market.
Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.
Creative Due Dates:
| Format | Est. Impressions/Views Per Display Per Day |
|---|---|
| Mall Ads | 7,000 - 25,000 Size: 48" W x 70" H, 48" W x 69" H or 40" W x 50"H |
| Airport Ads | 12,000 - 25,000 Size: 62" W x 43"H and larger sizes |
| Gas Station Ads | 3,000 - 10,000 Size: 20.25" W x 11.75" H or 1280px W x 720px H |
| Supermarket Ads | Impressions vary. Size: 9.938" W x 7.813" H |
| Convenience Store Ads | 6,000 - 10,000 Size: 30" W x 46"H |
| Coffee Cup Sleeve Ads | Impressions vary. Size: 10.5" W x 14"H |
| Bar/Restaurant Ads | Impressions vary. Size: 3.75" diameter (square or round) |
| Check Cashing Jacket Ads | Impressions vary. Size: Open: 11" W x 8.25" H; Folded: 3.75" W x 8.25" H |
| Restroom/Indoor Ads | Impressions Vary. Size: Poster: 17" W x 22" H; Mirror Cling: 16" W x 20" H |
| Gym and Health Club Ads | 7,000 - 9,000 per ad per day. Size: 1920px W x 1080px H |
| Hair and Nail Salon, Spa and Barbershop Ads | 1,000 - 3,000 Size: Various |
| College and University Campus Ads | Impressions Vary. Size: Various |
| Medical Doctor's Office and Pharmacy Ads | Impressions Vary. Size: Various |
| Elevator and Office Lobby Ads | Impressions Vary. Size: Various |
| Stadium, Arena and Sports Team Ads | Impressions Vary. Size: Various |
| Event, Festival and Fair Ads | Impressions Vary. Size: Various |
Ohio's Get Out the Vote Campaign Advertises on Gas Station Pump Toppers For Nov Election.
See the ads. >>
Easterseals Ads in Doctor Offices, Bar/Restaurant Restrooms, Supermarket Shopping Carts and Delivery Trucks.
See the ads. >>
Fashion Retailer Wild / Wheat Paste Ads Postings Promote New Store.
See the ads. >>
Government Health Dept Ads on Standees/Banners in Pharmacies.
See the ads. >>
Police / Law Enforcement Transit / City Bus Ads to Recruit Employees.
See the ads. >>
School District Advertises on Posters in Pediatrician Medical Doctor/Physician Offices to Reach Children and Parents.
See the ads. >>
One call to Blue Line Media provides us with any advertising option in any city across the country.
Blue Line Media has executed multiple government PSA campaigns in multiple U.S. cities, thereby giving our clients a truly national reach.
Working with Blue Line Media is a delight.
Blue Line Media is extremely helpful in delivering advertising media in any city we want across the country.
Static and digital place-based advertising is available in the following markets:
| State | Market | CBSA (MSA) |
|---|---|---|
| Alabama | Birmingham (Anniston and Tuscaloosa), AL | Birmingham-Hoover, AL |
| Alabama | Dothan, AL | Dothan, AL |
| Alabama | Huntsville-Decatur (Florence), AL | Huntsville, AL |
| Alabama | Montgomery-Selma, AL | Montgomery, AL |
| Alaska | Anchorage, AK | Anchorage, AK |
| Alaska | Fairbanks, AK | Fairbanks, AK |
| Alaska | Juneau, AK | Juneau, AK |
| Arizona | Phoenix, AZ | Phoenix-Mesa-Scottsdale, AZ |
| Arizona | Tucson (Sierra Vista), AZ | Tucson, AZ |
| Arkansas | Ft. Smith-Fayetteville-Springdale-Rogers, AR | Fort Smith, AR-OK |
| Arkansas | Jonesboro, AR | Jonesboro, AR |
| Arkansas | Little Rock-Pine Bluff, AR | Little Rock-North Little Rock-Conway, AR |
| Arkansas | Monroe, LA-El Dorado, AR | Monroe, LA |
| California | Bakersfield, CA | Bakersfield, CA |
| California | Chico-Redding, CA | Chico, CA |
| California | Eureka, CA | Eureka-Arcata-Fortuna, CA |
| California | Fresno-Visalia, CA | Fresno, CA |
| California | Los Angeles, CA | Los Angeles-Long Beach-Anaheim, CA |
| California | Monterey-Salinas, CA | Salinas, CA |
| California | Palm Springs, CA | Riverside-San Bernardino-Ontario, CA |
| California | Sacramento-Stockton-Modesto, CA | Sacramento--Roseville--Arden-Arcade, CA |
| California | San Diego, CA | San Diego-Carlsbad, CA |
| California | San Francisco-Oakland-San Jose, CA | San Francisco-Oakland-Hayward, CA |
| California | Santa Barbara-Santa Maria-San Luis Obispo, CA | Santa Maria-Santa Barbara, CA |
| California | Yuma, AZ-El Centro, CA | Yuma, AZ |
| Colorado | Colorado Springs-Pueblo, CO | Colorado Springs, CO |
| Colorado | Denver, CO | Denver-Aurora-Lakewood, CO |
| Colorado | Grand Junction-Montrose, CO | Grand Junction, CO |
| Connecticut | Hartford & New Haven, CT | Hartford-West Hartford-East Hartford, CT |
| Delaware | New Castle County (Wilmington), DE | Philadelphia-Camden-Wilmington, PA-NJ-DE-MD |
| Florida | Ft. Myers-Naples, Fl | Various incl. Cape Coral-Fort Myers, FL and Naples-Immokalee-Marco Island, FL |
| Florida | Gainesville, FL | Gainesville, FL |
| Florida | Jacksonville, FL | Jacksonville, FL |
| Florida | Miami-Fort Lauderdale, FL | Miami-Fort Lauderdale-West Palm Beach, FL |
| Florida | Mobile, AL-Pensacola (Ft. Walton Beach), FL | Mobile, AL |
| Florida | Orlando-Daytona Beach-Melbourne, FL | Orlando-Kissimmee-Sanford, FL |
| Florida | Panama City, FL | Panama City, FL |
| Florida | Tampa-Saint Petersburg (St Petersburg) (Sarasota), FL | Tampa-St. Petersburg-Clearwater, FL |
| Florida | West Palm Beach-Ft. Pierce, FL | Miami-Fort Lauderdale-West Palm Beach, FL |
| Georgia | Albany, GA | Albany, GA |
| Georgia | Atlanta, GA | Atlanta-Sandy Springs-Roswell, GA |
| Georgia | Augusta, GA | Augusta-Richmond County, GA-SC |
| Georgia | Columbus, GA | Columbus, GA-AL |
| Georgia | Macon, GA | Macon-Bibb County, GA |
| Georgia | Savannah, GA | Savannah, GA |
| Georgia | Tallahassee, FL-Thomasville, GA | Tallahassee, FL |
| Hawaii | Honolulu, HI (Island of Oahu) | Urban Honolulu, HI |
| Idaho | Boise, ID | Boise City, ID |
| Idaho | Idaho Falls-Pocatello, ID | Idaho Falls, ID |
| Idaho | Twin Falls, ID | Twin Falls, ID |
| Illinois | Champaign & Springfield-Decatur, IL | Champaign-Urbana, IL |
| Illinois | Chicago, IL | Chicago-Naperville-Elgin, IL-IN-WI |
| Illinois | Paducah, KY-Cape Girardeau, MO-Harrisburg, IL | Paducah, KY-IL |
| Illinois | Peoria-Bloomington, IL | Peoria, IL |
| Illinois | Rockford, IL | Rockford, IL |
| Indiana | Evansville, IN | Evansville, IN-KY |
| Indiana | Ft. Wayne, IN | Fort Wayne, IN |
| Indiana | Indianapolis, IN | Indianapolis-Carmel-Anderson, IN |
| Indiana | Lafayette, IN | Lafayette-West Lafayette, IN |
| Indiana | South Bend-Elkhart, IN | South Bend-Mishawaka, IN-MI |
| Indiana | Terre Haute, IN | Terre Haute, IN |
| Iowa | Cedar Rapids-Waterloo-Iowa City & Dubuque, IA | Cedar Rapids, IA |
| Iowa | Davenport, IA-Rock Island-Moline, IL | Davenport-Moline-Rock Island, IA-IL |
| Iowa | Des Moines-Ames, IA | Des Moines-West Des Moines, IA |
| Iowa | Quincy, IL-Hannibal, MO-Keokuk, IA | Quincy, IL-MO |
| Iowa | Sioux City, IA | Sioux City, IA-NE-SD |
| Kansas | Joplin, MO-Pittsburg, KS | Joplin, MO |
| Kansas | Topeka, KS | Topeka, KS |
| Kansas | Wichita-Hutchinson, KS | Wichita, KS |
| Kentucky | Bowling Green, KY | Bowling Green, KY |
| Kentucky | Lexington, KY | Lexington-Fayette, KY |
| Kentucky | Louisville, KY | Louisville/Jefferson County, KY-IN |
| Louisiana | Alexandria, LA | Alexandria, LA |
| Louisiana | Baton Rouge, LA | Baton Rouge, LA |
| Louisiana | Lafayette, LA | Lafayette, LA |
| Louisiana | Lake Charles, LA | Lake Charles, LA |
| Louisiana | New Orleans, LA | New Orleans-Metairie, LA |
| Louisiana | Shreveport, LA | Shreveport-Bossier City, LA |
| Maine | Bangor, ME | Bangor, ME |
| Maine | Portland-Auburn, ME | Portland-South Portland, ME |
| Maine | Presque Isle, ME | Bangor, ME |
| Maryland | Baltimore, MD | Baltimore-Columbia-Towson, MD |
| Maryland | Salisbury, MD | Salisbury, MD-DE |
| Massachusetts | Boston, MA (Manchester, NH) | Boston-Cambridge-Newton, MA-NH |
| Massachusetts | Providence, RI-New Bedford, MA | Providence-Warwick, RI-MA |
| Massachusetts | Springfield-Holyoke, MA | Springfield, MA |
| Michigan | Alpena, MI | Alpena, MI |
| Michigan | Detroit, MI | Detroit-Warren-Dearborn, MI |
| Michigan | Flint-Saginaw-Bay City, MI | Flint, MI |
| Michigan | Grand Rapids-Kalamazoo-Battle Creek, MI | Grand Rapids-Wyoming, MI |
| Michigan | Lansing, MI | Lansing-East Lansing, MI |
| Michigan | Marquette, MI | Marquette, MI |
| Michigan | Traverse City-Cadillac, MI | Traverse City, MI |
| Minnesota | Mankato, MN | Mankato-North Mankato, MN |
| Minnesota | Minneapolis-St. Paul, MN | Minneapolis-St. Paul-Bloomington, MN-WI |
| Minnesota | Rochester, MN-Mason City, IA-Austin, MN | Rochester, MN |
| Mississippi | Biloxi-Gulfport, MS | Gulfport-Biloxi-Pascagoula, MS |
| Mississippi | Columbus-Tupelo-West Point, MS | Columbus, MS |
| Mississippi | Greenwood-Greenville, MS | Greenwood, MS |
| Mississippi | Hattiesburg-Laurel, MS | Hattiesburg, MS |
| Mississippi | Jackson, MS | Jackson, MS |
| Mississippi | Meridian, MS | Meridian, MS |
| Missouri | Columbia-Jefferson City, MO | Columbia, MO |
| Missouri | Kansas City, MO | Kansas City, MO-KS |
| Missouri | Ottumwa, IA-Kirksville, MO | Ottumwa, IA |
| Missouri | Springfield, MO | Springfield, MO |
| Missouri | St. Joseph, MO | St. Joseph, MO-KS |
| Missouri | St. Louis, MO | St. Louis, MO-IL |
| Montana | Billings, MT | Billings, MT |
| Montana | Butte-Bozeman, MT | Butte-Silver Bow, MT |
| Montana | Glendive, MT | Billings, MT |
| Montana | Great Falls, MT | Great Falls, MT |
| Montana | Helena, MT | Helena, MT |
| Montana | Missoula, MT | Missoula, MT |
| Nebraska | Cheyenne, WY-Scottsbluff, NE | Cheyenne, WY |
| Nebraska | Lincoln & Hastings-Kearney, NE | Lincoln, NE |
| Nebraska | North Platte, NE | North Platte, NE |
| Nebraska | Omaha, NE | Omaha-Council Bluffs, NE-IA |
| Nevada | Las Vegas, NV | Las Vegas-Henderson-Paradise, NV |
| Nevada | Reno, NV | Reno, NV |
| New Jersey | Entire state, incl. Newark, NJ and Jersey City, NJ | New York-Newark-Jersey City, NY-NJ-PA |
| New Mexico | Albuquerque-Santa Fe, NM | Albuquerque, NM |
| New York | Albany-Schenectady-Troy, NY | Albany-Schenectady-Troy, NY |
| New York | Binghamton, NY | Binghamton, NY |
| New York | Buffalo, NY | Buffalo-Cheektowaga-Niagara Falls, NY |
| New York | Elmira, NY | Elmira, NY |
| New York | New York, NY | New York-Newark-Jersey City, NY-NJ-PA |
| New York | Rochester, NY | Rochester, NY |
| New York | Syracuse, NY | Syracuse, NY |
| New York | Utica, NY | Utica-Rome, NY |
| New York | Watertown, NY | Watertown-Fort Drum, NY |
| North Carolina | Charlotte, NC | Charlotte-Concord-Gastonia, NC-SC |
| North Carolina | Greensboro-High Point-Winston Salem, NC | Greensboro-High Point, NC |
| North Carolina | Greenville-New Bern-Washington, NC | Greenville, NC |
| North Carolina | Raleigh-Durham (Fayetteville), NC | Raleigh, NC |
| North Carolina | Wilmington, NC | Wilmington, NC |
| North Dakota | Fargo-Valley City, ND | Fargo, ND-MN |
| North Dakota | Minot-Bismarck-Dickinson (Williston), ND | Minot, ND |
| Ohio | Cincinnati, OH | Cincinnati, OH-KY-IN |
| Ohio | Cleveland-Akron (Canton), OH | Cleveland-Elyria, OH |
| Ohio | Columbus, OH | Columbus, OH |
| Ohio | Dayton, OH | Dayton, OH |
| Ohio | Lima, OH | Lima, OH |
| Ohio | Toledo, OH | Toledo, OH |
| Ohio | Wheeling, WV-Steubenville, OH | Wheeling, WV-OH |
| Ohio | Youngstown, OH | Youngstown-Warren-Boardman, OH-PA |
| Ohio | Zanesville, OH | Zanesville, OH |
| Oklahoma | Oklahoma City, OK | Oklahoma City, OK |
| Oklahoma | Sherman, TX-Ada, OK | Sherman-Denison, TX |
| Oklahoma | Tulsa, OK | Tulsa, OK |
| Oklahoma | Wichita Falls, TX-Lawton, OK | Wichita Falls, TX |
| Oregon | Bend, OR | Bend-Redmond, OR |
| Oregon | Eugene, OR | Eugene, OR |
| Oregon | Medford-Klamath Falls, OR | Medford, OR |
| Oregon | Portland, OR | Portland-Vancouver-Hillsboro, OR-WA |
| Pennsylvania | Erie, PA | Erie, PA |
| Pennsylvania | Harrisburg-Lancaster-Lebanon-York, PA | Harrisburg-Carlisle, PA |
| Pennsylvania | Johnstown-Altoona, PA | Johnstown, PA |
| Pennsylvania | Philadelphia, PA | Philadelphia-Camden-Wilmington, PA-NJ-DE-MD |
| Pennsylvania | Pittsburgh, PA | Pittsburgh, PA |
| Pennsylvania | Wilkes Barre-Scranton, PA | Scranton--Wilkes-Barre--Hazleton, PA |
| Puerto Rico | San Juan, PR | San Juan, Puerto Rico |
| South Carolina | Charleston, SC | Charleston-North Charleston, SC |
| South Carolina | Columbia, SC | Columbia, SC |
| South Carolina | Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC | Greenville-Anderson-Mauldin, SC |
| South Carolina | Myrtle Beach-Florence, SC | Myrtle Beach-Conway-North Myrtle Beach, SC-NC |
| South Dakota | Rapid City, SD | Rapid City, SD |
| South Dakota | Sioux Falls (Mitchell), SD | Sioux Falls, SD |
| Tennessee | Chattanooga, TN | Chattanooga, TN-GA |
| Tennessee | Jackson, TN | Jackson, TN |
| Tennessee | Knoxville, TN | Knoxville, TN |
| Tennessee | Memphis, TN | Memphis, TN-MS-AR |
| Tennessee | Nashville, TN | Nashville-Davidson--Murfreesboro--Franklin, TN |
| Tennessee | Tri-Cities, TN-VA | Kingsport-Bristol-Bristol, TN-VA |
| Texas | Abilene-Sweetwater, TX | Abilene, TX |
| Texas | Amarillo, TX | Amarillo, TX |
| Texas | Austin, TX | Austin-Round Rock, TX |
| Texas | Beaumont-Port Arthur, TX | Beaumont-Port Arthur, TX |
| Texas | Corpus Christi, TX | Corpus Christi, TX |
| Texas | Dallas-Ft. Worth, TX | Dallas-Fort Worth-Arlington, TX |
| Texas | El Paso, TX | El Paso, TX |
| Texas | Harlingen-Weslaco-Brownsville-McAllen, TX | Brownsville-Harlingen, TX |
| Texas | Houston, TX | Houston-The Woodlands-Sugar Land, TX |
| Texas | Laredo, TX | Laredo, TX |
| Texas | Lubbock, TX | Lubbock, TX |
| Texas | Odessa-Midland, TX | Odessa, TX |
| Texas | San Angelo, TX | San Angelo, TX |
| Texas | San Antonio, TX | San Antonio-New Braunfels, TX |
| Texas | Tyler-Longview (Lufkin & Nacogdoches), TX | Tyler, TX |
| Texas | Victoria, TX | Victoria, TX |
| Texas | Waco-Temple-Bryan, TX | Waco, TX |
| Utah | Salt Lake City, UT | Salt Lake City, UT |
| Virginia | Charlottesville, VA | Charlottesville, VA |
| Virginia | Harrisonburg, VA | Harrisonburg, VA |
| Virginia | Norfolk-Portsmouth-Newport News, VA | Virginia Beach-Norfolk-Newport News, VA-NC |
| Virginia | Richmond-Petersburg, VA | Richmond, VA |
| Virginia | Roanoke-Lynchburg, VA | Roanoke, VA |
| Virginia | Burlington, VT-Plattsburgh, NY | Burlington-South Burlington, VT |
| Washington | Seattle-Tacoma, WA | Seattle-Tacoma-Bellevue, WA |
| Washington | Spokane, WA | Spokane-Spokane Valley, WA |
| Washington | Yakima-Pasco-Richland-Kennewick, WA | Yakima, WA |
| Washington, DC | Washington, DC | Washington-Arlington-Alexandria, DC-VA-MD-WV |
| West Virginia | Bluefield-Beckley-Oak Hill, WV | Bluefield, WV-VA |
| West Virginia | Charleston-Huntington, WV | Various incl. Charleston, WV and Huntington-Ashland, WV-KY-OH |
| West Virginia | Clarksburg-Weston, WV | Clarksburg, WV |
| West Virginia | Parkersburg, WV | Parkersburg-Vienna, WV |
| Wisconsin | Duluth, MN-Superior, WI | Duluth, MN-WI |
| Wisconsin | Green Bay-Appleton, WI | Green Bay, WI |
| Wisconsin | La Crosse-Eau Claire, WI | La Crosse-Onalaska, WI-MN |
| Wisconsin | Madison, WI | Madison, WI |
| Wisconsin | Milwaukee, WI | Milwaukee-Waukesha-West Allis, WI |
| Wisconsin | Wausau-Rhinelander, WI | Wausau, WI |
| Wyoming | Casper-Riverton, WY | Casper, WY |
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