Gas Station Ads

Description

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Jump to rates below.

What is gas station advertising? The definition of gas station advertising is advertising displays that are placed on or near pumps that dispense gasoline/fuel.

Get gas pump advertising, including gas pump video advertising, in over 150 cities across America with a gas station advertising agency. Advertising at a fuel station is a great way to reach drivers in a captive setting. Drivers are standing around for an average of five to 10 minutes pumping gas -- during which they can view gas stations ads, such as ads on top of the gas pump.

Gas pump toppers, as they're known in the industry, are the most popular form of advertising in gas stations. Sitting on top of gas pumps, pump topper advertising reaches drivers at their eye level, thereby maximizing impact. Other forms of gas station advertising include digital gas pump advertising (i.e., gas pump LCD displays), gas pump nozzle advertising and ice box advertising.

Many types of industries succeed with service station ads, including consumer goods advertisers, government agencies and nonprofit organizations. These advertisers realize that gas station advertising costs are low compared to other formats. For example, fuel pump advertising rates are competitively priced compared to other outdoor formats. Specifically, gas pump advertising rates are on par with bench advertising rates.

Gas stations are sometimes referred to as petrol stations.

Electric vehicle charging stations such as Volta and EVgo also offer advertising on video screens embedded within the charging machine.

Diesel truck stop advertising is also popular to reach truck drivers - especially for recruiting/hiring truck drivers. Ad formats include posters inside the truck stop travel centers, such Pilot Flying J's, and on the pump tops.

Recent Campaign

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MA Army National Guard Advertised in Gas Stations

Army National Guard Gas Station Advertising

The Massachusetts Army National Guard used gas station ads (pump toppers) to recruit new candidates.

The ads were placed in various gas stations throughout the commonwealth.

See more pics of their ads.

Rates

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General:

Gas station advertising rates are set forth below.

For more specific pricing: Get Free Quote

Format Rate
Gas Pump Top Range of $395 - $695 per gas station per 4 week period (includes 50% of all pumps with up to 4 max.)
Gas Pump TV/Digital/Video 15 second spots: range of $1,195 to $1,395 per gas station per 4 week period (includes all screens in station).

30 second spots: range of $1,495 to $1,795 per gas station per 4 week period (includes all screens in station)
Gas Pump Nozzle Range of $295 - $395 per gas station per 4 week period (includes 50% of all pumps with up to 4 max.)
Ice Box (Ice Chest) Range of $600 - $1,200 per gas station per 4 week period (includes one display per station)
Electric Vehicle Charging Station 15 second spots: range of $695 to $895 per location per 4 week period (includes all screens at location).

30 second spots: range of $995 to $1,295 per location per 4 week period (includes all screens at location).
Gas Pump Top, Diesel Truck Stop Range of $395 - $695 per truck stop per 4 week period (includes 50% of all pumps with up to 4 max.)
Poster, Diesel Truck Stop Range of $295 - $495 per truck stop per 4 week period (includes one display per truck top)

Range of rates depends on the timing and market.


Minimum Purchase:

Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.


Discounts:

Government and nonprofit organizations may receive a discount on gas station advertising media.

Specs/Imps

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See below for the estimated number of times a gas station ad is seen (i.e., estimated gas station advertising impressions or views) and the average gas station ad size/dimensions and specifications.

Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.

Creative Due Dates:

  • Static (Print): 2-3 weeks prior to ad start date. May be reduced in certain cases.
  • Digital/LED/Video: 3 business days prior to ad start date.
Format Est. Impressions/Views
Gas Pump Top Range of 3,000 to 7,000 per gas station per day.
Size: 20.25" W x 11.75" H
Gas Pump TV/Digital/Video Range of 6,000 to 10,000 per gas station per day.
Size: 1280px W x 720px H
Gas Pump Nozzle Range of 3,000 to 5,000 per gas station per day.
Size: 3" W by 3" H or 3" W by 4" H
Ice Box (Ice Chest) Range of 6,000 to 10,000 per gas station per day.
Size: Varies by market
Electric Vehicle Charging Station Range of 4,000 to 8,000 per location per day.
Size: TBD
Gas Pump Top, Diesel Truck Stop Range of 3,000 to 6,000 per location per day.
Size: 20.25" W x 11.75" H
Poster, Diesel Truck Stop Range of 2,000 to 4,000 per location per day.
Size: 25" W x 38" H
Sell Sheet Download Pics?[X]

Chains/Brands

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Gas station ads are available in of the following chains/brands:

Gas Station Chain/Brand

Circle K
Coborns
CPD Energy
Cracker Barrel
Duck Thru
E&C
Englefield Oil (Duke n Dutchess)
Fasmart
Fast Track
G&M Oil
Gas Mart USA
Goodtime Stores
Holiday Oil
JW Sandri
K & G Conoco
Landmark - Timewise
Mapco
Mid-Atlantic
Miller Mart
Nella Oil
New Port Truck Stop
PCF Saleco (K&G Stores)
Rebel Oil
Royal Farms
Schmitt Sales
Speedee Mart
Sunmart
Thortons
United Oil (In FL)
Urbieta Oil (U-Gas)
Gas Station Chain/Brand
(Gas Pump TV/Digital/Video)
76
Arco
BP
Citgo
Exxon
Gulf
Holiday
Marathon
Mobil
Murphy
Shell
Sinclair
Speedway
Diesel Truck Stop Chain/Brand
A.C. & T.
Ambest
Broadway
Highway Service Ventures
Interstate Truckstop Network
Love's
Mr. Fuel
NATSN
Pilot Flying J's
PTP
Roadsys
Sapp Bros
Sunmart
Wilco Hess
Shell Express Fuel & Food

Markets

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Gas station ads are available in the following markets:

State Market CBSA (MSA)
Alabama Birmingham (Anniston and Tuscaloosa), AL Birmingham-Hoover, AL
Alabama Dothan, AL Dothan, AL
Alabama Huntsville-Decatur (Florence), AL Huntsville, AL
Alabama Montgomery-Selma, AL Montgomery, AL
Alaska Anchorage, AK Anchorage, AK
Alaska Fairbanks, AK Fairbanks, AK
Alaska Juneau, AK Juneau, AK
Arizona Phoenix, AZ Phoenix-Mesa-Scottsdale, AZ
Arizona Tucson (Sierra Vista), AZ Tucson, AZ
Arkansas Ft. Smith-Fayetteville-Springdale-Rogers, AR Fort Smith, AR-OK
Arkansas Jonesboro, AR Jonesboro, AR
Arkansas Little Rock-Pine Bluff, AR Little Rock-North Little Rock-Conway, AR
Arkansas Monroe, LA-El Dorado, AR Monroe, LA
California Bakersfield, CA Bakersfield, CA
California Chico-Redding, CA Chico, CA
California Eureka, CA Eureka-Arcata-Fortuna, CA
California Fresno-Visalia, CA Fresno, CA
California Los Angeles, CA Los Angeles-Long Beach-Anaheim, CA
California Monterey-Salinas, CA Salinas, CA
California Palm Springs, CA Riverside-San Bernardino-Ontario, CA
California Sacramento-Stockton-Modesto, CA Sacramento--Roseville--Arden-Arcade, CA
California San Diego, CA San Diego-Carlsbad, CA
California San Francisco-Oakland-San Jose, CA San Francisco-Oakland-Hayward, CA
California Santa Barbara-Santa Maria-San Luis Obispo, CA Santa Maria-Santa Barbara, CA
California Yuma, AZ-El Centro, CA Yuma, AZ
Colorado Colorado Springs-Pueblo, CO Colorado Springs, CO
Colorado Denver, CO Denver-Aurora-Lakewood, CO
Colorado Grand Junction-Montrose, CO Grand Junction, CO
Connecticut Hartford & New Haven, CT Hartford-West Hartford-East Hartford, CT
Delaware New Castle County (Wilmington), DE Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Florida Ft. Myers-Naples, Fl Naples-Immokalee-Marco Island, FL
Florida Gainesville, FL Gainesville, FL
Florida Jacksonville, FL Jacksonville, FL
Florida Miami-Fort Lauderdale, FL Miami-Fort Lauderdale-West Palm Beach, FL
Florida Mobile, AL-Pensacola (Ft. Walton Beach), FL Mobile, AL
Florida Orlando-Daytona Beach-Melbourne, FL Orlando-Kissimmee-Sanford, FL
Florida Panama City, FL Panama City, FL
Florida Tampa-Saint Petersburg (St Petersburg) (Sarasota), FL Tampa-St. Petersburg-Clearwater, FL
Florida West Palm Beach-Ft. Pierce, FL Miami-Fort Lauderdale-West Palm Beach, FL
Georgia Albany, GA Albany, GA
Georgia Atlanta, GA Atlanta-Sandy Springs-Roswell, GA
Georgia Augusta, GA Augusta-Richmond County, GA-SC
Georgia Columbus, GA Columbus, GA-AL
Georgia Macon, GA Macon-Bibb County, GA
Georgia Savannah, GA Savannah, GA
Georgia Tallahassee, FL-Thomasville, GA Tallahassee, FL
Hawaii Honolulu, HI (Island of Oahu) Urban Honolulu, HI
Idaho Boise, ID Boise City, ID
Idaho Idaho Falls-Pocatello, ID Idaho Falls, ID
Idaho Twin Falls, ID Twin Falls, ID
Illinois Champaign & Springfield-Decatur, IL Champaign-Urbana, IL
Illinois Chicago, IL Chicago-Naperville-Elgin, IL-IN-WI
Illinois Paducah, KY-Cape Girardeau, MO-Harrisburg, IL Paducah, KY-IL
Illinois Peoria-Bloomington, IL Peoria, IL
Illinois Rockford, IL Rockford, IL
Indiana Evansville, IN Evansville, IN-KY
Indiana Ft. Wayne, IN Fort Wayne, IN
Indiana Indianapolis, IN Indianapolis-Carmel-Anderson, IN
Indiana Lafayette, IN Lafayette-West Lafayette, IN
Indiana South Bend-Elkhart, IN South Bend-Mishawaka, IN-MI
Indiana Terre Haute, IN Terre Haute, IN
Iowa Cedar Rapids-Waterloo-Iowa City & Dubuque, IA Cedar Rapids, IA
Iowa Davenport, IA-Rock Island-Moline, IL Davenport-Moline-Rock Island, IA-IL
Iowa Des Moines-Ames, IA Des Moines-West Des Moines, IA
Iowa Quincy, IL-Hannibal, MO-Keokuk, IA Quincy, IL-MO
Iowa Sioux City, IA Sioux City, IA-NE-SD
Kansas Joplin, MO-Pittsburg, KS Joplin, MO
Kansas Topeka, KS Topeka, KS
Kansas Wichita-Hutchinson, KS Wichita, KS
Kentucky Bowling Green, KY Bowling Green, KY
Kentucky Lexington, KY Lexington-Fayette, KY
Kentucky Louisville, KY Louisville/Jefferson County, KY-IN
Louisiana Alexandria, LA Alexandria, LA
Louisiana Baton Rouge, LA Baton Rouge, LA
Louisiana Lafayette, LA Lafayette, LA
Louisiana Lake Charles, LA Lake Charles, LA
Louisiana New Orleans, LA New Orleans-Metairie, LA
Louisiana Shreveport, LA Shreveport-Bossier City, LA
Maine Bangor, ME Bangor, ME
Maine Portland-Auburn, ME Portland-South Portland, ME
Maine Presque Isle, ME Bangor, ME
Maryland Baltimore, MD Baltimore-Columbia-Towson, MD
Maryland Salisbury, MD Salisbury, MD-DE
Massachusetts Boston, MA (Manchester, NH) Boston-Cambridge-Newton, MA-NH
Massachusetts Providence, RI-New Bedford, MA Providence-Warwick, RI-MA
Massachusetts Springfield-Holyoke, MA Springfield, MA
Michigan Alpena, MI Alpena, MI
Michigan Detroit, MI Detroit-Warren-Dearborn, MI
Michigan Flint-Saginaw-Bay City, MI Flint, MI
Michigan Grand Rapids-Kalamazoo-Battle Creek, MI Grand Rapids-Wyoming, MI
Michigan Lansing, MI Lansing-East Lansing, MI
Michigan Marquette, MI Marquette, MI
Michigan Traverse City-Cadillac, MI Traverse City, MI
Minnesota Mankato, MN Mankato-North Mankato, MN
Minnesota Minneapolis-St. Paul, MN Minneapolis-St. Paul-Bloomington, MN-WI
Minnesota Rochester, MN-Mason City, IA-Austin, MN Rochester, MN
Mississippi Biloxi-Gulfport, MS Gulfport-Biloxi-Pascagoula, MS
Mississippi Columbus-Tupelo-West Point, MS Columbus, MS
Mississippi Greenwood-Greenville, MS Greenwood, MS
Mississippi Hattiesburg-Laurel, MS Hattiesburg, MS
Mississippi Jackson, MS Jackson, MS
Mississippi Meridian, MS Meridian, MS
Missouri Columbia-Jefferson City, MO Columbia, MO
Missouri Kansas City, MO Kansas City, MO-KS
Missouri Ottumwa, IA-Kirksville, MO Ottumwa, IA
Missouri Springfield, MO Springfield, MO
Missouri St. Joseph, MO St. Joseph, MO-KS
Missouri St. Louis, MO St. Louis, MO-IL
Montana Billings, MT Billings, MT
Montana Butte-Bozeman, MT Butte-Silver Bow, MT
Montana Glendive, MT Billings, MT
Montana Great Falls, MT Great Falls, MT
Montana Helena, MT Helena, MT
Montana Missoula, MT Missoula, MT
Nebraska Cheyenne, WY-Scottsbluff, NE Cheyenne, WY
Nebraska Lincoln & Hastings-Kearney, NE Lincoln, NE
Nebraska North Platte, NE North Platte, NE
Nebraska Omaha, NE Omaha-Council Bluffs, NE-IA
Nevada Las Vegas, NV Las Vegas-Henderson-Paradise, NV
Nevada Reno, NV Reno, NV
New Jersey Entire state, incl. Newark, NJ and Jersey City, NJ New York-Newark-Jersey City, NY-NJ-PA
New Mexico Albuquerque-Santa Fe, NM Albuquerque, NM
New York Albany-Schenectady-Troy, NY Albany-Schenectady-Troy, NY
New York Binghamton, NY Binghamton, NY
New York Buffalo, NY Buffalo-Cheektowaga-Niagara Falls, NY
New York Elmira, NY Elmira, NY
New York New York, NY New York-Newark-Jersey City, NY-NJ-PA
New York Rochester, NY Rochester, NY
New York Syracuse, NY Syracuse, NY
New York Utica, NY Utica-Rome, NY
New York Watertown, NY Watertown-Fort Drum, NY
North Carolina Charlotte, NC Charlotte-Concord-Gastonia, NC-SC
North Carolina Greensboro-High Point-Winston Salem, NC Greensboro-High Point, NC
North Carolina Greenville-New Bern-Washington, NC Greenville, NC
North Carolina Raleigh-Durham (Fayetteville), NC Raleigh, NC
North Carolina Wilmington, NC Wilmington, NC
North Dakota Fargo-Valley City, ND Fargo, ND-MN
North Dakota Minot-Bismarck-Dickinson (Williston), ND Minot, ND
Ohio Cincinnati, OH Cincinnati, OH-KY-IN
Ohio Cleveland-Akron (Canton), OH Cleveland-Elyria, OH
Ohio Columbus, OH Columbus, OH
Ohio Dayton, OH Dayton, OH
Ohio Lima, OH Lima, OH
Ohio Toledo, OH Toledo, OH
Ohio Wheeling, WV-Steubenville, OH Wheeling, WV-OH
Ohio Youngstown, OH Youngstown-Warren-Boardman, OH-PA
Ohio Zanesville, OH Zanesville, OH
Oklahoma Oklahoma City, OK Shawnee, OK
Oklahoma Sherman, TX-Ada, OK Sherman-Denison, TX
Oklahoma Tulsa, OK Tulsa, OK
Oklahoma Wichita Falls, TX-Lawton, OK Wichita Falls, TX
Oregon Bend, OR Bend-Redmond, OR
Oregon Eugene, OR Eugene, OR
Oregon Medford-Klamath Falls, OR Medford, OR
Oregon Portland, OR Portland-Vancouver-Hillsboro, OR-WA
Pennsylvania Erie, PA Erie, PA
Pennsylvania Harrisburg-Lancaster-Lebanon-York, PA Harrisburg-Carlisle, PA
Pennsylvania Johnstown-Altoona, PA Johnstown, PA
Pennsylvania Philadelphia, PA Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Pennsylvania Pittsburgh, PA Pittsburgh, PA
Pennsylvania Wilkes Barre-Scranton, PA Scranton--Wilkes-Barre--Hazleton, PA
Puerto Rico San Juan, PR San Juan, Puerto Rico
South Carolina Charleston, SC Charleston-North Charleston, SC
South Carolina Columbia, SC Columbia, SC
South Carolina Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC Greenville-Anderson-Mauldin, SC
South Carolina Myrtle Beach-Florence, SC Myrtle Beach-Conway-North Myrtle Beach, SC-NC
South Dakota Rapid City, SD Rapid City, SD
South Dakota Sioux Falls (Mitchell), SD Sioux Falls, SD
Tennessee Chattanooga, TN Chattanooga, TN-GA
Tennessee Jackson, TN Jackson, TN
Tennessee Knoxville, TN Knoxville, TN
Tennessee Memphis, TN Memphis, TN-MS-AR
Tennessee Nashville, TN Nashville-Davidson--Murfreesboro--Franklin, TN
Tennessee Tri-Cities, TN-VA Kingsport-Bristol-Bristol, TN-VA
Texas Abilene-Sweetwater, TX Abilene, TX
Texas Amarillo, TX Amarillo, TX
Texas Austin, TX Austin-Round Rock, TX
Texas Beaumont-Port Arthur, TX Beaumont-Port Arthur, TX
Texas Corpus Christi, TX Corpus Christi, TX
Texas Dallas-Ft. Worth, TX Dallas-Fort Worth-Arlington, TX
Texas El Paso, TX El Paso, TX
Texas Harlingen-Weslaco-Brownsville-McAllen, TX Brownsville-Harlingen, TX
Texas Houston, TX Houston-The Woodlands-Sugar Land, TX
Texas Laredo, TX Laredo, TX
Texas Lubbock, TX Lubbock, TX
Texas Odessa-Midland, TX Odessa, TX
Texas San Angelo, TX San Angelo, TX
Texas San Antonio, TX San Antonio-New Braunfels, TX
Texas Tyler-Longview (Lufkin & Nacogdoches), TX Tyler, TX
Texas Victoria, TX Victoria, TX
Texas Waco-Temple-Bryan, TX Waco, TX
Utah Salt Lake City, UT Salt Lake City, UT
Virginia Charlottesville, VA Charlottesville, VA
Virginia Harrisonburg, VA Harrisonburg, VA
Virginia Norfolk-Portsmouth-Newport News, VA Virginia Beach-Norfolk-Newport News, VA-NC
Virginia Richmond-Petersburg, VA Richmond, VA
Virginia Roanoke-Lynchburg, VA Roanoke, VA
Virginia Burlington, VT-Plattsburgh, NY Burlington-South Burlington, VT
Washington Seattle-Tacoma, WA Seattle-Tacoma-Bellevue, WA
Washington Spokane, WA Spokane-Spokane Valley, WA
Washington Yakima-Pasco-Richland-Kennewick, WA Yakima, WA
Washington, DC Washington, DC Washington-Arlington-Alexandria, DC-VA-MD-WV
West Virginia Bluefield-Beckley-Oak Hill, WV Bluefield, WV-VA
West Virginia Charleston-Huntington, WV Huntington-Ashland, WV-KY-OH
West Virginia Clarksburg-Weston, WV Clarksburg, WV
West Virginia Parkersburg, WV Parkersburg-Vienna, WV
Wisconsin Duluth, MN-Superior, WI Duluth, MN-WI
Wisconsin Green Bay-Appleton, WI Green Bay, WI
Wisconsin La Crosse-Eau Claire, WI La Crosse-Onalaska, WI-MN
Wisconsin Madison, WI Madison, WI
Wisconsin Milwaukee, WI Milwaukee-Waukesha-West Allis, WI
Wisconsin Wausau-Rhinelander, WI Wausau, WI
Wyoming Casper-Riverton, WY Casper, WY
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