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Description

Jump to rates below.

  • Gas Station Advertising: Static and digital advertising displayed at gas stations, fuel pumps, convenience stores, truck stops, and related fueling locations.
  • Coverage: Blue Line Media offers gas station and gas pump advertising in more than 150 cities.
  • Formats: Options include pump-top ads, digital/video screens, pump nozzle ads, ice chest advertising, EV charging station displays, and truck-stop advertising.

What Is Gas Station Advertising?

Gas station advertising is out-of-home (OOH) advertising placed at or around gas stations, fuel pumps, convenience stores, and other fueling locations. Gas station ads can reach drivers and passengers while they refuel, wait at the pump, or visit an adjacent convenience store.

Blue Line Media offers gas station and gas pump advertising in more than 150 cities for local, regional, national, and select international campaigns. Gas stations may also be referred to as fuel stations, service stations, or petrol stations.

Gas Pump Top Advertising

Gas pump top advertising, also known as pump topper advertising, places printed advertising displays above fuel pumps at approximately eye level. Pump-top ads are one of the most common static advertising formats available at gas stations.

Digital and Video Gas Pump Advertising

Digital gas pump advertising uses screens located on or near fuel pumps to display digital or video advertising. Digital networks can support rotating messages and may offer multiple creative lengths or scheduling options, depending on the station network.

Other Gas Station Advertising Formats

Other available formats can include gas pump nozzle advertising, convenience-store displays, ice box or ice chest advertising, forecourt signage, posters, and other placements located throughout the gas station environment.

Electric Vehicle Charging Station Advertising

EV charging station advertising is available on digital screens and other displays located at select electric vehicle charging locations. Availability and advertising formats vary by charging network and market.

Truck Stop Advertising

Truck stop advertising can reach professional drivers and other travelers at diesel fueling locations and travel centers. Formats can include fuel pump-top ads, posters, restroom advertising, digital displays, and other media within truck-stop properties.

How Much Does Gas Station Advertising Cost?

Gas station advertising rates vary by market, format, number of stations or displays, campaign length, and inventory availability. Pricing may be quoted per station, per display, or as a package of locations for a four-week advertising period.

Recent Campaigns

Truck Stop Advertising Campaign Used Fuel Pump Top and Restroom Ads for Driver Recruitment

Pump top advertising at a truck stop promoting professional driver recruitment

Pump top advertising positions the campaign directly above the fuel pump.

Driver recruitment advertisement displayed inside a truck stop restroom

Driver recruitment advertising displayed inside a truck stop restroom.

Blue Line Media planned and placed this truck stop advertising campaign using pump-top ads and restroom placements to reach professional drivers in high-traffic environments.

See more pics of their ads.

Transportation Dept Advertised on Gas Station Pump Tops

Transportation Dept Gas Station Pump Top Advertising

A local transportation department advertised new information related to cars, driving and roads on gas station pump tops to reach drivers in a "captive" setting while they pump gas.

MA Army National Guard Advertised in Gas Stations

Army National Guard Gas Station Advertising

The Massachusetts Army National Guard used gas station ads (pump toppers) to recruit new candidates.

The ads were placed in various gas stations throughout the commonwealth.

See more pics of their ads.

Rates

General:

Estimated per display per period (4 weeks). For more specific pricing: Pricing

Format Rate
Gas Pump Top $395 - $695 (incl. 50% of all pumps with up to 4 max.)
Digital 15 second spots: $1,195 - $1,395 (incl. all screens in station).

30 second spots: $1,495 - $1,795 (incl. all screens in station)
Gas Pump Nozzle $295 - $395 (incl. 50% of all pumps with up to 4 max.)
Ice Box (Ice Chest) $600 - $1,200 (incl. one display per station)
Electric Vehicle Charging Station 15 second spots: $695 - $895 (incl. all screens at location).

30 second spots: $995 - $1,295 (incl. all screens at location).
Gas Pump Top, Diesel Truck Stop $395 - $695 (incl. 50% of all pumps with up to 4 max.)
Poster, Diesel Truck Stop $295 - $495 (incl. one display per truck top)

Range of rates depends on the timing and market.


Minimum Purchase:

Minimum purchase requirement is $10,000 ($15,000 for Gas Pump TV/Digital/Video) or higher per market (depending on market), which may be spread over displays and periods. May be reduced in certain cases.


Discounts:

Government and nonprofit organizations may receive a discount on gas station advertising media.

Specs/Imps

Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.

Creative Due Dates:

  • Static (Print): 2-3 weeks prior to ad start date. May be reduced in certain cases.
  • Digital: 3 business days prior to ad start date.
Format Est. Impressions/Views Per Display Per Day
Gas Pump Top 3,000 - 7,000
Size: 20.25" W x 11.75" H
Digital 6,000 - 10,000
Size: 1920px W x 1080px H
Gas Pump Nozzle 3,000 - 5,000
Size: 3" W by 3" H or 3" W by 4" H
Ice Box (Ice Chest) 6,000 - 10,000
Size: Varies by market
Electric Vehicle Charging Station 4,000 - 8,000
Size: TBD
Gas Pump Top, Diesel Truck Stop 3,000 - 6,000
Size: 20.25" W x 11.75" H
Poster, Diesel Truck Stop 2,000 - 4,000
Size: 25" W x 38" H

FAQ

1. What are gas station ads?

Gas station ads are out-of-home placements at fuel stations that reach drivers while they refuel and shop, including pump, forecourt, and convenience-store media.

2. What types of gas station ad placements are available?

Common options include pump-top panels, digital video at the pump, nozzle/handle ads, forecourt signage, and in-store placements such as posters, counter displays, and cooler-door media.

3. When do people see gas station ads?

Ads are seen during refueling and in-store visits—moments with natural dwell time when people are stopped, waiting, and more likely to notice messaging.

4. What goals are gas station ads best for?

They’re strong for local awareness, promotions, driving immediate actions (store visits, calls, app installs), and reaching commuters and daily drivers near points of sale.

5. Can I pick specific gas stations or neighborhoods?

Often yes—many programs allow targeting by city, ZIP radius, station lists, proximity to your locations, and (for digital networks) dayparting and other targeting options.

6. What do I need to provide for gas station ad creative?

Static placements require print-ready artwork sized to the vendor’s specs; digital pump screens typically require approved file types (often JPG/PNG/MP4) and specific durations and resolutions.

7. How is gas station advertising bought and priced?

It’s commonly purchased as a package of stations or screens for a set time period. Pricing varies by market, number of locations, and whether the placement is static or digital.

8. What makes effective gas station ad creative?

Use a bold headline, strong contrast, prominent branding, and a direct call-to-action. Location-based copy and simple offers work well in this environment.

9. How quickly can a gas station ad campaign go live?

Digital campaigns can often launch quickly once creative is approved. Static programs require additional lead time for printing and installation, which varies by vendor and market.

10. What reporting is available for gas station ads?

Digital networks may provide proof-of-play and impression reporting. Static placements typically provide proof of posting, and some programs offer additional measurement like location-based lift studies.

Media Kit

Chains/Brands

Gas station ads are available in of the following chains/brands:

Gas Station Chain/Brand

Circle K
Coborns
CPD Energy
Cracker Barrel
Duck Thru
E&C
Englefield Oil (Duke n Dutchess)
Fasmart
Fast Track
G&M Oil
Gas Mart USA
Goodtime Stores
Holiday Oil
JW Sandri
K & G Conoco
Landmark - Timewise
Mapco
Mid-Atlantic
Miller Mart
Nella Oil
New Port Truck Stop
PCF Saleco (K&G Stores)
Rebel Oil
Royal Farms
Schmitt Sales
Speedee Mart
Sunmart
Thortons
United Oil (In FL)
Urbieta Oil (U-Gas)
Gas Station Chain/Brand
(Gas Pump TV/Digital/Video)
76
Arco
BP
Citgo
Exxon
Gulf
Holiday
Marathon
Mobil
Murphy
Shell
Sinclair
Speedway
Diesel Truck Stop Chain/Brand
A.C. & T.
Ambest
Broadway
Highway Service Ventures
Interstate Truckstop Network
Love's
Mr. Fuel
NATSN
Pilot Flying J's
PTP
Roadsys
Sapp Bros
Sunmart
Wilco Hess
Shell Express Fuel & Food

Markets

Gas station ads are available in the following markets:

State Market CBSA (MSA)
Alabama Birmingham (Anniston and Tuscaloosa), AL Birmingham-Hoover, AL
Alabama Dothan, AL Dothan, AL
Alabama Huntsville-Decatur (Florence), AL Huntsville, AL
Alabama Montgomery-Selma, AL Montgomery, AL
Alaska Anchorage, AK Anchorage, AK
Alaska Fairbanks, AK Fairbanks, AK
Alaska Juneau, AK Juneau, AK
Arizona Phoenix, AZ Phoenix-Mesa-Scottsdale, AZ
Arizona Tucson (Sierra Vista), AZ Tucson, AZ
Arkansas Ft. Smith-Fayetteville-Springdale-Rogers, AR Fort Smith, AR-OK
Arkansas Jonesboro, AR Jonesboro, AR
Arkansas Little Rock-Pine Bluff, AR Little Rock-North Little Rock-Conway, AR
Arkansas Monroe, LA-El Dorado, AR Monroe, LA
California Bakersfield, CA Bakersfield, CA
California Chico-Redding, CA Chico, CA
California Eureka, CA Eureka-Arcata-Fortuna, CA
California Fresno-Visalia, CA Fresno, CA
California Los Angeles, CA Los Angeles-Long Beach-Anaheim, CA
California Monterey-Salinas, CA Salinas, CA
California Palm Springs, CA Riverside-San Bernardino-Ontario, CA
California Sacramento-Stockton-Modesto, CA Sacramento--Roseville--Arden-Arcade, CA
California San Diego, CA San Diego-Carlsbad, CA
California San Francisco-Oakland-San Jose, CA San Francisco-Oakland-Hayward, CA
California Santa Barbara-Santa Maria-San Luis Obispo, CA Santa Maria-Santa Barbara, CA
California Yuma, AZ-El Centro, CA Yuma, AZ
Colorado Colorado Springs-Pueblo, CO Colorado Springs, CO
Colorado Denver, CO Denver-Aurora-Lakewood, CO
Colorado Grand Junction-Montrose, CO Grand Junction, CO
Connecticut Hartford & New Haven, CT Hartford-West Hartford-East Hartford, CT
Delaware New Castle County (Wilmington), DE Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Florida Ft. Myers-Naples, Fl Various incl. Cape Coral-Fort Myers, FL and Naples-Immokalee-Marco Island, FL
Florida Gainesville, FL Gainesville, FL
Florida Jacksonville, FL Jacksonville, FL
Florida Miami-Fort Lauderdale, FL Miami-Fort Lauderdale-West Palm Beach, FL
Florida Mobile, AL-Pensacola (Ft. Walton Beach), FL Mobile, AL
Florida Orlando-Daytona Beach-Melbourne, FL Orlando-Kissimmee-Sanford, FL
Florida Panama City, FL Panama City, FL
Florida Tampa-Saint Petersburg (St Petersburg) (Sarasota), FL Tampa-St. Petersburg-Clearwater, FL
Florida West Palm Beach-Ft. Pierce, FL Miami-Fort Lauderdale-West Palm Beach, FL
Georgia Albany, GA Albany, GA
Georgia Atlanta, GA Atlanta-Sandy Springs-Roswell, GA
Georgia Augusta, GA Augusta-Richmond County, GA-SC
Georgia Columbus, GA Columbus, GA-AL
Georgia Macon, GA Macon-Bibb County, GA
Georgia Savannah, GA Savannah, GA
Georgia Tallahassee, FL-Thomasville, GA Tallahassee, FL
Hawaii Honolulu, HI (Island of Oahu) Urban Honolulu, HI
Idaho Boise, ID Boise City, ID
Idaho Idaho Falls-Pocatello, ID Idaho Falls, ID
Idaho Twin Falls, ID Twin Falls, ID
Illinois Champaign & Springfield-Decatur, IL Champaign-Urbana, IL
Illinois Chicago, IL Chicago-Naperville-Elgin, IL-IN-WI
Illinois Paducah, KY-Cape Girardeau, MO-Harrisburg, IL Paducah, KY-IL
Illinois Peoria-Bloomington, IL Peoria, IL
Illinois Rockford, IL Rockford, IL
Indiana Evansville, IN Evansville, IN-KY
Indiana Ft. Wayne, IN Fort Wayne, IN
Indiana Indianapolis, IN Indianapolis-Carmel-Anderson, IN
Indiana Lafayette, IN Lafayette-West Lafayette, IN
Indiana South Bend-Elkhart, IN South Bend-Mishawaka, IN-MI
Indiana Terre Haute, IN Terre Haute, IN
Iowa Cedar Rapids-Waterloo-Iowa City & Dubuque, IA Cedar Rapids, IA
Iowa Davenport, IA-Rock Island-Moline, IL Davenport-Moline-Rock Island, IA-IL
Iowa Des Moines-Ames, IA Des Moines-West Des Moines, IA
Iowa Quincy, IL-Hannibal, MO-Keokuk, IA Quincy, IL-MO
Iowa Sioux City, IA Sioux City, IA-NE-SD
Kansas Joplin, MO-Pittsburg, KS Joplin, MO
Kansas Topeka, KS Topeka, KS
Kansas Wichita-Hutchinson, KS Wichita, KS
Kentucky Bowling Green, KY Bowling Green, KY
Kentucky Lexington, KY Lexington-Fayette, KY
Kentucky Louisville, KY Louisville/Jefferson County, KY-IN
Louisiana Alexandria, LA Alexandria, LA
Louisiana Baton Rouge, LA Baton Rouge, LA
Louisiana Lafayette, LA Lafayette, LA
Louisiana Lake Charles, LA Lake Charles, LA
Louisiana New Orleans, LA New Orleans-Metairie, LA
Louisiana Shreveport, LA Shreveport-Bossier City, LA
Maine Bangor, ME Bangor, ME
Maine Portland-Auburn, ME Portland-South Portland, ME
Maine Presque Isle, ME Bangor, ME
Maryland Baltimore, MD Baltimore-Columbia-Towson, MD
Maryland Salisbury, MD Salisbury, MD-DE
Massachusetts Boston, MA (Manchester, NH) Boston-Cambridge-Newton, MA-NH
Massachusetts Providence, RI-New Bedford, MA Providence-Warwick, RI-MA
Massachusetts Springfield-Holyoke, MA Springfield, MA
Michigan Alpena, MI Alpena, MI
Michigan Detroit, MI Detroit-Warren-Dearborn, MI
Michigan Flint-Saginaw-Bay City, MI Flint, MI
Michigan Grand Rapids-Kalamazoo-Battle Creek, MI Grand Rapids-Wyoming, MI
Michigan Lansing, MI Lansing-East Lansing, MI
Michigan Marquette, MI Marquette, MI
Michigan Traverse City-Cadillac, MI Traverse City, MI
Minnesota Mankato, MN Mankato-North Mankato, MN
Minnesota Minneapolis-St. Paul, MN Minneapolis-St. Paul-Bloomington, MN-WI
Minnesota Rochester, MN-Mason City, IA-Austin, MN Rochester, MN
Mississippi Biloxi-Gulfport, MS Gulfport-Biloxi-Pascagoula, MS
Mississippi Columbus-Tupelo-West Point, MS Columbus, MS
Mississippi Greenwood-Greenville, MS Greenwood, MS
Mississippi Hattiesburg-Laurel, MS Hattiesburg, MS
Mississippi Jackson, MS Jackson, MS
Mississippi Meridian, MS Meridian, MS
Missouri Columbia-Jefferson City, MO Columbia, MO
Missouri Kansas City, MO Kansas City, MO-KS
Missouri Ottumwa, IA-Kirksville, MO Ottumwa, IA
Missouri Springfield, MO Springfield, MO
Missouri St. Joseph, MO St. Joseph, MO-KS
Missouri St. Louis, MO St. Louis, MO-IL
Montana Billings, MT Billings, MT
Montana Butte-Bozeman, MT Butte-Silver Bow, MT
Montana Glendive, MT Billings, MT
Montana Great Falls, MT Great Falls, MT
Montana Helena, MT Helena, MT
Montana Missoula, MT Missoula, MT
Nebraska Cheyenne, WY-Scottsbluff, NE Cheyenne, WY
Nebraska Lincoln & Hastings-Kearney, NE Lincoln, NE
Nebraska North Platte, NE North Platte, NE
Nebraska Omaha, NE Omaha-Council Bluffs, NE-IA
Nevada Las Vegas, NV Las Vegas-Henderson-Paradise, NV
Nevada Reno, NV Reno, NV
New Jersey Entire state, incl. Newark, NJ and Jersey City, NJ New York-Newark-Jersey City, NY-NJ-PA
New Mexico Albuquerque-Santa Fe, NM Albuquerque, NM
New York Albany-Schenectady-Troy, NY Albany-Schenectady-Troy, NY
New York Binghamton, NY Binghamton, NY
New York Buffalo, NY Buffalo-Cheektowaga-Niagara Falls, NY
New York Elmira, NY Elmira, NY
New York New York, NY New York-Newark-Jersey City, NY-NJ-PA
New York Rochester, NY Rochester, NY
New York Syracuse, NY Syracuse, NY
New York Utica, NY Utica-Rome, NY
New York Watertown, NY Watertown-Fort Drum, NY
North Carolina Charlotte, NC Charlotte-Concord-Gastonia, NC-SC
North Carolina Greensboro-High Point-Winston Salem, NC Greensboro-High Point, NC
North Carolina Greenville-New Bern-Washington, NC Greenville, NC
North Carolina Raleigh-Durham (Fayetteville), NC Raleigh, NC
North Carolina Wilmington, NC Wilmington, NC
North Dakota Fargo-Valley City, ND Fargo, ND-MN
North Dakota Minot-Bismarck-Dickinson (Williston), ND Minot, ND
Ohio Cincinnati, OH Cincinnati, OH-KY-IN
Ohio Cleveland-Akron (Canton), OH Cleveland-Elyria, OH
Ohio Columbus, OH Columbus, OH
Ohio Dayton, OH Dayton, OH
Ohio Lima, OH Lima, OH
Ohio Toledo, OH Toledo, OH
Ohio Wheeling, WV-Steubenville, OH Wheeling, WV-OH
Ohio Youngstown, OH Youngstown-Warren-Boardman, OH-PA
Ohio Zanesville, OH Zanesville, OH
Oklahoma Oklahoma City, OK Oklahoma City, OK
Oklahoma Sherman, TX-Ada, OK Sherman-Denison, TX
Oklahoma Tulsa, OK Tulsa, OK
Oklahoma Wichita Falls, TX-Lawton, OK Wichita Falls, TX
Oregon Bend, OR Bend-Redmond, OR
Oregon Eugene, OR Eugene, OR
Oregon Medford-Klamath Falls, OR Medford, OR
Oregon Portland, OR Portland-Vancouver-Hillsboro, OR-WA
Pennsylvania Erie, PA Erie, PA
Pennsylvania Harrisburg-Lancaster-Lebanon-York, PA Harrisburg-Carlisle, PA
Pennsylvania Johnstown-Altoona, PA Johnstown, PA
Pennsylvania Philadelphia, PA Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Pennsylvania Pittsburgh, PA Pittsburgh, PA
Pennsylvania Wilkes Barre-Scranton, PA Scranton--Wilkes-Barre--Hazleton, PA
Puerto Rico San Juan, PR San Juan, Puerto Rico
South Carolina Charleston, SC Charleston-North Charleston, SC
South Carolina Columbia, SC Columbia, SC
South Carolina Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC Greenville-Anderson-Mauldin, SC
South Carolina Myrtle Beach-Florence, SC Myrtle Beach-Conway-North Myrtle Beach, SC-NC
South Dakota Rapid City, SD Rapid City, SD
South Dakota Sioux Falls (Mitchell), SD Sioux Falls, SD
Tennessee Chattanooga, TN Chattanooga, TN-GA
Tennessee Jackson, TN Jackson, TN
Tennessee Knoxville, TN Knoxville, TN
Tennessee Memphis, TN Memphis, TN-MS-AR
Tennessee Nashville, TN Nashville-Davidson--Murfreesboro--Franklin, TN
Tennessee Tri-Cities, TN-VA Kingsport-Bristol-Bristol, TN-VA
Texas Abilene-Sweetwater, TX Abilene, TX
Texas Amarillo, TX Amarillo, TX
Texas Austin, TX Austin-Round Rock, TX
Texas Beaumont-Port Arthur, TX Beaumont-Port Arthur, TX
Texas Corpus Christi, TX Corpus Christi, TX
Texas Dallas-Ft. Worth, TX Dallas-Fort Worth-Arlington, TX
Texas El Paso, TX El Paso, TX
Texas Harlingen-Weslaco-Brownsville-McAllen, TX Brownsville-Harlingen, TX
Texas Houston, TX Houston-The Woodlands-Sugar Land, TX
Texas Laredo, TX Laredo, TX
Texas Lubbock, TX Lubbock, TX
Texas Odessa-Midland, TX Odessa, TX
Texas San Angelo, TX San Angelo, TX
Texas San Antonio, TX San Antonio-New Braunfels, TX
Texas Tyler-Longview (Lufkin & Nacogdoches), TX Tyler, TX
Texas Victoria, TX Victoria, TX
Texas Waco-Temple-Bryan, TX Waco, TX
Utah Salt Lake City, UT Salt Lake City, UT
Virginia Charlottesville, VA Charlottesville, VA
Virginia Harrisonburg, VA Harrisonburg, VA
Virginia Norfolk-Portsmouth-Newport News, VA Virginia Beach-Norfolk-Newport News, VA-NC
Virginia Richmond-Petersburg, VA Richmond, VA
Virginia Roanoke-Lynchburg, VA Roanoke, VA
Virginia Burlington, VT-Plattsburgh, NY Burlington-South Burlington, VT
Washington Seattle-Tacoma, WA Seattle-Tacoma-Bellevue, WA
Washington Spokane, WA Spokane-Spokane Valley, WA
Washington Yakima-Pasco-Richland-Kennewick, WA Yakima, WA
Washington, DC Washington, DC Washington-Arlington-Alexandria, DC-VA-MD-WV
West Virginia Bluefield-Beckley-Oak Hill, WV Bluefield, WV-VA
West Virginia Charleston-Huntington, WV Various incl. Charleston, WV and Huntington-Ashland, WV-KY-OH
West Virginia Clarksburg-Weston, WV Clarksburg, WV
West Virginia Parkersburg, WV Parkersburg-Vienna, WV
Wisconsin Duluth, MN-Superior, WI Duluth, MN-WI
Wisconsin Green Bay-Appleton, WI Green Bay, WI
Wisconsin La Crosse-Eau Claire, WI La Crosse-Onalaska, WI-MN
Wisconsin Madison, WI Madison, WI
Wisconsin Milwaukee, WI Milwaukee-Waukesha-West Allis, WI
Wisconsin Wausau-Rhinelander, WI Wausau, WI
Wyoming Casper-Riverton, WY Casper, WY
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