Mobile Billboard Trucks

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Jump to rates below.

• Mobile Billboard Truck Advertising: Rental of advertising displays wrapped around trucks.
• Provider: Blue Line Media offers rental of static/print and digital mobile billboard ads.
• Effectiveness: Truck side advertising cuts through clutter, with digital options offering video and animation.

What is mobile billboard truck advertising? The definition of mobile billboard truck advertising is the rental of advertising displays that are wrapped around a board that is placed on the back of a truck and driven around a certain area - and more recently includes digital/LED/video trucks (also known as TV Truck advertising or driving billboards).

Blue Line Media is a mobile billboards and truck side advertising company that provides rental of static/print and digital mobile billboard ads. Categorized under billboard advertising, this medium is comprised of ads that are placed on trucks that drive around events or streets. As a result, the truck side advertising signs - cards and placards reach a target audience in a specific target location. Truck side advertising posters cut through the clutter and are especially effective in areas where advertising space is nonexistent.

Digital/LED mobile billboard trucks - also known as video mobile billboard trucks or driving billboards - are now more popular than ever. With the video moving billboards, advertisers take advantage of reduced lead times, zero printing and installation costs and the ability to use video, animation and sound.

Advertisers also use truck side advertisements and displays to reach convention and event attendees, because advertisers can specify the routes for the truck to follow on any given day.

Recently added are local delivery truck ads. The local delivery trucks follow pre-set local routes to deliver goods to retailers and typically run 5 days per week (Monday through Friday) and some run on weekends. Typical schedules are 8-10 hours per truck per day. Most of the trucks deliver their loads at the front of the store and are thus visible to pedestrians and drivers.

Mobile Billboard Truck Versus Delivery Truck

Mobile Billboard Truck	Delivery Truck
Bought by day or week for short or medium term campaigns	Bought by month (4 weeks)
Static/print truck has narrow billboard on back of truck; Digital/LED/video truck is box-truck style	Box-truck style
Advertiser selects custom routes or parks somewhere	Pre-set routes
Commonly used for political, advocacy, trade shows/conventions and entertainment	More like roadside billboard or city bus advertising for general branding
Static/print or digital/LED/video	Static/print only

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Easterseals Advertised on Delivery Trucks

Easterseals advertised on delivery trucks to get the attention of prospective foster families to adopt children.

See more pics.

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5 Digital/LED Mobile Billboard Trucks Grabbed Attention in a Big City

Discover Boating activated 5 digital/LED mobile billboard trucks in Las Vegas around the convention center to grab the attention of convention attendees.

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Three Side-by-Side Digital Mobile Billboard Trucks Received Media Coverage

Three side-by-side digital/LED mobile billboard trucks were activated in the Hollywood area of Los Angeles to bring attention to WNBA player Brittney Griner, who is stuck in a Russian jail.

The activation happened on the same day as the ESPYS at Dolby Theater. The trucks circled the venue and all nearby areas. The trucks were impactful in getting the attention of sports stars, celebrities, media/news and all supporting people attending the event.

Media coverage of the mobile billboard trucks:

• CBS News
• Spectrum News
• Audacy

See more political campaigns and advocacy organizations on mobile billboard trucks.

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Companies Recruit and Hire for Open Jobs With Static and Digital/LED Mobile Billboard Truck Advertising

Companies are increasingly using static and digital/LED mobile billboard truck advertising to advertise job positions or job fairs.

See recruiting and hiring ads on mobile billboard trucks.

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Adobe Advertised Next to Moscone Center For the Salesforce Dreamforce Conference

Adobe used multiple digital billboard trucks to circle around the Moscone Center and surrounding building in San Francisco to promote its Sign product during the Salesforce Dreamforce Conference. The digital trucks are bright and visible from a distance. The trucks spent most of their time circling the main convention center and then circled the surrounding parties and events. The four day event produced lots of impressions for the software maker.

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Charter Communications Used Mobile Billboards to Reach its Competitors' Customers

Charter Communications adopted mobile billboards in a big way. It entered markets and advertised directly against its competitors -- even calling them out in the ads. In the ad on top, Charter called out Allo customers; and in the other ad, it reached out to Solarus MediaShower customers.

With mobile billboard trucks, Charter was able to enter smaller markets where traditional stationary billboards are hard to find.

And because the billboard is mobile, it was able to go whereever the population density is: shopping center parking lots, outside of convention centers and heavily-used streets.

And the truck is even illuminated in the evenings.

See more ads in other cities >>

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General:

Estimated per display per period (4 weeks). For more specific pricing: Pricing

Why a range of rates? [X]

Format	Rate
Mobile Billboard Truck, Static/Print	$800 - $2,400 per truck per 8 hour period
Mobile Billboard Truck, Digital	$1,250 - $3,600 per truck per 8 hour period
Delivery Truck, Static/Print	$1,250 - $3,600 per truck per 4 week period

All rates and minimum ad figures depend on timing and market, and availability may change without notice.

Minimum Purchase:

Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.

Discounts:

Government and nonprofit organizations may receive a discount on advertising media.

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Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.

Creative Due Dates:

• Static (Print): 2-3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Format	Est. Impressions/Views Per Display Per Day
Mobile Billboard Truck, Static/Print	Est. Impressions/Views: Varies according to cities and routes. Size: 258" W x 115" H (Sides); 24" W x 115" H (Rear)
Mobile Billboard Truck, Digital	Est. Impressions/Views: Varies according to cities and routes. Size: 10' W x 6' H (Sides); 6' W x 6' H (Rear) Resolution: 1280px W x 720px H (Sides); 720px W x 720px H (Rear)
Delivery Truck, Static/Print	Est. Impressions/Views: Varies according to cities and routes. Size for 14-19' Truck: 180" W x 80" H (Sides); 78" W x 59" H (Rear); 80" W x 18" H (Overcab) Size for 20-25' Truck: 280" W x 90" H (Sides); 80" W x 73" H (Rear); 80" W x 32" H (Overcab)