Hispanic and Latinx Ads

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Jump to rates below.

Reach the Hispanic and Latinx community by marketing to the Spanish speaking population with advertising space.

Ads that reach the Mexican American demographic include advertising in or on Hispanic supermarket storefronts, convenience stores (bodegas or corner stores), check cashing jackets, bus stop shelters and city bus interiors.

The Hispanic-targeted ads are typically bilingual, although sometimes the creative can be designed in two versions: English and Spanish, and placed in the matching demographic areas.

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Blue Cross Blue Shield Advertised at Hispanic/Latinx Grocery Stores

Blue Cross Blue Shield advertised on posters at Hispanic/Latinx supermarkets, convenience stores / small grocery stores and transit bus stop shelters in a few states. The ads give info for new insurance policies available for those affected by lost Medicaid coverage.

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Country's Second Largest School District Advertised at Hispanic/Latinx Supermarkets

The second largest school district in the country – Los Angeles Unified School District (LAUSD) – advertised on the storefronts of Hispanic supermarkets in Los Angeles to reach the LatinX community to encourage them to sign up for continuing education classes. The ads are in Spanish and posted in Big Saver Foods, Bodega R Ranch Market, Hornitos Meat Market, La Blanquita Supermarket, Superior Grocers, Uno Supermarket, and Vallarta Supermarkets.

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General:

Estimated per display per period (4 weeks). For more specific pricing: Pricing

Why a range of rates? [X]

Format	Rate
Hispanic Supermarket Poster	$800 - $1,500
Convenience Store	$150 - $550
Laundromat	$500 - $700
Check Cashing Jacket	$950 - $2,450 per store per 4 week period
Bus Stop Shelter	$150 - $600
Bus Interior	$50 - $150
Food Truck	$200 - $2,000

Range of rates depend on the timing and market.

Minimum Purchase:

Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.

Discounts:
Government and nonprofit organizations may receive a discount on Latinx-targeted advertisement rates.

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Range of estimated impressions/views depends on market.

Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.

Creative Due Dates:

• Static (Print): 2-3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Format	Est. Impressions/Views Per Display Per Day
Hispanic Supermarket Poster	Impressions vary. Size: 48" W x 69" H
Convenience Store	6,000 - 10,000 Size: 30" W x 46"H and larger sizes
Laundromat	Impressions vary. Size: 30" W x 46" H; 17" W x 22" H; 24" W x 30" H; 78" W x 33" H; 60" W x 24" H (NYC only)
Check Cashing Jacket	Impressions vary. Size: Open: 11" W x 8.25" H; Folded: 3.75" W x 8.25" H
Convenience Store Ads	6,000 - 10,000 Size: 30" W x 46"H
Bus Stop Shelter	9,000 to 17,000 Size: 48" W x 69"H
Bus Interior	1,500 to 5,000 Size: 28" W x 11"H
Food Truck	Impressions Vary. Size: 57" W x 27" H; 60" W x 30" H or 80" W x 20" H