Hispanic and Latinx Ads

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Jump to rates below.

Reach the Hispanic and Latinx community by marketing to the Spanish speaking population with advertising space.

Ads that reach the Mexican American demographic include advertising in or on Hispanic supermarket storefronts, convenience stores (bodegas or corner stores), check cashing jackets, bus stop shelters and city bus interiors.

The Hispanic-targeted ads are typically bilingual, although sometimes the creative can be designed in two versions: English and Spanish, and placed in the matching demographic areas.

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Blue Cross Blue Shield Advertised at Hispanic/Latinx Grocery Stores

Blue Cross Blue Shield advertised on posters at Hispanic/Latinx supermarkets, convenience stores / small grocery stores and transit bus stop shelters in a few states. The ads give info for new insurance policies available for those affected by lost Medicaid coverage.

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Country's Second Largest School District Advertised at Hispanic/Latinx Supermarkets

The second largest school district in the country – Los Angeles Unified School District (LAUSD) – advertised on the storefronts of Hispanic supermarkets in Los Angeles to reach the LatinX community to encourage them to sign up for continuing education classes. The ads are in Spanish and posted in Big Saver Foods, Bodega R Ranch Market, Hornitos Meat Market, La Blanquita Supermarket, Superior Grocers, Uno Supermarket, and Vallarta Supermarkets.

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General:

Advertising rates are set forth below.

For more specific pricing: Get Free Quote

Why a range of rates? [X]

Format	Rate
Hispanic Supermarket Poster	Range of $800 - $1,500 per display per 4 week period
Convenience Store	Range of $150 - $550 per display per 4 week period
Laundromat	Range of $500 - $700 per display per 4 week period
Check Cashing Jacket	Range of $950 - $2,450 per store per 4 week period
Bus Stop Shelter	Range of $150 - $600 per display per 4 week periodfor small to medium size markets
Bus Interior	Range of $20 - $125 per display per 4 week period
Food Truck	Range of $200 - $2,000 per display per 4 week period

Range of rates depend on the timing and market.

Minimum Purchase:

Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.

Discounts:
Government and nonprofit organizations may receive a discount on Latinx-targeted advertisement rates.

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Range of estimated impressions/views depends on market.

Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.

Creative Due Dates:

• Static (Print): 2-3 weeks prior to ad start date. May be reduced in certain cases.
• Digital/LED/Video: 3 business days prior to ad start date.

Format	Est. Impressions/Views
Hispanic Supermarket Poster	Impressions vary. Size: 48" W x 69" H
Convenience Store	Range of 6,000 - 10,000 per display per day. Size: 30" W x 46"H and larger sizes
Laundromat	Impressions vary. Size: 30" W x 46" H; 17" W x 22" H; 24" W x 30" H; 78" W x 33" H; 60" W x 24" H (NYC only)
Check Cashing Jacket	Impressions vary. Size: Open: 11" W x 8.25" H; Folded: 3.75" W x 8.25" H
Convenience Store Ads	Range of 6,000 - 10,000 per display per day. Size: 30" W x 46"H
Bus Stop Shelter	Range of 9,000 to 17,000 per display per day. Size: 48" W x 69"H
Bus Interior	Range of 1,500 to 5,000 per display per day. Size: 28" W x 11"H
Food Truck	Impressions Vary. Size: 57" W x 27" H; 60" W x 30" H or 80" W x 20" H