Hispanic and Latinx Ads

Jump to rates below.

• Hispanic & Latino Advertising: Out-of-home and place-based campaigns using English, Spanish, bilingual, or culturally relevant creative depending on the campaign and market.
• Formats: Options may include supermarket advertising, convenience stores, laundromats, check-cashing locations, bus shelters, bus interiors, food trucks, and other available OOH and place-based media.
• Campaign Planning: Media can be selected by market, neighborhood, venue type, transit system, geographic service area, language requirements, and available inventory.

What Is Hispanic and Latino Advertising?

Hispanic and Latino advertising includes campaigns designed for markets and communities where Spanish-language, bilingual, or culturally relevant messaging is appropriate for the advertiser's communication goals.

Blue Line Media offers Hispanic and Latino out-of-home and place-based advertising for local, regional, and national campaigns using a variety of community, retail, transit, and street-level media formats.

Spanish-Language and Bilingual Advertising

Campaign creative may be produced in Spanish, English, or both languages depending on the intended communication, market, venue, and campaign goals.

Some advertisers use one bilingual creative while others use separate English- and Spanish-language versions. Creative should be reviewed for natural language, readability, and cultural context rather than relying on literal translation alone.

Hispanic Supermarket Advertising

Hispanic supermarket advertising may include posters, storefront displays, digital screens, shopping-cart media, or other participating in-store formats depending on the supermarket network and market.

Convenience Store Advertising

Convenience stores and neighborhood grocery stores may offer posters, storefront media, digital displays, cooler advertising, and other participating formats depending on location and program.

Laundromat Advertising

Laundromat advertising may include posters, digital screens, window displays, machine-door advertising, and other participating formats. Available locations and inventory vary by market.

Check Cashing Advertising

Check-cashing locations may offer cash-jacket, envelope, poster, digital, or other available advertising formats depending on the participating program.

Transit Advertising

Transit options may include bus stop shelters, bus interiors, exterior bus advertising, rail media, and other available transit formats serving selected geographic markets.

Food Truck and Community-Based Advertising

Food trucks and other participating community-based venues may also provide opportunities for branded displays or other place-based advertising formats.

How Are Hispanic and Latino Campaigns Planned?

Campaigns can be planned using market geography, venue availability, neighborhood coverage, transit routes, service areas, language needs, and other campaign-specific media considerations.

Availability varies by market and format. Blue Line Media can combine multiple media types into a single local, regional, or national program.

What Creative Works Best?

Creative should generally use clear branding, concise messaging, readable type, strong visuals, and a simple call to action. Spanish-language and bilingual creative should use natural wording appropriate to the intended communication and market.

How Much Does Hispanic and Latino Advertising Cost?

Hispanic and Latino advertising rates vary by media format, market, number of displays or venues, campaign duration, production requirements, and inventory availability.

See the rates below for estimated pricing by format.

General:

Estimated per display per period (4 weeks). For more specific pricing: Pricing

Why a range of rates? [X]

Format	Rate
Hispanic Supermarket Poster	$800 - $1,500
Convenience Store	$150 - $550
Laundromat	$500 - $700
Check Cashing Jacket	$950 - $2,450 per store per 4 week period
Bus Stop Shelter	$150 - $600
Bus Interior	$50 - $150
Food Truck	$200 - $2,000

Range of rates depend on the timing and market.

Minimum Purchase:

Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.

Discounts:

Government and nonprofit organizations may receive a discount on Latinx-targeted advertisement rates.

Range of estimated impressions/views depends on market.

Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.

Creative Due Dates:

• Static (Print): 2-3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Format	Est. Impressions/Views Per Display Per Day
Hispanic Supermarket Poster	Impressions vary. Size: 48" W x 69" H
Convenience Store	6,000 - 10,000 Size: 30" W x 46"H and larger sizes
Laundromat	Impressions vary. Size: 30" W x 46" H; 17" W x 22" H; 24" W x 30" H; 78" W x 33" H; 60" W x 24" H (NYC only)
Check Cashing Jacket	Impressions vary. Size: Open: 11" W x 8.25" H; Folded: 3.75" W x 8.25" H
Bus Stop Shelter	9,000 to 17,000 Size: 48" W x 69"H
Bus Interior	1,500 to 5,000 Size: 28" W x 11"H
Food Truck	Impressions Vary. Size: 57" W x 27" H; 60" W x 30" H or 80" W x 20" H