In the Commonwealth of Massachusetts, Springfield and Holyoke have billboards on both highways and surface streets. The highway billboard generally generate more impressions than ones on the street. The digital billboards have creative that can be remotely swapped out. The static billboards typically have a two to three week lead for printing and installation.
|No. of Billboards||60 (estimated)|
|Major Roads||I-219, I-391, I-90, SR 20, SR 5|
|Attractions||Six Flags New England|
(Estimated per location per 4 weeks.)
|Bulletin (Large Billboard)||$2,000|
|Digital Bulletin (Large Digital Billboard)||$3,000|
|Poster (Medium Billboard)||$1,050|
|Digital Poster (Medium Digital Billboard)||$1,450|
|Zip Codes||01020 01101 01102 01103 01104 01105 01106 01107 01108 01109 01111 01115 01118 01119 01128 01129 01138 01139 01144 01151 01152 01199|
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