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Billboard Advertising in Springfield, MA in Hampden County, MA and Holyoke, MA

Map of Springfield Billboards

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Springfield, MA Billboard Advertising Rates

  • $5,000 minimum spend which may be spread over displays and periods.
  • Get pricing: Pricing
Bulletin (Lg)
Bulletin (Large Billboard)
Rate / Period (4 wks, est.) $6,000-$8,000
Avg. Imps (Age 18+)
Bulletin, Digi (Lg)
Digital Bulletin (Large Digital Billboard)
Rate / Period (4 wks, est.) $6,000-$8,000
Avg. Imps (Age 18+)
Poster (Md)
Poster (Medium Billboard)
Rate / Period (4 wks, est.) $1,300-$1,800
Avg. Imps (Age 18+)
Poster, Digi (Md)
Digital Poster (Medium Digital Billboard)
Rate / Period (4 wks, est.) TBD
Avg. Imps (Age 18+)

In the Commonwealth of Massachusetts, Springfield in Hampden County, MA and Holyoke have billboards on both highways and surface streets. The static/vinyl and digital/LED highway billboards in Springfield, MA generally generate more impressions than ones on the street. The digital billboards have creative that can be remotely swapped out. The static billboards typically have a two to three week lead for printing and installation.

Springfield, MA Billboard Advertising Data

No. of Billboards 260 (estimated)
Major Roads I-90 (Massachusetts Turnpike), I-91, I-291, US-5 (Riverdale Street), US-20 (Boston Road), MA-21 (Parker Street), MA-33, MA-57, MA-83 (Sumner Avenue), MA-116, Allen Street, Main Street, State Street, Liberty Street, Bay Street, Roosevelt Avenue, St. James Avenue, Wilbraham Road, Carew Street, Belmont Avenue
Major Neighborhoods Downtown Springfield, Forest Park, East Forest Park, Sixteen Acres, Indian Orchard, Pine Point, Liberty Heights, McKnight, Upper Hill, Old Hill, South End, Brightwood, Bay, Metro Center, East Springfield
Population 631,761 (estimated)
DMA No. 111
Race White 67%
Black 6%
Hispanic 20%
Other 7%
Median Income $57,857
Median Age 38
Zip Codes 01020 01101 01102 01103 01104 01105 01106 01107 01108 01109 01111 01115 01118 01119 01128 01129 01138 01139 01144 01151 01152 01199

FAQ

Can I change my billboard design during the contract?

Yes, though a printing/installation fee applies for static boards and it takes 2 to 3 weeks to change out the vinyl. Digital billboards in Springfield, MA in Hampden County, MA and Holyoke, MA offer the flexibility to update creatives instantly at no extra production cost.

Which highways in Springfield, MA in Hampden County, MA and Holyoke, MA have the best visibility?

High-traffic areas on major highways are ideal for maximum exposure. We can help you identify the strategic spots along main streets that align with your campaign goals.

Is billboard advertising in Springfield, MA in Hampden County, MA and Holyoke, MA a good investment?

Absolutely. Outdoor advertising in Springfield, MA in Hampden County, MA and Holyoke, MA offers a high ROI by delivering constant impressions to a diverse demographic with a median income of around $57,857.

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