Billboard Advertising in Springfield, MA and Holyoke, MA

In the Commonwealth of Massachusetts, Springfield and Holyoke have billboards on both highways and surface streets. The highway billboard generally generate more impressions than ones on the street. The digital billboards have creative that can be remotely swapped out. The static billboards typically have a two to three week lead for printing and installation.

Springfield, MA Billboard Advertising Data

No. of Billboards 60 (approx.)
Population 631,761 (approx.)
DMA No. 111
Race White 67%
Black 6%
Hispanic 20%
Other 7%
Median Income $57,857
Median Age 38

Springfield, MA Billboard Advertising Rates
(average per location per 4 weeks)

Bulletin (Large Billboard) $2,000
Digital Bulletin (Large Digital Billboard) $3,000
30 Sheet Poster (Medium Billboard) $1,050
Digital 30 Sheet Poster (Medium Digital Billboard) $1,450

Map of Springfield Billboards:

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