What is subway advertising? The definition of subway advertising is advertising displays placed inside subway trains or inside stations or on subway platforms.
Blue Line Media is a subway advertising company that offers ads inside subway stations and platforms, inside the subway cars, at the entrance/exit points of stations (urban panels), on walls of stations, on clocks, on ticket terminals and various other displays throughout the station or platform.
Station domination (also known as station takeover) advertising is also available in many stations with rates ranging from tens to hundreds of thousands of dollars per period.
Petco advertised on digital/LED screens inside subway stations. With the shared ad space on digital screens, each advertiser gets a "slot" equal to certain amount of seconds every minute or so. The ad can be still/static or contain motion animation. With digital screens, also known as digital out of home advertising (DOOH), advertisers can rotate different creative, run video and change creative remotely at almost any time.
Mobile game app maker Playtika advertising took over subway car interiors in metro cities in the United States to market its "Grand Harvest" game. All of the interior advertising space of subway cars in Chicago and half of the same in NYC and Los Angeles were dedicated to Playtika's gaming app. The ads immersed subway riders with alternating creative messaging about the app in a captive setting. Being the only advertiser on one or both sides of the subway car draws attention to the ads. This kind of takeover-advertising of subway car interiors is sometimes referred to as a "half brand" or "full brand".
To introduce its newest phone, the KEYone, BlackBerry activated a subway domination in New York City's Wall Street Station. With a station domination, BlackBerry's creative appears on every ad spot in the entire station.
For more specific pricing: Get Free Quote
|Backlit Diorama||Range of $400 - $1,950 per display per 4 week period|
|2 Sheet||Range of $400 - $950 per display per 4 week period|
|Digital/LED/Video||Range of $500 - $800 per display per 4 week period|
|Interior Car Card (Vertical Format)||Range of $75 - $150 per display per 4 week period|
|Interior Car Card (Horizontal Format)||Range of $50 - $100 per display per 4 week period|
|Urban Panel||Range of $750 - $2,000 per display per 4 week period|
|Station Domination||Range of $25,000 - $75,000 or more per station per 4 week period|
Range of rates depends on timing and market.
Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.
Government and nonprofit organizations may receive a discount on subway advertising.
Range of impressions/views depends on market.
Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.
Creative Due Dates:
|Backlit Diorama||Range of 3,000 to 10,000 per display per day.
Size: 62" W x 43" H
|2 Sheet||Range of 2,000 to 8,000 per display per day.
Size: 60" W x 46"
|Digital/LED/Video||Range of 2,000 to 8,000 per display per day.
Size: 1920px W x 1080px H
|Interior Car Card (Vertical Format)||Range of 1,000 to 5,000 per display per day.
Size: 21" W x 22" H
|Interior Car Card (Horizontal Format)||Range of 2,000 to 6,000 per display per day.
Size: 28" W x 11" H, 46" W x 11" H or 70" W x 11" H, depending on market
|Urban Panel||Range of 7,000 to 15,000 per display per day.
Size: 60" W x 30" H
Subway advertisements are available in the following markets:
|California||Los Angeles, CA|
|Massachusetts||Boston, MA (Amtrak)|
|Massachusetts||Providence, RI-New Bedford, MA|
|New Jersey||Entire state, incl. Newark, NJ and Jersey City, NJ (PATH and New Jersey Transit)|
|New York||Buffalo, NY|
|New York||New York, NY (PATH and New Jersey Transit)|
|Puerto Rico||San Juan, PR|
|Washington, DC||Washington, DC (Amtrak)|
Blue Line Media is not the owner or exclusive provider of advertising formats presented on this website.
Not all images represent ads placed by Blue Line Media. Images may be subject to copyright. Names and trade and service marks are property of their owners and are not intended to endorse Blue Line Media.
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