Subway Ads

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What is subway advertising? The definition of subway advertising is advertising displays placed inside subway trains or inside stations or on subway platforms.

Blue Line Media is a subway advertising company that offers ads inside subway stations and platforms, inside the subway cars, at the entrance/exit points of stations (urban panels), on walls of stations, on clocks, on ticket terminals and various other displays throughout the station or platform.

Station domination (also known as station takeover) advertising is also available in many stations with rates ranging from tens to hundreds of thousands of dollars per period.

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Mobile Game App Publisher Playtika Advertising Took Over Subway Car Interiors in Metro Cities With "Full Brand" Ads

Mobile game app maker Playtika advertising took over subway car interiors in metro cities in the United States to market its "Grand Harvest" game. All of the interior advertising space of subway cars in Chicago and half of the same in NYC and Los Angeles were dedicated to Playtika's gaming app. The ads immersed subway riders with alternating creative messaging about the app in a captive setting. Being the only advertiser on one or both sides of the subway car draws attention to the ads. This kind of takeover-advertising of subway car interiors is sometimes referred to as a "half brand" or "full brand".

See more pictures.

Blackberry Took Over Wall Street Station in Manhattan

To introduce its newest phone, the KEYone, BlackBerry activated a subway domination in New York City's Wall Street Station. With a station domination, BlackBerry's creative appears on every ad spot in the entire station.

See more of the ads.

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General:

For more specific pricing: Get Free Quote

Why a range of rates? [X]

Format	Rate
Backlit Diorama	Range of $400 - $1,950 per display per 4 week period
2 Sheet	Range of $400 - $950 per display per 4 week period
Digital/LED/Video	Range of $500 - $800 per display per 4 week period
Interior Car Card (Vertical Format)	Range of $75 - $150 per display per 4 week period
Interior Car Card (Horizontal Format)	Range of $50 - $100 per display per 4 week period
Urban Panel	Range of $750 - $2,000 per display per 4 week period
Station Domination	Range of $25,000 - $75,000 or more per station per 4 week period

Range of rates depends on timing and market.

Minimum Purchase:

Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.

Discounts:

Government and nonprofit organizations may receive a discount on subway advertising.

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Range of impressions/views depends on market.

Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.

Creative Due Dates:

• Static (Print): 2-3 weeks prior to ad start date. May be reduced in certain cases.
• Digital/LED/Video: 3 business days prior to ad start date.

Format	Est. Impressions/Views
Backlit Diorama	Range of 3,000 to 10,000 per ad per day. Size: 62" W x 43" H
2 Sheet	Range of 2,000 to 8,000 per ad per day. Size: 60" W x 46"
Digital/LED/Video	Range of 2,000 to 8,000 per ad per day. Size: 1920px W x 1080px H
Interior Car Card (Vertical Format)	Range of 1,000 to 5,000 per ad per day. Size: 21" W x 22" H
Interior Car Card (Horizontal Format)	Range of 2,000 to 6,000 per ad per day. Size: 28" W x 11" H, 46" W x 11" H or 70" W x 11" H, depending on market
Urban Panel	Range of 7,000 to 15,000 per ad per day. Size: 60" W x 30" H
Station Domination	TBD. Size: TBD