Subway Ads



Jump to rates below.

What is subway advertising? The definition of subway advertising is advertising displays placed inside subway trains or inside stations or on subway platforms.

Blue Line Media is a subway advertising company that offers ads inside subway stations and platforms, inside the subway cars, at the entrance/exit points of stations (urban panels), on walls of stations, on clocks, on ticket terminals and various other displays throughout the station or platform.

Station domination (also known as station takeover) advertising is also available in many stations with rates ranging from tens to hundreds of thousands of dollars per period.

Recent Campaign


Blackberry Took Over Wall Street Station in Manhattan

To introduce its newest phone, the KEYone, BlackBerry activated a subway domination in New York City's Wall Street Station. With a station domination, BlackBerry's creative appears on every ad spot in the entire station.

See more of the ads.




For more specific pricing: Get Free Quote

Why a range of rates? [X]

Format Rate
Backlit Diorama Range of $400 - $1,950 per display per 4 week period
2 Sheet Range of $400 - $950 per display per 4 week period
Interior Display (Vertical Format) Range of $75 - $150 per display per 4 week period
Interior Display (Horizontal Format) Range of $50 - $100 per display per 4 week period
Urban Panel Range of $750 - $2,000 per display per 4 week period
Station Domination Range of $25,000 - $75,000 or more per station per 4 week period

Range of rates depends on timing and market.

Minimum Purchase:

Minimum of 30 to 1,000 subway advertisements, depending on the subway ads medium, timing and market.


Government and nonprofit organizations may receive a discount on subway advertising.



Range of impressions/views depends on market.

(Lead time is approx. 3 weeks. Can be reduced in certain cases.)

Format Est. Impressions/Views
Backlit Diorama Range of 3,000 to 10,000 per ad per day.
Size: 62" W x 43" H
2 Sheet Range of 2,000 to 8,000 per ad per day.
Size: 60" W x 46"
Interior Display (Vertical Format) Range of 1,000 to 5,000 per ad per day.
Size: 21" W x 22" H
Interior Display (Horizontal Format) Range of 2,000 to 6,000 per ad per day.
Size: 28" W x 11" H, 46" W x 11" H or 70" W x 11" H, depending on market
Urban Panel Range of 7,000 to 15,000 per ad per day.
Size: 60" W x 30" H
Station Domination TBD.
Size: TBD
Download Pics?[X]



Subway advertisements may be available in some of the following markets:

State (A-M) Market
California Los Angeles, CA
San Francisco-Oakland-San Jose, CA
Connecticut Hartford & New Haven, CT
Illinois Chicago, IL
Maryland Baltimore, MD
Massachusetts Boston, MA (Manchester, NH)
Providence, RI-New Bedford, MA
State (N-Z) Market
New Jersey Entire state, incl. Newark, NJ and Jersey City, NJ
New York Buffalo, NY
New York, NY
Ohio Cleveland-Akron (Canton), OH
Pennsylvania Philadelphia, PA
Pittsburgh, PA
Puerto Rico San Juan, PR
Washington, DC Washington, DC

Copyright 2019

Not all images represent ads placed by Blue Line Media. Images may be subject to copyright. Names and trade and service marks are property of their owners and are not intended to endorse Blue Line Media.