Jump to rates below.
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Subway Advertising: Out-of-home advertising displayed
inside subway stations, on platforms, at station entrances and exits,
and inside subway cars.
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Formats: Options include backlit dioramas, two-sheet
posters, digital screens, interior car cards, urban panels, and station
domination campaigns.
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Targeting: Campaigns may be selected by market, station,
subway line, placement type, or groups of stations depending on available
inventory.
What Is Subway Advertising?
Subway advertising is out-of-home advertising placed
throughout subway systems, including stations, platforms, entrances and
exits, and inside subway cars.
Blue Line Media offers static and digital subway advertising across a range
of station, platform, and subway car formats.
Subway Station Advertising
Subway station advertising includes posters, backlit
displays, digital screens, wall displays, platform advertising, and other
placements located throughout participating subway stations.
Depending on the subway system, advertising may be available in station
corridors, mezzanines, waiting areas, platforms, entrances, exits, and
other high-traffic areas within the station.
Digital Subway Advertising
Digital subway advertising uses digital or video screens
located inside subway stations and other areas of the subway environment.
Depending on the network, advertisers may rotate multiple creative
messages, use motion or video, schedule campaigns by time period, and
update creative remotely.
Subway Car Advertising
Subway car advertising places advertisements inside subway
cars where riders can view the message during their trip. Available formats
may include vertical and horizontal interior car cards and other interior
displays.
Interior subway ads generally provide close-range exposure while passengers
are seated or standing inside the car.
Backlit Diorama and Two-Sheet Advertising
Backlit dioramas and two-sheet posters
are static advertising formats commonly positioned inside subway stations
and on platforms. Placement availability, dimensions, and specifications
vary by subway system.
Urban Panel Advertising
Urban panels are advertising displays positioned near
subway station entrances, exits, or other high-traffic areas associated
with the station environment.
These placements can extend a subway campaign beyond the interior station
environment and reach pedestrians approaching or leaving the station.
Station Domination and Station Takeover Advertising
Station domination, also called a
station takeover, uses multiple advertising placements
throughout a subway station to create a large-scale branded presence.
A station domination may include combinations of posters, digital screens,
wall displays, platform media, entrance or exit placements, and other
available inventory. The exact number and type of displays varies by
station and subway system.
How Is Subway Advertising Targeted?
Depending on the subway system and available inventory, campaigns may be
targeted by station, subway line, geographic area, station groups, or
specific types of displays.
This can help advertisers concentrate subway advertising around business
districts, neighborhoods, entertainment areas, retail destinations,
campuses, event locations, or other target areas.
Why Use Subway Advertising?
Subway advertising reaches riders during repeated commuting and travel
activity. Advertisements can receive exposure while passengers enter
stations, move through corridors, wait on platforms, and ride inside
subway cars.
The combination of station, platform, digital, and interior subway car
formats allows advertisers to reach riders at multiple points during the
same trip.
How Much Does Subway Advertising Cost?
Subway advertising rates vary by market, subway system,
station, placement type, number of displays, campaign length, production
requirements, and inventory availability.
Premium stations and station domination campaigns generally require larger
budgets than individual static or digital displays. See the rates below for
estimated pricing by subway advertising format.
