What is subway advertising? The definition of subway advertising is advertising displays placed inside subway trains or inside stations or on subway platforms.
Blue Line Media is a subway advertising company that offers ads inside subway stations and platforms, inside the subway cars, at the entrance/exit points of stations (urban panels), on walls of stations, on clocks, on ticket terminals and various other displays throughout the station or platform.
Station domination (also known as station takeover) advertising is also available in many stations with rates ranging from tens to hundreds of thousands of dollars per period.
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|Backlit Diorama||Range of $400 - $1,950 per display per 4 week period|
|2 Sheet||Range of $400 - $950 per display per 4 week period|
|Interior Display (Vertical Format)||Range of $75 - $150 per display per 4 week period|
|Interior Display (Horizontal Format)||Range of $50 - $100 per display per 4 week period|
|Urban Panel||Range of $750 - $2,000 per display per 4 week period|
|Station Domination||Range of $25,000 - $75,000 or more per station per 4 week period|
Range of rates depends on timing and market.
Minimum of 30 to 1,000 subway advertisements, depending on the subway ads medium, timing and market.
Government and nonprofit organizations may receive a discount on subway advertising.
Range of impressions/views depends on market.
(Lead time is approx. 3 weeks. Can be reduced in certain cases.)
|Backlit Diorama||Range of 3,000 to 10,000 per ad per day.
Size: 62" W x 43" H
|2 Sheet||Range of 2,000 to 8,000 per ad per day.
Size: 60" W x 46"
|Interior Display (Vertical Format)||Range of 1,000 to 5,000 per ad per day.
Size: 21" W x 22" H
|Interior Display (Horizontal Format)||Range of 2,000 to 6,000 per ad per day.
Size: 28" W x 11" H, 46" W x 11" H or 70" W x 11" H, depending on market
|Urban Panel||Range of 7,000 to 15,000 per ad per day.
Size: 60" W x 30" H
Subway advertisements may be available in some of the following markets:
|California||Los Angeles, CA|
|San Francisco-Oakland-San Jose, CA|
|Connecticut||Hartford & New Haven, CT|
|Massachusetts||Boston, MA (Manchester, NH)|
|Providence, RI-New Bedford, MA|
|New Jersey||Entire state, incl. Newark, NJ and Jersey City, NJ|
|New York||Buffalo, NY|
|New York, NY|
|Ohio||Cleveland-Akron (Canton), OH|
|Puerto Rico||San Juan, PR|
|Washington, DC||Washington, DC|
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