Billboard Advertising in Greensboro-High Point, NC

Billboard advertising in Greensboro-High Point starts at $850 per 4-week period. Static poster billboards (medium format) average $1,100 per 4-week period ($850–$1,350). Static bulletin billboards (large format, 14'×48') average $3,500 per 4 weeks ($2,500–$4,500). Digital bulletin billboards (LED, large format) average $4,000 per 4 weeks ($3,000–$5,000). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including high-visibility I-40/I-85 interchange positions near downtown Greensboro, I-40/I-73 interchange faces at the High Point connector, and Battleground Avenue billboard positions in North Greensboro — may be priced above these ranges depending on availability.

Billboard advertising in Greensboro-High Point has CPMs starting at $4 per 4-week period. Static poster billboards (medium billboards) average $6 CPM ($4–$7) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $6 CPM ($4–$8). Digital bulletin billboards average $8 CPM ($6–$9). Digital poster billboards average $15 CPM ($13–$16). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 1,921 billboard faces in the Greensboro-High Point DMA.

A static bulletin in Greensboro-High Point delivers an average of 577,595 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 536,559 impressions over the same period. Commuters on major corridors like I-40, I-85, and NC-268 typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available. Across all 1,921 billboard faces in the Greensboro-High Point DMA, the market delivers approximately 780,177,064 total impressions per 4-week period.

The highest-density billboard corridors in the Greensboro-High Point DMA are I-40 (East-West Triad Spine) (13 faces), I-85 (Northeast Corridor) (16 faces), NC-268 / Wilkesboro Boulevard (9 faces), I-73 / I-74 (High Point Connector) (8 faces), and I-77 (Western Gateway) (5 faces). Additional billboard coverage is available on US-29, NC-68 / Battleground Avenue, West Market Street, North Elm Street, and US-311.

The Greensboro-High Point DMA contains 1,921 billboard faces tracked by Blue Line Media across Guilford, Forsyth, Alamance, Randolph, Rockingham, Davidson, Surry, and Yadkin counties in North Carolina. Of these, 91 are digital (LED) and 1,830 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage reaches 5+ counties in the DMA, with the highest concentrations in Guilford County, which contains the cities of Greensboro and High Point and the Jamestown, Kernersville, and Pleasant Garden sub-markets and accounts for the majority of total DMA billboard inventory, and Forsyth County, which contains Winston-Salem and the Clemmons, Lewisville, and Kernersville communities along the I-40 western corridor.

Greensboro-High Point billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format) and digital posters. Of the 1,921 faces in the Greensboro-High Point DMA, 91 are digital (LED) and 1,830 are static (printed/mesh). 65% of inventory is in urban and urban business locations, 0% suburban, and 35% rural, offering flexible targeting across Greensboro-High Point audience densities.

Peak billboard demand in Greensboro-High Point runs from March through November. The High Point Market furniture trade shows in April and October drive the largest demand spikes in the market. I-73/I-74 corridor positions, I-40 access routes, and High Point city core boards should be reserved 6–8 weeks before each Market week. The NC Folk Festival in Greensboro each September draws visitors downtown and elevates demand for West Market Street and North Elm Street corridor boards. ACC basketball at Greensboro Coliseum runs November through March and generates steady demand for nearby inventory. January and February offer the best availability and rate flexibility in the market.

Getting started with billboard advertising in Greensboro-High Point is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Greensboro-High Point follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. The Greensboro-High Point DMA offers distinct sub-market targeting across five areas. The Greensboro urban core covers Irving Park, Starmount Forest, Hamilton Lakes, and New Irving Park. Downtown and Midtown Greensboro covers College Hill, Fisher Park, Lindley Park, Southside, UNCG, and NC A&T. High Point and Southwest Guilford covers the High Point furniture district, Archdale, Trinity, and Jamestown. Burlington and Alamance County covers Burlington, Graham, and Mebane. The Western Triad and Forsyth County sub-market covers Kernersville and the Winston-Salem approach corridor.

Among the most-viewed billboard corridors in the Greensboro-High Point DMA are I-40 (13 faces), I-85 (16 faces), NC-268 (9 faces), I-73/I-74 (8 faces), and I-77 (5 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.