Supermarket Ads

Description

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Jump to rates below.

What is supermarket advertising? The definition of supermarket advertising is advertising displays placed in various parts of a supermarket, including on shopping carts, shelves, register receipts and related items.

Get supermarket advertising and grocery store advertising in over 250 cities with a single supermarket ads company. In-store advertising techniques include shelf advertising, shopping cart advertising, receipt advertising and checkout divider advertising.

Shelf Display Advertising: Shelf display ads are typically small placards that are placed on products shelves that promote new products or special deals.

Shopping Cart Advertising: Ads on shopping carts are generally placed in one of three locations: (1) the display in the child seat, (2) the display inside the front end of the cart and (3) the display outside the front end of the cart. Shopping cart ads are also known as SmartSource(TM) Carts.

Register Receipt Advertising: Advertising on the back of receipts (often referred to as register tape advertising) is a classic way to deliver coupons to consumers. Studies have shown that a high percentage of shoppers retain the coupons or offers on the back of grocery store receipts to use on a future shopping day.

Checkout Divider Advertising: Checkout lane divider advertising is a common and inexpensive way to reach the shopper in a captive setting. The grocery divider advertisements contain bold graphics and images that resonate with consumers long after the shopping is done.

Also consider convenience store / liquor store advertising.

Recent Campaigns

Humana Insurance Advertises on Supermarket Shopping Cart Ads for Open Enrollment and Medicare

For Open Enrollment for the Affordable Care Act and Medicare insurance, Humana advertised on shopping carts in supermarkets in over 1,800 stores in dozens of markets across the United States.

See more pics of Humana's ads on shopping carts.

Cal Lutheran University Advertises on Supermarket Shopping Carts

Cal Lutheran University used shopping cart ads to recruit students. The ads were placed on the nose of the carts where they are seen by shoppers in supermarkets.

By placing the ads on the outside of the nose of the carts, the university is sure to reach both the cart pusher and others in the store.

See more pics of Cal Lutheran University's ads on shopping carts.

Rates

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General:

Supermarket advertising rates are set forth below.

For more specific pricing: Get Free Quote

Why a range of rates? [X]

Format Rate
Shelf Range of $800 - $1,500 per store per 4 week period
Shopping Cart Range of $650 - $900 per store per 4 week period
Receipt (Register Tape) Range of $500 - $750 per store per 4 week period
Checkout Divider Range of $200 - $450 per store per 4 week period

Range of rates depends on the timing and market.


Minimum Purchase:

Minimum of 10 to 50 stores, depending on timing and market.


Discounts:

Government and nonprofit organizations may receive a discount on grocery store advertising.

Specs/Imps

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(Lead time is approx. 8 to 10 weeks. Can be reduced in certain cases.)

Format Views/Impressions
Shelf Size: 6” W x 8.125” H
Shopping Cart Size: 9.938" W x 7.813" H
Receipt (Register Tape) Size: Single – 2.75” W x 1.375” H; Double – 2.75" W x 2.9" H
Checkout Divider Size: Varies by market
Sell Sheet Download Pics?[X]

Chains/Brands

Markets

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Supermarket ads may be available in some of the following markets:

State (A-M) Market
Alabama Birmingham (Anniston and Tuscaloosa), AL
Alabama Dothan, AL
Alabama Huntsville-Decatur (Florence), AL
Alabama Montgomery-Selma, AL
Alaska Anchorage, AK
Alaska Fairbanks, AK
Alaska Juneau, AK
Arizona Phoenix, AZ
Arizona Tucson (Sierra Vista), AZ
Arkansas Fort Smith (Ft Smith)-Fayetteville-Springdale-Rogers, AR
Arkansas Jonesboro, AR
Arkansas Little Rock-Pine Bluff, AR
Arkansas Monroe, LA-El Dorado, AR
California Bakersfield, CA
California Chico-Redding, CA
California Eureka, CA
California Fresno-Visalia, CA
California Los Angeles, CA
California Monterey-Salinas, CA
California Palm Springs, CA
California Sacramento-Stockton-Modesto, CA
California San Diego, CA
California San Francisco-Oakland-San Jose, CA
California Santa Barbara-Santa Maria-San Luis Obispo, CA
California Yuma, AZ-El Centro, CA
Colorado Colorado Springs-Pueblo, CO
Colorado Denver, CO
Colorado Grand Junction-Montrose, CO
Connecticut Hartford & New Haven, CT
Delaware New Castle County (Wilmington), DE
Florida Fort Myers (Ft Myers)-Naples, FL
Florida Gainesville, FL
Florida Jacksonville, FL
Florida Miami-Fort Lauderdale (Ft Lauderdale), FL
Florida Mobile, AL-Pensacola (Fort Walton Beach - Ft Walton Beach), FL
Florida Orlando-Daytona Beach-Melbourne, FL
Florida Panama City, FL
Florida Tampa-Saint Petersburg (St Petersburg) (Sarasota), FL
Florida West Palm Beach-Fort Pierce (Ft Pierce), FL
Georgia Albany, GA
Georgia Atlanta, GA
Georgia Augusta, GA
Georgia Columbus, GA
Georgia Macon, GA
Georgia Savannah, GA
Georgia Tallahassee, FL-Thomasville, GA
Hawaii Honolulu, HI (Island of Oahu)
Idaho Boise, ID
Idaho Idaho Falls-Pocatello, ID
Idaho Twin Falls, ID
Illinois Champaign & Springfield-Decatur, IL
Illinois Chicago, IL
Illinois Paducah, KY-Cape Girardeau, MO-Harrisburg, IL
Illinois Peoria-Bloomington, IL
Illinois Rockford, IL
Indiana Evansville, IN
Indiana Fort Wayne (Ft Wayne), IN
Indiana Indianapolis, IN
Indiana Lafayette, IN
Indiana South Bend-Elkhart, IN
Indiana Terre Haute, IN
Iowa Cedar Rapids-Waterloo-Iowa City & Dubuque, IA
Iowa Davenport, IA-Rock Island-Moline, IL
Iowa Des Moines-Ames, IA
Iowa Quincy, IL-Hannibal, MO-Keokuk, IA
Iowa Sioux City, IA
Kansas Joplin, MO-Pittsburg, KS
Kansas Topeka, KS
Kansas Wichita-Hutchinson, KS
Kentucky Bowling Green, KY
Kentucky Lexington, KY
Kentucky Louisville, KY
Louisiana Alexandria, LA
Louisiana Baton Rouge, LA
Louisiana Lafayette, LA
Louisiana Lake Charles, LA
Louisiana New Orleans, LA
Louisiana Shreveport, LA
Maine Bangor, ME
Maine Portland-Auburn, ME
Maine Presque Isle, ME
Maryland Baltimore, MD
Maryland Salisbury, MD
Massachusetts Boston, MA (Manchester, NH)
Massachusetts Providence, RI-New Bedford, MA
Massachusetts Springfield-Holyoke, MA
Michigan Alpena, MI
Michigan Detroit, MI
Michigan Flint-Saginaw-Bay City, MI
Michigan Grand Rapids-Kalamazoo-Battle Creek, MI
Michigan Lansing, MI
Michigan Marquette, MI
Michigan Traverse City-Cadillac, MI
Minnesota Mankato, MN
Minnesota Minneapolis-Saint Paul (St Paul), MN
Minnesota Rochester, MN-Mason City, IA-Austin, MN
Mississippi Biloxi-Gulfport, MS
Mississippi Columbus-Tupelo-West Point, MS
Mississippi Greenwood-Greenville, MS
Mississippi Hattiesburg-Laurel, MS
Mississippi Jackson, MS
Mississippi Meridian, MS
Missouri Columbia-Jefferson City, MO
Missouri Kansas City, MO
Missouri Ottumwa, IA-Kirksville, MO
Missouri Springfield, MO
Missouri Saint Joseph (St Joseph), MO
Missouri Saint Louis (St Louis), MO
Montana Billings, MT
Montana Butte-Bozeman, MT
Montana Glendive, MT
Montana Great Falls, MT
Montana Helena, MT
Montana Missoula, MT
State (N-Z) Market
Nebraska Cheyenne, WY-Scottsbluff, NE
Nebraska Lincoln & Hastings-Kearney, NE
Nebraska North Platte, NE
Nebraska Omaha, NE
Nevada Las Vegas, NV
Nevada Reno, NV
New Jersey Entire state, incl. Newark, NJ and Jersey City, NJ
New Mexico Albuquerque-Santa Fe, NM
New York Albany-Schenectady-Troy, NY
New York Binghamton, NY
New York Buffalo, NY
New York Elmira, NY
New York New York, NY
New York Rochester, NY
New York Syracuse, NY
New York Utica, NY
New York Watertown, NY
North Carolina Charlotte, NC
North Carolina Greensboro-High Point-Winston Salem, NC
North Carolina Greenville-New Bern-Washington, NC
North Carolina Raleigh-Durham (Fayetteville), NC
North Carolina Wilmington, NC
North Dakota Fargo-Valley City, ND
North Dakota Minot-Bismarck-Dickinson (Williston), ND
Ohio Cincinnati, OH
Ohio Cleveland-Akron (Canton), OH
Ohio Columbus, OH
Ohio Dayton, OH
Ohio Lima, OH
Ohio Toledo, OH
Ohio Wheeling, WV-Steubenville, OH
Ohio Youngstown, OH
Ohio Zanesville, OH
Oklahoma Oklahoma City, OK
Oklahoma Sherman, TX-Ada, OK
Oklahoma Tulsa, OK
Oklahoma Wichita Falls, TX-Lawton, OK
Oregon Bend, OR
Oregon Eugene, OR
Oregon Medford-Klamath Falls, OR
Oregon Portland, OR
Pennsylvania Erie, PA
Pennsylvania Harrisburg-Lancaster-Lebanon-York, PA
Pennsylvania Johnstown-Altoona, PA
Pennsylvania Philadelphia, PA
Pennsylvania Pittsburgh, PA
Pennsylvania Wilkes Barre-Scranton, PA
Puerto Rico San Juan, PR
South Carolina Charleston, SC
South Carolina Columbia, SC
South Carolina Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC
South Carolina Myrtle Beach-Florence, SC
South Dakota Rapid City, SD
South Dakota Sioux Falls (Mitchell), SD
Tennessee Chattanooga, TN
Tennessee Jackson, TN
Tennessee Knoxville, TN
Tennessee Memphis, TN
Tennessee Nashville, TN
Tennessee Tri-Cities, TN-VA
Texas Abilene-Sweetwater, TX
Texas Amarillo, TX
Texas Austin, TX
Texas Beaumont-Port Arthur, TX
Texas Corpus Christi, TX
Texas Dallas-Fort Worth (Ft Worth), TX
Texas El Paso, TX
Texas Harlingen-Weslaco-Brownsville-McAllen, TX
Texas Houston, TX
Texas Laredo, TX
Texas Lubbock, TX
Texas Odessa-Midland, TX
Texas San Angelo, TX
Texas San Antonio, TX
Texas Tyler-Long
View (Lufkin & Nacogdoches), TX
Texas Victoria, TX
Texas Waco-Temple-Bryan, TX
Utah Salt Lake City, UT
Virginia Charlottesville, VA
Virginia Harrisonburg, VA
Virginia Norfolk-Portsmouth-Newport News, VA
Virginia Richmond-Petersburg, VA
Virginia Roanoke-Lynchburg, VA
Virginia Burlington, VT-Plattsburgh, NY
Washington Seattle-Tacoma, WA
Washington Spokane, WA
Washington Yakima-Pasco-Richland-Kennewick, WA
Washington, DC Washington, DC
West Virginia Bluefield-Beckley-Oak Hill, WV
West Virginia Charleston-Huntington, WV
West Virginia Clarksburg-Weston, WV
West Virginia Parkersburg, WV
Wisconsin Duluth, MN-Superior, WI
Wisconsin Green Bay-Appleton, WI
Wisconsin La Crosse-Eau Claire, WI
Wisconsin Madison, WI
Wisconsin Milwaukee, WI
Wisconsin Wausau-Rhinelander, WI
Wyoming Casper-Riverton, WY

Copyright 2019

Not all images represent ads placed by Blue Line Media. Images may be subject to copyright. Names and trade and service marks are property of their owners and are not intended to endorse Blue Line Media.

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