Supermarket and Grocery Store Ads



Jump to rates below.

  • Supermarket Advertising: Displays in supermarkets or drug stores, including on carts, shelves, and receipts.
  • Coverage: Supermarket advertising company offers ads in over 250 cities, utilizing various in-store techniques.
  • Effectiveness: Wide range of advertising options including cart, shelf, and receipt ads; coupons on register receipts; and audio messages.

What is supermarket advertising? The definition of supermarket advertising is advertising displays placed in various parts of a supermarket or drug store / pharmacy, including on shopping carts, shelves, register receipts and related items.

Get supermarket advertising, grocery store and drug store / pharmacy advertising in over 250 cities with a single supermarket ads company. In-store advertising techniques include shelf advertising, shopping cart advertising, receipt advertising and checkout divider advertising.

Shopping Cart Advertising: Ads on shopping carts are generally placed in one of three locations: (1) the display in the child/baby seat, (2) the display inside the front end of the cart and (3) the display outside the front end of the cart. Shopping cart ads are also known as SmartSource(TM) Carts.

Supermarket Poster Advertising: Poster ads generally placed next to store entrance or store parking lot.

Shelf Display Advertising: Shelf display ads are typically small placards that are placed on products shelves that promote new products or special deals.

Register Receipt Advertising: Advertising on the back of receipts (often referred to as register tape advertising) is a classic way to deliver coupons to consumers. Studies have shown that a high percentage of shoppers retain the coupons or offers on the back of grocery store receipts to use on a future shopping day.

Checkout Divider Advertising: Checkout lane divider advertising is a common and inexpensive way to reach the shopper in a captive setting. The grocery divider advertisements contain bold graphics and images that resonate with consumers long after the shopping is done.

Overhead Audio Advertising: Overhead audio advertising (also known as radio advertising) consists of audio messages that play while shoppers peruse the aisles in-between music sets.

Hand Sanitizer Advertising: Static/print and digital/LED advertising displays on hand sanitizers typically placed near front of store for customers to sanitize their hands as they enter and exit the store.

Also consider convenience store / liquor store advertising.

Recent Campaigns


Easterseals Targeted Counties With Localized Creative on Supermarket Shopping Cart Ads in Grocery Stores

Easterseals Grocery Store Shopping Cart Ads

Easterseals Supermarket Store Shopping Cart Ads

Easterseals targeted various counties with localized creative on supermarket shopping cart ads in grocery stores. Each county's store has its own creative and images and text -- calling out the residents of that county. The counties include Carteret, Pitt, Craven, New Hanover in North Carolina

Hiring/Recruiting Ads for Open Job Positions on Supermarket / Grocery Store Checkout Digital/LED Screens

Hiring/Recruiting Open Job Advertising on Supermarket Grocery Store Checkout Digital/LED Screens/Monitors/TVs

Hiring/Recruiting Job Ads on Supermarket Store Grocery Checkout Digital Screens

The Transportation Security Administration (TSA) advertised open job positions on grocery checkout digital/LED screens/monitors/TVs in supermarkets/grocery stores. The ads are great at reaching a captive audience standing in line waiting to pay for groceries. The creative can be changed out remotely and updated to reflect job fairs, certain hiring dates and can be activated very quickly.

County Health Dept Advertised on Hand Sanitizers at Supermarkets, Pharmacies and Drug Stores

County Health Dept Hand Sanitizer Advertising

A county health department advertised its Stay Safe campaign on hand sanitizer displays in supermarkets, pharmacies and drug stores to promote COVID safety.

See more pics of the hand sanitizer ads.

Humana Insurance Advertised on Supermarket Shopping Cart Ads for Open Enrollment and Medicare

Humana Insurance Supermarket Shopping Cart Advertising

For Open Enrollment for the Affordable Care Act and Medicare insurance, Humana advertised on shopping carts in supermarkets in over 1,800 stores in dozens of markets across the United States.

See more pics of Humana's ads on shopping carts.

CarePlus Health Insurance Plans Advertised on Supermarket Register Receipts for its Medicare Plans

CarePlus Health Insurance Plans Supermarket Register Receipt Advertising

CarePlus Health Insurance Plans advertised on the back of register receipts distributed in supermarkets for its Medicare plans. Supermarket shoppers take the register receipts home with them and therefore the ads, giving the ad another look at home or in the car.

Cal Lutheran University Advertised on Supermarket Shopping Carts

Cal Lutheran Supermarket Shopping Cart Advertising

Cal Lutheran University used shopping cart ads to recruit students. The ads were placed on the nose of the carts where they are seen by shoppers in supermarkets.

By placing the ads on the outside of the nose of the carts, the university is sure to reach both the cart pusher and others in the store.

See more pics of Cal Lutheran University's ads on shopping carts.




Supermarket advertising rates are set forth below.

For more specific pricing: Get Free Quote

Why a range of rates? [X]

Format Rate
Shopping Cart Range of $650 - $900 per store per 4 week period
Supermarket Poster Range of $600 - $900 per store per 4 week period
Shelf Range of $800 - $1,500 per store per 4 week period
Receipt (Register Tape) Range of $500 - $750 per store per 4 week period
Checkout Divider Range of $200 - $450 per store per 4 week period
Digital/Video/LED Range of $750 - $1,500 per store per 4 week period
Overhead Audio Range of $500 - $1,000 per store per 4 week period
Hand Sanitizer, Static Range of $300 - $500 per store per 4 week period
Hand Sanitizer, Digital Range of $300 - $500 per store per 4 week period
Supermarket Standee Range of $500 - $700 per store per 4 week period
Supermarket Stanchion Range of $400 - $600 per store per 4 week period

Range of rates depends on the timing and market.

Minimum Purchase:

Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.


Government and nonprofit organizations may receive a discount on grocery store advertising.



Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.

Creative Due Dates:

  • Static (Print): 2-3 weeks prior to ad start date. May be reduced in certain cases.
  • Digital/LED/Video: 3 business days prior to ad start date.
Format Views/Impressions
Shopping Cart - Nose Size: 9.938" W x 7.813" H
Shopping Cart - Child/Baby Seat Size:
Front – 10.69” W x 7.75” H
Directory – 5.187” W x 7.75” H
Header – 5” W x 2.4” H
Supermarket Poster Size: 48" W x 69" H
Shelf Size: 6” W x 8.125” H
Receipt (Register Tape) Size:
Single – 2.75” W x 1.75” H
Double – 2.75" W x 3.6" H
Triple - 2.75" W x 5.45" H
Checkout Divider Size: 15.75” W x 1.875” H
Digital/Video/LED Size: 1920 px W x 1080 px H
Overhead Audio MP3
Hand Sanitizer, Static Size of Top Panel: 11.5” W x 19” H
Size of Bottom Panel: 11.5” W x 31” H
Hand Sanitizer, Digital Size: 32" screen; 1920 px W x 1080 px H
Supermarket Standee Size: 23.5" W x 47" H
Supermarket Stanchion Size: 22" W x 28" H
Download Pics?[X]



Supermarket and drug store / pharmacy ads are available in the following chains/brands:

Associated (Hispanic)
Big Saver (Hispanic)
Bravo (Hispanic)
Buehler's IGA
Cardenas (Hispanic)
City Market
Cub Foods
C-Town (Hispanic)
Discount Drug Mart
Dollar Stores
El Rancho
La Michoacana
Family Fare
Food 4 Less
Food City
Food Maxx
Foods Co
Fred Mayer
Fresco y Mas
Giant Eagle
Harris Teeter
Jay C Stores
Key Food (Hispanic)
King Kullen
King Soopers
Metro Foods
Navarro Pharmacy (Hispanic)
Northgate (Hispanic)
Pick N Save
Piggly Wiggly
Presidente (Hispanic)
Rite Aid
Save Mart
Sedanos (Hispanic)
Shop 'N Save
Smith's Food & Drug
Spartan Nash Chain
Star Market
Stop & Shop
Superior Grocers (Hispanic)
Super A Warehouse
Super C
Super King (Hispanic)
Times Market
Tom Thumb
Top's Friendly Market
Tropical (Hispanic)
Vallarta (Hispanic)
Weis Market
Winn Dixie



Advertising is available in the below markets and surrounding cities and towns, including urban, suburban and rural areas.

Supermarket ads are available in the following markets:

State Market CBSA (MSA)
Alabama Birmingham (Anniston and Tuscaloosa), AL Birmingham-Hoover, AL
Alabama Dothan, AL Dothan, AL
Alabama Huntsville-Decatur (Florence), AL Huntsville, AL
Alabama Montgomery-Selma, AL Montgomery, AL
Alaska Anchorage, AK Anchorage, AK
Alaska Fairbanks, AK Fairbanks, AK
Alaska Juneau, AK Juneau, AK
Arizona Phoenix, AZ Phoenix-Mesa-Scottsdale, AZ
Arizona Tucson (Sierra Vista), AZ Tucson, AZ
Arkansas Ft. Smith-Fayetteville-Springdale-Rogers, AR Fort Smith, AR-OK
Arkansas Jonesboro, AR Jonesboro, AR
Arkansas Little Rock-Pine Bluff, AR Little Rock-North Little Rock-Conway, AR
Arkansas Monroe, LA-El Dorado, AR Monroe, LA
California Bakersfield, CA Bakersfield, CA
California Chico-Redding, CA Chico, CA
California Eureka, CA Eureka-Arcata-Fortuna, CA
California Fresno-Visalia, CA Fresno, CA
California Los Angeles, CA Los Angeles-Long Beach-Anaheim, CA
California Monterey-Salinas, CA Salinas, CA
California Palm Springs, CA Riverside-San Bernardino-Ontario, CA
California Sacramento-Stockton-Modesto, CA Sacramento--Roseville--Arden-Arcade, CA
California San Diego, CA San Diego-Carlsbad, CA
California San Francisco-Oakland-San Jose, CA San Francisco-Oakland-Hayward, CA
California Santa Barbara-Santa Maria-San Luis Obispo, CA Santa Maria-Santa Barbara, CA
California Yuma, AZ-El Centro, CA Yuma, AZ
Colorado Colorado Springs-Pueblo, CO Colorado Springs, CO
Colorado Denver, CO Denver-Aurora-Lakewood, CO
Colorado Grand Junction-Montrose, CO Grand Junction, CO
Connecticut Hartford & New Haven, CT Hartford-West Hartford-East Hartford, CT
Delaware New Castle County (Wilmington), DE Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Florida Ft. Myers-Naples, Fl Naples-Immokalee-Marco Island, FL
Florida Gainesville, FL Gainesville, FL
Florida Jacksonville, FL Jacksonville, FL
Florida Miami-Fort Lauderdale, FL Miami-Fort Lauderdale-West Palm Beach, FL
Florida Mobile, AL-Pensacola (Ft. Walton Beach), FL Mobile, AL
Florida Orlando-Daytona Beach-Melbourne, FL Orlando-Kissimmee-Sanford, FL
Florida Panama City, FL Panama City, FL
Florida Tampa-Saint Petersburg (St Petersburg) (Sarasota), FL Tampa-St. Petersburg-Clearwater, FL
Florida West Palm Beach-Ft. Pierce, FL Miami-Fort Lauderdale-West Palm Beach, FL
Georgia Albany, GA Albany, GA
Georgia Atlanta, GA Atlanta-Sandy Springs-Roswell, GA
Georgia Augusta, GA Augusta-Richmond County, GA-SC
Georgia Columbus, GA Columbus, GA-AL
Georgia Macon, GA Macon-Bibb County, GA
Georgia Savannah, GA Savannah, GA
Georgia Tallahassee, FL-Thomasville, GA Tallahassee, FL
Hawaii Honolulu, HI (Island of Oahu) Urban Honolulu, HI
Idaho Boise, ID Boise City, ID
Idaho Idaho Falls-Pocatello, ID Idaho Falls, ID
Idaho Twin Falls, ID Twin Falls, ID
Illinois Champaign & Springfield-Decatur, IL Champaign-Urbana, IL
Illinois Chicago, IL Chicago-Naperville-Elgin, IL-IN-WI
Illinois Paducah, KY-Cape Girardeau, MO-Harrisburg, IL Paducah, KY-IL
Illinois Peoria-Bloomington, IL Peoria, IL
Illinois Rockford, IL Rockford, IL
Indiana Evansville, IN Evansville, IN-KY
Indiana Ft. Wayne, IN Fort Wayne, IN
Indiana Indianapolis, IN Indianapolis-Carmel-Anderson, IN
Indiana Lafayette, IN Lafayette-West Lafayette, IN
Indiana South Bend-Elkhart, IN South Bend-Mishawaka, IN-MI
Indiana Terre Haute, IN Terre Haute, IN
Iowa Cedar Rapids-Waterloo-Iowa City & Dubuque, IA Cedar Rapids, IA
Iowa Davenport, IA-Rock Island-Moline, IL Davenport-Moline-Rock Island, IA-IL
Iowa Des Moines-Ames, IA Des Moines-West Des Moines, IA
Iowa Quincy, IL-Hannibal, MO-Keokuk, IA Quincy, IL-MO
Iowa Sioux City, IA Sioux City, IA-NE-SD
Kansas Joplin, MO-Pittsburg, KS Joplin, MO
Kansas Topeka, KS Topeka, KS
Kansas Wichita-Hutchinson, KS Wichita, KS
Kentucky Bowling Green, KY Bowling Green, KY
Kentucky Lexington, KY Lexington-Fayette, KY
Kentucky Louisville, KY Louisville/Jefferson County, KY-IN
Louisiana Alexandria, LA Alexandria, LA
Louisiana Baton Rouge, LA Baton Rouge, LA
Louisiana Lafayette, LA Lafayette, LA
Louisiana Lake Charles, LA Lake Charles, LA
Louisiana New Orleans, LA New Orleans-Metairie, LA
Louisiana Shreveport, LA Shreveport-Bossier City, LA
Maine Bangor, ME Bangor, ME
Maine Portland-Auburn, ME Portland-South Portland, ME
Maine Presque Isle, ME Bangor, ME
Maryland Baltimore, MD Baltimore-Columbia-Towson, MD
Maryland Salisbury, MD Salisbury, MD-DE
Massachusetts Boston, MA (Manchester, NH) Boston-Cambridge-Newton, MA-NH
Massachusetts Providence, RI-New Bedford, MA Providence-Warwick, RI-MA
Massachusetts Springfield-Holyoke, MA Springfield, MA
Michigan Alpena, MI Alpena, MI
Michigan Detroit, MI Detroit-Warren-Dearborn, MI
Michigan Flint-Saginaw-Bay City, MI Flint, MI
Michigan Grand Rapids-Kalamazoo-Battle Creek, MI Grand Rapids-Wyoming, MI
Michigan Lansing, MI Lansing-East Lansing, MI
Michigan Marquette, MI Marquette, MI
Michigan Traverse City-Cadillac, MI Traverse City, MI
Minnesota Mankato, MN Mankato-North Mankato, MN
Minnesota Minneapolis-St. Paul, MN Minneapolis-St. Paul-Bloomington, MN-WI
Minnesota Rochester, MN-Mason City, IA-Austin, MN Rochester, MN
Mississippi Biloxi-Gulfport, MS Gulfport-Biloxi-Pascagoula, MS
Mississippi Columbus-Tupelo-West Point, MS Columbus, MS
Mississippi Greenwood-Greenville, MS Greenwood, MS
Mississippi Hattiesburg-Laurel, MS Hattiesburg, MS
Mississippi Jackson, MS Jackson, MS
Mississippi Meridian, MS Meridian, MS
Missouri Columbia-Jefferson City, MO Columbia, MO
Missouri Kansas City, MO Kansas City, MO-KS
Missouri Ottumwa, IA-Kirksville, MO Ottumwa, IA
Missouri Springfield, MO Springfield, MO
Missouri St. Joseph, MO St. Joseph, MO-KS
Missouri St. Louis, MO St. Louis, MO-IL
Montana Billings, MT Billings, MT
Montana Butte-Bozeman, MT Butte-Silver Bow, MT
Montana Glendive, MT Billings, MT
Montana Great Falls, MT Great Falls, MT
Montana Helena, MT Helena, MT
Montana Missoula, MT Missoula, MT
Nebraska Cheyenne, WY-Scottsbluff, NE Cheyenne, WY
Nebraska Lincoln & Hastings-Kearney, NE Lincoln, NE
Nebraska North Platte, NE North Platte, NE
Nebraska Omaha, NE Omaha-Council Bluffs, NE-IA
Nevada Las Vegas, NV Las Vegas-Henderson-Paradise, NV
Nevada Reno, NV Reno, NV
New Jersey Entire state, incl. Newark, NJ and Jersey City, NJ New York-Newark-Jersey City, NY-NJ-PA
New Mexico Albuquerque-Santa Fe, NM Albuquerque, NM
New York Albany-Schenectady-Troy, NY Albany-Schenectady-Troy, NY
New York Binghamton, NY Binghamton, NY
New York Buffalo, NY Buffalo-Cheektowaga-Niagara Falls, NY
New York Elmira, NY Elmira, NY
New York New York, NY New York-Newark-Jersey City, NY-NJ-PA
New York Rochester, NY Rochester, NY
New York Syracuse, NY Syracuse, NY
New York Utica, NY Utica-Rome, NY
New York Watertown, NY Watertown-Fort Drum, NY
North Carolina Charlotte, NC Charlotte-Concord-Gastonia, NC-SC
North Carolina Greensboro-High Point-Winston Salem, NC Greensboro-High Point, NC
North Carolina Greenville-New Bern-Washington, NC Greenville, NC
North Carolina Raleigh-Durham (Fayetteville), NC Raleigh, NC
North Carolina Wilmington, NC Wilmington, NC
North Dakota Fargo-Valley City, ND Fargo, ND-MN
North Dakota Minot-Bismarck-Dickinson (Williston), ND Minot, ND
Ohio Cincinnati, OH Cincinnati, OH-KY-IN
Ohio Cleveland-Akron (Canton), OH Cleveland-Elyria, OH
Ohio Columbus, OH Columbus, OH
Ohio Dayton, OH Dayton, OH
Ohio Lima, OH Lima, OH
Ohio Toledo, OH Toledo, OH
Ohio Wheeling, WV-Steubenville, OH Wheeling, WV-OH
Ohio Youngstown, OH Youngstown-Warren-Boardman, OH-PA
Ohio Zanesville, OH Zanesville, OH
Oklahoma Oklahoma City, OK Shawnee, OK
Oklahoma Sherman, TX-Ada, OK Sherman-Denison, TX
Oklahoma Tulsa, OK Tulsa, OK
Oklahoma Wichita Falls, TX-Lawton, OK Wichita Falls, TX
Oregon Bend, OR Bend-Redmond, OR
Oregon Eugene, OR Eugene, OR
Oregon Medford-Klamath Falls, OR Medford, OR
Oregon Portland, OR Portland-Vancouver-Hillsboro, OR-WA
Pennsylvania Erie, PA Erie, PA
Pennsylvania Harrisburg-Lancaster-Lebanon-York, PA Harrisburg-Carlisle, PA
Pennsylvania Johnstown-Altoona, PA Johnstown, PA
Pennsylvania Philadelphia, PA Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Pennsylvania Pittsburgh, PA Pittsburgh, PA
Pennsylvania Wilkes Barre-Scranton, PA Scranton--Wilkes-Barre--Hazleton, PA
Puerto Rico San Juan, PR San Juan, Puerto Rico
South Carolina Charleston, SC Charleston-North Charleston, SC
South Carolina Columbia, SC Columbia, SC
South Carolina Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC Greenville-Anderson-Mauldin, SC
South Carolina Myrtle Beach-Florence, SC Myrtle Beach-Conway-North Myrtle Beach, SC-NC
South Dakota Rapid City, SD Rapid City, SD
South Dakota Sioux Falls (Mitchell), SD Sioux Falls, SD
Tennessee Chattanooga, TN Chattanooga, TN-GA
Tennessee Jackson, TN Jackson, TN
Tennessee Knoxville, TN Knoxville, TN
Tennessee Memphis, TN Memphis, TN-MS-AR
Tennessee Nashville, TN Nashville-Davidson--Murfreesboro--Franklin, TN
Tennessee Tri-Cities, TN-VA Kingsport-Bristol-Bristol, TN-VA
Texas Abilene-Sweetwater, TX Abilene, TX
Texas Amarillo, TX Amarillo, TX
Texas Austin, TX Austin-Round Rock, TX
Texas Beaumont-Port Arthur, TX Beaumont-Port Arthur, TX
Texas Corpus Christi, TX Corpus Christi, TX
Texas Dallas-Ft. Worth, TX Dallas-Fort Worth-Arlington, TX
Texas El Paso, TX El Paso, TX
Texas Harlingen-Weslaco-Brownsville-McAllen, TX Brownsville-Harlingen, TX
Texas Houston, TX Houston-The Woodlands-Sugar Land, TX
Texas Laredo, TX Laredo, TX
Texas Lubbock, TX Lubbock, TX
Texas Odessa-Midland, TX Odessa, TX
Texas San Angelo, TX San Angelo, TX
Texas San Antonio, TX San Antonio-New Braunfels, TX
Texas Tyler-Longview (Lufkin & Nacogdoches), TX Tyler, TX
Texas Victoria, TX Victoria, TX
Texas Waco-Temple-Bryan, TX Waco, TX
Utah Salt Lake City, UT Salt Lake City, UT
Virginia Charlottesville, VA Charlottesville, VA
Virginia Harrisonburg, VA Harrisonburg, VA
Virginia Norfolk-Portsmouth-Newport News, VA Virginia Beach-Norfolk-Newport News, VA-NC
Virginia Richmond-Petersburg, VA Richmond, VA
Virginia Roanoke-Lynchburg, VA Roanoke, VA
Virginia Burlington, VT-Plattsburgh, NY Burlington-South Burlington, VT
Washington Seattle-Tacoma, WA Seattle-Tacoma-Bellevue, WA
Washington Spokane, WA Spokane-Spokane Valley, WA
Washington Yakima-Pasco-Richland-Kennewick, WA Yakima, WA
Washington, DC Washington, DC Washington-Arlington-Alexandria, DC-VA-MD-WV
West Virginia Bluefield-Beckley-Oak Hill, WV Bluefield, WV-VA
West Virginia Charleston-Huntington, WV Huntington-Ashland, WV-KY-OH
West Virginia Clarksburg-Weston, WV Clarksburg, WV
West Virginia Parkersburg, WV Parkersburg-Vienna, WV
Wisconsin Duluth, MN-Superior, WI Duluth, MN-WI
Wisconsin Green Bay-Appleton, WI Green Bay, WI
Wisconsin La Crosse-Eau Claire, WI La Crosse-Onalaska, WI-MN
Wisconsin Madison, WI Madison, WI
Wisconsin Milwaukee, WI Milwaukee-Waukesha-West Allis, WI
Wisconsin Wausau-Rhinelander, WI Wausau, WI
Wyoming Casper-Riverton, WY Casper, WY
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