What is supermarket advertising? The definition of supermarket advertising is advertising displays placed in various parts of a supermarket or drug store / pharmacy, including on shopping carts, shelves, register receipts and related items.
Get supermarket advertising, grocery store and drug store / pharmacy advertising in over 250 cities with a single supermarket ads company. In-store advertising techniques include shelf advertising, shopping cart advertising, receipt advertising and checkout divider advertising.
Shopping Cart Advertising: Ads on shopping carts are generally placed in one of three locations: (1) the display in the child/baby seat, (2) the display inside the front end of the cart and (3) the display outside the front end of the cart. Shopping cart ads are also known as SmartSource(TM) Carts.
Supermarket Poster Advertising: Poster ads generally placed next to store entrance or store parking lot.
Shelf Display Advertising: Shelf display ads are typically small placards that are placed on products shelves that promote new products or special deals.
Register Receipt Advertising: Advertising on the back of receipts (often referred to as register tape advertising) is a classic way to deliver coupons to consumers. Studies have shown that a high percentage of shoppers retain the coupons or offers on the back of grocery store receipts to use on a future shopping day.
Checkout Divider Advertising: Checkout lane divider advertising is a common and inexpensive way to reach the shopper in a captive setting. The grocery divider advertisements contain bold graphics and images that resonate with consumers long after the shopping is done.
Overhead Audio Advertising: Overhead audio advertising (also known as radio advertising) consists of audio messages that play while shoppers peruse the aisles in-between music sets.
Hand Sanitizer Advertising: Static/print and digital/LED advertising displays on hand sanitizers typically placed near front of store for customers to sanitize their hands as they enter and exit the store.
Also consider convenience store / liquor store advertising.
Easterseals targeted various counties with localized creative on supermarket shopping cart ads in grocery stores. Each county's store has its own creative and images and text -- calling out the residents of that county. The counties include Carteret, Pitt, Craven, New Hanover in North Carolina
The Transportation Security Administration (TSA) advertised open job positions on grocery checkout digital/LED screens/monitors/TVs in supermarkets/grocery stores. The ads are great at reaching a captive audience standing in line waiting to pay for groceries. The creative can be changed out remotely and updated to reflect job fairs, certain hiring dates and can be activated very quickly.
A county health department advertised its Stay Safe campaign on hand sanitizer displays in supermarkets, pharmacies and drug stores to promote COVID safety.
For Open Enrollment for the Affordable Care Act and Medicare insurance, Humana advertised on shopping carts in supermarkets in over 1,800 stores in dozens of markets across the United States.
CarePlus Health Insurance Plans advertised on the back of register receipts distributed in supermarkets for its Medicare plans. Supermarket shoppers take the register receipts home with them and therefore the ads, giving the ad another look at home or in the car.
Cal Lutheran University used shopping cart ads to recruit students. The ads were placed on the nose of the carts where they are seen by shoppers in supermarkets.
By placing the ads on the outside of the nose of the carts, the university is sure to reach both the cart pusher and others in the store.
Supermarket advertising rates are set forth below.
For more specific pricing: Get Free Quote
|Shopping Cart||Range of $650 - $900 per store per 4 week period|
|Supermarket Poster||Range of $600 - $900 per store per 4 week period|
|Shelf||Range of $800 - $1,500 per store per 4 week period|
|Receipt (Register Tape)||Range of $500 - $750 per store per 4 week period|
|Checkout Divider||Range of $200 - $450 per store per 4 week period|
|Digital/Video/LED||Range of $750 - $1,500 per store per 4 week period|
|Overhead Audio||Range of $500 - $1,000 per store per 4 week period|
|Hand Sanitizer, Static||Range of $300 - $500 per store per 4 week period|
|Hand Sanitizer, Digital||Range of $300 - $500 per store per 4 week period|
|Supermarket Standee||Range of $500 - $700 per store per 4 week period|
|Supermarket Stanchion||Range of $400 - $600 per store per 4 week period|
Range of rates depends on the timing and market.
Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.
Government and nonprofit organizations may receive a discount on grocery store advertising.
Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.
Creative Due Dates:
|Shopping Cart - Nose||Size: 9.938" W x 7.813" H|
|Shopping Cart - Child/Baby Seat||Size:
Front – 10.69” W x 7.75” H
Directory – 5.187” W x 7.75” H
Header – 5” W x 2.4” H
|Supermarket Poster||Size: 48" W x 69" H|
|Shelf||Size: 6” W x 8.125” H|
|Receipt (Register Tape)||Size:
Single – 2.75” W x 1.75” H
Double – 2.75" W x 3.6" H
Triple - 2.75" W x 5.45" H
|Checkout Divider||Size: 15.75” W x 1.875” H|
|Digital/Video/LED||Size: 1920 px W x 1080 px H|
|Hand Sanitizer, Static||Size of Top Panel: 11.5” W x 19” H
Size of Bottom Panel: 11.5” W x 31” H
|Hand Sanitizer, Digital||Size: 32" screen; 1920 px W x 1080 px H|
|Supermarket Standee||Size: 23.5" W x 47" H|
|Supermarket Stanchion||Size: 22" W x 28" H|
Supermarket and drug store / pharmacy ads are available in the following chains/brands:
|Big Saver (Hispanic)|
|Discount Drug Mart|
|Food 4 Less|
|Fresco y Mas|
|Jay C Stores|
|Key Food (Hispanic)|
|Navarro Pharmacy (Hispanic)|
|Pick N Save|
|Shop 'N Save|
|Smith's Food & Drug|
|Spartan Nash Chain|
|Stop & Shop|
|Superior Grocers (Hispanic)|
|Super A Warehouse|
|Super King (Hispanic)|
|Top's Friendly Market|
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