What is supermarket advertising? The definition of supermarket advertising is advertising displays placed in various parts of a supermarket, including on shopping carts, shelves, register receipts and related items.
Get supermarket advertising in over 250 cities with a single supermarket ads company. Advertising in stores with grocery store ads, for example, is a fantastic way for companies and other organizations to reach a particular demographic.
Some of the in-store advertising techniques include shelf advertising, shopping cart advertising, receipt advertising and checkout divider advertising. These store advertising ideas are only some of the many options available for advertising inside supermarkets and grocery stores.
Shelf Display Advertising: Shelf display ads are typically small placards that are placed on products shelves that promote new products or special deals. Advertising on shelf displays inside stores is a great way to make contact with the consumer at the product-selection point.
Shopping Cart Advertising: Ads on shopping carts are generally placed in one of three locations: (1) the display in the child seat, (2) the display inside the front end of the cart and (3) the display outside the front end of the cart. These inserts are large and colorful enough to capture the attention of shoppers while they wander through aisles.
Receipt Advertising: Advertising on the back of receipts (often referred to as register tape advertising) is a classic way to deliver coupons to consumers. Studies have shown that a high percentage of shoppers retain the coupons or offers on the back of grocery store receipts to use on a future shopping day. For this reason, advertising on receipts continues to be popular.
Checkout Divider Advertising: Checkout lane divider advertising is a common and inexpensive way to reach the shopper in a captive setting. The grocery divider advertisements contain bold graphics and images that resonate with consumers long after the shopping is done.
Start your campaign with a supermarket advertising company today!
Also consider convenience store / liquor store advertising.
Cal Lutheran University uses shopping cart ads to recruit students. The ads are placed on the nose of the carts where they are seen by shoppers in supermarkets.
By placing the ads on the outside of the nose of the carts, the advertiser is sure to reach both the cart pusher and others in the store.
Supermarket advertising rates are set forth below.
For more specific pricing, submit Get Free Quote form at top.
• Shelf: Range of $800 - $1,500 per store per 4 week period.
• Shopping Cart: Range of $650 - $900 per store per 4 week period.
• Receipt (Register Tape): Range of $500 - $750 per store per 4 week period.
• Checkout Divider: Range of $200 - $450 per store per 4 week period.
Range of rates depends on the timing and market.
Minimum of 50 to 200 stores, depending on timing and market.
All supermarket ad rates and minimum ad figures depend on timing and market and availability may change without notice.
Government and nonprofit organizations may receive a discount on grocery store advertising.
• Shelf: 6” W x 8.125” H.
• Shopping Cart: 10.188” W x 8.063” H.
• Receipt: Single – 2.75” W x 1.375” H; Double – 2.75" W x 2.9" H.
• Checkout Divider: Varies by market
(Lead time is approx. 8 to 10 weeks. Can be reduced in certain cases.)
Supermarket ads may be available in some of the following chains/brands:
|Food 4 Less|
|Fresco y Mas|
|Jay C Stores|
|Pick N Save|
|Shop 'N Save|
|Smith's Food & Drug|
|Top's Friendly Market|
Supermarket ads may be available in some of the following markets:
|Alabama||Birmingham (Anniston and Tuscaloosa), AL|
|Huntsville-Decatur (Florence), AL|
|Tucson (Sierra Vista), AZ|
|Arkansas||Fort Smith (Ft Smith)-Fayetteville-Springdale-Rogers, AR|
|Little Rock-Pine Bluff, AR|
|Monroe, LA-El Dorado, AR|
|Los Angeles, CA|
|Palm Springs, CA|
|San Diego, CA|
|San Francisco-Oakland-San Jose, CA|
|Santa Barbara-Santa Maria-San Luis Obispo, CA|
|Yuma, AZ-El Centro, CA|
|Colorado||Colorado Springs-Pueblo, CO|
|Grand Junction-Montrose, CO|
|Connecticut||Hartford & New Haven, CT|
|Delaware||New Castle County (Wilmington), DE|
|Florida||Fort Myers (Ft Myers)-Naples, FL|
|Miami-Fort Lauderdale (Ft Lauderdale), FL|
|Mobile, AL-Pensacola (Fort Walton Beach - Ft Walton Beach), FL|
|Orlando-Daytona Beach-Melbourne, FL|
|Panama City, FL|
|Tampa-Saint Petersburg (St Petersburg) (Sarasota), FL|
|West Palm Beach-Fort Pierce (Ft Pierce), FL|
|Tallahassee, FL-Thomasville, GA|
|Hawaii||Honolulu, HI (Island of Oahu)|
|Idaho Falls-Pocatello, ID|
|Twin Falls, ID|
|Illinois||Champaign & Springfield-Decatur, IL|
|Paducah, KY-Cape Girardeau, MO-Harrisburg, IL|
|Fort Wayne (Ft Wayne), IN|
|South Bend-Elkhart, IN|
|Terre Haute, IN|
|Iowa||Cedar Rapids-Waterloo-Iowa City & Dubuque, IA|
|Davenport, IA-Rock Island-Moline, IL|
|Des Moines-Ames, IA|
|Quincy, IL-Hannibal, MO-Keokuk, IA|
|Sioux City, IA|
|Kansas||Joplin, MO-Pittsburg, KS|
|Kenutcky||Bowling Green, KY|
|Baton Rouge, LA|
|Lake Charles, LA|
|New Orleans, LA|
|Presque Isle, ME|
|Massachusetts||Boston, MA (Manchester, NH)|
|Providence, RI-New Bedford, MA|
|Flint-Saginaw-Bay City, MI|
|Grand Rapids-Kalamazoo-Battle Creek, MI|
|Traverse City-Cadillac, MI|
|Minneapolis-Saint Paul (St Paul), MN|
|Rochester, MN-Mason City, IA-Austin, MN|
|Columbus-Tupelo-West Point, MS|
|Missouri||Columbia-Jefferson City, MO|
|Kansas City, MO|
|Ottumwa, IA-Kirksville, MO|
|Saint Joseph (St Joseph), MO|
|Saint Louis (St Louis), MO|
|Great Falls, MT|
|Nebraska||Cheyenne, WY-Scottsbluff, NE|
|Lincoln & Hastings-Kearney, NE|
|North Platte, NE|
|Nevada||Las Vegas, NV|
|New Jersey||Entire state, incl. Newark, NJ and Jersey City, NJ|
|New Mexico||Albuquerque-Santa Fe, NM|
|New York||Albany-Schenectady-Troy, NY|
|New York, NY|
|North Carolina||Charlotte, NC|
|Greensboro-High Point-Winston Salem, NC|
|Greenville-New Bern-Washington, NC|
|Raleigh-Durham (Fayetteville), NC|
|North Dakota||Fargo-Valley City, ND|
|Minot-Bismarck-Dickinson (Williston), ND|
|Cleveland-Akron (Canton), OH|
|Wheeling, WV-Steubenville, OH|
|Oklahoma||Oklahoma City, OK|
|Sherman, TX-Ada, OK|
|Wichita Falls, TX-Lawton, OK|
|Medford-Klamath Falls, OR|
|Wilkes Barre-Scranton, PA|
|Puerto Rico||San Juan, PR|
|South Carolina||Charleston, SC|
|Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC|
|Myrtle Beach-Florence, SC|
|South Dakota||Rapid City, SD|
|Sioux Falls (Mitchell), SD|
|Beaumont-Port Arthur, TX|
|Corpus Christi, TX|
|Dallas-Fort Worth (Ft Worth), TX|
|El Paso, TX|
|San Angelo, TX|
|San Antonio, TX|
View (Lufkin & Nacogdoches), TX
|Utah||Salt Lake City, UT|
|Norfolk-Portsmouth-Newport News, VA|
|Burlington, VT-Plattsburgh, NY|
|Washington, DC||Washington, DC|
|West Virginia||Bluefield-Beckley-Oak Hill, WV|
|Wisconsin||Duluth, MN-Superior, WI|
|Green Bay-Appleton, WI|
|La Crosse-Eau Claire, WI|