Jump to rates below.
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Supermarket Advertising: Place-based and in-store
advertising displayed inside supermarkets, grocery stores, and select
drug stores or pharmacies.
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Coverage: Blue Line Media offers supermarket and grocery
store advertising nationwide.
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Formats: Options include shopping cart ads, posters,
shelf displays, register receipts, checkout dividers, digital screens,
overhead audio, hand sanitizer displays, and standees.
What Is Supermarket Advertising?
Supermarket advertising, also called
grocery store advertising, places advertising messages
inside or around grocery stores, supermarkets, and select drug stores or
pharmacies. These in-store advertising formats reach consumers while they
shop, browse aisles, select products, and check out.
Blue Line Media offers supermarket and grocery store advertising
nationwide for local, regional, and national campaigns.
Shopping Cart Advertising
Shopping cart advertising places printed advertising on
grocery carts. Depending on the cart and store, ads may appear near the
child seat, on the inside front panel, or on the outside front or nose of
the cart.
Supermarket Poster Advertising
Supermarket poster advertising uses larger printed displays
positioned in or near grocery stores. Depending on the network, posters may
appear near entrances, storefront areas, or other high-traffic locations.
Shelf Advertising
Shelf advertising places smaller displays near products
and merchandise inside grocery stores. Shelf ads can be used to promote
products, brands, offers, services, or other messages at eye level within
shopping aisles.
Register Receipt Advertising
Register receipt advertising, also called
register tape advertising, places advertisements or offers
on customer receipts. Because shoppers take their receipts with them,
advertisers can extend exposure beyond the store visit.
Checkout Divider Advertising
Checkout divider advertising places printed creative on
the dividers used to separate customer purchases at checkout lanes. These
displays can reach shoppers while they are waiting to complete their purchase.
Digital Supermarket Advertising
Digital supermarket advertising uses electronic screens
located inside or near grocery stores. Depending on the network, digital
displays may support rotating creative, video or motion, scheduling,
dayparting, and faster creative changes.
Overhead Audio Advertising
Supermarket overhead audio advertising consists of
advertising messages played through a store's in-house audio system,
typically between music or other store announcements.
Other Grocery Store Advertising Formats
Other available formats can include static or digital hand sanitizer
displays and supermarket standees. Exact formats and availability vary by
grocery chain, store, market, and advertising network.
Why Use Supermarket and Grocery Store Advertising?
Grocery store advertising reaches consumers while they are actively shopping
and making purchase decisions. Campaigns can also be used for branding,
recruitment, healthcare, education, public-information campaigns, and other
messages aimed at local households.
How Much Does Supermarket Advertising Cost?
Supermarket advertising rates vary by market, grocery chain,
format, number of stores, campaign length, production requirements, and
inventory availability. Many formats are priced per store for a four-week
advertising period.
Also consider
convenience store and liquor store advertising
.
