Supermarket and Grocery Store Ads

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What is supermarket advertising? The definition of supermarket advertising is advertising displays placed in various parts of a supermarket or drug store / pharmacy, including on shopping carts, shelves, register receipts and related items.

Get supermarket advertising, grocery store and drug store / pharmacy advertising in over 250 cities with a single supermarket ads company. In-store advertising techniques include shelf advertising, shopping cart advertising, receipt advertising and checkout divider advertising.

Shopping Cart Advertising: Ads on shopping carts are generally placed in one of three locations: (1) the display in the child/baby seat, (2) the display inside the front end of the cart and (3) the display outside the front end of the cart. Shopping cart ads are also known as SmartSource(TM) Carts.

Supermarket Poster Advertising: Poster ads generally placed next to store entrance or store parking lot.

Shelf Display Advertising: Shelf display ads are typically small placards that are placed on products shelves that promote new products or special deals.

Register Receipt Advertising: Advertising on the back of receipts (often referred to as register tape advertising) is a classic way to deliver coupons to consumers. Studies have shown that a high percentage of shoppers retain the coupons or offers on the back of grocery store receipts to use on a future shopping day.

Checkout Divider Advertising: Checkout lane divider advertising is a common and inexpensive way to reach the shopper in a captive setting. The grocery divider advertisements contain bold graphics and images that resonate with consumers long after the shopping is done.

Overhead Audio Advertising: Overhead audio advertising (also known as radio advertising) consists of audio messages that play while shoppers peruse the aisles in-between music sets.

Hand Sanitizer Advertising: Static/print and digital/LED advertising displays on hand sanitizers typically placed near front of store for customers to sanitize their hands as they enter and exit the store.

Also consider convenience store / liquor store advertising.

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County Health Dept Advertised on Hand Sanitizers at Supermarkets, Pharmacies and Drug Stores

A county health department advertised its Stay Safe campaign on hand sanitizer displays in supermarkets, pharmacies and drug stores to promote COVID safety.

See more pics of the hand sanitizer ads.

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Humana Insurance Advertised on Supermarket Shopping Cart Ads for Open Enrollment and Medicare

For Open Enrollment for the Affordable Care Act and Medicare insurance, Humana advertised on shopping carts in supermarkets in over 1,800 stores in dozens of markets across the United States.

See more pics of Humana's ads on shopping carts.

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CarePlus Health Insurance Plans Advertised on Supermarket Register Receipts for its Medicare Plans

CarePlus Health Insurance Plans advertised on the back of register receipts distributed in supermarkets for its Medicare plans. Supermarket shoppers take the register receipts home with them and therefore the ads, giving the ad another look at home or in the car.

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Cal Lutheran University Advertised on Supermarket Shopping Carts

Cal Lutheran University used shopping cart ads to recruit students. The ads were placed on the nose of the carts where they are seen by shoppers in supermarkets.

By placing the ads on the outside of the nose of the carts, the university is sure to reach both the cart pusher and others in the store.

See more pics of Cal Lutheran University's ads on shopping carts.

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General:

Supermarket advertising rates are set forth below.

For more specific pricing: Get Free Quote

Why a range of rates? [X]

Format	Rate
Shopping Cart	Range of $650 - $900 per store per 4 week period
Supermarket Poster	Range of $600 - $900 per store per 4 week period
Shelf	Range of $800 - $1,500 per store per 4 week period
Receipt (Register Tape)	Range of $500 - $750 per store per 4 week period
Checkout Divider	Range of $200 - $450 per store per 4 week period
Digital/Video/LED	Range of $750 - $1,500 per store per 4 week period
Overhead Audio	Range of $500 - $1,000 per store per 4 week period
Hand Sanitizer, Static	Range of $300 - $500 per store per 4 week period
Hand Sanitizer, Digital	Range of $300 - $500 per store per 4 week period
Supermarket Standee	Range of $500 - $700 per store per 4 week period

Range of rates depends on the timing and market.

Minimum Purchase:

Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.

Discounts:

Government and nonprofit organizations may receive a discount on grocery store advertising.

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Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.

Creative Due Dates:

• Static (Print): 2-3 weeks prior to ad start date. May be reduced in certain cases.
• Digital/LED/Video: 3 business days prior to ad start date.

Format	Views/Impressions
Shopping Cart - Nose	Size: 9.938" W x 7.813" H
Shopping Cart - Child/Baby Seat	Size: Front – 10.69” W x 7.75” H Directory – 5.187” W x 7.75” H Header – 5” W x 2.4” H
Supermarket Poster	Size: 48" W x 69" H
Shelf	Size: 6” W x 8.125” H
Receipt (Register Tape)	Size: Single – 2.75” W x 1.75” H Double – 2.75" W x 3.6" H Triple - 2.75" W x 5.45" H
Checkout Divider	Size: 15.75” W x 1.875” H
Digital/Video/LED	Size: 1920 px W x 1080 px H
Overhead Audio	MP3
Hand Sanitizer, Static	Size of Top Panel: 11.5” W x 19” H Size of Bottom Panel: 11.5” W x 31” H
Hand Sanitizer, Digital	Size: 32" screen; 1920 px W x 1080 px H
Supermarket Standee	Size: 23.5" W x 47" H