Renting a static or digital billboard in the state of Indiana is impactful. The effects are both immediate and residual. Studies have found that recall rates are higher for ads that appear on billboards versus other media. It makes since billboards are large and cannot be turned off. Same goes for Indiana billboards.
|No. of Billboards||260 (estimated)|
|Major Roads||I-64, I-164, I-65, I-165, and I-465|
|Attractions||Indianapolis International Airport; Terre Haute International Airport; University of Notre Dame; Purdue University|
(Estimated per location per 4 weeks.)
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|Bulletin (Large Billboard)||$1,900|
|Digital Bulletin (Large Digital Billboard)||$2,400|
|Poster (Medium Billboard)||$700|
|Digital Poster (Medium Digital Billboard)||$900|
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