Billboard Advertising in Green Bay, WI

Billboard advertising in Green Bay starts at $1,200 per 4-week period. Static poster billboards (medium format) average $1,350 per 4-week period ($1,200–$1,500). Static bulletin billboards (large format, 14'×48') average $3,500 per 4 weeks ($3,000–$4,000). Digital bulletin billboards (LED, large format) average $3,500 per 4 weeks ($3,000–$4,000). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium positions — including Lambeau Field game-day corridor locations on US-41, STH-29, and Lombardi Avenue, and high-visibility STH-42 Door County tourism corridor positions — may be priced above these ranges depending on availability and season.

Billboard advertising in Green Bay has CPMs starting at $7 per 4-week period. Static poster billboards (medium billboards) average $9 CPM ($8–$10) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $9 CPM ($7–$10). Digital bulletin billboards average $9 CPM ($8–$10). Digital poster billboards average $9 CPM ($7–$10). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 1,955 billboard faces in the Green Bay DMA.

A static bulletin in Green Bay delivers an average of 421,035 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 391,750 impressions over the same period. Commuters on major corridors like US Highway 41, State Highway 42, and Interstate 43 typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available. Across all 1,955 billboard faces in the Green Bay DMA, the market delivers approximately 596,648,944 total impressions per 4-week period.

The highest-density billboard corridors in the Green Bay DMA are State Highway 42 (Door County Corridor) (83 faces), US Highway 41 / Interstate 41 (47 faces), State Highway 57 (35 faces), US Route 151 (24 faces), and State Highway 54 (20 faces). US Highway 41 / Interstate 41 is the primary commercial reach corridor of the full DMA, connecting Green Bay south through Appleton and the entire Fox River Valley to Oshkosh and Fond du Lac. State Highway 42 is the highest-density single corridor in the DMA, serving the northeastern Brown County commuter communities and the Door County tourism corridor. Additional coverage on State Highway 29, US Highway 141, State Highway 32, US Highway 10, and Interstate 43.

The Green Bay DMA contains 1,955 billboard faces tracked by Blue Line Media across Brown County, Outagamie County, Sheboygan County, Winnebago County, Manitowoc County, Door County, Calumet County, and surrounding counties in northeastern Wisconsin. Of these, 61 are digital (LED) and 1,894 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage reaches 5+ counties in the DMA, with the highest concentrations in Brown County across the Green Bay metro and in Outagamie County across Appleton, Neenah, and Menasha.

Green Bay billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format) and digital posters. Of the 1,955 faces in the Green Bay DMA, 61 are digital (LED) and 1,894 are static (printed/mesh). 44% of inventory is in urban and urban business locations, 0% suburban, and 56% rural, offering flexible targeting across the Green Bay metro and northeastern Wisconsin.

The Green Bay DMA is one of the most sports-driven billboard markets in the United States. The Green Bay Packers NFL season (September–January) drives the highest billboard demand in the DMA, with every game-day approach corridor reaching peak annual traffic volume. Packers playoff runs extend premium demand into January. The summer peak (June–August) is driven by Door County tourism and EAA AirVenture Oshkosh (late July at Wittman Field). The fall shoulder (September–October) combines Packers traffic with back-to-school demand at UW–Green Bay, UW–Oshkosh, and Lawrence University. Year-round demand comes from the Paper Valley industrial corridor (Appleton, Neenah, Menasha) and Kohler Company in Sheboygan County. The February–March off-peak window is the best time to negotiate rates and secure preferred corridor positions for spring and summer. Book 4–6 weeks ahead for Packers game corridor positions and EAA AirVenture week positions.

Getting started with billboard advertising in Green Bay is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Green Bay follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. The Green Bay DMA offers distinct sub-market targeting across its geographic footprint. The Green Bay metro sub-market reaches Lambeau Field, the Green Bay downtown, and the major commercial nodes of the metro. The Fox River Valley sub-market covers Appleton, Neenah, and Menasha in the Paper Valley industrial and commercial corridor. The Door County and STH-42 tourism sub-market covers Sturgeon Bay, Sister Bay, and the Door County Peninsula. The Sheboygan County sub-market reaches the Kohler resort community, Whistling Straits, and Sheboygan downtown. The Marinette and Oconto County northern sub-market covers Marinette, Oconto, and the Michigan border communities of the far northern DMA.

Among the most-viewed billboard corridors in the Green Bay DMA are State Highway 42, the Door County tourism corridor and northeastern Brown County (83 faces), US Highway 41 / Interstate 41, the primary north–south artery through the Fox River Valley (47 faces), State Highway 57, the corridor between Green Bay and Appleton (35 faces), US Route 151, the east–west highway through Manitowoc and the lakeshore (24 faces), and State Highway 54, the westbound highway toward Waupaca and central Wisconsin (20 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.