Billboard Advertising in Medford–Klamath Falls, OR

Billboard advertising in Medford–Klamath Falls, OR starts at $700 per 4-week period. Static poster billboards (medium format) average $950 per 4-week period ($700–$1,200). Static bulletin billboards (large format, 14'×48') average $4,500 per 4 weeks ($3,500–$5,500). Digital bulletin billboards (LED, large format) average $5,000 per 4 weeks ($4,000–$6,000). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including I-5 interchange positions near Medford and Ashland, and US-97 corridor placements in Klamath Falls — may be priced above these ranges depending on availability.

Billboard advertising in Medford–Klamath Falls, OR has CPMs starting at $4 per 4-week period. Static poster billboards (medium billboards) average $6 CPM ($4–$7) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $23 CPM ($18–$28). Digital bulletin billboards average $8 CPM ($6–$10). Digital poster billboards average $9 CPM ($8–$10). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 246 billboard faces in the Medford–Klamath Falls DMA.

A static bulletin in Medford–Klamath Falls delivers an average of 194,047 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 619,800 impressions over the same period. Commuters on major corridors like I-5, OR-99 (Pacific Highway), and US-97 typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available. Across all 246 billboard faces in the Medford–Klamath Falls DMA, the market delivers approximately 47,103,336 total impressions per 4-week period.

The highest-density billboard corridors in the Medford–Klamath Falls DMA are I-5 (2 faces), OR-99 (4 faces), OR-62 (3 faces), US-97 (2 faces), and McAndrews Road (2 faces). I-5 is the primary north-south interstate through the Rogue Valley, connecting Medford and Ashland to northern California and Portland with the highest through-traffic volume in the DMA. OR-99 (Pacific Highway) runs through central Medford, serving retail, medical, and commuter audiences in the valley floor. OR-62 (Crater Lake Highway) is the primary approach to Crater Lake National Park, capturing tourism traffic northeast of Medford through White City and Eagle Point. US-97 is the main corridor through Klamath Falls and Klamath County, connecting the southern part of the DMA to central Oregon and northern California. McAndrews Road is a key east-west surface arterial in Medford serving westside retail and residential traffic. Additional coverage on OR-238 (Jacksonville Highway), US-199 (Redwood Highway) through Grants Pass, Biddle Road, Table Rock Road, Barnett Road, and Delta Waters Road throughout the Rogue Valley.

The Medford–Klamath Falls DMA contains 246 billboard faces tracked by Blue Line Media across Jackson, Josephine, Klamath, and Lake counties in Oregon, plus portions of Siskiyou and Del Norte counties in northern California. Of these, 16 are digital (LED) and 230 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage reaches 5+ counties in the DMA, with the highest concentrations in Jackson County, which contains Medford, Ashland, Jacksonville, and the Rogue Valley, and Klamath County, which contains Klamath Falls and the Upper Klamath Basin.

Medford–Klamath Falls billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 246 faces in the Medford–Klamath Falls DMA, 16 are digital (LED) and 230 are static (printed/mesh). 63% of inventory is in urban and urban business locations, 0% suburban, and 37% rural, offering flexible targeting across Medford–Klamath Falls audience densities.

Demand for billboard advertising in Medford–Klamath Falls, OR peaks in summer (June through August), when Crater Lake National Park tourism drives heavy traffic on OR-62 and I-5 through the Rogue Valley. The Oregon Shakespeare Festival in Ashland (February through November) sustains visitor traffic along the I-5 and OR-99 corridor for most of the year. Fall harvest season (September and October) is strong for Rogue Valley agriculture and wine tourism on OR-238 (Jacksonville Highway) and OR-99. The off-peak window runs December through February, when winter weather on mountain passes reduces regional travel. A lead time of 4–6 weeks is recommended for most campaigns; 6–8 weeks is advisable for summer peak placements on OR-62 near Crater Lake and the I-5 Ashland interchange.

Getting started with billboard advertising in Medford–Klamath Falls, OR is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Medford–Klamath Falls follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter available billboard inventory in the Medford–Klamath Falls DMA by corridor, zip code, or geographic area, allowing advertisers to target specific communities such as downtown Medford and the OR-99 retail corridor serving the Rogue Valley population center, Ashland and the I-5 southern gateway serving Oregon Shakespeare Festival visitors and Southern Oregon University audiences, Grants Pass in Josephine County along US-199 and the Grants Pass Parkway, Klamath Falls in Klamath County along US-97 serving the Upper Klamath Basin, the White City and Eagle Point corridor on OR-62 northeast of Medford approaching Crater Lake, or the Rogue Valley agricultural and wine country along OR-238 (Jacksonville Highway). Campaigns can concentrate on a single corridor or span multiple zones across the DMA.

Among the most-viewed billboard corridors in the Medford–Klamath Falls DMA are I-5, the primary north-south interstate through Medford and Ashland (2 faces), OR-99, the Pacific Highway through central Medford (4 faces), OR-62, the Crater Lake Highway northeast of Medford (3 faces), US-97, the main highway through Klamath Falls (2 faces), and McAndrews Road, a key retail arterial in west Medford (2 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.