Case Studies by OAAA

A digital billboard campaign near partner establishments in Chicago drove significant foot traffic, resulting in 45,000 contest entries and over $70,000 in cash prizes awarded, proving highly effective in a competitive market​.

The International Spy Museum in Washington, DC, utilized a high-impact out-of-home (OOH) advertising campaign featuring transit media to announce its relocation and attract visitors, resulting in a 12% increase over attendance and revenue goals.

A billboard campaign in Los Angeles targeting Hispanic communities increased digital downloads of William Garza's new song by 30% and boosted social media traffic by 20%, effectively promoting the rising artist​.

Static bulletins in Minneapolis promoting zipline adventures led to an 82.2% increase in attendance over two seasons and significant growth in website traffic.

A campaign for the newly redesigned Fossil Hall targeted families with children, using bus and metro ads in D.C., increasing museum attendance by 9.2% during the campaign period.

A creative OOH campaign in Tampa used a billboard with a smoke effect to mimic a lightning strike, generating 86,000 impressions and significant social media buzz among NHL fans​

Two static bulletins in Los Angeles promoting an immersive fruit-themed experience generated strong brand awareness and ticket sales in the target market​.

Contextually relevant digital OOH placements during the NBA playoffs promoted New Balance’s partnership with Kawhi Leonard, driving 344 million earned media impressions and selling out branded merchandise​

Jeep's campaign on Volta charging stations used dynamic weather-based ads to promote its hybrid SUV, achieving a 112% increase in consideration and reducing CO2 emissions equivalent to planting 750 trees​ .

A New Jersey billboard campaign for a luxury auto group increased website traffic by 44%, effectively reaching affluent car buyers in key locations.

A playful April Fool’s OOH campaign in Detroit promoting a fake car brand achieved 38% ad recall, 2,000 website visits, and highlighted OOH’s effectiveness for driving engagement​.

A billboard campaign in Erie, PA, featuring the new general manager, boosted seasonal sales, met yearly sales goals for the first time in years, and drove strong ROI.

Experiential activations at SXSW in Austin, including live mural paintings and wrapped rideshares, showcased the brand's creativity, increasing awareness and interest among urban wine drinkers

A Chicago billboard campaign for Koval's Cranberry Gin Liqueur during the holiday season increased brand awareness and in-store sales, making it the "drink of the holiday season" and boosting demand in bars and restaurants​.

A bold OOH campaign in Atlanta during the Super Bowl overshadowed Coca-Cola in its hometown, achieving a 23x higher social media chatter and driving a 3% sales increase in Q1 of 2019​

Allstate promoted its pay-per-mile insurance with OOH formats like station dominations and ferry wraps, achieving a 63% increase in quotes and expanding to nine new states after the campaign's success​.

A provocative OOH campaign in NYC to promote cryptocurrency education and regulation generated $610,000 in PR value, doubled daily account openings, and earned widespread media attention​.

Digital bulletins near a new apartment complex in Tampa successfully drove tours and bookings, proving critical in the initial leasing phase of the community.

A creative avocado-themed digital liveboard campaign at a train station raised awareness about graduate programs, leading to a 37% above-benchmark mobile SAR rate and heightened interest in enrollment​

A tweet-a-day digital billboard campaign in Detroit increased social media engagement by 54.8%, significantly boosting the college's visibility and goodwill within the community

Posters and mobile advertising in Southern Louisiana created a 62% lift in brand awareness, effectively promoting their newly developed homes and homebuilding services

Digital bulletins and mobile advertising in New Orleans raised awareness for Spectrum Capital's residential developments, achieving a 319.67% lift above mobile secondary action rate benchmarks​

A poster campaign using bike share units in Washington, D.C., generated a 70% revenue growth, 12 new writers joined the network, and it effectively captured corporate and political clients​.

A Los Angeles campaign promoting the 7NOW delivery app used localized OOH formats to drive strong market engagement, leading to an extension of the campaign.

A billboard campaign in Spokane increased sales by 32% over the prior year, effectively positioning the brand as a top choice for bathroom remodeling.

A venue-specific campaign in San Francisco doubled its duration due to strong performance, effectively targeting wellness-minded consumers with creative and contextual messages​.

A Chicago billboard campaign led to a record number of new customers, increasing web traffic and sales significantly, prompting the brand to expand its OOH strategy to additional cities.

A subway-focused OOH campaign in NYC increased daily web traffic by up to 5x and generated partnerships with corporate accounts like Crunch Fitness, showcasing the effectiveness of context-specific advertising​.

A multifaceted OOH campaign in large metro areas achieved 1.88M impressions and boosted social media interaction by 55% above industry benchmarks, driving awareness for the bathroom fragrance brand​

A red carpet-themed experiential campaign in NYC and LA celebrated personal style, generating 1.3M consumer impressions and 2.6M shares during Oscars week, while aligning with the brand's value of inclusivity​.

An immersive OOH campaign featuring user-generated content drove a significant web traffic uplift in New York and San Francisco, aligning with the wedding season to increase engagement with stylish and tech-savvy consumers​.

A multi-city OOH campaign in Los Angeles, San Francisco, and Seattle boosted foot traffic to retail partners and drove Google searches, showcasing the synergy between offline and online growth.

A NYC bus transit campaign increased daily sales from new customers by 20%, effectively boosting brand recognition and web traffic for the eyewear company.

A poster and digital billboard campaign for an online lecture series generated a 50% attendance increase, with more than 6,000 daily viewers during the event​.

An integrated campaign in Washington, D.C., increased website traffic by 36% and led to a 27% rise in admitted students, positioning Georgetown SCS as a leading educational choice.

A targeted OOH and mobile ad campaign increased web traffic and inquiries, leading to a 10% rise in student applications for the 2020–2021 school year​

A station domination campaign in NYC for contactless payments resulted in a 33% growth in transactions, positioning Mastercard as the preferred contactless payment option.

A station domination campaign in NYC for contactless payments resulted in a 33% growth in transactions, positioning Mastercard as the preferred contactless payment option.

A digital billboard campaign in Minnesota helped drive record-breaking foot traffic and checking account openings during a new branch's grand opening​

A billboard campaign in Denver promoted mortgage options, generating 24K website clicks, 2,250 applications, and 10K views of rates, marking significant engagement and lead generation.

A poster campaign in Surf City, NC, increased sales by 35% over the prior year by raising awareness of a new location, effectively attracting both locals and vacationers​.

Rotating posters in Los Angeles increased profits by 31% during the pandemic, with a new location becoming the highest-grossing store in the region​.

Strategic billboard placements in Ohio raised brand awareness, directly resulting in three new legal cases and increased social media engagement​.

A holiday-focused OOH campaign in Grand Rapids reactivated 1,200 lapsed donors and garnered 2,800 new donations, meeting the annual fundraising target six months into the fiscal year​

Transforming the Oakland Airport Terminal 2 security checkpoint into a calming oasis, Kaiser Permanente's campaign improved travel experiences while promoting its brand, with refill stations saving over 450,000 bottles​.

Billboard ads in Orlando and Tampa increased website traffic by 20% and drove new patient appointments, with many citing the billboards as their source​

A digital billboard campaign in Wilmington, NC, resulted in a 350% lift in website traffic and increased in-store mentions of the ads, significantly enhancing brand recognition

A multichannel OOH campaign in NYC, including subway ads and commuter rail placements, boosted online sales by 20% and retail sales by 15%, demonstrating effective brand engagement

A billboard campaign for STREETZ 95.1 in Chicago increased listenership by 61%, growing weekly listeners from 72,000 to over 116,000, and significantly bolstered brand awareness​

A transit campaign in San Jose, CA, featuring bus ads, drove a 0.7% CTR, with 85% of exposed individuals visiting the website, resulting in a significant impact on enrollment and website engagement​

A Metro station campaign in Washington, DC, targeting federal employees, led to a $500K sole-source contract, successfully positioning EY as a leader in government modernization​.

Billboard ads in Lancaster, PA, targeting the Philadelphia market, increased visitor numbers by 15% compared to the previous year, driving significant regional interest in the seasonal attraction

A rotating poster campaign in Olean, NY, increased sales by 15%, social media engagement by 2%, and website traffic by 20%, leading to a contract renewal​.

An OOH campaign in Los Angeles featuring a wrapped electric bus and posters increased sales by 42%, grew TikTok followers by 14%, and integrated sustainability messaging to resonate with the market​.

A two-phase OOH campaign in Corpus Christi, TX, drove a 15% increase in donor numbers and made July the highest month for donations, exceeding December’s figures by 2%​

A static billboard campaign in Grand Rapids, MI, achieved an ROI of $8 per $1 spent, driving $7M in sales and growing the company significantly during the campaign.

A year-long billboard campaign in Philadelphia helped recruit nearly 25% of the company’s new hires, addressing a school bus driver shortage.

A comprehensive OOH campaign, including billboards and mobile ads in Fort Worth, TX, generated 67.3 million impressions and boosted ticket sales for the 4-day festival.

The addition of Lionel Messi to Inter Miami was promoted with OOH formats in Miami, resulting in a 527% rise in ticket prices, sold-out games, and a 200% increase in social media followers​.

A digital billboard campaign in Sioux Falls, SD, aimed at women 55+, garnered 390 visits to a unique URL and a 15% increase in inquiries, showcasing strong local engagement​.

A digital billboard campaign in Atlanta to find a kidney donor resulted in 15.5 million impressions and successfully connected a donor to the recipient within three months​.

A backlit static ad in Rochester, MN, drove a 30% increase in Spring product sales and a 20% rise in Fall product sales, with customers using the ad as a locator for store visits​.

A digital OOH campaign targeting weight-loss patients in Bentonville, AR, generated 952 visits to a custom URL, resulting in 16 inquiries, 6 consultations, and 3 surgeries, delivering nearly $37K in revenue during the 90-day campaign.

In collaboration with National Geographic and Tiffany & Co., OceanX used NYC subways and Times Square displays to highlight ocean conservation, generating 84M impressions and 11M video plays​.

Aimed at introducing health plans in Northern Virginia, this campaign used bus wraps and Metrorail liveboards, achieving 2,000 enrollments and a 206% increase in website traffic.

This campaign used digital bulletins and mobile retargeting to promote a dog-themed exhibit, resulting in over 150,000 visitors and a 31% increase in website traffic.

A localized campaign in Dallas used billboards and mobile ads to promote healthcare services, achieving a notable 0.28% CTR on mobile ads and leading to campaign renewal and expansion into new areas​.

Targeting travelers at Nashville International Airport, this campaign highlighted Uncle Nearest whiskey's unique offerings, driving a 10% increase in website visits and engaging 60% of visitors to the Nearest Green Distillery.

E6PR's OOH campaign in Springfield, Oregon, used humorous references to The Simpsons to promote their eco-friendly can holders, gaining local news coverage and community attention​ .

An OOH campaign featuring community-focused messages on digital billboards effectively highlighted PBS39's "anchor-less" and hyper-local newscast, increasing awareness and driving tune-ins, with the 11 p.m. slot becoming the most-watched news program in Northampton County​.

To promote the release of Drake's album Scorpion, Spotify executed a high-impact OOH campaign in New York, Los Angeles, and Toronto, leveraging kiosks, digital bulletins, and a wallscape. This campaign delivered nearly 5 million impressions in two hours, generating significant social media buzz and successfully achieving streaming goals.

A programmatic DOOH and mobile campaign targeted Black and Hispanic women, achieving a 47% lift in awareness, 21% in consideration, and 28% more online store sessions.

Nature Valley launched an immersive OOH campaign in New York, Chicago, and Los Angeles to reconnect urban commuters with nature, which included interactive bus shelters, digital transit walls, and wrapped bike lockers. This campaign re-energized the brand, achieving a 2.25% lift in brand perceptions and delivering calming nature experiences to stressed commuters​.

A weather-based dynamic ad campaign on EV charging stations in Los Angeles and San Francisco increased brand awareness by 100% and consideration by 112%, highlighting the brand's innovative EV offering.

Varo Bank's OOH campaign featured diverse customer imagery to highlight its inclusive mission, leading to a 160% lift in app downloads and significant increases in brand visibility across key markets.

Degree leveraged programmatic DOOH during the pandemic to encourage exercise and drive deodorant sales near retail stores, generating $4.7M in attributable sales and a $6.77 ROAS

A two-day test-drive event in Denver, supported by OOH and radio ads, successfully raised awareness and engagement for Zero Motorcycles' all-electric bikes, achieving a notable increase in test rides compared to markets without OOH support​ .

Clorox launched a multichannel campaign during the pandemic to reassure consumers about public safety, focusing on transit and airports, resulting in significant lifts in brand trust and association, particularly among adults 55+​.

Facebook's campaign to support small businesses used DOOH formats near featured businesses, raising awareness and urgency for SMBs with significant ad recall and engagement​

Match.com used OOH formats in NYC and LA to target adults seeking meaningful relationships, achieving double-digit growth in app downloads and over 1.5M social impressions​.

Alamo Beer’s first OOH campaign in San Antonio increased distributor requests by 140% and brewery sales by 35%, showcasing the power of a high-profile marketing approach.

A campaign targeting high-income young professionals increased brand consideration by 130% and intent to open accounts by 117%, demonstrating the effectiveness of programmatic OOH in reaching tech-savvy audiences​

Brex launched its new product with a hyper-targeted OOH campaign in San Francisco, incorporating digital panels, transit shelters, and unique creative stunts, resulting in 312% over-goal signups.

Chevrolet used a data-driven programmatic OOH campaign across key U.S. markets, achieving a 135% increase in purchase intent and solidifying its position in the heavy-duty truck segment​.

A comprehensive OOH and experiential campaign in NYC and LA, including a subway line takeover, helped the series achieve the highest-rated Comedy Central premiere since 2016 and over $10 million in earned media value.

The DC Lottery celebrated the "Roaring 20s" with art deco-inspired scratch tickets, supported by in-store promotions and OOH placements, achieving strong sales and a buzzworthy launch event​.

Delta partnered with Equinox gyms in Los Angeles to promote jet lag recovery through a workout program, combining digital billboards and programmatic DOOH to target frequent travelers and garnering substantial earned media coverage.

Eaze employed a programmatic-first OOH campaign using geotargeting and time-based activation in California, driving awareness and intent for cannabis delivery services, with 70% of surveyed consumers likely to consider using the platform​.

The FBI leveraged digital billboards to support a high-profile fugitive hunt in Texas, resulting in a quick arrest through community tips and demonstrating the effectiveness of real-time emergency messaging.

Georgia State University distributed branded masks at Atlanta's airport, coupled with OOH advertising, to boost reputation, increase student applications, and connect with travelers, achieving significant engagement with 10,000+ QR code scans and record fundraising​.

Glossier utilized high-impact and localized OOH formats, including digital urban panels and station domination, to promote the Balm Dotcom relaunch, drive awareness for its Sephora partnership, and boost flagship store traffic in New York, achieving strong market engagement and sales​

A multi-format OOH campaign in Michigan raised awareness about substance abuse treatment options, delivering over 20.5 million impressions and effectively reaching low-income audiences​.

Jellysmack's first national OOH campaign targeted influencers and agents with premium placements in NYC, LA, and SF, boosting unaided awareness among agents from 0% to 42% and influencers from 7% to 30%​

A creatively driven OOH campaign highlighted the benefits of JetBlue's loyalty program, achieving a 111% lift in awareness and a 15% increase in consideration, with standout digital placements in key markets​.

A multi-channel OOH campaign featuring digital activations in key Northeastern markets drove a 14.2x increase in geofence overlap rates and tracked 280,000 visitors exposed to the ads. The campaign, with digital and static formats alongside interactive storefronts, delivered 230M+ impressions and $1.2M in bonus media value, boosting visitation well above industry benchmarks.

MilkPEP sponsored female marathon runners in the NYC Marathon, using geotargeted OOH ads and digital activations to promote milk as a performance drink, increasing ad recall by 5 percentage points and associating milk with female athletic empowerment​.

A programmatic DOOH campaign utilized dynamic content and Twitter integrations to enhance fan engagement during the NBA playoffs, achieving a 25% lift in tune-in intent and significant increases in social media buzz​

A high-impact OOH campaign featuring 3D spectaculars and electric charging station ads increased awareness of Nissan’s new EV SUV, with 65% of viewers expressing interest in the Ariya​.

A targeted OOH campaign advocating for equitable education increased awareness of Paper’s tutoring solutions among underrepresented communities, with a 27.7% lift in consideration intent​.

A Boston OOH campaign promoting Poppin's modern office furniture increased website traffic by 57.65% and showroom visits, effectively boosting local brand awareness​.

OOH campaigns in Denver and Phoenix featuring train wraps, chairlift ads, and airport placements boosted Q Mixers' sales by 18% and 27% respectively in these markets​

The "Gallery of D*ck Pics" campaign combined humor and creativity in NYC and Texas, increasing app downloads by 14%, registrations by 10%, and driving a 103% lift in sign-up intent.

A global user-generated OOH campaign during COVID-19 shared messages of love across 178 cities, generating 211 million impressions and $15 million in donated media space​.

A creatively themed OOH campaign for Stranger Things Season 2 used neon and immersive formats in key markets, maintaining fan excitement and expanding reach to new audiences​.

Hand-painted murals created by prominent street artists promoted the Superfly remake, generating significant social buzz, with a campaign video garnering 1.5 million views​.

A programmatic OOH campaign used proximity targeting around remodeled stores, achieving a 6.51% lift in foot traffic across 65 markets, with impressive success in attracting new customers​.

A multi-platform OOH campaign in NYC featuring digital, transit, and static ads successfully promoted the premiere of TNT's The Alienist, leading to a 35% viewership lift among medium viewers within 2-3 days of its debut​ .

A Pentagon Metro station takeover targeting military and government employees increased enrollment in The Citadel's online graduate programs by 55% during the campaign​.

An omnichannel campaign featuring Annie Leibovitz photography boosted awareness for TriNet's HR services, increasing unaided awareness by 300% and inbound leads by double digits​

Hand-painted murals in NYC and LA promoted Costa Rican tourism, leading to significant engagement through social media and contests, and showcasing the destination’s beauty​.

A multi-channel campaign in New York for Vita Coco Sparkling used wrapped cars, pop-ups, and murals to create buzz, selling out products and generating millions of media impressions.

A Times Square billboard campaign for the dating app generated 250,000 page views and thousands of emails from potential matches, fulfilling its goal of awareness and connection​

A targeted OOH campaign during engagement season highlighted Zola’s wedding marketplace, achieving a 25% lift in website traffic and increasing consumer awareness​.

Strategic OOH placements boosted name recognition for the Pennsylvania State Senator, raising awareness from 40% to 65%, and discouraging Democratic challengers​.

A geotargeted OOH campaign in disadvantaged communities focused on early brain development, resulting in increased literacy inquiries, enrollments, and website traffic​.

A digital OOH campaign during the pandemic increased awareness and funds for the Salvation Army, achieving a 16% rise in donations and a 200% increase in online contributions​.

A multi-channel OOH campaign, including sound-activated barricades, increased awareness and sales, contributing to Jack in the Box’s strongest quarterly growth in years​.

An innovative OOH and Waze campaign promoting $1 iced beverages drove a 30% increase in McDonald's visits among exposed audiences compared to a control group.

A nationwide OOH campaign during breakfast hours promoted McDonald’s value deal, driving 5.6 million store visits and generating $2.7 million in incremental sales​

By targeting Tampa and surrounding areas with vibrant billboards, this campaign increased dinner attendance by up to 1,000 additional guests per month compared to the prior year.

The Chicago-based fashion brand ran a local OOH campaign targeting young adults and African American women, resulting in a 116% increase in website visits and a 67% sales lift​.

A national OOH campaign employed 4,300+ digital billboards and shopping mall displays to launch Kylie Jenner's skincare line, leading to sold-out products on launch day and widespread media coverage​ .

This initiative used digital billboards in high-traffic areas of Connecticut to raise awareness of Black-owned businesses, resulting in 41% growth in business submissions and a 45% increase in Instagram followers​ .

AWS's ninth Public Sector Summit in Washington, D.C., targeted government employees with Metro station takeovers and geo-targeted mobile ads, achieving 15,832 registrants (122% of the goal) and significant online engagement​ .

A Chicago out-of-home (OOH) campaign used static and digital billboards, bus shelters, and taxi tops to promote Navy Pier, resulting in a 23% increase in visitation from exposed audiences​.

A Denver experiential campaign featuring a Mount Rushmore replica and interactive elements increased engagement and social media activity while promoting South Dakota tourism​.

Dynamic OOH ads in NYC highlighted Newark Airport's advantages over JFK and LaGuardia, reaching nearly 70% of the target audience with 203 million impressions​.

To rebrand beyond its "gator park" image, Wild Florida used colorful billboards and a social media tie-in, which tripled campaign spending due to its success in engaging local communities​ .