Billboard Advertising in Georgia

Billboard advertising in Georgia starts at $1,000 per 4-week period. Static poster billboards (medium format) average $1,250 per 4-week period ($1,000–$1,500). Static bulletin billboards (large format, 14'×48') average $3,845 per 4 weeks ($2,690–$5,000). Digital bulletin billboards (LED, large format) average $4,003 per 4 weeks ($2,395–$5,610). Wallscape mural billboards average $30,000 per 4 weeks ($10,000–$50,000). A $5,000 minimum spend applies, which may be spread across multiple boards and flight periods. Premium locations in major metro areas — such as Atlanta and Savannah — may be priced above these ranges depending on availability.

Billboard advertising in Georgia has CPMs starting at $3 per 4-week period. Static poster billboards (medium billboards) average $6 CPM ($4–$7) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $6 CPM ($4–$7). Digital bulletin billboards average $6 CPM ($3–$8). Wallscape mural billboards average $39 CPM ($13–$65), reflecting prime large-format placement on high-visibility building faces in Georgia’s urban markets, concentrated in metro Atlanta. Digital poster billboards average $8 CPM ($7–$9). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 14,690 billboard faces in Georgia.

A static bulletin in Georgia delivers an average of 676,536 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 721,742 impressions over the same period. A Wallscape mural billboard delivers an average of 765,822 impressions per 4-week period. Commuters on major corridors like I-85, I-75, and GA 400 typically pass the same billboard multiple times per week. Across all 14,690 billboard faces in Georgia, the market delivers approximately 7,567,292,616 total impressions per 4-week period.

Major billboard corridors in Georgia include I-85 (Interstate 85) (79 faces), I-75 (Interstate 75) (69 faces), I-20 (Interstate 20) (56 faces), GA 400 (State Route 400) (55 faces), Buford Highway (SR 13) (53 faces), Lawrenceville Highway (US-29) (44 faces), North Cobb Parkway (US-41) (33 faces), Tara Boulevard (US-19/41) (32 faces), Jonesboro Road (32 faces), and Downtown Connector (I-75/85) (28 faces). I-85 runs northeast-southwest across Georgia, connecting LaGrange and Hartsfield-Jackson Atlanta International Airport through Downtown Atlanta and Gwinnett County toward Gainesville and the South Carolina border, reaching airport traffic, metro Atlanta commuters, and Atlanta-to-Charlotte travelers. I-75 is Georgia’s primary north-south interstate, running from Valdosta through Tifton, Macon, and Atlanta to Marietta, Cartersville, and Dalton toward Chattanooga, reaching Florida-bound travelers, freight traffic, and metro Atlanta commuters. I-20 crosses Georgia east-west from the Alabama border through Carrollton, Douglasville, Atlanta, and Conyers to Augusta, reaching west and east metro Atlanta commuters and Birmingham-to-Augusta regional travelers. GA 400 connects Buckhead and Sandy Springs through Alpharetta and Cumming to Dawsonville, reaching north metro Atlanta commuters, the Perimeter Center and Alpharetta office corridors, and North Georgia mountain traffic. Buford Highway runs from Atlanta through Brookhaven, Doraville, Norcross, and Duluth to Buford, reaching northeast metro Atlanta’s international dining and retail corridor and dense residential audiences across DeKalb and Gwinnett counties.

The Georgia billboard market contains 14,690 billboard faces tracked by Blue Line Media across 125+ counties statewide. Of these, 979 are digital (LED) and 13,711 are static (printed/mesh), spanning Wallscape mural, bulletin, and poster formats. Coverage is heaviest in Fulton County, home to Atlanta, and Chatham County, home to Savannah.

Georgia billboard inventory includes Wallscape mural billboards (large-format graphics on building and parking structure exteriors), static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 14,690 faces in Georgia, 979 are digital (LED) and 13,711 are static (printed/mesh). 31% of inventory is in urban and urban business locations, 38% suburban, and 31% rural, offering flexible targeting across Georgia’s audience densities.

Billboard demand in Georgia peaks from spring through fall, when mild weather, festivals, and sports seasons increase time on the road. Spring brings the Masters Tournament to Augusta each April, St. Patrick’s Day crowds to Savannah in March, and the Atlanta Dogwood Festival. Summer travel lifts traffic toward Savannah, Tybee Island, and the Golden Isles, and October brings the Georgia National Fair to Perry. Fall is especially strong, with Georgia Bulldogs football in Athens, Atlanta Falcons home games, the SEC Championship Game in Atlanta each December, and the November–December holiday retail season. January and February are the main off-peak window — availability is wider and rates are more negotiable. Book 6–8 weeks in advance for peak periods, and earlier for premium Atlanta locations and Augusta during Masters week.

Getting started with billboard advertising in Georgia is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Georgia follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts. Wallscape mural billboards are printed or mesh graphics mounted to building and parking structure exteriors; sizes vary by building face, ranging from a few hundred to several thousand square feet.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter billboard inventory across Georgia by region and market. Georgia divides into four primary advertising regions: Metro Atlanta (Atlanta and the Fulton, DeKalb, Cobb, and Gwinnett County suburbs), Northeast and East Georgia (Athens and Augusta), Middle and West Georgia (Macon, Warner Robins, and Columbus), and Coastal and South Georgia (Savannah, Brunswick, Valdosta, and Albany). Key markets include Atlanta, Savannah, Augusta, Columbus, Macon, and Athens. Inventory can also be filtered by city, corridor, or zip code to match your target audience.

Among the most-viewed billboard corridors in Georgia are I-85, linking the airport, Downtown Atlanta, and Gwinnett County (79 faces), I-75, running from Valdosta through Macon and Atlanta (69 faces), I-20, crossing from the Alabama border to Augusta (56 faces), GA 400, serving Buckhead, Alpharetta, and Forsyth County (55 faces), and Buford Highway, northeast metro Atlanta’s international retail corridor (53 faces). Blue Line Media can recommend specific billboard positions — including Wallscape mural locations — on these and other corridors based on current availability.