Billboard Advertising in Amarillo, TX

Billboard advertising in Amarillo starts at $600 per 4-week period. Static poster billboards (medium format) average $850 per 4-week period ($600–$1,100). Static bulletin billboards (large format, 14'×48') average $3,000 per 4 weeks ($2,000–$4,000). Digital bulletin billboards (LED, large format) average $3,500 per 4 weeks ($2,500–$4,500) and digital poster billboards average $1,250 per 4 weeks ($1,000–$1,500). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including high-traffic I-40 Amarillo freeway positions, Amarillo Boulevard central commercial corridor boards, and I-27 south corridor positions — may be priced above these ranges depending on availability and demand.

Billboard advertising in Amarillo has CPMs starting at $4 per 4-week period. Static poster billboards (medium billboards) average $6 CPM ($4–$7) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $12 CPM ($8–$15). Digital bulletin billboards average $8 CPM ($6–$10). Digital poster billboards average $22 CPM ($18–$26). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 2,421 billboard faces in the Amarillo DMA.

A static bulletin in the Amarillo DMA delivers an average of 262,911 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 433,264 impressions over the same period. Amarillo metro commuters and agricultural and commercial workers along I-40, Amarillo Boulevard, I-27, Georgia Street, and the primary Amarillo commercial and arterial corridor, Texas Panhandle feedlot and beef cattle industry workers along US-60 and the primary Hereford and Deaf Smith County agricultural highway, natural gas and wind energy sector workers along US-287 and the primary Moore County and Dumas energy and agricultural corridor, West Texas A&M University students and faculty along TX-217 and the primary Canyon and south Amarillo university corridor, and Cadillac Ranch, Palo Duro Canyon, and Route 66 tourists along I-40 and TX-217 typically pass the same billboard multiple times per week, generating consistent repeat-exposure volumes. Across all 2,421 billboard faces in the DMA, the market delivers approximately 509,970,820 total impressions per 4-week period.

The highest-density billboard corridors in the Amarillo DMA are Interstate 40 (Amarillo) (20 faces), Amarillo Boulevard / 10th Avenue (Amarillo) (12 faces), Interstate 40 Frontage Road (Amarillo) (20 faces), US-60 / West 1st Street (Hereford) (7 faces), and Interstate 27 / Soncy Road (Amarillo) (6 faces). I-40 is the broadest-reach corridor for DMA-wide coverage, connecting Amarillo metro commuters and I-40 through-travelers from the Oklahoma border to the New Mexico state line. Amarillo Boulevard and the I-40 Frontage Road serve neighborhood retail and freeway-adjacent commercial targeting in central Amarillo. I-27 and US-60 provide targeted reach into south Amarillo and Lubbock corridor audiences and Deaf Smith County agricultural markets. Additional coverage on US-287 / Dumas Drive, Loop 335, Georgia Street, Western Street, Coulter Street, Soncy Road, and US-60 / Plains.

The Amarillo DMA contains 2,421 billboard faces tracked by Blue Line Media across Potter County, Randall County, Moore County, Oldham County, Deaf Smith County, Castro County, and surrounding Texas Panhandle counties. Of these, 46 are digital (LED) and 2,375 are static (printed/mesh), spanning bulletin and poster formats. Billboard inventory is concentrated primarily in Potter County (Amarillo) and Randall County (Canyon, south Amarillo), with additional coverage across Moore County (Dumas), Deaf Smith County (Hereford), Oldham County, Castro County, and surrounding Texas Panhandle counties.

Amarillo DMA billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters (medium digital format). Of the 2,421 faces in the DMA, 46 are digital (LED) and 2,375 are static (printed/mesh). 47% of inventory is in urban and urban business locations, 0% suburban, and 53% rural, reflecting the DMA’s mix of Amarillo metro, suburban, and rural Texas Panhandle inventory.

The peak season for billboard advertising in Amarillo runs from March through September. Summer demand is driven by Route 66 and cross-country tourism on I-40, Palo Duro Canyon outdoor recreation and the summer musical season, and the spring Texas Panhandle retail and home services surge. The Cadillac Ranch and Route 66 corridor generates strong I-40 through-traveler demand during summer, while Palo Duro Canyon and West Texas A&M University drive local event and visitor traffic into Canyon and south Amarillo. The winter off-peak window (November–February) is the best time to negotiate rates and secure preferred positions. Key annual events include the Tri-State Fair (September, Amarillo Fairgrounds), the Palo Duro Canyon “Texas” outdoor musical (June–August), and WTAMU home football (September–November). Book 4–6 weeks in advance for standard placements. I-40 corridor positions near Cadillac Ranch and freeway interchanges should be secured 8 weeks ahead for peak summer months.

Getting started with billboard advertising in Amarillo is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Amarillo follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter billboard inventory in the Amarillo DMA by corridor, zip code, or neighborhood to target specific communities such as downtown Amarillo, the I-40 corridor, south Amarillo and Canyon, or Hereford and Deaf Smith County. Campaigns can concentrate on a single zone or span multiple neighborhoods across the greater Amarillo metro.

Among the most-viewed billboard corridors in the Amarillo DMA are Interstate 40, the primary Amarillo east–west freeway (20 faces), Amarillo Boulevard / 10th Avenue, the central Amarillo Route 66 surface artery (12 faces), Interstate 40 Frontage Road, the I-40 adjacent commercial strip (20 faces), US-60 / West 1st Street in Hereford, the Deaf Smith County agricultural corridor (7 faces), and Interstate 27, the Amarillo–Lubbock north–south freeway (6 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.