Billboard Advertising in Davenport, IA — Rock Island & Moline, IL

Billboard advertising in the Davenport DMA (Quad Cities) starts at $750 per 4-week period. Static poster billboards (medium format) average $1,000 per 4-week period ($750–$1,250). Static bulletin billboards (large format, 14'×48') average $4,200 per 4 weeks ($3,200–$5,200). Digital bulletin billboards average $4,200 per 4 weeks ($3,200–$5,200). Digital poster billboards average $2,150 per 4 weeks ($1,900–$2,400). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium I-80 interstate, US-34 John Deere corridor, and I-74 Bi-State bridge positions command pricing at or above the high end of these ranges.

Billboard advertising in the Davenport DMA has CPMs starting at $7 per 4-week period. Static poster billboards (medium billboards) average $10 CPM ($7–$12) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $32 CPM ($24–$39). Digital bulletin billboards average $16 CPM ($12–$20). Digital poster billboards average $15 CPM ($13–$16). CPMs are calculated using average 4-week impressions (age 18+) for each format across all 1,187 billboard faces in the Davenport DMA.

A static bulletin in the Davenport DMA delivers an average of 131,783 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 265,671 impressions over the same period. Commuters on high-volume corridors like I-80, US-34, I-74, US-61, and US-6 through the Quad Cities metro typically pass the same billboard multiple times per week, reinforcing brand recall across the Bi-State commuter market. Across all 1,187 billboard faces in the DMA, the market delivers approximately 141,769,120 total impressions per 4-week period.

Key billboard corridors in the Davenport DMA include US Highway 34 (Primary DMA Billboard Corridor — Quad Cities Region) (107 faces), US Highway 61 (Primary Iowa Mississippi Corridor) (29 faces), Interstate 80 (Primary National East–West Freight and Through-Traffic Corridor) (21 faces), US Highway 218 (Iowa Quad Cities to Cedar Rapids / Iowa City Corridor) (18 faces), and US Highway 6 (Primary Davenport Urban and Suburban Surface Corridor) (29 faces). US Highway 34 / John Deere Road is the dominant corridor by face count, anchoring the Illinois-side Quad Cities manufacturing and commercial market. US Highway 61 and US Highway 6 serve the Iowa Quad Cities urban and suburban audiences across Davenport and Bettendorf. Interstate 80 provides broad DMA reach with national through-traffic and freight corridor exposure across the Bi-State metro.

The Davenport DMA contains 1,187 billboard faces tracked by Blue Line Media across Scott and Muscatine counties in Iowa, and Rock Island, Henry, Mercer, and Henderson counties in Illinois. Of these, 21 are digital (LED) and 1,166 are static (printed/mesh). Billboard coverage spans 5+ counties across the Bi-State DMA, with the highest concentrations in Scott County (Davenport and Bettendorf), Rock Island County (Rock Island, Moline, and East Moline), and Muscatine County in southeast Iowa.

Davenport DMA billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 1,187 faces in the DMA, 21 are digital (LED) and 1,166 are static (printed/mesh). 46% of inventory is in urban and urban business locations, 0% suburban, and 54% rural, reflecting the DMA’s mix of Bi-State urban, suburban, and rural inventory.

Spring and summer (March–August) is peak billboard season in the Davenport DMA, driven by the John Deere dealer and equipment season, the Mississippi River events calendar, and the Quad Cities retail season. Winter (November–February) is the softest demand period and the best window to negotiate rates and secure preferred positions ahead of the spring rush. Key events with strong billboard demand include the River Music Experience, RIBCO, and the Modern Woodmen Park season in Davenport (spring and summer), and the Iowa State Fair and college football season in September, which drive demand on Iowa-side corridors. Book 4–6 weeks ahead for spring equipment season positions and summer event corridors.

Getting started with billboard advertising in the Davenport Quad Cities DMA is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in the Davenport DMA follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter available billboard inventory in the Davenport DMA by corridor, zip code, or neighborhood, allowing advertisers to target specific communities such as downtown Davenport and the riverfront, the Illinois Quad Cities manufacturing corridor along John Deere Road, the Bettendorf and East Moline suburban growth areas, or the rural Iowa and downstate Illinois agricultural communities. Campaigns can concentrate on a single zone or span multiple neighborhoods across the Greater Davenport Quad Cities metro.

Among the most-viewed billboard corridors in the Davenport DMA are US Highway 34 / John Deere Road, primary Illinois Quad Cities east–west corridor (107 faces), US Highway 61, Iowa Mississippi River north–south corridor (29 faces), Interstate 80 through the Quad Cities (21 faces), US Highway 218 south through Muscatine County (18 faces), and US Highway 6 / Kimberly Road, Davenport urban and Bettendorf corridor (29 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.