Billboard Advertising in Topeka, KS

Billboard advertising in Topeka, KS starts at $700 per 4-week period. Static poster billboards (medium format) average $950 per 4-week period ($700–$1,200). Static bulletin billboards (large format, 14'×48') average $2,400 per 4 weeks ($1,800–$3,000). Digital bulletin billboards (LED, large format) average $3,125 per 4 weeks ($2,250–$4,000). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including I-70 interchange positions near Downtown Topeka and US-24 corridor placements in east Topeka — may be priced above these ranges depending on availability.

Billboard advertising in Topeka, KS has CPMs starting at $4 per 4-week period. Static poster billboards (medium billboards) average $6 CPM ($4–$7) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $12 CPM ($9–$15). Digital bulletin billboards average $16 CPM ($11–$20). Digital poster billboards average $7 CPM ($5–$8). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 803 billboard faces in the Topeka DMA.

A static bulletin in Topeka delivers an average of 198,137 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 203,362 impressions over the same period. Commuters on major corridors like US-24, I-70, and US-75 typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available. Across all 803 billboard faces in the Topeka DMA, the market delivers approximately 148,098,892 total impressions per 4-week period.

The highest-density billboard corridors in the Topeka DMA are US-24 (50 faces), I-70 (48 faces), SR-18 (23 faces), I-35 (17 faces), and US-75 (14 faces). US-24 (Topeka Boulevard) is the single highest-volume corridor in the DMA, running east-west through the urban core and serving dense commuter, retail, and government employee audiences in Shawnee County. I-70 connects Topeka to Kansas City to the east and to the Manhattan-Junction City-Fort Riley corridor to the west, reaching both regional travelers and daily commuters through the heart of the market. SR-18 carries north-south traffic serving rural-to-urban commuters in north-central Kansas. I-35 links Topeka southward toward Wichita and the Oklahoma City corridor, carrying long-haul and regional audiences. US-75 (South Topeka Boulevard) runs through the south side of the city, serving local residents and retail traffic in Shawnee County. Additional coverage on SR-177, US-77, US-36, Wanamaker Road, SW 29th Street, and local surface streets throughout Shawnee and surrounding counties.

The Topeka DMA contains 803 billboard faces tracked by Blue Line Media across Shawnee, Jefferson, Osage, Pottawatomie, Riley, and Wabaunsee counties in northeast Kansas. Of these, 12 are digital (LED) and 791 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage reaches 5+ counties in the DMA, with the highest concentrations in Shawnee County, which contains Topeka and the Kansas State Capitol, and Riley County, which contains Manhattan and Fort Riley.

Topeka, KS billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 803 faces in the Topeka DMA, 12 are digital (LED) and 791 are static (printed/mesh). 46% of inventory is in urban and urban business locations, 0% suburban, and 54% rural, offering flexible targeting across Topeka, KS audience densities.

Demand for billboard advertising in Topeka, KS is strongest from spring through early fall (April through October), when warmer weather increases commuter and retail activity across Shawnee County and the broader DMA. The Kansas legislative session (January through May) drives concentrated traffic around the State Capitol corridor on US-24 and Kansas Avenue, making spring a particularly competitive window for government, advocacy, and professional services advertisers. Back-to-school season in August and Washburn University's fall semester return also lift local retail and service advertising demand. The slowest window is typically December through February, when legislative activity pauses and consumer traffic dips. A lead time of 4–6 weeks is recommended; 6–8 weeks is advisable for spring legislative session placements near the Capitol and for summer outdoor event season on I-70 and US-24.

Getting started with billboard advertising in Topeka, KS is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Topeka follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter available billboard inventory in the Topeka DMA by corridor, zip code, or geographic area, allowing advertisers to target specific communities such as the Downtown Topeka and Kansas State Capitol corridor on US-24 and Kansas Avenue, the SW Topeka retail and residential zone along Wanamaker Road and SW 29th Street, the North Topeka industrial and residential corridor along US-75, the Washburn University area in mid-Topeka, or the Manhattan-Fort Riley corridor in Riley County along I-70. Campaigns can concentrate on a single area or span multiple zones across the DMA.

Among the most-viewed billboard corridors in the Topeka DMA are US-24, the east-west highway through the heart of Topeka (50 faces), I-70, the main interstate connecting Topeka to Kansas City and Manhattan (48 faces), SR-18, a north-south state route serving DMA commuters (23 faces), I-35, the north-south interstate connecting Topeka southward (17 faces), and US-75, the South Topeka Boulevard corridor through Shawnee County (14 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.