Billboard Advertising in Montgomery–Selma, AL

Billboard advertising in Montgomery–Selma starts at $700 per 4-week period. Static poster billboards (medium format) average $950 per 4-week period ($700–$1,200). Static bulletin billboards (large format, 14'×48') average $2,375 per 4 weeks ($1,750–$3,000). Digital bulletin billboards (LED, large format) average $3,500 per 4 weeks ($2,500–$4,500). Digital poster billboards average $1,750 per 4 weeks ($1,500–$2,000). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including high-traffic I-65 and I-85 freeway billboard positions, US-231 north Montgomery corridor boards near Eastdale Mall and the primary east Montgomery retail strip, and downtown Montgomery Capitol complex and Maxwell AFB gateway positions — may be priced above these ranges depending on availability.

Billboard advertising in Montgomery–Selma has CPMs starting at $3 per 4-week period. Static poster billboards (medium billboards) average $5 CPM ($4–$6) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $5 CPM ($3–$6). Digital bulletin billboards average $7 CPM ($5–$9). Digital poster billboards average $6 CPM ($5–$7). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 1,326 billboard faces in the Montgomery–Selma DMA.

A static bulletin in the Montgomery–Selma DMA delivers an average of 505,466 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 509,133 impressions over the same period. State government employees and lobbyists commuting to the Alabama State Capitol along I-65, I-85, and the primary Montgomery downtown corridor, Maxwell-Gunter AFB military personnel and contractors along the base access corridor, healthcare workers along the Baptist Health and Jackson Hospital corridors, and daily commuters along US-231, Atlanta Highway, Eastern Boulevard, and Vaughn Road typically pass the same billboard multiple times per week, generating consistent weekday repeat-exposure volumes. Across all 1,326 billboard faces in the DMA, the market delivers approximately 484,608,984 total impressions per 4-week period.

The highest-density billboard corridors in the Montgomery–Selma DMA are US-231 (14 faces), I-85 (4 faces), Atlanta Highway (4 faces), Eastern Boulevard (4 faces), and Vaughn Road (4 faces). US-231 is the highest-face-count corridor in the DMA, carrying the primary north–south commercial and commuter audience through the Montgomery metro and northern suburbs. I-85 connects the east Montgomery metro to Auburn and long-haul Atlanta traffic. Atlanta Highway and Eastern Boulevard anchor the primary east and southeast Montgomery suburban commercial strip. Additional coverage on I-65, US-80, Southern Boulevard, Taylor Road, and McGehee Road.

The Montgomery–Selma DMA contains 1,326 billboard faces tracked by Blue Line Media across Montgomery, Autauga, Elmore, Lowndes, Dallas, and Chilton counties in central Alabama. Of these, 112 are digital (LED) and 1,214 are static (printed/mesh), spanning bulletin and poster formats. The highest concentrations are in Montgomery County, with additional coverage in Autauga County (Prattville, Millbrook) and Elmore County (Wetumpka), and secondary markets in Dallas County (Selma) and Lowndes County.

Montgomery–Selma DMA billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 1,326 faces in the DMA, 112 are digital (LED) and 1,214 are static (printed/mesh). 51% of inventory is in urban and urban business locations, 0% suburban, and 49% rural, spanning a mix of urban, suburban, and rural central Alabama inventory.

Spring (February–May) is the primary peak season for billboard advertising in Montgomery–Selma, driven by the Alabama legislative session and the spring homebuying and outdoor consumer season. Fall (August–November) is the secondary peak, driven by the return of Alabama State University and Troy University students and the fall retail and automotive buying season. The softest window is December through January, when post-holiday demand and slower legislative activity reduce competition for inventory. Key Montgomery–Selma DMA events that drive audience spikes: Alabama legislative session (February–June), Alabama State University homecoming (October), Alabama High School Athletic Association state championships (November–December, Montgomery), and the Selma Bridge Crossing Jubilee (March, Selma). Book 4–6 weeks in advance for standard placements; spring legislative session inventory near the Capitol district and I-65 should be secured 6–8 weeks ahead.

Getting started with billboard advertising in Montgomery–Selma is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Montgomery–Selma follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter available billboard inventory in the Montgomery–Selma DMA by corridor, zip code, or geographic area, allowing advertisers to target specific communities such as downtown Montgomery and the Capitol district, east and southeast Montgomery (Atlanta Highway, Eastern Boulevard, Vaughn Road), north Montgomery and Prattville–Millbrook, Maxwell-Gunter AFB and west Montgomery, or Selma and Dallas County along US-80. Campaigns can concentrate on a single sub-market or span multiple zones across the full Montgomery–Selma DMA.

Among the most-viewed billboard corridors in the Montgomery–Selma DMA are US-231, the primary north–south highway through the Montgomery metro (14 faces), I-85, the northeast freeway connecting Montgomery to Auburn and Atlanta (4 faces), Atlanta Highway, the east Montgomery surface commercial corridor (4 faces), Eastern Boulevard, the southeast Montgomery suburban commercial artery (4 faces), and Vaughn Road, an east-side residential and commercial surface artery (4 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.