In the state called Illinois that houses the Windy City, static and digital billboards are usually included in every media plan. The reason: they are coveted for their excellent CPM and cost effective reach and frequency. The digital billboards are popular because they can have their creative changed out remotely and at no cost.
|No. of Billboards||350 (estimated)|
|Major Roads||I-29, I-39, I-55, I-57 and I-64|
|Attractions||Abraham Lincoln Presidential Library and Museum and the John G. Shedd Aquarium; Chicago Cubs or Chicago White Sox|
(Estimated per location per 4 weeks.)
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|Bulletin (Large Billboard)||$3,500|
|Digital Bulletin (Large Digital Billboard)||$4,500|
|Poster (Medium Billboard)||$950|
|Digital Poster (Medium Digital Billboard)||$1,950|
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