Billboard Advertising in Knoxville, TN

Billboard advertising in Knoxville starts at $850 per 4-week period. Static poster billboards (medium format) average $1,050 per 4-week period ($850–$1,250). Static bulletin billboards (large format, 14'×48') average $4,000 per 4 weeks ($3,000–$5,000). Digital bulletin billboards (LED, large format) average $4,500 per 4 weeks ($3,500–$5,500). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including high-visibility positions on I-40 through the Knox County urban corridor, I-75 at major interchanges through west and north Knoxville, and the US-441/Parkway approach to Gatlinburg and Great Smoky Mountains National Park in Sevier County — may be priced above these ranges depending on availability.

Billboard advertising in Knoxville has CPMs starting at $3 per 4-week period. Static poster billboards (medium billboards) average $4 CPM ($3–$4) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $5 CPM ($4–$6). Digital bulletin billboards average $10 CPM ($8–$12). Digital poster billboards average $10 CPM ($8–$11). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 2,608 billboard faces in the Knoxville DMA.

A static bulletin in Knoxville delivers an average of 816,675 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 452,204 impressions over the same period. Commuters on major corridors like Interstate 40, Interstate 75, and US-411/Sevierville Corridor typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available. Across all 2,608 billboard faces in the Knoxville DMA, the market delivers approximately 1,581,303,732 total impressions per 4-week period.

The highest-density billboard corridors in the Knoxville DMA are Interstate 40 (38 faces), Birds Creek Road (24 faces), Interstate 75 (15 faces), US-411 / Sevierville Corridor (11 faces), and US-25E / Morristown Corridor (9 faces). Additional coverage is available on US-25W, Interstate 81, US-27/Kingston, US-441/Parkway, and Chapman Highway/US-441 South.

The Knoxville DMA contains 2,608 billboard faces tracked by Blue Line Media across Knox County, Blount County, Sevier County, Anderson County, Hamblen County, Campbell County, Roane County, and surrounding counties in east Tennessee. Of these, 61 are digital (LED) and 2,547 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage reaches 5+ counties in the DMA, with the highest concentrations in Knox County, which contains the Knoxville urban core, the University of Tennessee campus, the I-40/I-75 interchange, and the fast-growing western suburban corridors of Farragut and Hardin Valley, and Sevier County, which contains the Great Smoky Mountains National Park gateway communities of Sevierville, Pigeon Forge, and Gatlinburg and the US-441/Parkway tourism corridor serving 12+ million annual park visitors.

Knoxville billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), digital posters, junior posters, and wallscapes. Of the 2,608 faces in the Knoxville DMA, 61 are digital (LED) and 2,547 are static (printed/mesh). 57% of inventory is in urban and urban business locations, 0% suburban, and 43% rural, offering flexible targeting across Knoxville audience densities.

The Knoxville DMA peaks August through November, driven by University of Tennessee Volunteers football at Neyland Stadium, and again May through October during the Great Smoky Mountains tourism season. Key local events driving billboard demand include UT home football weekends, Smoky Mountains foliage season (mid-October through early November), and Dollywood’s season in Pigeon Forge. The off-peak window is December through March, with January and February representing the annual demand trough. Book 6–8 weeks ahead for UT football home game weekends and 4–6 weeks ahead for peak summer and foliage season positions on US-441 and US-411.

Getting started with billboard advertising in Knoxville is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Knoxville follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. The Knoxville DMA offers distinct sub-market targeting across 5 areas. The Knoxville urban core and University of Tennessee sub-market along I-40, I-275, and Cumberland Avenue reaches the UT campus, Fort Sanders, the Old City, and downtown Knoxville. The west Knoxville and suburban sub-market along I-40 West and Kingston Pike reaches Farragut, Hardin Valley, Cedar Bluff, and Bearden. The Sevier County and Smoky Mountains tourism sub-market along US-411, US-441/Parkway, and I-40 East reaches the Gatlinburg, Pigeon Forge, and Sevierville resort corridor. The Anderson County and Oak Ridge sub-market along US-25W and Pellissippi Parkway reaches Oak Ridge and the surrounding Powell and Clinton communities. The Hamblen County and Morristown sub-market along US-25E reaches Morristown, Bean Station, and the northeastern DMA communities of Grainger and Claiborne counties.

Among the most-viewed billboard corridors in the Knoxville DMA are Interstate 40 (38 faces), Birds Creek Road (24 faces), Interstate 75 (15 faces), US-411/Sevierville Corridor (11 faces), and US-25E/Morristown Corridor (9 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.