Billboard Advertising in Kansas

Billboard advertising in Kansas starts at $700 per 4-week period. Static poster billboards (medium format) average $950 per 4-week period ($700–$1,200). Static bulletin billboards (large format, 14'×48') average $2,750 per 4 weeks ($2,000–$3,500). Digital bulletin billboards (LED, large format) average $2,993 per 4 weeks ($2,150–$3,835). A $5,000 minimum spend applies, which may be spread across multiple boards and flight periods. Premium locations in major metro areas — such as Wichita and the Kansas City suburbs of Overland Park and Olathe — may be priced above these ranges depending on availability.

Billboard advertising in Kansas has CPMs starting at $5 per 4-week period. Static poster billboards (medium billboards) average $7 CPM ($5–$8) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $10 CPM ($7–$13). Digital bulletin billboards average $7 CPM ($5–$9). Digital poster billboards average $8 CPM ($6–$9). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 3,469 billboard faces in Kansas.

A static bulletin in Kansas delivers an average of 274,232 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 448,698 impressions over the same period. Commuters on major corridors like I-70, I-35, and I-135 typically pass the same billboard multiple times per week. Across all 3,469 billboard faces in Kansas, the market delivers approximately 816,925,588 total impressions per 4-week period.

Major billboard corridors in Kansas include I-70 (Interstate 70) (160 faces), US 24 (US Highway 24) (52 faces), I-35 (Interstate 35) (51 faces), I-135 (Interstate 135) (36 faces), US 169 (US Highway 169) (24 faces), K-18 (Kansas Highway 18) (23 faces), US 81 (US Highway 81) (15 faces), K-177 (Kansas Highway 177) (14 faces), US 75 (US Highway 75) (14 faces), and US 36 (US Highway 36) (14 faces). I-70 crosses the full width of Kansas from Kansas City through Lawrence, Topeka, Junction City, Abilene, Salina, Russell, Hays, Colby, and Goodland to the Colorado line, and it is the state’s highest-face-count billboard corridor, reaching cross-country travelers, freight traffic, and the Topeka, Salina, and Hays markets. US 24 runs from Kansas City through Lawrence and Topeka to St. Marys, Wamego, Manhattan, and Clay Center, reaching Kansas River Valley commuters, Pottawatomie County residents, and Kansas State University traffic. I-35 connects the Kansas City metro and Johnson County suburbs through Olathe, Gardner, Ottawa, and Emporia with the Kansas Turnpike to El Dorado, Wichita, and the Oklahoma line, reaching suburban commuters, Franklin and Coffey County drivers, and Kansas City-to-Wichita travelers. I-135 links I-70 at Salina with Lindsborg, McPherson, and Newton on the way to Wichita, reaching central Kansas commuters, Saline and McPherson County residents, and north-south freight traffic. US 169 runs through southeast Kansas from Olathe and Spring Hill through Paola, Osawatomie, Garnett, Iola, and Chanute to Coffeyville, reaching Miami, Anderson, and Allen County residents and Kansas City-to-Tulsa travelers.

The Kansas billboard market contains 3,469 billboard faces tracked by Blue Line Media across 80+ counties statewide. Of these, 100 are digital (LED) and 3,369 are static (printed/mesh), spanning bulletin and poster formats. Coverage is heaviest in Sedgwick County, home to Wichita, and Shawnee County, home to Topeka.

Kansas billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 3,469 faces in Kansas, 100 are digital (LED) and 3,369 are static (printed/mesh). 18% of inventory is in urban and urban business locations, 20% suburban, and 62% rural, offering flexible targeting across Kansas’s audience densities.

Billboard demand in Kansas is strong year-round, with peaks driven by college sports, summer I-70 travel, harvest season, the Kansas State Fair, and the holiday retail season. March brings college basketball fan traffic for the Kansas Jayhawks and Kansas State Wildcats in Lawrence, Manhattan, and Wichita. NASCAR race weekends at Kansas Speedway in Kansas City, Kansas draw large crowds each spring and fall. Riverfest brings large crowds to downtown Wichita in late May and early June. Summer travel from May through August fills I-70 with cross-country and vacation traffic. The wheat harvest in June and July adds farm and freight traffic across central and western Kansas. The Kansas State Fair in Hutchinson draws large crowds each September. KU and K-State football keep fall traffic strong in Lawrence and Manhattan from September through November. Pheasant season brings hunters to central and western Kansas from November through January. The November–December holiday retail season adds further demand statewide, especially in Wichita and the Kansas City suburbs. January and February are the main off-peak window — availability is wider and rates are more negotiable. Book 6–8 weeks in advance for peak periods, and earlier for football-season and Kansas City metro locations.

Getting started with billboard advertising in Kansas is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Kansas follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter billboard inventory across Kansas by region and market. Kansas divides into four primary advertising regions: Northeast Kansas (Kansas City, Overland Park, Olathe, Lawrence, and Topeka), South Central Kansas (Wichita, Hutchinson, Newton, and El Dorado), North Central Kansas and the Flint Hills (Salina, Manhattan, Junction City, and Emporia), and Western Kansas (Hays, Garden City, Dodge City, Liberal, and Colby), with additional coverage across Southeast Kansas in Pittsburg, Parsons, Coffeyville, and Independence. Key markets include Wichita, Overland Park, Kansas City, Topeka, Lawrence, and Manhattan. Inventory can also be filtered by city, corridor, or zip code to match your target audience.

Among the most-viewed billboard corridors in Kansas are I-70, crossing the state from Kansas City to Goodland (160 faces), US 24, linking Topeka, Wamego, Manhattan, and Clay Center (52 faces), I-35, connecting Olathe, Ottawa, Emporia, and Wichita (51 faces), I-135, linking Salina, McPherson, Newton, and Wichita (36 faces), and US 169, running from Olathe through Iola to Coffeyville (24 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.