Billboard Advertising in New Orleans, LA

Billboard advertising in New Orleans starts at $1,000 per 4-week period. Static poster billboards (medium format) average $1,250 per 4-week period ($1,000–$1,500). Static bulletin billboards (large format, 14'×48') average $3,500 per 4 weeks ($2,500–$4,500). Digital bulletin billboards (LED, large format) average $4,250 per 4 weeks ($3,500–$5,000). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including high-visibility I-10 interchange positions through downtown New Orleans, the Poydras Street Superdome corridor, and major Metairie/Kenner arterials adjacent to Louis Armstrong International Airport — may be priced above these ranges depending on availability.

Billboard advertising in New Orleans has CPMs starting at $3 per 4-week period. Static poster billboards (medium billboards) average $4 CPM ($3–$4) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $5 CPM ($3–$6). Digital bulletin billboards average $4 CPM ($3–$4). Digital poster billboards average $7 CPM ($6–$8). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 2,465 billboard faces in the New Orleans DMA.

A static bulletin in New Orleans delivers an average of 792,152 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 1,261,919 impressions over the same period. Commuters on major corridors like Belle Chasse Highway, Highway 190 / Airline Highway, and Poydras Street typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available. Across all 2,465 billboard faces in the New Orleans DMA, the market delivers approximately 1,345,616,768 total impressions per 4-week period.

The highest-density billboard corridors in the New Orleans DMA are Belle Chasse Highway (LA-23) (4 faces), Highway 190 / Airline Highway (4 faces), University Avenue / Highway 51 (4 faces), Highway 90 East (US-90) (7 faces), and Poydras Street (Downtown New Orleans) (5 faces). Additional billboard coverage is available on I-10, Jefferson Highway, Causeway Boulevard, and Lapalco Boulevard.

The New Orleans DMA contains 2,465 billboard faces tracked by Blue Line Media across Orleans Parish, Jefferson Parish, St. Tammany Parish, St. Bernard Parish, Plaquemines Parish, St. Charles Parish, and surrounding parishes. Of these, 151 are digital (LED) and 2,314 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage reaches 5+ parishes in the DMA, with the highest concentrations in Jefferson Parish, which contains the dense suburban commercial and residential corridor of Metairie, Kenner, Marrero, Harvey, and Westwego and accounts for the majority of DMA billboard inventory along the Highway 190, Belle Chasse Highway, and Lapalco Boulevard corridors, and Orleans Parish, which contains the City of New Orleans, the French Quarter, the Caesars Superdome and CBD, and the major arterial billboard positions on Poydras Street, Highway 90 East, and the I-10 corridor through the urban core.

New Orleans billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), digital posters, junior posters, and wallscapes. Of the 2,465 faces in the New Orleans DMA, 151 are digital (LED) and 2,314 are static (printed/mesh). 79% of inventory is in urban and urban business locations, 0% suburban, and 21% rural, offering flexible targeting across New Orleans audience densities.

New Orleans has two main billboard demand peaks driven by its event calendar. The primary peak runs October through March, anchored by the NFL Saints season at Caesars Superdome and the Carnival and Mardi Gras season in the final two weeks before Mardi Gras Tuesday. Billboard demand on Poydras Street, I-10, and the Convention Center corridor spikes sharply during Saints home game weekends and through the Carnival season. The secondary peak runs late April through July, driven by the New Orleans Jazz & Heritage Festival in late April and early May and the Essence Festival over the July 4th weekend at Caesars Superdome. The softest window is June and late August through September, coinciding with peak hurricane season and extreme summer heat. Book 4–6 weeks in advance for Mardi Gras and major festival periods.

Getting started with billboard advertising in New Orleans is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in New Orleans follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. The New Orleans DMA offers distinct sub-market targeting across five areas. The Downtown New Orleans and CBD sub-market covers the French Quarter, the Caesars Superdome, the Ernest N. Morial Convention Center, Tulane Medical Center, and the Central Business District along Poydras Street and I-10. The Jefferson Parish suburban sub-market covers Metairie, Kenner, and the airport corridor along Highway 190, Jefferson Highway, and Causeway Boulevard. The West Bank sub-market covers Harvey, Marrero, Westwego, and Gretna along Belle Chasse Highway and Lapalco Boulevard. The Northshore sub-market in St. Tammany Parish covers Covington, Mandeville, and Slidell along US-190 and the Causeway Boulevard approach. The New Orleans East and St. Bernard Parish sub-market covers New Orleans East, Chalmette, and Arabi along Highway 90 East and Chef Menteur Highway.

Among the most-viewed billboard corridors in the New Orleans DMA are Belle Chasse Highway (LA-23) (4 faces), Highway 190 / Airline Highway (4 faces), University Avenue / Highway 51 (4 faces), Highway 90 East (US-90) (7 faces), and Poydras Street (5 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.